Introduction Qualitative research designs assume many forms, and the usefulness of each depends on the research questions and the theoretical vantage point of the researcher. Five of the main approaches to qualitative research design include narrative research, phenomenology, grounded theory, ethnography, and case studies (Creswell & Poth, 2018). This paper will focus exclusively on two of those qualitative research designs, grounded theory and ethnography, to showcase the strengths and weaknesses of

grounded theory and phenomenology differ in how the data is treated (Creswell, Hanson, Plano, and Morales, 2007, p. 248-255). While both collect information from a large number of participants, grounded theory results in the development of a theoretical model based on the data. This model is then tested for its ability to predict a specific outcome. By comparison, researchers using a phenomenological approach try to identify common experiences among

Still, they published their theory in a coauthored work and there were not large differences in the overall theory at this point (Hart & Gregor 2005). As the two scholars' careers diverged, however, they continued to develop their thinking on grounded theory independently from each other. What has become known as the Glaserian approach (developed, of course, by Barney Glaser) stresses the non-prescriptive nature of inquiries that occur utilizing grounded

What allows an individual to be part of the sample is a desire to bring new media approaches to the company but the unsuccessful integration of the new media. The research question which guides the study suggests that this approach would be useful. Other considerations with the sampling would be issues of data saturation and analytic induction. It is possible while sampling that the researcher would search out disconfirming cases.

Grounded theory methods and qualitative family research by LaRossa (2005) is particularly significant in its use of previous literature because the article attempts to critique and advocate the use of a specific type of theory in family research. Grounded theory is a very common methodology used in social science research and also somewhat controversial: "given the many books and articles devoted to outlining the procedures, one might presume that a

Counseling Review and selection of counseling-related research article using a qualitative methodology A review of peer-reviewed counseling-related research articles using a qualitative methodology that were published within the last 10 years identified the most relevant results as including a phenomenological study by Parker and Change (2014) and a grounded theory study by Wiens and Daniluk (2009). The phenomenological study by Wiens and Daniluk (2009) provided an overview of various qualitative methodologies