Marketing Analysis Essays (Examples)

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Marketing Mix Frozen Food Company Japan This

Words: 1169 Length: 3 Pages Document Type: Essay Paper #: 54409124

Marketing Mix Frozen Food Company Japan

This paper is based on a case study that involves an organic food retailer firm called, Quick Frozen food Company Japan. The company has enjoyed a formidable position in the frozen food sector, being the leader, and committed to provide top quality frozen food to its customers. In this paper, we will be focusing on the marketing mix, marketing strategy and persisting trends in the market, which has seen a tremendous growth in contemporary times due to presence of potential competitors, striving to make their mark in the ever-growing industry.

Marketing Mix

Product

The product is currently clearly at the market introduction stage. This is because this product is new and has been brought into the market only recently. There are varieties of frozen and canned foods offered by Quick Frozen food for its customers. However, the new range that has been brought in…… [Read More]

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Marketing Strategy for Burberry in Fist Half

Words: 2007 Length: 6 Pages Document Type: Essay Paper #: 43063439

Marketing Strategy for Burberry in Fist Half of 2012

The organization I have decided to propose a new marketing strategy for is Thomas Burberry. This organization is a distinctive luxury brand with international recognition and broad appeal. They design, source, manufacture and distribute high-quality apparel and accessories. Burberry was founded in Basingstoke, England in 1856; they have a unique heritage associated with Great Britain and position themselves as the authentic British lifestyle brand. From their founding, Burberry have established a reputation for innovation, quality and style through developments such as the invention of gabardine, which the organization believe was the world's first weatherproof and breathable fabric and the creation of iconic products, including the trench coat and of the Burberry check.

I believe that it is time for a new marketing strategy for the Burberry London perfume, because although the perfume was introduced not long ago- the men's fragrance was…… [Read More]

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Marketing Volkswagen Routan Minivan Marketing

Words: 1414 Length: 5 Pages Document Type: Marketing Plan Paper #: 55777787



Targeted Segment

Customer Need

Corresponding Feature/Benefit

Families

(consumer market)

Ample seating

Built in entertainment

Easy Entry

Safety

Ample room

Seating for seven

Dual fold down DVD screens

Dual sliding power doors

Rearview back camera

Large cargo capacity

Source: http://www.vw.com/routan/en/us/

Competitive Review

Competitor

Model

Features

Price

Honda

Odyssey

Aggressive Front and Rear Styling, Power Sliding Doors, Alloy Wheels, Bluetooth® Hands Free Link®, Honda Satellite-Linked Navigation System ™ with Voice Recognition and Rearview Camera and Tri-Zone Climate Control

$26, 805

Kia

Sedona

Alloy Wheels, Auto Light Control System, Navigation System, Bluetooth with voice recognition, Rear seat DVD entertainment system

$24,595

Toyota

Sienna

Alloy Wheels, Dual Sliding Doors, Star Safety System, Tire Pressure Monitor System

$24,260

Distribution Review

Based on psychographic and demographic segmentation, a direct marketing campaign would be the best way to approach the marketing of the Volkswagen Routan Minivan. The goal is going to be to reach families that want…… [Read More]

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Marketing Plan for a Flatbed

Words: 3323 Length: 12 Pages Document Type: Marketing Plan Paper #: 23188760

Nonetheless, the market and the industry are highly dynamic, and it is possible for competition in the specific sector to intensify in the future. In such a context then, it is important for the managerial team at South Beach Transport to construct their success on features other than the nature of the service provided. Some of the more notable key success factors include the quality of the products, the ability to create customer trust and loyalty, the ability to create operational efficiency and keep costs at a level as low as possible.

2.6 Critical Issues

South Beach Transport would be faced with a multitude of challenges, all of which have to be faced in order to create company success. At a more specific level, there are two critical issues, both depending on the quality of the managerial model. The first critical issue revolves around the need to efficiently manage the…… [Read More]

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Marketing Plan for Carnival Cruise

Words: 7624 Length: 20 Pages Document Type: Marketing Plan Paper #: 36427660

Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and the concept focuses on breaking out of the mold of highly predictable and regimented cruise programs. The two remaining brands, P&O Cruises Australia and the Yachts of Seabourn, each have highly differentiated experiences they market as well. The P&O Cruises Australia concentrates on the natural wonders of that region of the world and bringing Australian hospitality to the cruise experience. The Yachts of Seabourn are the high-end, luxury line from Carnival and have catered to the top 1% of incomes worldwide as a viable cruise vacation option, and as a result are often perceived as a completely different company (Dev, 2006).

