E Commerce Essays (Examples)

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Financial Impact of the Internet on Stock Market Participation in the Last 2 Decades

Words: 3311 Length: 10 Pages Document Type: Research Paper Paper #: 3786023

E-commerce, efficiency in terms of time and cost has been experienced by almost every sector of the economy. International markets came closer and economic participation in every market increased significantly as it became easier for buyers and sellers to communicate. This had also affected the Stock exchanges or the stock markets.

With the cyber world taking over the conventional corporate climate, in the recent past, online financial services, brokerage houses and trading portals sprang up. This trend not only triggered participation from existing investors but also attracted newer smaller investors. Moreover, the cyber fever also changed the way companies offer and sell stocks to the market.

Corporations are private sector business ventures with a limited liability. Moreover these businesses are incorporated and can issue stocks in order to generate finances. There are two major types of corporations: private limited company and public limited company. In a private limited company the…… [Read More]

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Social Commerce in Saudi Arabia

Words: 4858 Length: 14 Pages Document Type: Research Proposal Paper #: 92162537

Social Commerce in Saudi Arabia: How the Social Media Affect the E-Commerce in Saudi Arabia


Conceptual Framework Model

Social Media

Psychological Aspect and Theories


Digital Divide in Saudi Arabia

Ethos, Religious conviction, and Government in E-commerce Adoption

The Rise of the PR Industry in Saudi Arabia

Conceptual Model and Research Hypothesis (Drawing)

Research Contribution

Social Commerce in Saudi Arabia

Modern Saudi Arabia today actually represents an exceptional and convergent mixture of social conservatism and technological ability, a wonderful alteration from a remote, desert land that it was just something like 50 years ago. As social media is turning out to be increasingly prevalent in Saudi Arabia, online marketers are starting capitalizing in methods that service social media and include online customers. In Saudi Arabia Online marketers' adoption of new online marking trends is being prompted by discoveries that show individuals are spending great amounts…… [Read More]

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Customer Relationship Management E-Customer Relationship

Words: 5217 Length: 17 Pages Document Type: Essay Paper #: 28762375

The majority are in the Developing Phase (45%) with just 3% in Optimizing. This indicates that there is a strong need for greater integration of social networking, permission marketing and customer information management in many e-commerce strategies today. The results shown in Figure 3 also indicates there is significant upside potential for companies who attempt to grow quickly through the integration of social networking, trust-based permission marketing based on relationships created via social networks and the use of customer information acquisition that also benefits each customer as well. All of these factors need to be brought together into a unified, strategic plan in order for companies to excel. The majority of companies in the Developing phase (45) of the maturation levels signal that marketing is merely interacting, not anticipating and planning what to do next for customers. What's needed is more of a focus on making all elements integral to…… [Read More]

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E-Business We Have Experienced Financial

Words: 1436 Length: 3 Pages Document Type: Research Paper Paper #: 65806757

At the center of technology's contributions to learning is the enablement of long-term retention of abstract, often complex concepts that are not intuitively gasped through more traditional learning methods. The ability to create technology-based learning platforms that enable greater levels of autonomy, mastery and purpose are critical for getting students at any level to their educational goals (Vigentini, 2009).


Vigentini, L. (2009). Using learning technology in university courses: Do styles matter? Multicultural Education & Technology Journal, 3(1), 17-32.

What leadership skills are needed to manage a virtual team?

For a virtual team to excel, the leader must strive to move beyond transactional or short-term management strategies to embrace transformational leadership. This makes the overall direction of a team much more unified and focused on a common goal. Transformational leaders of virtual teams also have the ability to instill trust by creating many opportunities for collaboration and communication as well…… [Read More]

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Amazon com a Strategic Assessment of Amazons' E-Strategies

Words: 4490 Length: 13 Pages Document Type: Essay Paper #: 63706555


A Strategic Assessment of Amazons' e-Strategies

Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed order management, Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and e-commerce series of systems. The many other e-commerce sites that rose quickly with massive infusions of venture capital just as quick exited the market, flaming out due to a lack of system and process scalability, lack of understanding of customer dynamics, and a complete loss of focus on scalable business models. All of these factors are what caused competitors to Amazon to exit the e-commerce market either through acquisition, merger or complete exist from the market.

When starting Amazon, Jeff Bezos invested heavily in the distributed order management, ERP, SCM and e-commerce integration points to book distributors initially, and then expanded into a broader product mix. This allowed…… [Read More]

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Business Manager 0668 Transactions Process Tools for

Words: 2701 Length: 9 Pages Document Type: Essay Paper #: 81757658

Business Manager 0668

Transactions Process

Tools for customers

E-commerce payment solutions

Search Engine Optimization

Strategies for improvement

Affiliate Programs

Website advertisement

Search Engine Optimization and webpage rankings

Global business diversity

Business climate




Customer Relationship Management

Website integration of tools

Discuss how you will facilitate customer payment using e-commerce solutions (e.g., how the transaction will take place, including the tools customers will use).

The customer transactions and payments are one of the important elements of e-commerce strategy. The businesses are required to offer a secure and trust worthy system for their client to manage the financial transactions. There are different transactions handling methods used by the e-commerce-based organizations. These payment methods should be aligned with the overall business transaction handling process as well as appropriate selection of tools and e-payment solutions.

Transactions Process:

The transactions of products produced under the label of Sunny Day salon are mainly related…… [Read More]

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Security Monitoring Strategies Creating a Unified Enterprise-Wide

Words: 1131 Length: 3 Pages Document Type: Essay Paper #: 78943277

Security Monitoring Strategies

Creating a unified, enterprise-wide security monitoring strategy for any organization must be based on a series of strategic goals and objectives that encompass every functional area and system of a business. The intent of this analysis is to define the objectives that must anchor a security monitoring strategy to ensure its success, followed by specific recommendations for security monitoring of each major functional area.

Defining Security Monitoring Strategies

For an enterprise-wide security management strategy to be successful, the monitoring systems and processes must seek to accomplish three key strategic tasks. These tasks include improving situational awareness, proactive risk management and robust crisis and security incident management (Gellis, 2004). With these three objectives as the basis of the security monitoring strategies and recommended courses of action, an organization will be able to withstand security threats and interruptions while attaining its objectives.

