Marketing Analysis Essays (Examples)

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Business Analysis on Foot Locker

Words: 2383 Length: 9 Pages Document Type: Essay Paper #: 60338309

Foot Locker

Company Evaluation

Foot Locker is one of the global leaders in the athletic footwear, apparel and multichannel retailing market., with 3,500 stores globally operating in 21 countries. The company operates retail outlets across a variety of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction and CCS. As of this writing the company employs just over 38,007 employees with the majority being part-time (approximately 25,000) (Foot Locker Investor Relations, 2012). Top-line revenue growth continues to be strong with Foot Locker recording $5.049B in their latest full fiscal year ended in January, 2011 (FY2011). This represented a 4% increase over the previous year. As of the latest financial reporting Foot Locker has provided, their revenue is $5.6B and operating profit is $443M. This compares to previous fiscal periods where the company earned an operating profit of $262M in FY2011 and $80M in FY 2010 (Foot…… [Read More]

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Southwest Airlines Internal Analysis of the Southwest

Words: 1456 Length: 4 Pages Document Type: SWOT Paper #: 2322736

Southwest Airlines

Internal Analysis of the Southwest Airlines RBV Framework

Southwest Airlines (NYSE:LUV) has a market cap as of September 12, 2011 of $6.3B, the most profitable and valuable American-based airlines there is today. This is a direct result of the company's ability to consistently take a resource-based view (RBV) of its inherent strengths and develop and execute successful strategies on them over time. The RBV of the airline industry illustrates how challenging it is to attain higher levels of Return on Invested Capital (ROIC) on a services-based business that is under continual price competition (Kumar, Johnson, Lai, 2009). Southwest has been able to overcome these challenges by concentrating on fuel edging strategies, greater focus on standardization of aircraft and supplies to drive down operating costs, and a focus on delivering an exceptional customer experience on each flight (Michalisin, Karau, Tangpong, 2004). Using an RBV-based analysis of the company, this…… [Read More]

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Paws SWOT Analysis the SWOT Analysis Is

Words: 1448 Length: 5 Pages Document Type: Essay Paper #: 46409342

PAWS SWOT Analysis

The SWOT analysis is a comprehensive analysis and review of the organizational dynamic, inclusive of the internal and external environmental analysis. The internal analysis is a function of the internal strengths, weaknesses, opportunities, and threats. The effectiveness of the analysis ostensibly reveals the level to where the organization can be identified, relative to industry competition. Prior to engaging into the SWOT, a brief literature review is included to embolden the thought process regarding the analysis of the strategic landscape for Pets Assisting With Students (PAWS).

However, there have been addendums to the methodology inherent to the effective practice of conducting a SWOT analysis. The strategic change includes the focus to the resources-based SWOT analysis that does analyze the resource structure of the firm as a function of the internal and external environment, relative to the market share of the organization and the total available market within the…… [Read More]

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Abbott Labs Stock Analysis Abbott

Words: 2418 Length: 9 Pages Document Type: Term Paper Paper #: 2262490

The first component is as follows: Net Margin = Net Income/Sales. How much profit Abbott laboratories makes for very $1.00 it generates in revenue, and the higher a company's profit margin the better. The second component is as follows: Asset Turnover = Sales/Total Assets. The amount of sales generated for every dollar's worth of assets. This measures Abbott's efficiency at using assets, and again, the higher the number the better. The final factor of the Du Pont analysis is as follows: Leverage Factor = Total Assets/Shareholder's Equity. The higher the number, the more debt the company has. Abbott's Du Pont analysis is computed using the following equation:

In this case, for the end of 2006, Abbott Laboratories reported a net income of $717 million dollars, sales of $22,476 million, total assets for 2006 of $36, 178 million, and equity of $14,054 for 2006. Placing these figures into the equation above…… [Read More]

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Investment Report and Analysis Harley-Davidson

Words: 4166 Length: 15 Pages Document Type: Term Paper Paper #: 58498009

Harley-Davidson Retail Sales and Deliveries

Source: Seeking Alpha (2007)

Over the past four years, account receivable growth has outpaced sales and the result is there is more inventory on dealer's lot than at any time in the history of HOG. The analysis states: "If the additional dealer inventory build was taken out of Harley's EPS from the previous two years and shipments evenly distributed throughout the quarters then Harley would have reported $3.41 last year and $3.14 in 2005 or a full $1.00 less of EPS over the past two years. Without dealer build, HOG would have reported net income without inventory build of $891 MM in 2006 and $838 MM in 2005 versus $889 MM in the base year 2004 placing the current P/E of the firm at an estimated 18x versus the current 15.6x. " (Seeking Alpha, 2007)