The organizational structure to support these brands is decentralized (Kwortnik,…… [Read More]

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Marketing Management Sonic PDA Porter's

Words: 2960 Length: 10 Pages Document Type: Research Paper Paper #: 12505746

Apple has a very strong brand name that is helping it to build share for the iPhone, but the product is expensive. It is believed that there is considerable room for a competitor to target the student market with a lower-priced but also feature-rich device.

The mainstream player in this market is the humble cell phone. Popular phones such as the Motorola Razr have camera functions, and new phones are being introduced with mp3 players and other technology. It appears as though there is some degree of technological convergence happening between cell phones and PDAs/Smartphones. The result is that the Sonic 1000, compared with these devices, is a superior product. Yet its pricing is fairly competitive relative to the new wave of feature-rich cell phones. This leads to the following positioning statement for the Sonic 1000:

"The Sonic 1000 is a portable device that will replace the cellphones of the…… [Read More]

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Marketing Plan for Swagster Is a Hybrid

Words: 3762 Length: 12 Pages Document Type: Marketing Plan Paper #: 51420759

Marketing Plan for Swagster

Swagster is a hybrid motorcycle cruiser that utilizes very little gas compared to the gas driven motorcycles. The cost of gas continues to increase, in most states in the United States in January 2011, the cost of gas is over $3.00 per gallon. According to the U.S. Energy Information (2011) the current cost for gas is about $90.30 per gallon which is high and it will continues to increase. The price of gas is one of the two biggest reasons for the high demand for hybrid transportation. Many scientist, environmentalist and concerned individuals are seeking transportation that is more environmentally friendly. Hybrid cars utilize far less gas, which is cheaper and better for the environment. Less carbon monoxide is released in the air, and fewer natural resources are utilized with hybrid transportation. According to the EPA today's motorcycle produce more harmful emission than a large sport…… [Read More]

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Marketing and Branding a Healthcare-Related Product Marketing

Words: 1634 Length: 6 Pages Document Type: Essay Paper #: 27450979

Marketing and Branding a Healthcare-Related product

Marketing and Branding Lipitor

Target markets, branding, marketing strategy, execution and product positioning all directly contribute to the market share and profitability of a product. In the marketing and selling of healthcare related products, brands must communicate a viable and realistic solution t a patient's condition to be seen with credibility and trust (Angelmar, Angelmar, Kane, 2007). The intent of this analysis is to evaluate the marketing strategies of Lipitor, a best-selling drug of Pfizer Corporation used for treating high cholesterol and its related heart disease effects. This drug generated $10.7B in the company's latest fiscal year according to their annual report and is also considered one of the top-selling drugs throughout the entire pharmaceutical industry. Beginning with an analysis of the Lipitor target market, and progressing through their branding strategies, analysis of product success and recommendations for future marketing strategies, this paper provides…… [Read More]

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Marketing Plan for Eleftria Tablet Latest Changes

Words: 2320 Length: 8 Pages Document Type: Marketing Plan Paper #: 26661461

Marketing Plan for Eleftria Tablet

Latest Changes In Red Text

Marketing Plan for Eleftria Tablet PC

The Eleftria Tablet PC is a revolutionary product in that it combines the latest developments in networking technologies, open source operating systems to keep costs low, and the ability to act as a central scheduling device for busy households. As of September, 2011 there are no tablets or low-end smart phones that have the ability to synchronize to multiple schedules while also being able to communicate over Wi-Fi to all devices in a household. As this Tablet PC can also be used for managing a household's many tasks and drastically reducing trips and time spent coordinating with other household members around key tasks and activities. As this device will be able to interact and integrate with all other Wi-Fi networks in the home, enhancements could be built that would take inventory of commonly depleted…… [Read More]