Beginning with the internal systems including Accounts…… [Read More]

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Supply Chain Management Related to Dimco Supply

Words: 1588 Length: 5 Pages Document Type: Case Study Paper #: 14097887

Supply Chain Management related to DIMCO

Supply Chain Management and other issues related to DIMCO

In this paper, we will determine whether integration efforts should start with suppliers, distributors or both for the firm DIMCO. We will also attempt to explain the rationale for our decision, after this we will recommend ways that DIMCO could benefit from leveraging B2B e-Commerce. We will then determine what steps DIMCO could take in order to improve its relationship with suppliers and finally look out for the most effective ways for our chosen firm to eliminate waste in its supply chain.

Integration efforts

For our chosen case of DIMCO it is more appropriate to start integration efforts with the suppliers. Since DIMCO uses approximately one thousand three hundred and fifty different raw materials or components in manufacturing line which are purchased from approximately three hundred and seventy five different suppliers throughout the world, it…… [Read More]

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Disintermediation Why Has Disintermediation Through

Words: 3206 Length: 8 Pages Document Type: Essay Paper #: 5521775

That irony is not lost on many of the high technology executives who at one time advocated disintermediating their entire dealer channel and taking their largest customers direct only to discover that trust is the greatest catalyst of efficient transactions of all (Smith, Manna, 2004, 377, 378).


Why Disintermediation Failed to Live Up to the Hype

Before discussing the reasons why disintermediation failed to live up to the hype associated with it, there are exceptions that need to be taken into account. The first is in those industries that have undifferentiated supply chains and where price and availability alone are the only differentiators, disintermediation often takes hold. Such is the case with the Indian tea market, and many sectors of the consumer electronics industries that sell on a commodity-based strategy. These are the industries most susceptible to disintermediation as the middle tier of the distribution channels don't deliver that…… [Read More]

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Evolution of Commercial Law From

Words: 4491 Length: 15 Pages Document Type: Research Paper Paper #: 31883048

However, even as Europe was rapidly developing a set of legal concepts and frameworks that served to coordinate and integrate its disparate commercial law systems, European colonialism required the development of legal systems that could adapt and deal with the particular needs of far-off colonies. In general, colonizers attempted "to impose legal systems intact," but in the case of the Americas (and elsewhere) this proved largely impossible, as unforeseen situations meant that colonists themselves had to develop their own legal systems and concepts, frequently drawing on the legal thought of their home country but including novel developments that changed the shape of commercial law (Benton, 2002, p. 2). Furthermore, simple geographical distance meant that colonizing countries could not effectively enforce their own laws, allowing the colonies themselves much freer reign to develop their own schools of legal thought (Klein, 2005, p. 170). Thus, at the same time that Lord Mansfield…… [Read More]

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Ski Surf Skate Is a

Words: 1282 Length: 4 Pages Document Type: Term Paper Paper #: 8929966

There will also be Login page where a new customer will be required to register and existing customer will be required to login. The Career page will display the job vacancies. Other pages displayed in the website will be Terms and Condition, Privacy etc. (Princeton University, 2008).

The company will require both human and financial resources for the development of the website. Information system manager will coordinate all necessary human resources for the system development, and SDLC phases will take approximately 6 months to complete.

Design Phase

The Microsoft WebMatrix 2 software will be used to design the website. WebMatrix 2 is a free lightweight web development tool that will assist the company to design, create and publish the company website. Added to WebMatrix 2, the company will also use the combination of PHP, ASP.NET, and HTML5 templates to design the website. The CSS3 will also be used to create…… [Read More]

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Supply Chain Management at Dimco the Supply

Words: 988 Length: 3 Pages Document Type: Case Study Paper #: 13015252

Supply Chain Management at DIMCO

The supply chain relates to the entire cycle and process through which raw materials are purchased, processed and developed in to goods and services which can be traded in the market. The management of such a process would involve creating improvements in the supply chain itself to make it more profitable and efficient for the company (Davis, 1993). Therefore the supply chain encompasses not only raw material providers or experts that provide their services during the production period but also the distribution channels the company adopts, and its internal production departments and channels.

The Durham International Manufacturing Company has the option to either improve its supply chain with its suppliers or its distributors, and considering that DIMCO has already settled in to the markets it is currently trading in; it would be more beneficial to work on the company's connection with its suppliers.

By improving…… [Read More]

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E-Business Presentation Sendspace Consultancy Report Current Situation

Words: 1654 Length: 6 Pages Document Type: Essay Paper #: 19329459

E-Business Presentation

Sendspace Consultancy Report

Current Situation

Competitors Review

In the last decade there has definitely been an increasing trend of online file sharing (Cisco, 2011). While in the beginning users mostly downloaded files from basic P2P systems, over the years these systems have evolved in response to user requirements, faster internet connections, and mounting legal pressures to curb illegal copyright infringement. BitTorrent files became a popular alternative after direct P2P sharing systems began being systematically shut down by litigation. However, more recently, systems known as Cyberlockers have effective replaced BitTorrent sharing systems (TorrentFreak, 2011) (Lee, R., 2007).

In a Cyberlockers system, the illegal distribution of copyrighted material occurs by the users themselves and the webhosting service technically has no liability (Envisional, 2011). However, Megaupload, the industry leader, has been inundated with an overwhelming array of criminal charges and their site has been shut down. This creates an interesting position…… [Read More]

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E-Markets Are Redefining Organizations the

Words: 945 Length: 3 Pages Document Type: Essay Paper #: 47462897

This ensures the entire supply chain can react to market conditions and the order rate Dell is experiencing on specific configurations of their systems. Second, there is a high premium placed on supply chain visibility, so Dell can for example see several layers deep into their supply chain, seeing how demand for a popular laptop or PC could potentially impact their overall production schedule and ability to meet shipment dates. In addition, Dell concentrates on creating supply chain processes that concentrate on speed, quality and customer service by ensuring a very tight integration between all of their supply chain partners. In conclusion, Dell has been responsible for many of the innovations in supply chain management, concentrating on perfecting the concept of Vendor Managed Inventory (VMI) for example due to their very high level of inventory turns required to stay profitable. In addition Dell relies on replenishment, e-procurement, collaborative planning, collaborative…… [Read More]

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Consumer Web Site Design Purchase Intentions and

Words: 2820 Length: 10 Pages Document Type: Term Paper Paper #: 17759299

Consumer Web Site Design: Purchase Intentions and Loyalty in a Business-to-Consumer (B2C) Internet Commerce Environment


Electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation. From a now short but historical vantage point, this profound economic failure during the dot-com heyday can likely be attributed to a few key factors. Many experts in the field of e-commerce have suggested remedial reconstruction with only a few companies experiencing success in the wake of entity-wide bankruptcies.

