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¶ … President/CEO of a company should concern him or herself with the following strategic goals:
Create a working culture that embraces diversity.
Improve external and internal customer satisfaction.
Developing a mission statement and business strategy.
Prepare employees and the organization as a whole to meet increasing global challenges.
Create strategic partnerships or alliances between competitors, vendors and suppliers.
Deliver the highest quality product or service to customers.
Tactical Goals For Other members of an organization include:
VP Operations
Ensure the organization is operational.
Make sure knowledge is shared between business units and departments.
VP Marketing
Perform internal and external analysis of current marketing presence and techniques.
Adopt marketing strategies to propel the organization to the forefront o the market.
VP Finance
Streamline business processes to manage financial transactions.
Establish reporting mechanisms that correlate with business units needs.
Ensure the organization maintains a profit and establishes a reasonable budget for conducting day-to-day affairs.
Establish structure for determining start up costs or annual action plants.
Determine what investments are necessary for the organization.
Operational Goals
Operations Manager
Monitor day-to-day activities in business units to make sure daily operations of organization carried out.
Recruitment of employees.
Development of cost plan.
Develop mission statement or vision.
Advertising Manager
Connect with internal and external...
Many of the homes are in need of landscaping. Thus the company can start by singling out these homes and approaching them with a free estimate for business.
Multiple small businesses might invest in a professional landscaping service. Many already do but may be charged significant prices. Our company can afford to charge more reasonable rates for better and more frequent service.
Strengths
Strong knowledge of modern and efficient landscaping techniques. This company will use top of the line services to provide customers with the best services possible.
Equipment and skills necessary to manage multiple landscaping projects.
Unique approach to landscaping that will enable mass service with fewer costs that competitors.
Threats
Several big name competitors in town currently offer landscaping services. This of course will drive competition and present unique challenges. The team will have to continually work to gain new customers and build loyalty to keep customers once they sign on with the company.
Some smaller competitors that engage in price…
Reference:
"Developing a strategic business plan." 23, Sept. 2005: <http://www.planware.org/strategy.htm>
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