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Marketing Plan for a Hospital-Associated

Words: 2125 Length: 8 Pages Document Type: Marketing Plan Paper #: 81740459



Goals and Objectives

The primary objective of the assisted living facility is to provide a high quality of medical and support care to the maximum number of patients/consumers as is possible without experiencing a downturn in this quality of care, while maintaining a comfortable level of profitability for the facility's external stakeholders. The facility will become an asset to the hospital to which it is attached, rather than simply another branch of the larger hospital institution in need of the medical services this hospital provides. Along this same line, it is an objective of the facility to remain semi-independent in its operation and financial growth from the hospital at large; though financing and operations will be necessarily mixed for reasons of both practicality and efficiency, the operation of the assisted living facility as a semi-independent organization will increase the quality and innovation achievable within the assisted living facility to a…… [Read More]

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Marketing Plan Company Description Royal Line Clothing

Words: 1563 Length: 5 Pages Document Type: Marketing Plan Paper #: 94036858

Marketing Plan

Company description

Royal line clothing was founded five years ago by tow Entrepreneurs, Nick Neumann and peter Jefferson. Nick is a holder of an undergraduate degree in marketing and has worked for a long period in the retail clothing industry. Jefferson on the other hand owned an adventure business but ended up selling this business to a person they were partnering with. Jefferson and Nick have been good friends from college and they decided to come up with a market line of clothing which was unique and at the same time having an appeal to outdoor enthusiasts. Royal line clothing is a reflection of the passion for outdoors that Nick and Jefferson hold. The company produces original T-shirts, fleece jackets, baseball caps and vests all with logos of different sports such as cycling, mountain climbing, horse riding, skating and so on. However each and every one of their…… [Read More]

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Marketing Strategies Adult Pleasure Toys and Lingerie

Words: 3249 Length: 12 Pages Document Type: Essay Paper #: 37228134

Marketing Strategies: Adult Pleasure Toys and Lingerie

This report discusses the presence of a company that produces adult toys and lingerie. There are several parts to this analysis. First, the report examines the market segment and defines the target customer according to several types of segmentation. For a complete understanding of the targeted market, the report chose psychographic segmentation, demographic segmentation, behavioral segmentation and benefits sought segmentation.

The choice for these methods was a result of the type of product. The conclusion is that the targeted consumer is likely 20 to 45 and is driven by different motivations. In young age, the idea of experimentation is the primary motive, in the upper part of the age segment (30s and 40s) it is likely the need to experiment in the couple.

In terms of differentiation strategies, the report concludes that it is more difficult to differentiate based on the nature of…… [Read More]

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Marketing Is About Service Encounter

Words: 1993 Length: 6 Pages Document Type: Essay Paper #: 83821609

Marketing Is About Service Encounter

Concept of Marketing

Marketing as an Organization-wide Philosophy

Role of Marketing in Business

Marketing Begins and Ends with the Customer

Concept of Marketing Mix

Impact of Globalization on Marketing

What are Services

Service Encounters: The Building Blocks for Customer Perceptions

Impact of Globalization on Service Encounter

The Importance of Encounters

Marketing is about Service Encounter

Concept of Marketing

Marketing is all about managing strong relationship with customers. It is a process through which companies create value for their customers with the intention to build strong customer relationships in order to gain value from customers in return.

In this era of advancement, no company across the globe can ignore the significance of marketing. A company's monetary achievement mainly depends upon careful marketing efforts. Now the question arises that why financial success is linked with marketing. The answer is quiet simple. An excellent product with best quality…… [Read More]

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Marketing Plan Examined Here Explores Estee Lauder's

Words: 666 Length: 2 Pages Document Type: Marketing Plan Paper #: 63574651

Marketing plan examined here explores Estee Lauder's new 'Beautiful!' line of mineral make up (Cummings 2011). The plan shows how the line can take advantage of increasingly high price points, with campaigns directed at providing a sense of youthfulness and a promise for a youthful glow. Essentially, Estee Lauder is focusing on high end consumers by using a number of facets for their marketing campaign, including print and television advertising. The brand can also benefit from a strong presence in department stores and other retail outlets, whereas competitors, like Mary Kay are often sold through the weaker channel of independent sales consultants. One major positive element about the plant is the mentioning of future action plans to help reduce possible threats (Kotler 1994). It explores what the company can do to avoid falling into traps set up by its external threats, by setting up independently set up retail locations to…… [Read More]

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Marketing Plan the Product That

Words: 1136 Length: 4 Pages Document Type: Marketing Plan Paper #: 35803190

The strategy is not unlike that applied by Apple with the iPod, which brought millions of new customers to the company.

