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¶ … Yassen keep his employment in Sofia during the summer months and send his paintings, which are of the Black Sea, to Nessebar for his fellow artists to sell? Defend your answer.
Keeping his employment during the summer months would definitely be the wise choice for Yassen, as his regular employment offers him the stability that selling his paintings cannot guarantee. In order to go to Nessebar to exhibit his works, Yassen would have to take time off his work, potentially losing wages, and pay a fee to exhibit his works. Given that the sale of his paintings is not guaranteed, Yassen will lose a considerable amount of money missing work and paying for an exhibition spot. On the other hand, if he sends his paintings to Nessebar for other artists to sell, he will have his salary, as well as whatever he earns when his friends sell his paintings. He might not earn as much by having his friends sell his art, but he will not lose his salary trying to sell his paintings.
Will Yassen be able to make a profit by sending his paintings on consignment? How will market conditions affect his income? Explain.
Yassen should still be able to make money, even if he decides to send his paintings with his friends...
He will probably make less than if he were to sell his paintings individually, but by sending his painting on consignment, he can avoid paying the cost of a spot to show his paintings. However, the market conditions can easily affect his income, because the sale of Yassen's paintings is heavily contingent upon the sustained tourism into the country, and specifically Nessebar. Tourism into the country should stay independent of the markets in Bulgaria, but if Bulgaria's inflation also affects the exchange rates of foreign currency, tourism will definitely suffer. If travelers have to pay higher prices to visit Nessebar, they will be less likely to have money to spend on purchasing art.
A. Prepare a SWOT (strengths, weaknesses, opportunities, and threats) analysis of Yassen's operation.
Strengths: The strengths of Yassen's operation include the fact that his customer base consists of foreign tourists. Bulgaria's inner economic conflicts should not affect his business, because as long as the resort by the Black Sea continues to hold its appeal, Yassen is guaranteed to have his business. Yassen's art depicts a landscape that many visit on vacation, and purchase it for future sentimental…
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