Delta Airlines Essays (Examples)

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Market Analysis Arik Air Based

Words: 3615 Length: 13 Pages Document Type: Research Proposal Paper #: 97373357

(Dunn, 2009)

Arumemi-Ikhide believes that Arik can succeed due to a combination of the opportunity -- helped by economic and air transport reforms in Nigeria -- and the capability to deliver a high quality product." (Dunn, 2009) Also stated by Arumemi-Ikhide is that this "will be a key in differentiating it in the international market and providing feeder traffic. That will be the lifeline for the international network. That's what sets up apart from our rivals." (Dunn, 2009)

Martin Russell states in the report entitled: "Arik Air: The Future of African Aviation" that both the "internal opinion of African air travel and that of onlookers overseas was bleak before the arrival of Nigeria's newest treasure, Arik Air." (2008) Russell states that the aviation industry is African is "hampered by somewhat less predictable weather and frequent storms" resulting in aviation in African being "far from predictable with temperamental skies that readily…… [Read More]

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Airtran Continue Successful to Be Successful in

Words: 662 Length: 2 Pages Document Type: Essay Paper #: 45117648

AirTran Continue Successful to Be Successful in This Highly Competitive Industry?

The objective of this study is to answer the question of whether AirTran will continue to be successful in this highly competitive industry.

According to Rouse (n.d.) in her work on AirTran Holdings, Inc., the ability of AirTran Airways to grow in the worst environment for the airlines in a long time and stated to be an unexpected turnaround. The stated strategy of AirTran is the development of a brand identity that is innovative in nature and that distinguishes it from other low-fare and full-service airlines. Two segments are reported to be targeted by AirTran: (1) price-sensitive travelers; and (2) leisure travelers, in the eastern U.S. (Rouse, 2005) AirTran also has a business class product reported to be equal to the first class service of its competitors.

Primary Services and Elements

Products of AirTran include: (1) a frequent flier…… [Read More]

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Open Skies Agreements on Domestic

Words: 4470 Length: 16 Pages Document Type: Research Proposal Paper #: 64771870

S. domestic carriers are at period in the industry's history when these factors are already beleaguered by downturns in the global economy, increasing competition from international carriers, and the aforementioned high costs of energy.

Chapter 2: The Impact of Open Skies Agreements on Domestic and International Carriers

Under an open skies agreement, both signatories to the agreement enjoy open access to international airline routes between the two countries as well as eliminating virtually all domestic restrictions on international carriers (Lick, 1998). In an effort to develop more closely integrated pricing and route schedules, signatories to these agreements typically also seek to gain immunity from national antitrust laws (Commercial aviation: Legacy airlines must further reduce costs to restore profitability, 2004). The U.S. Department of Transportation reviews these types of airline alliances from an antitrust perspective and refuses to approval an alliance without a reciprocal open skies agreement with the foreign airline's…… [Read More]

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Risks to Hedging and Hedging

Words: 1106 Length: 3 Pages Document Type: Essay Paper #: 29994900

This can cloud your judgment, which as a trader or investor it is imperative to think with a clear head. When you are placing the hedge, it is set at a logical point that is determined without emotions. This increases the chances that you have reduced your risks by eliminating the emotionalism that accompanies the markets. (Carr, 2002)

Another reason why hedging is effective, is it allows you to protect your downside using as little working capital as possible. Because hedging involves using options, means that the overall amounts of upfront costs are low. This means, that going into the hedge you know what your maximum down side will be (the premium). You can also reduce the amounts of risk by purchasing the options with expirations that are coming up, within the next 30 to 60 days. This is important, because the closer the option moves to the expiration date,…… [Read More]

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Non-Market Strategy Project Pollution Politics Business

Words: 5182 Length: 12 Pages Document Type: Research Paper Paper #: 96951798

Non-Market Strategy Project-Pollution/Politics/Business

Globalization has changed the planet in numerous ways, constructive and unconstructive; perhaps the most influential of these changes has been the more explicit and perhaps a far more extreme commoditization of a number of natural resources and basic human demands. Traditionally, it's the limited nature of a specific resource or product that means it is a saleable resource, and this conclusion leads to the decision on its sales price as well as the marketing strategies needed to introduce it to a specific target market and varying resulting in the creation of opportunities to make profitable returns for the organizations and countries involved in its manufacture; but that is the case when generally speaking and not, however, the specific problem in Nigeria. The emphasis placed on the energy and power industry from the early stages of the 20th century has resulted in a substantial number of countries, for…… [Read More]

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Derivative Securities

Words: 2697 Length: 7 Pages Document Type: Term Paper Paper #: 48342585

Derivative Securities


(Black Tuesday)

Derivative Securities

Derivative Securities

It is difficult to understand or explain why throughout history some negative investor philosophies continually repeat themselves. Far too often investors miss blatant signs that lead to major collapses in the free markets. The purpose of this report is to discuss derivative securities in detail and how they affect those investor philosophies. Even unsophisticated investors understand that the stock and commodities markets are supposed to fluctuate on a daily basis. A key in the minds of investors is to avoid overly large swings in either direction and to also take advantage of those market swings that are heading in the right direction. To solve this ageless dilemma, investment bankers and individual investors themselves have historically created new and unique systems, methods and processes that help avoid those big swings. But what happens when the new and unique systems, methods and processes…… [Read More]

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Promotional Mix the Marketing Mix Promotion Select

Words: 1567 Length: 4 Pages Document Type: Essay Paper #: 9520118

Promotional Mix

The Marketing Mix: Promotion

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

Select TWO products from the following product categories:



Illustrate your answer by referring to specific brands within each of the two product categories you have chosen.

In defining promotional strategies for airline flights and breakfast cereal, the many differences in the broader marketing, selling and service aspects of these two products need to be taken into account. In addition, the way customers purchase airline flights are markedly different than how they purchase breakfast cereal. For any promotional strategy to be effective they must take into account differences in…… [Read More]

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International Finance the Use of

Words: 2803 Length: 7 Pages Document Type: Term Paper Paper #: 41595878

DeMarzo and Duffie, (1995), also argue that the presence of hedging may be utilized by shareholders as a way of interpreting the quality of management, with hedging generally deemed to be a beneficial strategy. The perceived lower risk profile may also aid in other areas, such as increasing the ease with which capital raising may take place.

It is also speculated that large organizations may be able to benefit from the tax impact of hedging. A number of theorists argue that tax structures of western countries encourage companies to provide a smooth performance, avoiding peaks and troughs (Ross, 1996). Therefore, there will also be some tax advantages to utilizing hedging resulting from hedging potentially delaying losses and smoothing financial performance (Ross, 1996).