Visual design is the logical persuasive power when influencing online consumers to buy from virtual stores. Using the previously unapplied concepts of logos (appeal to the logic), pathos (appeal to the emotions), and ethos (appeal to the credibility) to electronic commerce as found in the research taxonomy of Winn and Beck's studies, this research will reveal an appropriate melding of the consumer's perception of…… [Read More]

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Consumer Internet Commerce a Rhetorical Approach

Words: 4073 Length: 15 Pages Document Type: Term Paper Paper #: 41216100

complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses as well. Once upon a time - that golden age - things were simple. You decided you wanted to grow up to be a bookstore owner. Or a hardware store manager. Or a florist. So you leased a store, bought some books, and lovingly hand-sold them to each customer who flocked to your door and then went home at night to count your money.

Of course, owning a bookstore or a hardware store or a flower shop was actually never that simple. But the picture now is even more complicated as virtual stores have entered the picture. Part of what makes engaging in e-commerce so difficult is that there are no paths that others have trod before one. And the costs of…… [Read More]

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Internet Way A Unifying Theory and Methodology

Words: 4205 Length: 15 Pages Document Type: Term Paper Paper #: 81889341

Internet Way: a Unifying Theory and Methodology for Corporate Systems Development

The face of business has changed drastically since the advent of the Internet. Traditional brick and mortar businesses are finding themselves with new marketing avenues. The Internet has led to the invention of a new comer to the business world as well, the e-business. These businesses exist only on the Internet. They do not have a traditional brick and mortar structure. In these businesses, customers place orders by phone or online, Pay for it via credit card, bankcard, or e-check. The item is shipped right to the customer's door.

This new type of retail store offers many advantages over the traditional brick and mortar storefront. Often e-stores can offer items at a fraction of the cost of traditional stores. They do not have the expenses involved in maintaining a storefront. The customer must pay for shipping; however, in many…… [Read More]

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Small Business Taking a Small Clothing Store

Words: 1339 Length: 4 Pages Document Type: SWOT Paper #: 1156602

Small Business

Taking a small clothing store to the online world is a bold proposition. There are a few strengths that this store can draw upon to help it succeed. The first is the name recognition of the Jersey Shore -- people actually know where it is now and that will help the store by putting it into some context. (We will assume that the context is good, at least for our target market). Another strength is that rent in the area is relatively low, compared with larger urban centers along the Atlantic Seaboard. This means that the store has room to expand once sales exceed the capacity of the existing premises. That said, there are a few weaknesses. The store is small, and therefore has no brand name of its own. For people to buy from the store, they must first reach the website and that will not happen…… [Read More]

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Supply Chain Challenges Facing the Company Which

Words: 2630 Length: 10 Pages Document Type: Essay Paper #: 87758221

supply chain challenges facing the company which the chosen application addresses.

4(b) Explain how the chosen application addresses these supply chain challenges

8Q2"IT should be considered as an integral part of the supply chain re-engineering process." Discuss this statement using appropriate references from the course module. Case studies or other source material.

(a) The major supply chain challenges facing the company which the chosen application addresses.

The Levi Strauss e-business and supply chain integration

Levi Strauss is a firm that was very successful and competitive in the manufacture of denim jeans. Like several other companies, it faced a lot of competition and changes in the market conditions. This subsequently led to a decline in its sales and profitability. The company's sales were at a peak value of $1.7 billion in 1996 (Leon-Pena 85). This later declined to about $4.1 in 2002 as pointed out by Girard (Girard). The corporation realized…… [Read More]

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Calculate and Interpret the Correlation

Words: 943 Length: 3 Pages Document Type: Data Analysis Chapter Paper #: 58993898

They can help inform decision-making processes and reveal important details about how the market is functioning. Understanding that e-commerce transactions are significantly related to total retail purchases could allow e-commerce individuals to make different decisions regarding their businesses. For instance, an e-commerce merchant who also has a "real" retail store may wish to correlate his online sales with his in-store sales. If such a merchant were to discover that his correlation was falling well below that of the one found here based on overall U.S. Census data, he may determine that he is not meeting his potential for sales in the e-commerce world. For example, if this individual found that his e-commerce sales were correlated with his in-store sales at a much lower level, such as a correlation of less than .4, this merchant may decide to invest more money into his e-commerce business in an attempt to increase his…… [Read More]

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Arduous Task of Determining the Differences Advantages

Words: 622 Length: 2 Pages Document Type: Essay Paper #: 59801250

arduous task of determining the differences, advantages and disadvantages of the various commercial capabilities of E-commerce especially regarding the recent innovations of I-commerce to M -- commerce to U-commerce and how those innovations change the manner in which E-commerce business is conducted.

A technology expert wrote in early 2002 that "wireless technology has altered the existing capabilities of incumbent E-businesses" (Wheeler, 2002) and that was before many of today's technology had ever even been created. The article shows just how true Wheeler's statement is; it presents the growth of E-commerce through a series of improvements starting with I-commerce (internet), moving to M-commerce (mobile) and the current improvements allowing for U-commerce (ubiquitous). The article not only seeks to provide a greater understanding of how the different commerce capabilities change the business model, it also seeks to "provide guidelines to help practitioners adapt from one type of innovation to the next" (p.…… [Read More]

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Williams Sonoma Case Analysis if

Words: 1564 Length: 5 Pages Document Type: Case Study Paper #: 51530732

What Williams-Sonoma must do is create a more unified multichannel strategy that seeks to manage the lowest-cost sales entirely online, further reduces Cost of Goods Sold (COGS) on their income statement. If Williams-Sonoma can do this they can quickly become even more profitable. The e-commerce strategies need to concentrate on creating such a unique online customer experience that prospects and longtime customers both use the Web to purchase directly and visit stores to see the highest-end products. The retail locations don't need to stock the lowest-margin and highly commoditized products. They do however need to deliver an exceptional customer experience and also showcase the most profitable products to further accelerate demand so they can close more business.


Barsauskas, P., Sarapovas, T., & Cvilikas, a. (2008). The evaluation of e-commerce impact on business efficiency. Baltic Journal of Management, 3(1), 71-91.