Accounts Receivable Trends Over Past Four Years

Source: Seeking Alpha…… [Read More]

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Business Marketing Report the New

Words: 1295 Length: 4 Pages Document Type: Term Paper Paper #: 90262595

If they fail to anticipate a high sales year, they will not be able to provide good customer service by having the product that the consumer needs, when they need it. They may lose even further sales using this tactic. If they forecast sales too high, they will run into higher production costs, and may risk losing money. Production requires capital and if companies do not realize a return on their investment then they may run the risk of losing production money spent. Decisions regarding production levels are one of the most important decisions that a company can make if they wish to remain solvent into the future.

The tax rebates and the economic stimulus plan, mentioned in the market report may be a factor for some consumers in the buying decision. However, in order to make an accurate forecast, one must look at the other variables that surround the…… [Read More]

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Statistics-Multivariate Analysis Research Data Collected

Words: 2185 Length: 8 Pages Document Type: Thesis Paper #: 88552565

Demographic characteristics may be used to generate this profile. Results generated may show that after cluster analysis, respondents who belong to the upper middle to upper class socio-economic group are identified as having a high degree of health consciousness, while respondents aged between 25 and 25 are the ones who most rely on self-medication. Multidimensional scaling, meanwhile, will be useful in this example by mapping out these attitudes towards health, giving the researcher and user of research an idea about the spread of these attitudes in a multidimensional space, as well as determine the dimensions generated and in which dimensions attitudes are located or positioned. Again, as with cluster analysis, MDS can make use of the demographic characteristics to map against the attitude statements/characteristics (interesting analyses would be characteristics vs. geographic location, educational attainment, age group membership, among others).

Software programs like the SPSS and SAS have expanded its range…… [Read More]

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Corporate Analysis - L'oreal Group

Words: 2999 Length: 12 Pages Document Type: Research Proposal Paper #: 98854030

This has a direct impact on cosmetics sales. In such countries
there is a growing demand of higher quality products, even if this means
higher priced brands.
The use of technology in the cosmetics production is something more
and more at hand, especially for cosmetics giants. This allows cosmetics
producers to put a higher price on their products. Furthermore, this means
increased profits.
The awareness of health and wellness that characterizes consumers
nowadays is extremely beneficial for cosmetics companies. This allows them
to exploit niche areas and to introduce innovative products that help them
access a larger market share.
3.2. Threats
As mentioned above, the current macroeconomic environment is not a
stable one and it is characterized by significant turmoil that affects even
the cosmetics industry. The risk factors that might affect L'Oreal's
activity are categorized as business risks, legal risks, industrial and
environmental risks, liquidity risks, financial and market…… [Read More]

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Environmental Analysis Business Report This

Words: 1424 Length: 5 Pages Document Type: Essay Paper #: 96637079

An obvious threat is represented by all other entities and organizations that offer similar healthcare services, with an added note with those that do so more efficiently: large organizations such as hospital that are better able to capitalize on both a larger volume of patients and economies of scale that can derive from this. Other small practices on the community are also a potential competitive threat: patients tend to have a high level of loyalty when it comes to the physician they use, which may mean that there is an increased reticence on their part to consider switching their physician. This limits the prospects of potentially gaining new

External Analysis

The external analysis will include two main categories:

Porter analysis, aimed at identifying potential issues such as the bargaining power of consumers and of suppliers, the threat from substitute products/services, the threat of new entrants on the market and the…… [Read More]

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International Marketing Western Hoteliers Owning

Words: 640 Length: 2 Pages Document Type: Term Paper Paper #: 37517803

If one company does liquidate its properties in Venezuela, this could potentially create an opportunity for another firm to acquire those properties and build market share. Such a strategy would make sense if the political risk decreased the purchase price and was believed to be either minor or short-term in nature. However, it is unlikely that a macroenvironment that one firm considers to be unfavorable would be considered favorable by another firm in the same industry. Only if there are specific conditions in the second firm that the first firm does not have -- in this case special connections to government would be one -- would it make sense for another hotel company to increase its presence in a market that was being abandoned by a close competitor.