Morrell and Swan, (2006) argue that whatever the motivations, when the performance of a firm is assessed in the long-term the impact will be null, as the hedging…… [Read More]

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Organization Behavior Over the Last

Words: 2806 Length: 9 Pages Document Type: Case Study Paper #: 71211983

As they felt that his tactics were designed to reduce their wages and compensation for the benefit of the stockholders. This would change the way the firm is working with their unions and the current labor agreements that were in place. If Joyce had communicated more and listened to the ideas of employees, he would have been able to receive similar concessions from the arbitration. This would have allowed the company to avoid the negative publicity from the strike and address these issues from behind the scenes. (Sperry 2002, pp. 69 -- 90) (the Qantas Crisis 2012) (Harvey 2007, pp. 74 -- 123)

The survival of Qantas may be at stake if the issues aren't resolved in the future. In you view, is a culture change required in Qantas? Justify your answer by critically discussing the current culture of Qantas and evaluating whether a culture change is necessary.

Yes, a…… [Read More]

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Improper Aircraft Maintenance Procedures and

Words: 2297 Length: 7 Pages Document Type: Term Paper Paper #: 60294590

Moreover, rather than abandoning and re-attempting the landing, the captain decided to continue the landing even with the unsafe landing guidelines. The accident would have been avoided if the flight crew labored together, followed procedures and abandoned the unsuccessful landing.

System Safety Management:

In order to avoid incidents in the global aviation industry, it's important for airlines to implement effective and efficient maintenance and safety practices other than the improper practices. These measures will help in lessening incidents that result from improper aircraft maintenance practices and human factors. For maintenance personnel in most of the developed aviation systems, time pressures are usually a factor in their work. However, it's still important for these personnel to attain high reliability and efficiency in their work and thus reducing the number of aircraft incidents. Various organizational procedures and practices for aircraft maintenance and safety have been established such as inspections and logbook recordings.…… [Read More]

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Real Options Valuation

Words: 1780 Length: 6 Pages Document Type: Research Paper Paper #: 21289133

Real options valuation: KLM airlines flight options

The object of this paper is to deliver a real option valuation of an option on an air ticket from KLM Airlines. The paper consists of several parts: (i) a file explaining the problem, the modeling choices and the solutions (ii) a table with calculations and; (iii) the conclusion.

The value of an options contract relies on a variety of different variables. In addition to the value of the underlying asset itself, options are extremely complex to value. There are many pricing models in current use, though all basically incorporate the concepts of moneyness, rational pricing, put-call parity, option-time value.

Relevant Definitions:

Moneyness is a measure of the degree to which a derivative is likely to have positive monetary value at its expiration.

Rational pricing is the assumption in economics that asset prices will reflect the arbitrage-free price of the asset as any…… [Read More]

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U S Airways Strategy the Three

Words: 562 Length: 2 Pages Document Type: Case Study Paper #: 44361816

US Airways competes with a Differentiation Strategy on a global scale. As this airline has a very broad market scope, as evidenced by the myriad of routes, aircraft, service and loyalty levels the company has in place, the Differentiation Strategy aligns best to their business model. The Differentiation Strategy for U.S. Airways is also supported by hwo the company chooses to use price optimization and code sharing throughout the airline industry. As U.S. Airways serves many secondary markets through routing from their hubs and secondary hub route configuration models, the airline is able to reach many cities larger competitors cannot. U.S. Airways sees these service options and flight availability as a significant competitive advantage, pricing their flights at a premium in underserved markets in the process. By doing this, U.S. Airways makes their differentiated service strategies further drive higher levels of profitability.

Over time U.S. Airways has designed their global…… [Read More]

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Game Theory Work in Practice

Words: 353 Length: 1 Pages Document Type: Term Paper Paper #: 57914807

A small company can slash prices and thus make crucial market inroads against major competitors, like Kiwi Airlines, or conversely a large company can make more effective use of economies of scale. Game theory is not equally useful to all industries, in general the larger the industry, the more difficult it is to create accurate scenarios, as eventually the variables that must be analyzed grow too complex and numerous. Also, the article suggests that more aggressively competitive industries, with high fixed costs, and only few 'big deals' will tend to benefit less from game theory, which may seem to somewhat undercut its statement that game theory is growing more useful today -- after all, in many industries, competition has grown even more fierce. But the consolidation of many markets, combined with the future uncertainty of how competitors and consumers will react to shifts in data seems to support the idea…… [Read More]

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Overstock com Business Strategy and Analysis

Words: 659 Length: 2 Pages Document Type: Case Study Paper #: 43779928

Strategic Choices

The author of this report is asked to do a few things within this report. First, the author is to look at and assess the Grand Strategy Selection Matrix. Second, the author is to review and assess the general business model and strategy of The author of this report is to then select which of the quadrants that Overstock falls within. While it may be a little difficult to pin them down as they are like other online companies in many ways and they are also different in many ways, the choice is pretty clear to the author of this report which one applies to them.

There are, of course, four cells in the Grand Strategy matrix and they are numbered I, II, III and IV. The first cell is for companies that are in turnarounds or re-entrenchment status, are divesting or are liquidating. Examples of firms…… [Read More]

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Commercial Aviation Industry Was Already

Words: 4603 Length: 15 Pages Document Type: Term Paper Paper #: 4794062

The combination of such broad language and the paucity of any significant enforcement tools meant that these initiatives were largely ineffective.

Not surprisingly, complaints from passengers increased by 200% within the year; furthermore, flight delays continued to increase 12% faster in the first five months of 2000 than in the same period in 1999. "Indeed, in the twelve months following the airlines' voluntary promises, flight delays cost business travelers 5 billion dollars and 1.5 million hours" (Rosenthal, 2002, p. 1859). The number of delays caused National Business Travel Association Executive Director Marianne McInerney to conclude that "[w]e are at a point where our nation's airline system is in need of triage" (Rosenthal, 2002, p. 1859). Some observers would suggest that radical surgery is required rather than triage, and these issues are discussed further below.