Bernoff, J., & Li, C. (2008). Harnessing the power of…… [Read More]

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Australian and International Websites Comparing Australian and

Words: 708 Length: 2 Pages Document Type: Essay Paper #: 9531958

Australian and International Websites

Comparing Australian and International E-Commerce Websites

The catalyst of all successful e-commerce strategies is the orchestration of supply chain management, logistics, fulfillment and the intuitively-designed user experience of the website itself. The unique value proposition of e-commerce strategies are predicated on how well they orchestrate these many systems, processes and platforms together to create a unified, highly efficient selling and delivery system. Successful e-commerce sites are able to unify these diverse business model elements and consistently deliver an exceptional customer experience on the websites they use to sell online with as well. The most successful e-commerce websites are able to pull together these many diverse value chain elements and deliver consistent performance that builds trust and loyalty with customers over time (Beatty, Reay, Dick, Miller, 2011). The intent of this analysis is to evaluate an Australian and international website to see how each varies in their…… [Read More]

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Virgin Mobile E-Business Assessing Lessons

Words: 1582 Length: 5 Pages Document Type: Term Paper Paper #: 9240505

S. government the right to track the statistics of every phone call made in the U.S. And especially in prepaid and pay-as-you-go cell phones vs. consumer privacy is a continued debate. The fact that those looking to do illegal transactions and not have their numbers traced prefer prepaid phones due to their lack of accountability is putting Virgin Mobile USA in an ethical bind. They cannot willingly give up consumer data, only to the extent the Patriot Act requires it. The ethics of this are challenging when the reliance on customer data for new business growth is also taken into account. The need for transparency and the defining of trust-based measures of performance and privacy is critical however for Virgin Mobile USA to hold onto their customers (McCole, Ramsey, Williams, 2010)


Virgin Mobile USA shows how to successfully implement a Joint Venture that includes system and process integration. The…… [Read More]

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Wal-Mart What Is the Impact

Words: 1149 Length: 4 Pages Document Type: Case Study Paper #: 32871256

That would have ended up costing the company customers and their reputation over time as well. It is better that they waited to have catalog online, their logistics and shipping functions defined, and also designed and launched their in-store pick-up program as well. The defining and executing of logistics strategies is critical for the success of any e-commerce enterprise (Siau, 2003). WalMart chose the best possible strategy by concentrating on making sure all the internal subsystems were working well before launching the website.

In conjunction with this focus on backoffice logistics and integration, the company was wise to continually refine their website experience as well. The more effective a website is in making and keeping commitments to customers, the greater the potential to earn customer loyalty over the long-term (Clarke, 2001). WalMart chose the right strategy for their e-commerce initiative and wisely got all of these factors under control before…… [Read More]

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Real World Market

Words: 3137 Length: 10 Pages Document Type: Term Paper Paper #: 27297130

Amazon, eBay, and Craigslist

A Real World Market

E-commerce companies promote and sell their products at the online platform. They use the most advanced systems, techniques, and strategies for doing advertisements for their products, making and receiving payments, and managing customer and stakeholder relationships. This paper presents an analysis of the strategies and policies of three top companies from e-commerce industry, eBay, Amazon, and Craigslist.

The paper starts with a brief introduction to these companies by discussing their origin, scale of operations, location, product and service portfolio, and core operational strategies. Amazon.com is an American multinational e-commerce corporation that mainly deals in new and branded products. eBay is an auction website that provides a platform to the buyers and sellers to interact and do transaction in a safe and convenient way. Craigslist is also an e-commerce website where buyers and sellers negotiate for their transactions. If a buyer has to…… [Read More]

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Agree With Google and Microsoft

Words: 1864 Length: 6 Pages Document Type: Case Study Paper #: 55197082

eBay needs to attack this issue of trust head-on first and make the most of turning around their reputation for accuracy, reliability of transactions, transparency and vetting of buyers and sellers if they are to preserve their reputation.

When all of these factors are taken into account, including the lack of platform focus, the purchase and resale of Skype, the lack of focus on being an exchange over a platform and the lack of trust in their transaction engine, eBay has a full agenda of competitive issues to deal with. Instead of concentrating on the minute details of their auction engine eBay management instead needs to consider how they can scale to be the platform of choice for e-commerce globally and also how they can dominate pricing analysis and pricing recommendations over time. Unless they become strategic they will eventually be acquired.


Bapna, R., Jank, W., & Shmueli, G..…… [Read More]

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Business Data Analysis - Writing

Words: 1089 Length: 4 Pages Document Type: SWOT Paper #: 67581825

3. SWOT Analysis

The SWOT analysis reveals the strengths, weaknesses, opportunities and threats which are likely to affect the outcome of launching the electronic commerce at Blue Cut Fashion. The strengths and weaknesses derive from internal features and amongst others, may refer to financial highlights and previous expertise. The opportunities and threats are generated by the external environment and may refer to commercial trends and technological advancements. All these are presented in the following table:

Table 1: SWOT for e-commerce at Blue Cut Fashion



1. International recognition and favorable image on the market, facilitating as such the penetration of the online market

2. Blue Cut Fashion possesses sufficient financial resources to engage in an electronic commerce venture

3. The existent logistics system could be extended to cover the delivery of the online sold clothes and shoes

4. Blue Cut Fashion employs dedicated workers which produce high quality products…… [Read More]

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B & B Custom Woodworks

Words: 16727 Length: 50 Pages Document Type: Essay Paper #: 99755175

Custom Woodworks, Inc.

Overview of Small Business in America

Finding a definition of what is meant by small business can be difficult. Even the small business administration has difficulty agreeing as to what is meant by a small business. Currently, the small business administration considers a small business to be one that has fewer than 250 employees, or wholesalers whose annual sales amount to less than $5 million. For retail establishments, they must have less than $1 million a year (Blackford, 2003). This was the definition that has been used since 1953. However, 30 years later, of the size of businesses grew and the small business administration adjusted their definition to any firm with 500 or fewer employees. However, it also noted that an acceptable number of employees differed by industry group. Retail sales only firms must have 100 or fewer employees to be considered in the small business category…… [Read More]

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Marketing Strategies the Use of Search Engine

Words: 998 Length: 3 Pages Document Type: Essay Paper #: 27865556

Marketing Strategies

The use of Search Engine Marketing

Most business organizations are supposed to ensure the adoption of a suitable Marketing Strategy to ensure the attainment of their goals. The nature of business determines the strategy to be implemented, as different business transactions will suit different organizational needs. Business marketing in most cases has to integrate the use of e-commerce as an agenda or link to successful business strategies. Internet is just an instrument that is used to attain the set up goals of the organization. Despite all the tools used, the marketing strategy should be sound and efficient in assisting any business to grow and be productive. The e-commerce applications usually have different goals ranging from ensuring there is an understanding of communication between the supplier-buyer relations, enhance the most productive channels to be used in distribution, and ascertaining the most convenient ways of delivering quality services to the…… [Read More]

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Business of Online Shopping Started

Words: 1248 Length: 3 Pages Document Type: Term Paper Paper #: 97075994

Here again the consultant may need to provide proper advice. The plan for growth and traffic peaks has to be made before they occur, and for help during difficulties it is important that the supplier is available at that time. In the case of America's Gardening resources, the traffic during their peak season became more than 11 times the traffic that they have during normal seasons. (Gardener's Supply) This is an important point that has to be decided before the consultant is chosen.