The deciding factor, however, should be the balance between the costs of leaving Venezuela and the costs of re-entering the market at…… [Read More]

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Individual Strengths Research Analysis Is

Words: 1028 Length: 4 Pages Document Type: Term Paper Paper #: 79272710

Deliverable Timelines

The completion of a rigorous competitive review should take no more than several weeks in each proposed area of operation. Specific steps necessary for the completion of this deliverable include the identification of any local competitors in the cafe and restaurant industries, as well as providers of Internet services through computer use or wi-fi networks. Pricing comparisons for menu items and bandwith (if charged for) will also need to be conducted, as will an analysis of the specific products and services -- from menu items to delivery service, where applicable. Analysis of this review will reveal specific local opportunities for the proposed business venture. Identifying the target audience and efficiently and correctly segmenting them will take a somewhat longer period, though will tend to be more generally applicable to all regions of operation given the overall goals and values of the proposed venture. Analysis of consumer trends in…… [Read More]

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Organizational Behavior - Analysis of Problems With

Words: 2316 Length: 8 Pages Document Type: Term Paper Paper #: 35101939

Organizational Behavior - Analysis of Problems with the Top Leader Team at Greenlife

Whenever an organization changes in any way, central problems in organizational behavior often result (Rousseau, 1997; Barley & Kunda 1992; Goodstein, 1994). This is evident within Greenlife, where the top leader team is demonstrating some critical failures and lack of cooperation.

Organizational moral behavior can only be obtained through a true "cooperative effort among all employees" (Holmes, et. al, 2002, p. 85) which is not the case at Greenlife. With the change in executive management that recently occurred between Lucy and Jane, things have gone awry, and the organizational structure at present more resembles a dictatorship than democratic environment. Jane has taken over and rather than encouraged top leader participation and collaboration, she has fostered an environment of dissent based on forced control and the illusion of consent.

A management is a successful organization has the responsibility…… [Read More]

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Financial and Investment Analysis

Words: 4393 Length: 17 Pages Document Type: Term Paper Paper #: 66975489

Investment Analysis

Investing money for the future is one of the key components of creating a secure future, and retirement. While many Americans do not plan for future years, other then a company retirement plan and social security retirement benefits, research shows that when a person takes an active role in their retirement planning, they are more likely to create a future which will support their standard of living after they have stopped punching a clock, and commuting to the office.

Regarding the Social Security administration and the SSI benefit program, at its inception during the 1930's the system was based on one beneficiary receiving payments from over 20 contributors. As the population shifted toward longer lives, current estimates are that one beneficiary is receiving payments based on 8 workers paying into the system. In the near future, as the baby boom generation retires and Gen X and Gen Y…… [Read More]

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Global Cultural Analysis Nigeria

Words: 5263 Length: 16 Pages Document Type: Term Paper Paper #: 25995575

Global Business Cultural Analysis


Nigerian History

Synopsis of Nigerian government

Nigerian monarchy to presidential system

The evolution of Nigeria from British control to a civilian democratic government

Nigerian major commodities



The major elements and dimensions of culture in Nigeria

Cultural dimensions


Power distance



Model of culture

Universalism or Particularize

How is the integration of elements and dimensions that Nigerians doing business in the country?

The effects of governments on the prospects for its business around the world

How the elements and dimensions compared with the United States, culture, and business?

The role of women in the workplace

Business visitors must be dressed in an elegant and tie (for men!)

Cross-cultural business transactions between the United States and Nigeria




Thurstan Shaw and Steve Daniels, who are the founder for archaeological research proved in their research that Nigeria has been developed since 9,000…… [Read More]

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Contemporary Ethics Analysis of Genetic Engineering and Genetically Modified Organisms

Words: 3718 Length: 13 Pages Document Type: Essay Paper #: 4741906

Ethics Analysis of Genetic Engineering and Genetically Modified Organisms

Custom research material provided by Stud ent Network Resources, Inc.

Ethics and Morality

Contemporary Ethics Analysis of Genetic Engineering and Genetically Modified Organisms

Ethics and Morality

According to the article "Can a genetically-modified organism-containing diet influence embryo development? A preliminary study on pre-implantation mouse embryos," "Millions of test is used every year for a wide variety of scientific and medical purposes. This article, discusses issues involving a genetically modified organism (GMO) which is an organism whose genetic construction has been transformed by integrating a gene that will express a necessary trait, often termed gene splicing. Most of the time the transferred gene permits the organism to express a trait that will add to its desirability to producers or consumers of the end product. However, there are ethics that are supposed to be involved but are being crossed all the time. Some…… [Read More]

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Nadler Tushman Congruence Model Analysis of Whole Foods

Words: 1587 Length: 5 Pages Document Type: Case Study Paper #: 15411347

Nadler-Tushman Congruence Model Analysis of Whole Foods

Whole Foods Market, Inc. is one of the admired organizations in the modern economy through implementation of quality strategies towards the achievement of its goals and objectives. The strategy of the organization focuses on the need to enhance quality and efficiency in the provision of products and services to the consumers. This strategy of the Whole Foods Market, Inc. is under the differentiation strategy in accordance with the Porter's three generic competitive strategies. The inputs at Whole Foods Market consisting of organizational environment factors, internal resource factors, and historical tradition factors are highly congruent with the company's strategy.