Security Issues and Passenger Satisfaction. When people travel on an airline, they have a legitimate right…… [Read More]

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Customer Relations Service Comparisons There Are

Words: 1447 Length: 3 Pages Document Type: Term Paper Paper #: 21679537

This irritated the client, but the situation was the worst when he took the family on an international trip and found that their seats has been reassigned to the non-Premier areas of the aircraft with less legroom. This also happened on subsequent flights, and the client felt that he was treated like baggage. (Sturm, 2004) It has already been seen that this airline is concerned about their customers, yet the airline succeeded in irritating a customer with what the customer feels is "lack of gratitude." One is sure that what the airline staff did was according to the laws, but the client was unhappy. This is generally the result of not being able to communicate in a manner that makes clients happy. Thus methods of implementation are probably as important as the policies themselves.

Let us now look at another airline from the list. Delta Air Lines chief customer service…… [Read More]

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Marketing of Any Product Requires Evaluation and

Words: 1790 Length: 5 Pages Document Type: Term Paper Paper #: 48304601

Marketing of any product requires evaluation and review of Price, Product, Promotion, and Place, generally referred to as the 4 Ps of marketing. Marketing personnel constantly attempt to identify the right balance of these factors to ensure that the customer will select their product. Marketing strategy is always determined based on how the company wishes to position itself with respect to its competitors. For example, Southwest Airlines is a success story at a time when most airlines are struggling to keep their heads above water. Southwest Airlines defined its strategy -- low priced travel cost, limited passenger service and reliable services. This strategy has proved very difficult for other airlines to follow in the recent times. Southwest entered into the airline industry late, it had a change to study the business plans of other airlines and learn from their shortcomings. In May 2003, for the contiguous U.S., Southwest transported 6.5…… [Read More]

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Jet Blue Competitive Analysis

Words: 2368 Length: 7 Pages Document Type: Research Paper Paper #: 46940377

JetBlue is an airline based in New York City, operating both domestic and international routes. JetBlue was founded in 1999 by David Neeleman, a former Southwest Airlines executive, using much the same business model. The company received 75 landing slots at JFK later that year, and by December had taken delivery of its first aircraft from Airbus. The first flight was on February 11th between JFK and FLL (, 2015). The company has since expanded significantly. It has been profitable since at least 2009 (MSN Moneycentral, 2015). According to the Bureau of Transportation Statistics, JetBlue is the #5 airline in the United States, with a 5.2% share (BTS, 2015). It is concentrated along the Eastern seaboard, so it is the largest among the major regional airlines.

The model that JetBlue uses, theoretically at least, is a discounter model, which is focused on competing on popular routes with a low cost.…… [Read More]

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Air Tran Airways Is a

Words: 3295 Length: 13 Pages Document Type: Term Paper Paper #: 24119577

Another is high labor productivity, yet another is high asset utilization. The net result is that AirTran has one of the lowest levels of cost per ASM in the industry.

In terms of weaknesses, one major weakness is that AirTran has no discernable source of sustainable competitive advantage. Its success to date has been based on its ability to combine many small sources of advantage into a single airline. Yet, none of these sources can be considered sustainable in the long run. The industry is highly competitive. Competition comes from all manner of airlines both domestic and international. Any or all of these competitors and potential competitors, including new entrants, could replicate AirTran's success factors.

AirTran also has a high level of debt, the bulk of which derives from debt and lease obligations on their fleet. They presently hold over $800 million in debt on their balance sheet. The debt-to-equity…… [Read More]

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Management of U S Airways Strategic

Words: 2005 Length: 8 Pages Document Type: Research Paper Paper #: 9676570

S. Airways and United have been stifled twice before, but renewed interest in the merger possibility has been created as a result of economic re-stabilization. But the two companies are currently in merger talks that would make U.S. Airways the second largest airline. The industry reported a $60 billion dollar loss since 2000 which has spurred interest in consolidation. Even with the dramatic declines in capacity by airlines collectively, in recent years, experts believe that there are too many airlines and a shortage in travelers. A merger could help both increase the earnings per share in a smaller timeframe than either company can accomplish alone.

But mergers in the airline industry have been difficult to pull off, in part because complex labor contracts can offset the promised cost savings. Delta and Northwestern recently merged, creating the nation's largest carrier after two years of implementation. William S. Swelbar, (research engineer at…… [Read More]

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Quality Control Group Project Company Overview US

Words: 3903 Length: 15 Pages Document Type: Essay Paper #: 45929291

Quality Control Group Project

Company Overview

US Airways Group Inc. is one of the major U.S. airline companies that delivers air transportation services for cargo and passengers. The company is the 5th largest airline company in the United States as being measured by available seat miles and revenue passengers. The U.S. Airways Group was formed in 2005 through its merger with former U.S. Airways Group and American West Holdings. The company scheduled passenger services for approximately 3,100 flights daily to more than 200 communities in the United States, Europe. Canada, Mexico, Central & South America, and the Middle East. U.S. Airways is owned by the U.S. Airway Group with headquarter in Tempe, Arizona, and the company uses 1,818 U.S. Airways Express and 1,210 U.S. Airways Mainline for its daily flight operation. The U.S. Airway is a member of Star Alliance Network that utilizes fleet of 285 regional jet, 346 mainline…… [Read More]

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Fuel and Economy the Price of Fuel

Words: 1480 Length: 5 Pages Document Type: Term Paper Paper #: 34005604

Fuel and Economy

The price of fuel affects every citizen in one way or another, thus, it can have profound consequences on not only the United States, but the global economy as a whole.

On April 28, 2005, President George W. Bush expressed concern about the economy due to higher energy prices, and stressed the need to take measure to boost oil output and lower prices (Bush pp). In a primetime press conference, Bush said the small business owners and families are paying higher prices at the gas pump, and that higher gas prices is like a tax and "I do think it's affected the economy" (Bush pp). His comments followed a report that same day from the Commerce Department that stated that the United States "economy grew at an annualized 3.1% in the first quarter in terms of real gross domestic product, decelerating from the previous quarter's 3.8% and…… [Read More]

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Customer Satisfaction and Loyalty of

Words: 7443 Length: 27 Pages Document Type: Term Paper Paper #: 80641661

The results of the data analysis are presented below in both tabular, graphic and narrative analyses formats.


Validity refers to the establishment of evidence that the measurement is actually measuring the intended construct. Measures can be reliable without being valid, but cannot be valid without being reliable. To develop a model by which validity issues could be assessed we used the validation model developed by Chandler and Lyon (2001) in which there are several approaches for establishing construct validity, including (a) content validity, (b) the substantive component of construct validity, - the structural component of construct validity, and (d) external validity.


Reliability refers to the consistency and stability of a score from a measurement scale (Chandler and Lyon, 2001). For the purposes of this study, reliability was gauged using the responses from the like categories of the online survey.