There are different types of technology that can be used and some are by Microsoft and others are on open source like Linux operating system, Tomcat application server and Apache Web server. Some of the experts are now capable of building, refreshing or reconstructing the e-commerce site of its clients with software which is totally open-source and this will avoid all software licensing costs when the site…… [Read More]

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Relationship Marketing Digital Marketing Development Rm Theory

Words: 1703 Length: 6 Pages Document Type: Essay Paper #: 87224500

Relationship marketing Digital marketing >development RM theory >customer relationship management theory >Nature digital marketing >E-business/E- commerce > RM a result direct marketing 1) markerting

Relationship Marketing and Digital Marketing

Development of Relationship Marketing Theory

Relationship marketing is a form of marketing that focuses on customer retention and satisfaction, in comparison with other forms of marketing that focus on sales. This type of marketing is characterized by increased interest in the value that customer relationships can provide companies that cultivate long-term relationships with them through specialized communication strategies.

The development of relationship marketing is in accordance with technological developments. The expansion of online social networks provides great potential that can be exploited by companies that develop and implement relationship marketing strategies. The most frequently used strategies in relationship marketing are represented by inbound marketing efforts, public relations, social media, and others.

The need for relationship marketing is determined by markets characterized…… [Read More]

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Amazon com the Approach of First

Words: 657 Length: 2 Pages Document Type: Essay Paper #: 8281083

E-Commerce and the User Experience

Amazon.com was able to scale and grow its e-commerce strategies as a result of the strength of its e-business platform. The use of real-time pricing updates and the targeting of BarnesandNoble.com continue to be one of the key strategies Amazon.com uses, to the benefit of B2C customers (Chevalier, Goolsbee, 2003). As the number of Amazon.com sites has grown, including those in place globally, so has the need for scalability across millions of users. This aspect of e-commerce has benefited the company in its Amazon Web Services Strategy and makes its B2B services more reliable as a result (Feigenbaum, Parkes, Pennock, 2009). E-commerce as the basis of the company's B2C strategy has transcended the website and online stores to now also include distributed order management systems sold to other companies, along with Amazon Web Services and consulting services (Cenfetelli, Benbasat, Al-Natour, 2008). From these examples it's…… [Read More]

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Information Technology in Peru

Words: 2566 Length: 8 Pages Document Type: Term Paper Paper #: 95272950

Information Technology in Peru

The current environment in Peru is not conducive for huge IT investments

The IT revolution has encouraged people to look for opportunities in different countries, particularly the third world countries which have been successful in providing the basic amenities at a cost lesser when compared to developed nations. This study is an effort to rank Peru as a possible IT destination for businesses that are planning to expand into other countries

As the world is witnessing an unprecedented growth in technology and science, business managers are trying to find new avenues to apply their knowledge and experiences, which would eventually help their business. Among other things, the choice of a new destination is determined by a variety of factors. These may include technology preparedness and literacy of the local population, stability and policies of the government that is favorable to the industries and the infrastructure of…… [Read More]

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Entrepreneur the Project Is a Website That

Words: 1537 Length: 5 Pages Document Type: Essay Paper #: 75069313


The project is a website that compiles videos, tips, articles and other content. The site is aimed at an audience interested in a healthier lifestyle. The way of monetizing the site will be to sell advertising to health clubs, fitness professionals and others that cater to the same target market. This report will analyze this idea to test for feasibility and identify key challenges that could be present. There will be recommendations as well with respect to the future of this website.


There are several challenges that this website can be expected to face. The first is with respect to the idea of being a content aggregator. This is not 1997. Content is not free. Thus, the first hurdle that we will face with this idea is acquiring content. Most high-traffic content sites have established brands and they also have identified means of acquiring content. If we are…… [Read More]

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B2B and B2C Commerce Matrix in Today's

Words: 916 Length: 3 Pages Document Type: Essay Paper #: 87224744

B2B and B2C Commerce


In today's global economy, E-commerce is a dynamic force, encouraging more and more businesses to conduct "business" online. B2B transactions can be a very effective way of bolstering small business, and transforming simple business strategies to complex business partnerships. B2B or business-to-business e-commerce is an efficient and often life-changing move for many small businesses interested in participating in the global market. On the other hand, many businesses have successfully engaged in business-to-consumer or B2C operations for some time, rather successfully, and are looking to expand their influence.

This paper will compare and contrast some of the more obvious differences between B2B and B2C e-commerce. Below is a matrix comparing some of the more common differences between B2B and B2C interactions.

B2B and B2C Overview

Listed below are some of the more common elements that distinguish a B2B from a B2C e-commerce business or industry. Traditionally…… [Read More]

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Virtual Workplace Communication Cons or Disadvantages of

Words: 612 Length: 2 Pages Document Type: Essay Paper #: 66926067

Virtual Workplace Communication

Cons or Disadvantages of Using DIVA in Amazon.com

Amazon.com has one of the most diverse business models of any e-commerce retailer today, including their fastest growing business unit, Amazon Web Services (AWS) which is revolutionizing cloud computing. Amazon's depth of expertise in online retailing, recommendation engines that present customers books, products and subscriptions that align with their specific needs of customers is unmatched. The nature of Amazon.com and its many businesses is virtual and global, which makes the need for supporting a virtual workforce communications strategy and platform essential for their success. Amazon.com needs to pay attention to the downside or cons of virtual workforce communication and collaboration to succeed.

Cons of Virtual Workforce Collaboration at Amazon.com

The first significant disadvantage is that virtual communication and collaboration tools often become a crutch that employees rely on instead of regularly traveling to visit regional offices or headquarters. There…… [Read More]

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Disaster Recovery Plan

Words: 2114 Length: 6 Pages Document Type: Term Paper Paper #: 66350719

disaster recovery plan outlining several strategies that must be taken into consideration. The paper will further take into consideration the e-commerce as well as the brick and mortar operations. The reference page appends three sources in APA format.