Whole Foods Market's Strategy

Whole Foods Market, Inc. is one of the admired organizations in the modern economy through implementation of quality strategies towards the achievement of its goals and objectives. In the process of executing its functions and obligations, the organization faces various challenges…… [Read More]

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Job Task Analysis Develop a Job Task

Words: 1254 Length: 4 Pages Document Type: Essay Paper #: 61583175

Job/Task Analysis

Develop a job / task analysis

An entry-level job in a customer service call center

It is important for any organization that is set up especially with the aim of offering services to the people to have a care center for the customer. This central point serves as the point of contact between the clients and the service provider (Freese, 2010). The company or organization needs to have a customer care center since; communication is a vital process and tool for business. Questions and issues that need clarification are always bound to arise within the process of doing business. This significant department is thus very useful in delivering this important service to customers.

Customer service for the company is an identifying factor. A company or an organization whose customer care is spectacularly unique, especially if the competitors of the organization are offering the same quality products and at…… [Read More]

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Transformational Leadership Analysis Leadership and Change Management

Words: 1464 Length: 5 Pages Document Type: SWOT Paper #: 39409337

Transformational Leadership Analysis

Leadership and Change Management Research

Transformational Leadership Traits

Situation Analysis

Whitman Model

Jobs Model

Leadership and Change Management Research

The following analysis has been conducted with perspective of transformational leadership and change management in mind. Furthermore, benchmarks were gathered for the situation faced by Janet Angelo as the Executive Vice President of Marketing and Sales at Intersect Investment Services. Janet was originally selected for her expertise in executing a "Customer Intimacy" model at two other companies; most recently at a financial institution. Janet was able to improve customer loyalty and increase sales in all of the previous positions she held. Moving from a traditional customer service relationship to a more modern customer intimacy model often requires major organizational reorganization; however Janet had the opportunity to implement these changes over a three-year period. The position at Intersect has only allotted twelve months. This will require that Janet practice…… [Read More]

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Strategic Analysis of Dell Strategic Management Is

Words: 1754 Length: 6 Pages Document Type: Essay Paper #: 17249160

Strategic Analysis of Dell

Strategic management is a combination of continual dynamic processes. These include: strategic alternatives and recommended strategies, the implementation of strategies, and continuous ongoing evaluation and control. Each phase must include: environmental analysis, implementing an organizational course of action, creating organizational strategies, applying those strategies, and evaluating and modifying them as needed. The construction of a strategic analysis includes factors which are internal and external to the company, are weighted and scored. Strategic management is a critical tool to insure the organization's continued existence. (Wheelen & Hunger, 2007) This is a strategic analysis of Dell

Strategic Analysis of Dell

Dell Company History:

Michael Dell founded the company in Austin, Texas in 1984 with an innovative sales plan. Dell implemented direct sales to customers, taking orders and delivering custom computing solutions to individuals and companies with no brick and mortar stores. 5.4 million customers interact with Dell daily…… [Read More]

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Listening Journal Social Media Analysis Iphone 5

Words: 1244 Length: 4 Pages Document Type: Essay Paper #: 24786586

Listening Journal Social Media Analysis

IPhone 5 is a new touch screen phone in the market. Apple Company produces this product. Apple Company is mainly concerned with designing and production of phones, mostly the recent iPhone 5 that came after the iPhone 4S. iPhone 5 has capitalized the market over the last few weeks. With its main characteristics of lightness, slimness, and with higher resolution, it has attracted several consumers in the market. As a result, many individuals have preferred using this product in the market. iPhone 5 is a 4-inch touch-screen phone with a 16:9 wideness of the screen aspect ratio. The phone is known for its processor, which is custom-designed ARMv7 and is called Apple A6. This processor is a simple upgrade of the last iOS 6 processor, which is supported by LTE (McFedries, 2012).