Chapter 2: Review of Related Literature

Background and Overview.…… [Read More]

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Jet Blue Airways

Words: 2060 Length: 5 Pages Document Type: Term Paper Paper #: 13513576

Jet Blue Airways

Corporate Background

JetBlue Airways Corporation, incorporated in August 1998, is a low-cost passenger airline that provides customer service at low-fares mainly on point-to-point routes (Yahoo, 2005). As of February 10, 2005, the airline operated a total of 280 daily flights. JetBlue focuses on serving markets that have long been underserved and large metropolitan areas that have had high average fares. The airline serves 30 destinations in 12 states, Puerto Rico, the Dominican Republic and The Bahamas.

JetBlue's low fares aim to stimulate demand, especially from fare-conscious leisure and business travelers who might otherwise have used alternative forms of transportation or not have traveled at all (Yahoo, 2005). The airline also offers customers a differentiated product, including new aircraft, low fares, leather seats, free television at every seat, pre-assigned seating and reliable operating performance.

B. Major Challenges

One of JetBlue's major strengths is that it understands the importance…… [Read More]

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Company or Industry That Has

Words: 1614 Length: 4 Pages Document Type: Term Paper Paper #: 56560147

Other industry concerns and costs that would have affected both stakeholders and investors is the overall cost of updating computer accounting systems and process to account for the new methodologies. The airline industry most likely would have had to drop the frequent flier campaigns even though they were very successful marketing campaigns due to the fact that the new deferred revenue method would have implied too many costs to make the programs worthwhile.


In conclusion, this essay involved collecting and summarizing research in regard to a specific company or industry that experienced accounting issues or an accounting issue. The focus of the essay was on United Airlines but it could have been applied to any other major airline. The main research came from a December 1991 story by Charles W. Taylor entitled "Airline Accounting: AICPA vs. FASB," which was on the December CPA Journal Online. The paper incorporated an…… [Read More]

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Money in Aviation in the

Words: 1061 Length: 4 Pages Document Type: Reaction Paper Paper #: 82418193


Finally, Pilarski reviews the explanations which blame airline underperformance on onerous government-imposed restrictions and obligations. Many observers, especially deregulation-fanatics, claim that airline companies are inhibited by excessive government regulation and public ownership of airlines. Pilarski rejects these explanations which attribute financial performance to government interference, stating that airline carriers outside of the U.S. subject to much more regulation have performed better than unregulated airlines.


Overall, Pilarski seems to agree that it is difficult to be profitable in aviation. What Pilarski is saying is that, for this very reason, only serious, competent players should enter the aviation business. The airline industry is a high-risk, high-overhead business, a point which appears to be ignored by the financiers, lawyers, and business consultants who help the foolhardy set up airline companies.

From a methodological perspective, Pilarski does a good job of refuting dubious claims through sound economic reasoning and historical evidence. For…… [Read More]

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Printing Boarding Passes in a

Words: 1917 Length: 5 Pages Document Type: Research Proposal Paper #: 1422056

Second, by partnering with airlines, the hospitality providers can also increase lifetime customer value and also work to attain customer loyalty. Third, the integration of systems and processes that makes kiosks possible help legacy hospitality systems to be much more transaction-oriented. This is critical as it gives hospitality providers the opportunity to serve customers in real-time through an automated interface supported by the airlines. The level of adoption and trust from kiosks and their integration, roll-out and services strategy are critical for driving up customer lifetime value over the long-term for both airlines and hospitality providers.


Carolyn Bigda (2003, November). Three ways to speed your travel. Money, 32(12), 170. Retrieved October 15, 2008, from ABI/INFORM Global database. (Document ID: 437544081).

Annalise Bomenblit (2002, October). Delta starts online checkin in NYC. Business Travel News, 19(20), 6. Retrieved October 12, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 279028441).

Christopher…… [Read More]

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Leadership Lessons Learned From Herb

Words: 2661 Length: 8 Pages Document Type: Research Paper Paper #: 84178280

The transformation was so effective in the company that it eventually changed an entire industry as well (Lawless, 1998).

Another aspect of leadership lessons learned from Her Keller include his tolerance for individuality and non-conformity on the part of his employees, and how the culture of the company became known as a haven for those who wanted to work hard yet also have fun (Lubans, 2009). Not every leader can accomplish this unique feat of creating a culture tolerant and even promoting non-conformity over time, let alone become its main evangelist for this approach. Yet Mr. Kelleher realized that if management and the employees were going to trust one another, there would need to be an unpretentious, open culture that had a tolerance for failure and nonconformity (Lindebaum, Cartwright, 2010). Getting back to the point made earlier, a mindset that sees failure as feedback, not a dead-end, is critical for…… [Read More]

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Why Incentives Help Make Employees Happy

Words: 6623 Length: 23 Pages Document Type: Capstone Project Paper #: 97795433

Profit Sharing and Other Incentives as Employee Development Performance Motivational Tools and the Relationship between Managerial Support and Employee Commitment to the Organization

The impact of profit sharing and other incentives on employee development and organizational growth is measured in various companies around the world. From Keller Williams to Southwest Airlines companies are utilizing incentives, such as 401ks, profit sharing plans, insurance plans, even pre-tax commuter benefits, because like Southwest they believe that their "greatest asset" is their employee (Southwest Report, 2010, p. 45). According to servant leadership theory, by offering managerial support that is designed to benefit and assist the worker, a higher degree of employee commitment to the organization can take place. Thus, companies such as Keller Williams promote mottos like "God, Family, Business" in that order to show that in their workplace environment what comes first is not business but that which is more important than business:…… [Read More]

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Jetblue's Position and Potential

Words: 580 Length: 2 Pages Document Type: Term Paper Paper #: 52458743

JetBlue: Fighting for a Bigger Slice of the Pie in the Sky

In the highly competitive commercial air travel business, earning a profit and earning the loyalty of customers generally go hand in glove. And as to profit, airlines that offer the most destinations and the most customer perks, snacks, and promotions are not necessarily the most profitable. JetBlue has a mountain to climb to be able to compete head-to-head with the dominant companies -- American Airlines, Delta, and Southwest -- but the #5-ranked airline is gearing up to expand its services, its destinations, and it is launching strategies that could place it higher in the airline pecking order. This paper reviews JetBlue's merger options and potential partners, its entrance into the retail apparel market, its expansion opportunities, its quest to find and train highly skilled marketing talent, and its crusade to transcend the ordinary commercial flight into a uniquely…… [Read More]

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analysis of honolulu international airport

Words: 2333 Length: 10 Pages Document Type: Essay Paper #: 70806282

Honolulu International Airport (HNL) is one of the world's largest, oldest, and most beautiful airports.