Disaster Recovery Plan

When unprepared organizations are hit by disasters, the consequences are not only dire but often prolonged thereby robbing the companies of not only financial stability but also their hard earned established brand name and image. Since RJB compressors have an unwavering reputation for their high quality products and its compressors are known worldwide for their reliability and durability, it has to be prudent in making plans and formulating strategies in order to keep its reputation and established brand name intact. This is because, every firm entering the global market and wanting to stay there for generating handsome profits must not leave room for risks, disasters and threats in all…… [Read More]

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Systems for a Retail Store Nostalgic Record

Words: 1025 Length: 3 Pages Document Type: Essay Paper #: 27594044

Systems for a Retail Store

Nostalgic Record Store Information Systems Proposal

Benefits and Drawbacks of Information Systems

Comparison of Cost and Benefits

Any new store will require a series of accounting, e-commerce, finance, customer relationship management (CRM), pricing and services applications to ensure it stays profitable. When the products being sold are highly unique, as is the case with nostalgic music, the role of these systems becomes even more critical. It is the goal of this proposal to define five specific systems needed to operate the store profitably, in addition to listing the strengths and weaknesses of each. The five systems needed to successfully run the nostalgic record store include:

Small Business Accounting System

Low-end, preferably Software-as-a-Service (SaaS)-based CRM system

E-Commerce Web Store

Transaction-oriented Point-Of-Sales System

Merchandise Inventory Management and Pricing Software System

Both the benefits and drawbacks of each of these systems are analyzed in this proposal.

Benefits and…… [Read More]

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Aetna SWOT Analysis of Aetna

Words: 993 Length: 3 Pages Document Type: SWOT Paper #: 26979319

After all, what happens when certain services do not work on the web site? Such interruptions of services can cause the customer distress and distrust in the Internet venue. It is important Aetna remain one step ahead of the game by employing staff to maintain and update the site. This can be costly over time. Still the type of dedicated 24/7 services that is expected is also typical of the insurance industry with respect to size, position and customer base. Aetna has done a good job in utilizing e-commerce to its advantage. On the other hand, while not being too flashy, it is also possible that Aetna could slowly introduce other services to the web site. In this way, they remain on the cutting edge of the technology and set the Internet presence for another companies within the industry.

Aetna has many traditional offices throughout the United States to better…… [Read More]

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Ebay's Impact on Economy and

Words: 774 Length: 2 Pages Document Type: Term Paper Paper #: 6420943

The difference this time is that they are going about it in the same way that they run their businesses. They are selling to select areas and towns, just like a store located there, instead of trying to sell everywhere. This keeps their operating costs low, and because of this, they can expand to other markets as their profits increase - just as they would with traditional stores (Lee, 2003). Customers that shop online for groceries often shop for other items as well, finding the computerized version of shopping faster and more convenient. Since this is becoming a trend, online sellers such as eBay and Amazon are capitalizing on it and branching out into more markets as they realize that people are listing more and more things.

The main reason that eBay does so well is because it helps to make buying things very convenient, similar to large retailers that…… [Read More]

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Global Economy or Internationalization Businesses and Information Systems

Words: 1160 Length: 4 Pages Document Type: Business Proposal Paper #: 8356977

Second, corporations can also structure promotions that are more effective that also align with my interests. An example of this is the use of business intelligence on the part of iTunes to deliver only the new releases I am interested in, and the selective use of e-mail blasts on only the new cars I am interested in. A third advantage is the fact that when I walk into a hotel to register they know what my room preferences are, if I like my room next to the elevator or not, on a high floor or not, and what my satisfaction level was during my last stay. All of these factors lead to greater convenience and a better customer experience as well. The three problems include the lack of privacy when so much data is known about my preferences and my purchasing habits (Qiu, Li, Wu, 103, 104). The second major…… [Read More]

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Business the First Thing Needed

Words: 690 Length: 2 Pages Document Type: Essay Paper #: 48227859


Because the internet is such a public place, policies would differ depending on where the e-commerce company would like to offer its business. The decision making in this area should be based on the state in which the company is headquartered at, if there would be a physical location for the company.

A challenge which an e-commerce manager can face is in regards to purchasing a software which might not satisfy the needs of the company. This will put the capital of the business out of balance. The negative side about purchasing software can be that they purchased one which does not carter to their needs entirely, or lacks some features which are crucial for their business or organization to thrive ("Acquiring Information Systems," n.d.). Even though the buy option may look like a good idea for newcomers in the it world, it does not allow for any modifications…… [Read More]

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Zappo's Security Breach Zappos' Security

Words: 1563 Length: 5 Pages Document Type: Research Paper Paper #: 84245919

Today only a General Manager of a distribution center can gain access to the databases where customer records are kept and only by role access privileges can they even see them, which were a requirement of customers who were outraged by the breach (Shine, 2012).

Providing Greater Security for Customers: Two Alternatives

The most effective security strategy Amazon can take in light of the breach of their confidential data from internally is defining more rigorous role-based authentication to the data level. This would alleviate the threat of anyone in the warehouse hacking into the data sets, and would even require multiple access privileges to even see customer data (McDonald, 2011). The technologies behind these authentication techniques would also audit and report any and all potential hacking attempts including those that are unsuccessful. As second approach to minimizing threats is to completely redefine the underlying security architecture, forcing authentication through standardized…… [Read More]

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Creation Business Plan the Creation Is an

Words: 1497 Length: 5 Pages Document Type: Business Plan Paper #: 94896297

Creation Business Plan

The Creation

Creation is an online store that will offer a wide range of unique and beautiful accessories for home. This store is especially for those people who want to decorate their homes with some unique and distinctive things. In addition to this, the store aims at serving those people who do not want to visit shops and then select any particular accessory for their home. Due to this reason, creation is an online store, which deals with its customers through internet. Acceptance of order and payment al are done online while sitting at home and just pressing some buttons.