Summary of any major stories

Over the last seven weeks, Apple Company has…… [Read More]

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Budget Management Analysis in Budgeting One of

Words: 1423 Length: 5 Pages Document Type: Essay Paper #: 19311808

Budget Management Analysis

In budgeting, one of the major challenges is accurately predicting the profit margins of a firm. This is because there are uncertainties from changes in the economy and their industry. These factors could adversely affect their earnings. To improve accuracy, accounting personnel must use tools and strategies that will enhance analysis. This will be accomplished by focusing on: tactics for managing budgets, comparing results with expectations and recommending three benchmarking techniques. Together, these elements will provide insights as to the best approaches for controlling the budget. (Kimmel, 2009)

Determine specific strategies to manage budgets within forecasts.

A common issue with any kind of budget is managing expenses. This is because costs will inadvertently rise, as there will be impacts from inflation. When this happens, the firm's profit margins are negatively affected. To prevent this there must be strategies developed that are focusing on intelligently controlling spending and…… [Read More]

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Southwest Airlines Analysis Established in 1971 by

Words: 1466 Length: 5 Pages Document Type: Essay Paper #: 92478961

Southwest Airlines Analysis

Established in 1971 by Herbert D. Kelleher and several business partners, Southwest Airlines has secured a strong position in the airlines industry over the last 35 years. Southwest and its wholly owned subsidiary, Air Tran, serve a combined 103 destinations in 41 U.S. states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries (Johnson, 2011). Both entities combined offer over 4000 daily flights. The Southwest Airlines corporate vision and self-concept is "America's low-cost, low-fare airline" (West-Grubbs, 2005). This is more than an espoused philosophy -- it's part of an operational model that is permeated throughout all business operations.

Short "peanut" flights are the airline's specialty. Southwest operates almost exclusively with only one type of plane in its fleet -- the Boeing 737 -- a quieter, more fuel efficient, and easier to maintain model which has helped reduce costs. Profit potential is the driving…… [Read More]

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Kid Kustomers -- Rhetorical Analysis Kid Kustomers

Words: 413 Length: 2 Pages Document Type: Essay Paper #: 83486952

Kid Kustomers -- Rhetorical Analysis

Kid Kustomers: Rhetorical Analysis Outline

Writing Strategy #1: Language

The essay 'Kid Kustomers' assumes a casual, almost-informal tone to reflect the nature of the essay itself, which is about popular and consumer cultures, and to also make the essay appropriate for its target audience -- the general public (specifically, parents and children)

The essay, from the kind of casual, informal language and usage of terms and names that are associated with pop and consumer culture, talks directly to the concerned parent and child, who are the primary target audience of the essay

Kid Kustomers communicates to the parent and child how marketing in pop culture America has targeted children as the primary target audience of their marketing, 'inciting' them through ads and programs to "whine" and demand for children's products and merchandise.

Writing Strategy #2: Evidence

Author Eric Schlosser cites specific evidences through research and…… [Read More]

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Intersect Gap Analysis Gap Analysis

Words: 1434 Length: 5 Pages Document Type: Term Paper Paper #: 19884773

Thus, there is lack of internal communication within the departments and overall organization must be improved.

The top management must work out precise goals within the systematic shift of the company approach, roles and functions for each department, and regular cross-section discussions or meeting to update each department on the actions of the others, find out points of improvement and at the next round table to present the results how these issues were dealt with.

Organization culture

Stakeholder Perspectives/Ethical Dilemmas

When setting out goals and vision, the company management must single out existing ethical conflicts and possible conflict areas which can occur within the company transformation process. The reason for this is to in advance settle possible points of misunderstanding.

Stakeholder Perspectives

Stakeholder Groups

The Interests, Rights, and Values of Each Group

Employees of middle management level

Their interests include profitable operations of the company as their payments are correlated…… [Read More]

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Bertelsmann AG Financial Analysis Report

Words: 2449 Length: 6 Pages Document Type: Term Paper Paper #: 70010274

A high rate of turnover may indicate too strict credit policies or an inability to extend credit. It is the tradeoff between sales and tying up funds in receivables.

Sales to Working Capital - measures the relationship between sales and the working capital of a business. Too high a ratio may indicate an insufficient amount of working capital. Too low a ratio may indicate unproductive assets.

Sales to Total Assets - measures the ability of a business to use assets productively. This ratio may be indicating conditions of excess capacity, inefficient or obsolete equipment, or temporary changes inn demand.