As the principal aviation gateway of the city and county of Honolulu on Oahu in the State of Hawaii, HNL is also identified as one of the busiest airports in the United States. Total traffic now exceeds 21 million passengers a year and is rising (Honolulu International Airport, 2016).

Owned and operated by the State of Hawaii Department of Transportation, HNL covers 4,520 acres of fast and submerged land. The airport itself is larger than the major resort destination of Waikiki, which is located 10 miles to the south (Honolulu International Airport, 2016).

HNL has four active runways, including the 12,000-foot Reef Runway. When it was built, the Reef Runway was the world's first major runway built entirely offshore (Honolulu International Airport, 2016). The airport is served by 27 international and domestic carriers, two interisland…… [Read More]

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Qantas Virgin Blue Overview and Contents

Words: 1493 Length: 5 Pages Document Type: Essay Paper #: 57575046

The steep reduction in revenue at Virgin Blue resulted in a reduction in their efficiency ratios. Given that the company continued to expand in size with only a minor expansion in revenue, their efficiency suffered. There is evidence of overcapacity, an issue that they have addressed in the interim with service cuts (Associated Press, 2009).

Financial Stability -- Short-Term

Both companies are liquid at present. Qantas, however, has seen the more significant decrease in its liquidity between 2007 and 2008. The company's cash holdings have been reduced significantly, while its "other" liabilities almost tripled. There have been some working capital issues at Qantas, with the firm increasing is turnover in days. Virgin Blue has also seen a reduction in its liquidity and an increase in its receivables turnover in days. For Virgin Blue, cash has declined in the past year, while interest-bearing liabilities increased. This is most likely attributable to…… [Read More]

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Air Asia Has'so Far

Words: 670 Length: 2 Pages Document Type: Essay Paper #: 72985389

Given that the profitability rate is already very low and that other costs have already been cut, the only practical response to rising fuel costs (assuming that they do not fall drastically very quickly) is to raise fares.

This will be problematic for the company, of course, since it has established as its major selling point the fact that it offers the lowest fares possible. However, having to raise fares is something that will no doubt happen at other companies as well since all companies will be affected. Thus it is entirely possible that the company will be able to raise fares and yet remain the lowest priced company in its market (Creaton, 2007, p. 48).

While rising fuel costs are the most significant costs that are beyond the control of the company, other external factors can have important impacts as well. Among potential issues in terms of overall costs…… [Read More]

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Ratio Analysis to Illustrate the

Words: 2686 Length: 9 Pages Document Type: Essay Paper #: 95942424


The company tangible assets consist of the plant, property, equipment such as the fleet of aircrafts that the company uses for its business operations. Other tangible assets include various building the company is using for business operations. The company tangible assets also include company computers, brand names and various computer software than the company is using to improve its business operations. However, the company intangible assets declined by 1.2% between 2010 and 2011. The company loan notes also declined by 18.2% between 2010 and 2011.

Apart from the non-current asset, other aspect within the company balance sheet is the current asset. From the Table below. The trade and other receivable declined by 17.6%. However, the company was able to increase restricted cash by 317% and money market by 15.3%. The company also increased the derivable financial instrument by 57%.






Current Asset

Asset held 4…… [Read More]

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Management Economies of Scale Reflects a Situation

Words: 2348 Length: 7 Pages Document Type: Essay Paper #: 12305651


Economies of scale reflects a situation where the cost of something declines when more is produced. With larger quantities, bargaining power increase, and there are opportunities for greater systems efficiency. Economies of scope reflects a cost saving when a company produces two or more goods (The Economist, 2008). For example, if McDonalds only produced Big Macs, it would be inefficient because there is not enough demand for those to keep the restaurant busy. By adding other products, the restaurant can become more efficient because it is working closer to capacity and there are always customers.

Transaction costs are the costs associated with a transaction. In some cases, there are fees and commissions that have to be paid in order to do something. Those costs do not add any value in themselves, but they are costs that are necessary to doing the transaction.

Economic Value Added (EVA) is basically the…… [Read More]

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Priceline Case Study Where Can a Traveler

Words: 1612 Length: 5 Pages Document Type: Case Study Paper #: 91806121

Priceline Case Study

Where can a traveler satisfy every need at their price, be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles? The answer is All you have to do is know your need, state your terms, and make your offer. It doesn't get easier than this. was one of the pioneer online companies to traverse the traditional limitations of the Internet and revolutionize online purchasing. It's strategy - letting the consumer name his/her price, and matching it with a seller who is willing to fill the demand at that price and those conditions, there by providing the required service the consumer desires. Thus is basically an integrated, Web-based e-marketing automated system, which was one of its kinds when it started its business in the consumer marketplace.

Priceline is the ideal middleman, who gets you what you want, when you want it through a unique…… [Read More]

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Aviation ACARS

Words: 2172 Length: 8 Pages Document Type: Term Paper Paper #: 44414672

ACARS stand for Aircraft Communication Addressing and Reporting System. This system allows aircrafts to communicate and report to the ground and vice-versa. It does so by transmitting data on VHF frequencies that can be received and decoded. It is a digital datasystem in VHF (Aviation). It makes it possible for aviation companies to "communicate" and track the planes of their fleet.

This system is being used by a lot of large aviation corporations and can be said to be the 'E-mail' for the planes. The plane's call sign is used as the address for the destination of the message. Before ACAR was developed, all the flight messages were voiced and that made things slow and painful. The development of ACAR by Aeronautical Radio Inc. made possible the routine-messages, about departure, arrival, cargo, fuel etc. To only take a short time to transmit.

The Aeronautical Radio, Inc. (ARINC) maintains a huge…… [Read More]

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Beachcraft 1900D Gulfstream IV L Jones

Words: 2821 Length: 10 Pages Document Type: Term Paper Paper #: 29945685

Forecast of Utility and Breadth of Use:

Although one might imagine that the Beachcraft might me more suited to widespread use (and in the commuter market it definitely is), the actual fact is the Gulfstream seems to be more versatile for many applications including governmental, scientific, and corporate uses. Indeed, its amazing range and speed (it actually beat a Boeing 747 jumbo jet in January 1988 in an eastbound around-the-world trip -- clocking in at under 37 hours (8.5 hours faster than the Boeing) (Roger Guillemette, 2004).