The organization's broader strategy is to utilize the MLX routers to bring in these new customers. When the customers are impressed with the superior performance of the MLX, they will look to Brocade for other solutions as well. In this manner, the company will leverage its new customers to build all of its lines of business, not just its router business. MLX will serve the gateway function, therefore. Margins on the other products will likely be higher than those taken on the MLX, especially after marketing costs are considered, so the primary role of the MLX line is to increase total customer volume.

The fact that the MLX is being marketed as a line supports this overall strategy. The broad range of target markets serves two essential functions. The…… [Read More]

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Marketing Vice President Coca-Cola Bottlers of Southern

Words: 580 Length: 2 Pages Document Type: Marketing Plan Paper #: 99623076

Marketing Vice President

Coca-Cola Bottlers of Southern California

Reaching the affluent, sports-minded markets of Southern California with a coordinated and excellently executed marketing campaign that communicates the refreshing taste and fun times Coca-Cola products has never been more cost-effective. By partnering with the Los Angeles Angels of Anaheim, Coca-Cola can now reach 1.9 million residents of the Southern California market, where high per capita incomes and active lifestyles are the cornerstones of this vibrant economy (1). You will also be able to use our state-of-the-art analytics to gain insights into Coca-Cola brand loyalty in this lucrative market.

Consider these facts about the markets that the Los Angeles Angels of Anaheim connects with on a weekly basis during the baseball season -- and how ideal they are for regional Coca-Cola advertising strategies:

According to MLB statistics the average fan consumes 4 beverages a game, a remarkable opportunity to gain mind-share and…… [Read More]

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Marketing Plan First of All

Words: 854 Length: 3 Pages Document Type: Term Paper Paper #: 42594901

His income level is reasonable enough to allow him to afford to buy a product that is at least average priced.

Another threat that needs to be dealt with is the fact that the age category we are addressing is most predisposed to change. People in this age group have a tendency to change their car once every a couple of years, change the electronics around the house, change the computer, etc. Compared with the over 55 category, much more conservatory, the consumers we are targeting have lower customer retention indicators and consistent additional effort needs to be made in this sense.

The third threat from the market that needs to be mentioned is related to technological obsoleteness and the implications deriving here from. One of the causes of the customer retention indicator I have previously mentioned is related to the fact that new technological features constantly appear in short…… [Read More]

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Marketing Plan Dog Scrubs A-Go-Go A Service

Words: 724 Length: 3 Pages Document Type: Essay Paper #: 29870628

Marketing Plan

Dog Scrubs a-Go-Go: A Service and Retail Marketing Plan

Dog Scrubs A-Go-Go is a planned portable dog washing/animal grooming service and animal products retail selling business that incorporates the full service array available at a typical grooming establishment with the convenience of at-home service. A large van can be equipped with all of the necessary restraints, equipment, and supplies needed to accomplish most dog washing and animal grooming tasks, and of course maintaining a supply of retail products available for customer purchase would be relatively easy. With this set up and the proper marketing plan, a fair profit margin and a substantial living could be made from this venture. The following paragraphs present a brief marketing plan for the described Dog Scrubs A-Go-Go business that will help develop the brand's recognition and market share.

Situational Analysis

There are millions of pet owners living in the United States, and…… [Read More]

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Marketing Business Mobile App for General Mobile Users

Words: 5353 Length: 20 Pages Document Type: Research Paper Paper #: 29487881

Marketing Plan: Mobile App for General Mobile Users

Marketing Business Mobile App

Smartek Inc. is going to introduce new mobile applications package that includes alarm and reminder snooze, appointment setter, note taker, and financial management applications. The new mobile apps package will be introduced in the United States and will mainly target students and business professionals along with ordinary individuals that have smart phones, personal digital assistants, tablets, and other smart gadgets.