Bertelsmann appears to be healthy in terms of short-term liquidity. The Acid Test Ratio is normal for companies of this size and the Current Ratio is higher than normal and indicates that the company should have no trouble meeting short-term financial commitments. The capital structure ratios also appear to indicate that…… [Read More]

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Company Analysis of Yahoo I

Words: 2043 Length: 6 Pages Document Type: Term Paper Paper #: 46482416

Yahoo is definitely facing difficult challenges in the near future. Consumption is probably going down, but that is not something that will only affect Yahoo! The competition will also be seriously shaken. Another aspect that the firm's managers should consider is the more personalized approach proposed by Google. The G-mail service will be tailored to fit the desires of each and every user. The needs of each person, as manifested in the search conducted with Google's search engine, shall be reflected in the way the email account of that particular person is handled.

For instance, should someone be interested in marketing techniques, Google will put on the email box web site of that individual a few links related to that subject. Critics say that this is an unforgivable intrusion in people's privacy, since these data may be used to make up psychological profiles of each and every person using Google,…… [Read More]

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Strategic Plan and Analysis of New Commercial Endeavor

Words: 2994 Length: 8 Pages Document Type: Term Paper Paper #: 86547670

Strategic Plan & Analysis of New Commercial Endeavor


Mission statement

Louisville Community Development Bank was set up in the year 1997 as a consequence of a scheme by Louisville mayor Jerry Abramson and a team of business, community and religious leaders to ensure betterment of the Louisville inner city. The Bank's mission is to inspire economic growth with the West End and the Smoke town, Shelby Park and Phoenix Hill localities of Louisville, Kentucky, by offering a range of financial and development resources. (Louisville Community Development Bank from a Home Business to a Million-Dollar Plaza)

Why you have selected the business or department

As the sphere of Banking comes aptly well within my domain knowledge, I would choose for a current venture as that of a local community development bank. Louisville Community Development Bank (LCDB) is a profit oriented, FDIC guaranteed, commercial bank that focuses its functions in the…… [Read More]

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Blue Nile Porter's Five Forces Analysis Focuses

Words: 2363 Length: 8 Pages Document Type: Essay Paper #: 26087672

Blue Nile

Porter's five forces analysis focuses on the factors that influence a firm's ability to earn a profit: the bargaining power of buyers, the bargaining power of suppliers, the threat of substitutes, the threat of new entrants and the intensity of rivalry within the industry. The online jewelry business, and Blue Nile in particular, has only a moderately favorable business environment. The company is relatively small in the jewelry business at 0.005% of the total jewelry business that it has weak bargaining power with its suppliers. Blue Nile deals with this by cutting out layers of wholesalers in order to contain costs with suppliers. It also has low bargaining power with buyers, because there is some degree of buyer skepticism about buying jewelry online vs. in-store where the merchandise can be viewed with the eye. In addition, offline jewelry stores represent a high threat of substitutes, and there are…… [Read More]

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Bank of America SWOT Analysis Bank of

Words: 950 Length: 3 Pages Document Type: SWOT Paper #: 87927333

Bank of America SWOT Analysis:

Bank of America is one of the principal financial institutions across the globe with a broad range of customers that include individuals, small businesses, middle-market businesses and large corporations. The company also has a diverse range of products and services including asset management, banking, investing and other financial products. Currently, Bank of America is regarded as America's largest bank holding company in assets and the second largest in market capitalization ("SWOT Analysis of Bank of America," 2010). Bank of America basically operates in the United States, Europe, Canada and Latin America with its headquarters in Charlotte, North Carolina.

In addition to having a workforce of 284,000 employees, the company serves a diverse range of customers in over 150 countries around the world and has a strong relationship with the Fortune Global 500 companies. Since it market position is supported by a well-established distribution network which…… [Read More]

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Five Forces Analysis Porter's Five Forces Model

Words: 1789 Length: 6 Pages Document Type: Essay Paper #: 82510472

Five Forces Analysis

Porter's Five Forces model analysis business opportunity "Start business provide music movies online internet"

Porter's Five Forces model:

A new business for downloadable music and movies online

Porter's Five Forces model:

A new business for downloadable music and movies online

According to the management theorist Michael Porter, "the model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure" (Porter's five forces, 2008, Quick MBA). Thus, it is necessary that every new company offering either an innovative or an existing type of product or service understands its current position in its specific industry market. The new company must strive to position its product in an optimal fashion by conducting what Porter calls a Five Forces analysis. Five…… [Read More]

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Job Analysis Selection Interclean Merged Envirotech a

Words: 1216 Length: 4 Pages Document Type: Essay Paper #: 57680549

Job Analysis Selection InterClean merged EnviroTech, a result, a strategic direction. The company longer sell cleaning products, provide full-service cleaning solutions organizations health care industry.