The simple fact is, the Gulfstream IV is currently utilized by more than 158 government and military customers in addition to the more often associated business/corporate/individual customers. In fact, according to a leading pilot publication, "Gulfstream aircraft are in service with 34 nations in a variety of roles including photo reconnaissance, maritime surveillance, medical evacuation, weather research and astronaut training (Pilotfriend, 2004)." In…… [Read More]

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Political Science International Relations Definitions

Words: 2290 Length: 8 Pages Document Type: Term Paper Paper #: 42689123

Economists can demonstrate how, in the aggregate, consumers and industry benefit from free trade. In the process of creative destruction, however, some industries and workers are displaced by the changes wrought by free trade.

The measurement of benefit in the case of Volkswagen continues to reverberate today, after over 25 years. When VW entered the Chinese market, it did so over the objections of its local labour unions and politicians. Part of the objection came because the State of Lower Saxony controlled 20% of the shares, and the government was concerned about the loss of jobs in its domestic sector. The managers of VW saw it differently: by creating a successful and growing subsidiary in China, the reasoning went, the company could increase its generated cash and derive strategic benefits from finding a lower-cost supplier of parts.

There were, however, forces to overcome:

Unions threatened to strike in Germany unless…… [Read More]

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Boeing Spending - 1974 to

Words: 3626 Length: 13 Pages Document Type: Term Paper Paper #: 32675225

Boeing had utilized vast amounts of time, labor, energy, money and resources into the Apollo Program of the 1960's for the program finally to be cut to practically nothingness in the 1970's.

I. The Apollo Program:

Expenditures for the cost of the Apollo Program were in the total amount of $25.4 billion dollars. There were 11 manned Apollo flights, 381.7 kg of moon material was recovered during the course of the Apollo missions and although there are those who believe that the motivations for the Apollo missions were that of a "psycho-political" nature, the one gift that America and the world were given by the Apollo program was the realization of the reality of "how fragile the earth is."

At the time the Apollo program essentially caved in Boeing also was losing hope in the production of commercial aircraft as they had placed their hopes on the B747 and the…… [Read More]

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Starbucks Situational Analysis Environment Important Environmental Factors

Words: 4300 Length: 10 Pages Document Type: Term Paper Paper #: 1920009


Situational Analysis


Important environmental factors relating to a firm include economic, cultural and social values, current values and trends, political and legal factors, and environmental threats or opportunities. These elements may impact or otherwise threaten a firm's success or opportunities for improving a firm's situation. With respect to the economic situation, both the United States and foreign economies are presently facing some degree of economic uncertainty. In addition to dealing with the recent downturn in the dot-com/high- technology industry, the United States is also experiencing a general economic downturn that has resulted in nearly every single large corporation eliminating and/or otherwise reducing its workforce. Likewise, the United States is still recovering with the emotional and financial impacts and ramifications caused by the September 11, 2001 terrorist attacks.

The United States is not alone in experiencing economic uncertainty right now. Asia, Europe, and Latin America have all had financial…… [Read More]

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MIA Terminal Layout

Words: 862 Length: 3 Pages Document Type: Research Paper Paper #: 96621793

MIA Terminal Systems

Miami International Airport (MIA) has three terminal buildings -- north, central, and south. The North terminal was completed in 2014, to help American Airlines expand its Miami hub operations connecting the U.S. with the Caribbean and Latin America (MIA, 2015). As one of the largest airports in the United States, MIA is well-equipped with modern facilities.

General Terminal Layout

The terminal layout at MIA consists of a central parking garage. The north terminal is to the north side of the parking, the south to the south side, and the central terminal lies to the east of the parking. Appendix A shows the general terminal layout. Visitors enter via the roadway that runs in between the parking garage and the terminal. Inside, there is the standard lineup of check-in facilities, some amenities, and security gates.

Main Terminal Areas

The North terminal, which is the new international terminal, has…… [Read More]

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Capital Structure Decision and the Cost of Capital

Words: 1480 Length: 5 Pages Document Type: Case Study Paper #: 34676351

Capital Structure Decision and Cost of Capital

In basic terms, capital structure has got to do with how companies finance their overall operations using various sources of funds. In this text, I recommend what is in my opinion the optimal capital structure for the three companies selected for purposes of this discussion. The companies that will be used for purposes of this discussion are: Alaska Air Group, the Clorox Group, and eBay.

Optimal Capital Structure: Analysis and Recommendations

In seeking to determine the optimal capital structure for each of the three firms, it would be prudent to rely on a number of factors including but not limited to each firm's profitability and liquidity, nature of industry, company characteristics, etc.


EBay is essentially one of the largest online retailers in the world. According to Yahoo Finance (2014), the company "provides online platforms, tools, and services to help individuals and merchants…… [Read More]

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TSA Transportation Security Agency Specifically Airport Security

Words: 1496 Length: 5 Pages Document Type: Term Paper Paper #: 97116233

Aviation Security after 911

In recent times, airport and aviation security have become an important aspect of aviation industry. Significant changes in airport and aviation security have been witnessed after the 9/11 terrorist attacks. Notable changes include new airport security procedures, implementation of advanced screening and scanning technologies. New airport security measures include arrival of passengers two hours before their flight if traveling in domestic flight and random screening of luggage. Such measures had been introduced in order to promote aviation security in order to prevent terrorist activities. Advanced screening and security were needed to combat the threat of terrorism and therefore, to avert such attacks, transportation security agency was formed during the Bush administration. The goal of aviation security is to provide maximum security and safety to air passengers and employees, to capture terrorists and to ensure that 9/11 attacks do not occur again. The goal of this paper…… [Read More]

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Debt Crisis How the United

Words: 2720 Length: 7 Pages Document Type: Term Paper Paper #: 40853255

When the economy suddenly has more money circulating around there is the threat of inflation. "The Federal Reserve is expected to hold its main short-term interest rate at a 45-year low of 1% at its last meeting of the year in December, as well as into part of 2004, economists predict. Holding short-term rates at such low levels might motivate consumers and businesses to spend and invest more, something that would lift economic growth." (Aversa)


The national debt crisis has required a new look at corporate America in regard to valuing the risks and returns of companies and instruments. Many investors apply the Warren Buffet philosophy. Buffett seems to believe that thorough analysis of each company, patient purchasing at the lowest possible price and holding for the long-term will weed out the dogs. Warren Buffet is one of the richest men in America with probably only Bill Gates ahead…… [Read More]

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Family Home Ownership

Words: 6651 Length: 22 Pages Document Type: Term Paper Paper #: 49971107

The National Housing Act indirectly promoted the idea of lenders offering much longer-term mortgages with the currently accepted concept of monthly payments with the dual interest and principal payment scale. Amortized real estate mortgages opened the door for an average person to purchase and own a single family home.