This paper presents a comprehensive marketing plan for this mobile app. The opening section of the paper presents a situational analysis for the company for this particular mobile app using market summary (industry trends and outlook) and SWOT analysis (internal and external environment). The competitive analysis section gives an overview of the company's existing and new rivals and other competitive forces using Michael Porter's Five Forces Model.

The 'product offerings' sections gives explanation to how the product meets…… [Read More]

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Marketing Research 6855 the Purpose of This

Words: 2201 Length: 7 Pages Document Type: Essay Paper #: 18866179

Marketing Research 6855

The purpose of this paper is to apply the principles of Marketing Research process by conducting secondary research for a real life organization and proposing primary research which can be done in the light of secondary research. The first section of the paper presents an analysis of Starbucks using SWOT, 5Cs Analysis, and five forces model. The second section proposes primary research to solve a specific marketing problem.

Situation Analysis for Starbucks

Situation Analysis gives a comprehensive overview of a firm's internal and external environment by analyzing its strengths, weaknesses, opportunities, threats, competitive environment, customer profile, collaborators, and overall business climate (Kotler, Brown, Burton, Deans, & Armstrong, 2010). This section explains the situational analysis for Starbucks using 5Cs Analysis (Company, Customers, Collaborators, Competitors, and Climate), SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats), and Michael Porter's Five Forces Model (Existing rivals, new entrants, substitutes, bargaining power of suppliers,…… [Read More]

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Marketing and Marketing Strategy SLP Marketing Strategy

Words: 861 Length: 3 Pages Document Type: Essay Paper #: 30082544

Marketing and Marketing Strategy

SLP Marketing Strategy SLP Assignments Have wondered completely ? Well opportunity combine wondering analysis put flesh dreams. Your SLP assignment MKT301 develop a marketing strategy a service business (hypothetically) manage.

Self-Analysis

As the entrepreneur in the business I have skill in business marketing and management following from class knowledge. Additionally I have engaged in running a business in an internship and contract basis position charged with the responsibility to oversee growth in the businesses market size. I have also undertaken courses in marketing research that give me potential to evaluate the potential in a market. In the year I worked as a motor vehicles spare parts sale manager, I maintained a good rapport with the transport companies in the regions. This gives me an advantage of market knowledge. The existing relationship with procurement managers gives me an upper hand in introducing the new business venture to…… [Read More]

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Marketing Plan The New iPad

Words: 2838 Length: 11 Pages Document Type: Marketing Plan Paper #: 75390594

It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid growth for the last few years. Anticipating huge potential of growth in this industry, numerous new companies are entering the market. These new entrants are manufacturing same quality products for the same target customers. Therefore, they are also a big threat for the company for its new iPad keyboard and case combo (Kotler, 2008).

iii. Threat from the substitute products:

There are no direct substitutes for iPad keyboard and case combo. However, all those manufacturers that offer keyboard and protective covers or cases separately can be regarded as the alternative choice for this innovative product. For example, if a customer does not need Bluetooth keyboard, but wants to protect his iPad from damage and scratches; he will definitely go for buying…… [Read More]

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Marketing Report for Ms Janet Bradley Keeping

Words: 4971 Length: 11 Pages Document Type: Essay Paper #: 63623939

Marketing Report for Ms. Janet Bradley

Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, Red Rooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…… [Read More]

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Marketing Plan for Miller Inc

Words: 6075 Length: 20 Pages Document Type: Term Paper Paper #: 79496921



As a result of huge growth, the company's management may lose focus of the scope of their business.

Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees.

Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered.

The constrant production nature of the product leads to huge strains on personnel and machinery.

Product line and client base lack diversification.

While the small number of staff promotes camaraderie, unfortunately, it also impedes growth and development.

Miller Inc. is reactive rather than proactive in its marketing efforts. This is as a result of its heavy reliance on mass-media advertising for obtaining new business.