As far as the internal and external environment of the store is concerned, the external environment is very competitive. It is because of the fact that a number of online home accessories stores are already doing good business and they have a good will among…… [Read More]

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E-Trade Many People Around the World Invest

Words: 971 Length: 3 Pages Document Type: Essay Paper #: 44918607


Many people around the world invest their money into stocks, bonds, mutual funds and other types of investment accounts. Before the mid-nineties, individuals had to work through a local brokerage firm or seek help from a personal financial advisor to access and trade their investments. With the spread of the internet and its explosion into many fields in the recent years, trading of investments is much different today. Individuals have the option to subscribe to a variety of online trading sites to manage and trade their investments themselves. This gives greater flexibility to the end user, and real-time access to their investments. Some examples of sites that are available today are TD Ameritrade, Scottrade, and E-Trade. In the following E-Trade will be reviewed. How E-Trade works, the history of E-Trade, their use of information technology and the internet, and how they use e-commerce in everyday business transactions will be…… [Read More]

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Entrepreneurship and Innovation Brainwriting Using

Words: 1046 Length: 3 Pages Document Type: Essay Paper #: 51919241

Second, the need for creating heavy equipment that can provide for traceability throughout a supply chain is also essential. This aspect of integrating in GPS traceability electronics answers unmet needs across several different customer scenarios found during the idea generation phase. This feature can deliver exceptional value to many different classes of customers and therefore needs to be included in the final product definition. The next phase, Concept Development and Testing, takes the defined product and tests it as a concept with potential customer segments. The idea of a shippable, lightweight tractor and earthmoving equipment device that is capable of also being tracked through a logistics network or supply chain appeals to many managers of engineering consulting and development firms. They see the ability to quickly deploy this heavy equipment machinery globally on relative short time horizons at a relatively low cost as well. The next phase, Business Analysis Beta…… [Read More]

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Pros and Cons of Online Business of the Traditional Brick-And-Mortar

Words: 662 Length: 2 Pages Document Type: Essay Paper #: 18223416

Global e-Commerce and Networking

E-commerce controls the larger part of the current business engagements globally. People are now moving to the online platform for business because of the belief that it is more efficient and interactive unlike other models like face-to-face. Since people can communicate regardless of the geographical differences and within the least time possible, it is a testimony that the online platform is more profitable than the physical world businesses. Today's interactions have seen the current world moving towards the creation of platforms that save both time and money. Online-based businesses are fast and efficient with the ability to bring many people on board and serve many clients at the comfort of their homes. Mardi Tan came up with an online system meant to connect Asian and Australian business people. This was motivated by the fact that many businesspeople, to the tune of 6.4 million were already on…… [Read More]

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Online Business Expansion Plan

Words: 5114 Length: 14 Pages Document Type: Research Paper Paper #: 74395561

Online Business Expansion Plan: Hot Dragon

Viability of Product or Service

Hot Dragon is a company that provides spicy mustard and hot sauces of various types. The company is going to start offering its hot sauces and spicy mustard online, so it can be directly shipped to customers. That will be more convenient for those customers, since they will not need to be concerned with heading out to a store to buy the products. Instead, all they will need to do is place an order online, and the products will show up at their door. That will also be helpful to the company, because it will not need to have a storefront and pay the overhead that comes with that. The viability of a storefront for a small company is often not realistic, but there is certainly no reason why the company cannot have a web presence (Allison & Kaye,…… [Read More]

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Pcclub com This Is an Analysis of the

Words: 1920 Length: 7 Pages Document Type: Term Paper Paper #: 7299686


This is an analysis of the e-commerce web site, www.pcclub.com.The analysis will examine the web site's content, functionality and appeal, (attractor).

Quick Overview:

Designed with the computer shopper in mind the PC Club's home page, http://www.pcclub.com/main.cfm, offers fast access to merchandise categories via a list of products, systems and services in a column, (site makes liberal use of tables), on the left hand side. Under each of the four main headings, are specific hyperlinks to specific product categories, such as "motherboard" or "memory." This column of links is on each page visited thus, allowing fast access to the specific products or services a customer desires without requiring him to wade through complex graphics or convoluted links to get the information he seeks.

The layout of the home page is clean, without being overly simple. In addition to the fast links to specific products, the home page is categorized into…… [Read More]

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Corporate Responsibility Issues

Words: 639 Length: 2 Pages Document Type: Research Paper Paper #: 33080701

Corporate Social Responsibility Issues

Corporate responsibility in matters of social significance has taken a very public position over the past few years, due in large part to the major scandals and corruption related to Enron and other corporations. Two issues regarding corporate social responsibility will be highlighted in this paper, including corporate responsibility and e-commerce, and corporate responsibility vis-a-vis Internet Communications.

Corporate Responsibility Regarding Internet Communication

Is it ethical for an American corporation with a global reach to participate in censorship? That is the question that dogged the search and media giant Google recently. An article in the Journal of Internet Law (Cannici, 2009) points out that, as background to this problem, there has been, starting in 2006, controversy when U.S. technology firms acquiesce to the demands of foreign dictatorships. In fact there was outrage on an international level when Yahoo, an important and influential media company in the U.S.,…… [Read More]

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Social Media Can Be Used to Support

Words: 335 Length: 1 Pages Document Type: Essay Paper #: 92828729

Social Media Can be Used to Support Ecommerce

In basic terms, ecommerce has largely got to do with the utilization of the internet in the buying and selling of goods and services. It is important to note from the onset that recent advances in online payment mechanisms have made it easier for people to shop and conduct business online. Today businesses are continuously exploring how various online communication platforms including but not limited to Twitter and Facebook could be used to support ecommerce.

To begin with, business entities can make use of social media to further enhance their customer base. For instance, by setting up or creating an online presence, a business effectively exposes itself to the global audience it could not have ordinarily had access to via traditional advertising (Wollan, Smith, and Zhou, 2010). Such a move could impact positively on the bottom-line of a business entity.

Next, it…… [Read More]

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Social Networking and Saas Twitter Did Figure

Words: 1223 Length: 4 Pages Document Type: Essay Paper #: 94306125

Social Networking and SaaS

Twitter did figure out how to produce revenue & #8230; give people a reason to come to their site and charge revenue of advertisers for 'Promoted Trends.' What's new with what Tweeter is doing to create revenue and can it be a method of revenue creation your group's eCommerce company could use?