As a result of the National Housing Act, the United States government inadvertently committed itself along with private lenders to insure long-term mortgages that could be held for as long as twenty or more years at an interest rate that was affordable. Although the process at first was bogged down by paperwork and bureaucracy it eventually caught on.

Part of the reason the process took hold was because in addition to guaranteeing the loans, the National Housing Act through the formation of the Federal Housing Administration also investigated properties and neighborhoods which added an extra measure of security and guaranteed real-estate…… [Read More]

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How Our Life Changed After September 11

Words: 871 Length: 2 Pages Document Type: Term Paper Paper #: 74275653

September 11

The impact of the attacks on the United States has been far reaching and has touched all Americans in some way. Life as we knew it prior to the attacks was changed forever on that morning in profound ways that mean losses for nearly everyone, with the exception of those standing to profit from "war." While the attack resulted in loss of life for some, others lost their jobs, incomes and homes. Travelers have lost the ease of travel that was once enjoyed in the United States. Many, it seems, have lost their rights to freedom of speech as established in the U.S. Constitution. In short, America lost its sense of innocence and its identity on that day.

While terrorist attacks are not entirely new in this country, in the past those directly affected by them were individuals, such as Robert Francis Kennedy was gunned down on June…… [Read More]

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Human Resources Management - Maintaining a Competitive

Words: 15260 Length: 55 Pages Document Type: Term Paper Paper #: 65440606

Human Resources Management - Maintaining a Competitive Edge in the Corporate Marketplace

Change continues to reshape the workplace. Today's HR professional is called upon to help the organization retain its competitive edge in the marketplace. Along with representing the best interests of employees, HR professionals assume the role of strategic partner, administrative expert, and change agent. HR assumes a critical role in promoting the vision and shaping the focus of the company. HR professionals must be skilled and knowledgeable business partners, able to wear many hats while demonstrating their own competencies in communication and decision-making skills. (Aghazadeh, 1999)

Today, HR departments face many challenges. Some are conventional and continuing concerns.

They include:

Attract, retain and motivate employees;

Ensure legal and regulatory compliance;

Manage the human side of technological change.

Perhaps, most critically today however, progressive HR departments are charged with adding value to the corporation as they seek to:

Meet…… [Read More]

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Change Management Critique of Kotter's Eight Stage

Words: 1470 Length: 3 Pages Document Type: Essay Paper #: 46326029

Change Management

Critique of Kotter's Eight Stage Model of Change

The development of change models to support the way that management undertakes change may be seen as a useful development; providing a framework from which change may be understood and therefore actively managed. One of the first models of change was proposed by Lewin (1951, p22), which presented a relatively simple format for managing change, made up of three stages; unfreezing, the change and then refreezing. It may be argued that this has formed the basis of many subsequent change models, which is built on this foundation and expanded and extended the concept. For example, the well-known eight stage change model by Kotter (1996, p33) may be seen as readily some inspiration from the simple predecessor from Lewin. Kotter's model, with eight stages, has been argued as being one of the most comprehensive change management models facilitates consideration for many…… [Read More]

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Swissair's Alliances

Words: 641 Length: 2 Pages Document Type: Term Paper Paper #: 67181770

Swissair's Alliances

Issues and Key Issue

In my opinion, there are several issues, the most important ones having been emphasized at the end of the case study. First of all, the creation, with the Maastricht Treaty signed in 1992, of the common market in Europe, corroborated with the fact that Switzerland is not member of the EU, would be leading to the renegotiation of the Aviation Service Agreements (ASA) to which Swissair is part. Additionally, the common market would mean a much larger market than the Swiss: 350 million compared to 7 million and we may assume that the support from the European Commission and Council of Europe, coordinating bodies of the EU would have been much stronger.

A second issues that needed to worry Swissair is obviously related to deregulation, but not only on the European level, but globally. Global deregulation affects Swissair especially in terms of prices. Until…… [Read More]

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Aeronautics Degree Program as Enrolled

Words: 8672 Length: 25 Pages Document Type: Thesis Paper #: 39135420

The student has provided research on various vibration analytic techniques such as the use of Laser Vibrometry for Damage Detection using Lamb Waves in discovery processes to detect microcracks.

Outcome 3. The Information Literacy competency was satisfied through the research efforts made by the student through data gathering regarding aircraft structures and vibrations qualification techniques retrieved from the MIL-STD-810F and NASA Langley Research Laboratory. Techniques include Fatigue Damage Spectrum (FDS) which enables the use of testing and servicing evidence to be utilized on more than one aircraft platform and Shock Response Spectrum (SRS). All of these techniques are used to promote spacecraft/aircraft airworthiness and sustainment.

Outcome 4. The Communication competency was fulfilled through an analysis of the research collected from NASA experiments and FAA studies and their influence on dealing with structural failure through shock loads and transient vibrations. Furthermore, discussions focused on how these results have shaped methodologies in…… [Read More]

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Decisions in Paradise Nik and the Team

Words: 860 Length: 3 Pages Document Type: Essay Paper #: 97078656

Decisions in Paradise

Nik and the team face significant challenges in expanding Boeing's development and business base on the Island of Kava. Despite the limitations of infrastructure, there are significant opportunities for Boeing to expand its commercial aircraft division and also educate the island's students to contribute in software and engineering careers if they choose the career direction. Boeing must focus on the aspects of commercial aviation while also seeing the island from a developmental standpoint, concentrating on how best to enable greater education levels for the inhabitants who have skills in math, science and programming. Nik can do well by doing good for the island nation, concentrating on the corporate values of Boeing which seek to invest in their surrounding communities to enrich them, while also seeking out opportunities to nurture a development and engineering base on the island as well.

Forces Involved in the Formulation of the Problem…… [Read More]

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Extended Overview of General Dynamics

Words: 3142 Length: 12 Pages Document Type: Thesis Paper #: 26802719

With such result, estimates for the 2,400 F-111 (including their exports) were significantly reduced, but nevertheless, General Dynamics still managed to obtain a $300 million profit with this project.

Grumman started also to build the F-14 Tomcat, using many of the F-111 innovations, but build solely for its purpose of serving as a carrier-borne fighter.