Job analysis and selection

As InterClean merged with EnviroTech, the resulting company is one with an increased operational complexity. Specifically, instead of simply selling cleaning products, the new firm would also be offering cleaning services to customers in the health care industry. This specifically means that the quality of the products and services delivered has to be of the utmost highest standards, in order to serve the extreme hygiene needs of the medical field.

In order for the company to succeed in its endeavors, it is necessary for it to adequately staff, train or otherwise manage the human resources. This necessity is pegged to the fact that the employees are the ones who create and sell the products, and also the ones who deliver the…… [Read More]

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Financial Analysis Apple Incorporated Is

Words: 896 Length: 3 Pages Document Type: Term Paper Paper #: 85124129

Thus, today, if someone asked you whether they should invest in Apple, Inc., the answer would be "yes."

Appendix a Steve Jobs: CEO and Co-Founder

Steve Wozniak: Co-founder

Timothy D. Cook: COO

Peter Oppenheimer, CFO

Philip W. Schiller: SVP of Marketing

Jonathan Ive: SVP of Industrial Design

Tony Fadell: SVP of iPod

Ron Johnson: SVP of Retail

Sina Tamaddon: SVP of Applications

Bertrand Serlet: SVP of Software Engineering

Scott Forstall: Vice President of Platform Experience.

Appendix B

Mac Personal Computer System

Mac OSX and OSX server

Ipod and iTunes

IPod Hi-Fi

Quick Time

ILife, iWork


Apple Remote Desktop


Final Cut Studio

Logic Pro

Apple TV


Final Cut Studio

Cinema Display

Appendix C


Apple has seen new success as a result of its iPod music player, which has increased profits by $320 in the second quarter of June, 2005. The positive reviews of iPod has given the…… [Read More]

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Organizational Analysis Ford Motor Company

Words: 1847 Length: 6 Pages Document Type: Term Paper Paper #: 55532781


The key competitive advantages that Ford Motor Company of Canada must concentrate on include the following. First, the continue growth of supplier relationship management and tight integration at the quality level of sourcing and procurement (Baker, Artinian, 1985) is critical. This will alleviate any increases in the 78% of their cost structures that are dedicated to sourcing and procuring products, well above industry norms. Second, the use of R&D funds not just for new technologies including hybrids (Haldis, Franco, 2007) but also for the development of entirely new, more efficient processes is also critical if the company is to gain cost efficiencies over time (Bart, Baetz, Pancer, 2009). Third, planning for how to recruit the most profitable and well-0run General Motors dealers is a potentially pre=emptive strategy given the U.S. government's increasing involvement in that company's financial structure and operations. Fourth, Ford Motor Company of Canada must continue to…… [Read More]

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Current Event Analysis -- Apple's

Words: 556 Length: 2 Pages Document Type: Term Paper Paper #: 28454972

The fact that iTunes is compatible across the entire spectrum of iPod/iTouch, and iPhone models has transformed Apple's business model by creating significant switching costs, further ensuring their market leadership. This has also created a defensible market position with suppliers and partners of all forms of digital content, from music and movies.

Third, Apple's unique design strategies in smart phones have also been an effective deterrent against competitive entry into their segments of the smart phone market (Bertolucci, Apple's iPhone 4 is considered by many industry experts to be one of the most, if not the most innovative design ever produced, even with the antenna issues the company had (Bertolucci, Apple orchestrates all of the factors in the five forces model to their advantage to erect barriers to their most profitable markets, which are MP3 players (iPods, iTouch) and also to move aggressively into new markets. Apple also…… [Read More]

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Pepsico Case Analysis

Words: 2396 Length: 7 Pages Document Type: Case Study Paper #: 72888638


PepsiCo Case Analysis

PepsiCo is the world's large snack and beverage company. PepsiCo enjoyed the envious position of market leader of the convenience food industry with 21% market share and its next competitor Kraft Foods had only 11% market share. PepsiCo manufactures, markets and sells sweet and salty snacks, carbonated and noncarbonated beverages and products produced from oats and other grains. PepsiCo had a ten-year record of increased net revenue and net income and paid their shareholder a growing annual dividend. Recently, PepsiCo's stock price declined most likely due to the U.S. financial crisis of late 2007 and all of 2008.

PepsiCo thought it might have to restructure its snack and beverage business to improve overall profitability and revise the downturn in its stock price, specifically it wanted to improve the profitability of its international business through its ability to capture strategic fits between its various brands and products.…… [Read More]

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Project Risk Analysis Football Match

Words: 930 Length: 3 Pages Document Type: Essay Paper #: 97432348

It is approximated to consume $2,000 and to require two weeks for completion.