Common to many social networking sites, Twitter initially struggled to define what its business model would be over the long-term. Having to triangulate between privacy, security, personal preferences on the one hand and the need for continually providing an open architecture for developers while ensuring an excellent user experience challenged Twitter's senior management initially (Laudon, Traver, 2011). The initial efforts at creating an advertising platform failed as Twitter violated one of these three areas of their business model. Initial efforts at sponsored Tweets were at times done in a surreptitious and often shielded strategy,…… [Read More]

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Global Success of Lands' End an American Company

Words: 3002 Length: 8 Pages Document Type: Term Paper Paper #: 73598670

Lands' End: An American Company Gone Global

Identify an American-Based company that has expanded Internationally

Lands' End, Inc. is a direct merchant of traditionally styled casual clothing for men, women, children, accessories, shoes, soft luggage, and home products [www.landsend, com, Investor Relations Home Profile, 2002]. The company offers its products through multiple selling channels. It sells through a series of general and specialty catalogs, mailed directly to its customers. It sells through the Internet, its international businesses and outlet stores. The company has three operating segments, consisting of core, specialty, and international. [Yahoo.com, 2002]

Lands' End was one of the first major retailers on the Internet. Its website www. Landsend.com was launched in 1995, and now accounts for approximately 10% of its yearly sales. [Yahoo.com, 2002]

From its humble beginnings, Lands' End has followed an aggressive expansion plan, keeping place with current marketing trends and technology. In 40 years Lands'…… [Read More]

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Message E-Tailing Is Sometimes Called Electronic Retailing

Words: 1329 Length: 5 Pages Document Type: Essay Paper #: 41250564


E-tailing is sometimes called electronic retailing devised to sell retail goods over the internet. Since 1995, etailing has been used in the internet discussion and is almost synonymous to e-business, e-mail and e-commerce, and transaction is mainly business-to-consumer (B2C). As early as 1997, major corporations have started using etailing as major methods of transacting business. The success of Amazon.com, Barnes and Noble's, and Dell Computer has been attributed to etailing. Besides increasing the choice of consumer products, etailing has become momentous global trend as well as becoming the most cost effective method of conducting business. Typically, etailing could be conducted through auction and etailing assists manufacturers to sell products directly to consumers. Despite the success of e-tailing over the years, the cost-effective method inherent in the e-tailing and its global outreach have made the business to be very competitive. To gain market advantages, and increase number of customer retention,…… [Read More]

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Wal-mart Vom What Is the Impact

Words: 422 Length: 1 Pages Document Type: Term Paper Paper #: 87527978

com to drive customers into the store for the most competitive product areas, which during the holiday season, is toys.

Should Wal-Mart have pursued e-commerce more aggressively sooner?

No, it was wise to wait and see what lessons were being learned both from their store-based and online-based competitors. Most importantly however, Wal-mart took the time to understand why integration of their systems and the ability to break down larger shipments into smaller ones was critical for their operations.

What do you think the potential impact of Wal-Mart.com will be on the parent company's efforts to expand internationally?

Wal-Mart has traditionally struggled in international markets where the nations' cultures they are going into vary significantly from the U.S. This is why the German version of Wal-Marts has not succeeded in addition to the Korean ones. Yet the website, once translated for personalization, would make global expansion much easier for the company…… [Read More]

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Theory and Design Organization

Words: 903 Length: 2 Pages Document Type: Questionnaire Paper #: 93093848

difficult for organization to be effective?

Effectiveness within an organization is a measure of how effective the organization is in achieving the outcomes or goals it has for itself. An organization's effectiveness is also interdependent upon its set of morals, ethics, and ability to community appropriately. Effectiveness is important in different ways for different organizations because of the criteria used to judge (e.g. A non-profit aid group might have a different benchmark than a new accounting firm). It is sometimes difficult for an organization to be effective due to external factors, lack of clear definition and focus, and internal dynamics.

What is the example most outstanding in your mind that accurately illustrates the reality of a learning organization?

A learning organization that almost continually transforms itself and encourages the intellectual growth of its members is probably Apple, Inc. In two eras, 1976-1980 and 2005+. In both of these eras, innovation…… [Read More]

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Singapore Airlines

Words: 2261 Length: 8 Pages Document Type: Marketing Plan Paper #: 2020029

Marketing Plan

Singapore Airline is one of leading airlines companies in the industry for several decades. Its dual strategy of providing excellent services and keeping cost-effective has helped it to earn substantially profitability and enlarge its market continuously. This essay will firstly discuss the external and internal environment of Singapore Airlines through several aspects, such as company description, social economics data, strength, weakness, opportunities, and threats, product and services etc. Following this, it will explain market target and channel relations of the organization, such as the target customers, branding, channel relationships, relation building, market growth and strategies, etc.

External and Internal Environment

Company description, structure, reputation and history

Singapore Airlines Limited (SIA), which is emerged from 1972, is the national airline company of Singapore that operates major routes globally, with a strong market at Southeast Asia, South Asia, East Asia, and "Kangaroo Route." The history of SIA could be dated…… [Read More]

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Entering Foreign Market and Exporting Importing

Words: 829 Length: 2 Pages Document Type: Essay Paper #: 53957914

Foreign Market & Exporting, Importing

Q1.Strategies of International Business

It is difficult to conceive of a business today which can ignore the availability of e-commerce as a method of connecting with consumers on an international basis. Through a website, a business can easily advertise and make available a wide range of products specifically tailored to a specific country's needs, far beyond what could be available in a brick-and-mortar store recently opened abroad. The full range of products can be made available to the customer, simply by virtue of opening a website, and there is no need to have the expenses of staff and a storefront. "E-Commerce presents opportunities for all consumers and small businesses to obtain easy access to the world market via the Internet. In the past, the world market was readily accessible only to large global companies located mainly in developed countries. E-Commerce is a new and powerful…… [Read More]

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Xiameter Case Analysis Advantages of Needs-Based vs

Words: 2653 Length: 8 Pages Document Type: Case Study Paper #: 48654706

Xiameter Case Analysis

Advantages of Needs-Based vs. End User-Based Segmentation Strategies

Suggestions for Xiameter Product and Pricing Strategies

Advice and Recommendations

Xiameter's success as a subsidiary of Dow Corning is predicated on the successful differentiation of an entirely new business unit based on the concept of reducing operating expenses and passing on the savings to the customer. The Web-only, highly automated approach to order fulfillment, complemented by a reduced product lien footprint and terms of sale that stressed velocity over complexity were also what many customers of the company were looking for (Bloemhard, 2012). Where Dow Corning succeeded and others have failed with e-commerce strategies revolved around the key factors and decisions that shaped the business model and marketing strategy for Xiameter. The advantages of needs-based vs. end-user-based segmentation are evident in the success of the Xiameter e-commerce strategy. These advantages o being needs-based are analyzed in this paper as…… [Read More]