General Dynamics Reorganization - it was in May 1965 that the company reorganized its activities into 12 operational divisions, having as a base their production lines. The board took the decision to have all future planes built in Fort Worth and thus ended the plane production in San Diego, which had been Convair's original plant. At the San Diego location the production of space and missile development continued.

The second CEO in this period, David S. Lewis required the headquarters of the company to be moved to St. Louis, event that took place finally in…… [Read More]

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Boeing Lockheed Martin Lrs B

Words: 1345 Length: 4 Pages Document Type: Case Study Paper #: 64167099

Strategic Alliance

There are a number of reasons why companies engage in strategic alliances. Typically, these are rooted in the idea of comparative advantage, where the two companies bring their respective strengths to the project, theoretically these strengths complementing each other. There are some industries where the practice is quite common, in particular pharmaceuticals and defense. Indeed, in some of these industries, companies can have multiple strategic alliances at any given time. A good example of this is Boeing and Lockheed Martin, both defense contractors with expertise in aerospace. They have collaborated on an air transportation system for the commercial air industry (Boeing, 2007), and on jet fighters for the Department of Defense (Thompson, 2013). This paper will focus on the latter as the strategic alliance to be discussed. Ultimately, the long-range bomber project failed for the alliance, which actually highlights one of the major reasons why such alliances are…… [Read More]

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Changing Customer Service

Words: 2261 Length: 7 Pages Document Type: Capstone Project Paper #: 19960786

Customer Service

We shall, for the purposes of this paper, accept the proposition that we are moving from a culture that can be categorized as "you get what I give" to one where the customer is always right. In the real world, there are companies that do either, depending on their business model. But for the sake of argument we will assume the position of a company that is seeking to shift from the former to a more customer-centric vision of customer service. There are two elements to such a shift -- operational and cultural. Operations can be laid out in such a way that barriers to customer service that may have existed in the past are now removed, for example. Yet, because service is inherently customer-oriented, based on interactions, it is critical that the organization shifts to a customer-service-based culture. This is a massive cultural shift from an organizational…… [Read More]

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Walk Down Wall Street Stock Valuation From

Words: 5821 Length: 20 Pages Document Type: Book Report Paper #: 10054849

Walk Down Wall Street

Stock Valuation from the Sixties through the Nineties

Malkiel notes that there were a number of speculative trends from the 1960s to 1990s, and that they all mended up in the same way. Every few years, the stock market has another bubble or speculative mania which soon crashes and levels off, such as overvalued food stocks in the 1980s or the Nifty Fifty blue chips in the 1970s, but in both cases the speculative phase ended and stocks returned to their normal values. By the 1990s, institutions accounted for more than 90% of the trading volume on the NYSE, and yet professional investors participated in several distinct speculative movements from the 1960s through the 1990s. In each case, professional institutions bid actively for stocks not because they felt such stocks were undervalued under the firm foundation principles, but because they anticipated that some greater fools would…… [Read More]

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Influence of 2007 Economic Crisis on American Car Market

Words: 24230 Length: 88 Pages Document Type: Thesis Paper #: 81822842

2007 Economic Crisis on American Car market

Effect of the 2008 global economic crisis on automotive industries

Crisis in the United States

Crisis in Canada

Crisis in Russia

Crisis in European markets

Crisis in Asian markets

Effects by other related crisis events

In this paper, we will review the effects of 2008 global automotive crisis. Our main focus will be on the American car manufacturers and the negative impact they suffered due to the crisis. We will also have a look at how this crisis had affected car manufacturers in other major markets around the world notably Europe, Canada and the prominent Asian markets such as China and India. Finally, we will look at some of the other factors which were important to this event namely the energy crisis since the cost of fuel is directly related to the car industry.


The automobile industry is a very important part…… [Read More]

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Retirement Portability Is a Hot

Words: 20119 Length: 76 Pages Document Type: Term Paper Paper #: 53847496

As Geisel (2004) notes:

Income-tax deductions are worth the most to high-bracket taxpayers, who need little incentive to save, whereas the lowest-paid third of workers, whose tax burden consists primarily of the Social Security payroll tax (and who have no income-tax liability), receive no subsidy at all. Federal tax subsidies for retirement saving exceed $120 billion a year, but two thirds of that money benefits the most affluent 20% of Americans.

Despite all that, the 401(k) is called, by some, "the envy of the world" (Calabrese & MacGuineas, 2003). Traditional and 401(k) pension plans have, between them, nearly $7 trillion in assets, and account for the "vast majority of financial assets accumulated by households in recent years (Calabrese & MacGuineas, 2003). The authors say that the system works well because it offers powerful incentives, tax breaks and employer matching contributions -- to encourage individuals to contribute to the plans. Other…… [Read More]

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Security Issues in IEEE Wlan

Words: 6613 Length: 20 Pages Document Type: Term Paper Paper #: 95819917

Despite its clear benefits and advantages in terms of ease of use and cost effectiveness, there are certain risks associated with wireless networking. These risks are discussed further below.

Review of the Literature.

Security Risks Associated with IEEE WLAN 802.11. The applications for wireless communication technology continue to develop and expand; today, at least, the 802.11b is the standard of choice for wireless router communication used with network installation (Gonazles & Higby 2003). "The integrity of the transmitted data is a valid 2.4 GHz. At this wavelength medium, the propagation of wavelength maintains strong connectivity" (Gonzales & Higby 2003, p. 30). The technology of WLANs actually dates back to the mid-1980s; during this period, the Federal Communications Commission (FCC) freed up radio frequency (rf) to the industry. "Initially, this was viewed as a broadcast reception procedure and very little thought went to broadcast transmission" (Gonzales & Higby 2003, p. 30).…… [Read More]

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City of Bloomington Illinois Is

Words: 1973 Length: 7 Pages Document Type: Research Paper Paper #: 24656306

Instead, the EDC focused its efforts on attracting new businesses to the area and helping the businesses that were already operating in the area to at least sustain their present production.

The success of the Bloomington economy in the face of a struggling national economic situation must be partially, at least, attributed to the fact that the area enjoyed a population increase. Whether the population increase was the result of good economic conditions or that the population increase caused the good economic conditions is an interesting question but it is likely that there was a correlation.

For a community the size of Bloomington the success and aggressiveness of its privately funded Economic Development Council is a wonderful blessing. The Council has worked tirelessly to promote the area and these efforts must be at least partially credited with allowing the area to prosper in difficult times.

The City of Bloomington still…… [Read More]