- the development and implementation stage would require minimum resource consumption as it is constructed on the resources previously invested.

- Finally, the control and evaluation stage would require an estimated week and would consume an approximate $1,000. The main risk at this stage is that of not observing the mistakes or not learning from them.

A Work Breakdown structure would be presented as follows:

The risk mitigation strategy is constructed based on the previously identified risks, in a means that the following recommendations address the risks:

1. It is necessary that the team organizing and managing the event be formed from professional planners who are skilled, experienced and objective and who will as such clearly identify the project needs, as well as assign the tasks, distribute responsibility and efficiently manage the resources.

2. It is of…… [Read More]

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Industry Analysis for Southwest Airlines

Words: 698 Length: 2 Pages Document Type: Essay Paper #: 75242149

Business Studies

Southwest Airlines with Porters Five Forces Analysis

Southwest Airlines is a major competitor in the U.S. air industry. The founders; Rollin King and Herb Kelleher, developed the idea of a low cost carrier and the airline airlines gained the first mover advantage when the inaugural flight took place in 1971. The airline has been very successful and following the acquisition of AirTran in 2011, the company is now the largest domestic carrier and the world's largest low cost carrier (Southwest Airlines, 2014). The firm has 45,000 employees and flies to 96 different destinations with its fleet of 680 Boeing aircraft (Southwest Airlines, 2014). Competing in the airline industry the company has a number of challenges which can be examined through Porters Five Forces Model.

Threat of New Entrants

The airline industry has a number of barriers to entry and exit which may constrain the potential for new competition.…… [Read More]

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SWOT Analysis Dresser-Rand Is a Compressor Company

Words: 1187 Length: 4 Pages Document Type: SWOT Paper #: 89789935

SWOT Analysis: Dresser-Rand

Dresser-Rand is a compressor company that is world-renowned and aims to please its customers any way that is necessary. It also makes steam turbines and several other products ( has made a name for itself, and its reputation is based on the quality and reliability of its products. Since it has been around for over 100 years, this reputation has carried it from one technological age into another, and now it has a Web site where customers can learn about and purchase products (Products and Services).

Like every company, it has both strengths and weaknesses. It also has opportunities for growth, and threats to its business and market share. The purpose of this paper is to discuss these different areas and provide a statement of opportunity (or problem statement) for Dresser-Rand that deals with e-commerce and development in that area, since it is an area of business…… [Read More]

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Competitive Market Analysis to Determine the Product's

Words: 788 Length: 2 Pages Document Type: Essay Paper #: 56554243

Competitive Market Analysis to Determine the Product's Potential Success

Issues that the automobile industry faces that affect its competitiveness and long-term profitability

The relevance of a competitive strategy for Car Company A is to establish a position within the 4-cylinder engine car market. This will help the company to compete with Toyota Corolla (LE) 1.8L four-cylinder engine competitive forces. As a potential entrant, Car Company A is at a disadvantage in capital markets. Unless it penetrates the Cylinder engine market through diversification, its four-cylinder car will be at an inherently riskier position than the established (LE) 1.8L four cylinder engine of Toyota (Maxton & Wormald, 2013). This will be reflected in the risk premiums Car Company A will be forced to pay to attract capital.

Car Company A will face barriers because other players like Toyota enjoy economies of scale in the industry. This means a decline in a product's…… [Read More]

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Apple Inc Company Analysis Current Situation Currently

Words: 1319 Length: 4 Pages Document Type: Essay Paper #: 82741260

Apple Inc. Company Analysis

Current situation

Currently, Apple Inc. focuses on designing, manufacturing, and marketing media and mobile devices, digital portable music players and personal computers. The company sells varied related services, software, networking solutions, digital application, content and peripherals. Products manufactured by the company include Mac, iPhone, iPod, Apple TV, different varieties of professional and consumer software, OSX and iOS operating systems, support and service offerings, as well as various iCloud accessories. The company manufactures and markets digital applications and content through Mac App Store, App Stores, and iTunes Software. These products and services are sold globally on the company's online stores, retail stores, and direct selling through sales representatives. They also sell through third party networks such as value added sellers, retailers and wholesalers. Recently, Apple Inc. acquired a new Chomp search engine (Linzmayer, 2008).

Current changes

After the death of Steve Jobs, Apple Inc. has maintained and…… [Read More]