The current facilities of Miller Inc. are crowded thus there is little room for expansion of workforce or equipment.

External

Opportunities

The…… [Read More]

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Marketing Plan for Toothpaste the

Words: 3241 Length: 12 Pages Document Type: Research Proposal Paper #: 78518753

Figure 6 resoundingly illustrates how critical reassurance of cleanliness and quality are to anyone who purchases toothpaste.

Integrated Marketing Communications Objectives

First, to conclusively align the snore reduction aspects of the tooth paste with accentuated health through immunity from bacteria and a feeling of cleanliness from using the toothpaste periodically.

Second, to define a unique and defensible marketing position for the snore reduction tooth paste including a unique value proposition that will make it a substitute for snore medications sold by prescription or over-the-counter (OTC). This necessitates creating the snore reduction tooth paste product position as being one of a low-cost substitute for more expensive snore reduction medicines and treatments.

Media and Market Planning Recommendations

The following table provides the media planning for the launch and continued support of the snore reduction tooth paste. As can be seen from the media and marketing strategy the reliance on online spending is…… [Read More]

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Marketing Strategies - Breakfast Cereal

Words: 3102 Length: 10 Pages Document Type: Essay Paper #: 33803914



Partial cost recovery. This is an objective that might have interest for an organization that has other revenue sources.

Maximize quantity. The objective seeks to maximize the quantity of products/services sold or the number of customers in order to reduce costs in the long-term as predicted by the learning curve, also known as the experience curve.

Quality leadership. Use price as a tool to designate high quality and position the product as a quality leader.

Survival. Whenever the market situation is in decline or at overcapacity, a company may choose a pricing level that covers the costs and allows it to remain in the market even though the profits may be affected. This is usually a short-term strategy.

Status quo. A company may choose price stabilization, thus avoiding price wars and maintaining a moderate profit level.

'Nutri Mix' will be positioned as a medium priced product, just like other healthy…… [Read More]

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Marketing in Healthcare Management Over

Words: 3563 Length: 11 Pages Document Type: Case Study Paper #: 47724235

It was especially effective when evaluated for the specific demographic segmentation the organization was targeting. Young adult males were particularly inclined to watch the commercial, thanks to the buxom, bikini-clad beauty as the star. In addition, young adult females were more likely to relate to the star of commercial, more so than if they had cast a middle-aged housewife. Although these demographics were more likely to watch the commercial, such a small portion of the commercial was devoted to the actual message, it's difficult to determine the effectiveness on whether or not these viewers would take action, such as learning more about breast cancer or conducting monthly self breast exams, or other behaviors that would help with early detection of breast cancer, to ensure the likelihood of survival.

Regarding the seven Ps of marketing, the Save the Boobs campaign was more effective than originally anticipated regarding the place of the…… [Read More]

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Marketing Plan for Salon Destined

Words: 3283 Length: 12 Pages Document Type: Business Plan Paper #: 430282



2.5 Keys to Success

Major factors comprise:

* Expertise.

* Suitability.

* Consideration of customer (Marketing Plans, 2011).

2.6 Critical Issues

Being a growing and initial starter, Cherie's Hair Salon is in the exploratory period. Main issues regarding this are constant loom for financial reticent, possible extension at a rational charge as long as we can create a finance caring sagacity too (Marketing Plans, 2011).

Second Draft

3.0 Marketing Strategy

Budget of marketing for Cherie's Hair Salon is based around appropriate distribution of limited resources. The money adhered for marketing have been used in other senses like paying rent. Selection of a mall with appropriate location has gained a lot of walk-ins due to traffic majority. Such sort of locations cause high costs than initially anticipated especially if the location of the shop in a fine commercial area (Marketing Plans, 2011).

Following marketing plans are expected to attract money for…… [Read More]

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Marketing Management Customer Value Equation of the

Words: 2623 Length: 8 Pages Document Type: Essay Paper #: 53298138

Marketing Management

Customer Value Equation of the Product

Product Marketing Mix

Product Promotion Process

Environmental Analysis

Target Market Analysis

Competitive Analysis

Global Ethical Marketing Considerations

The globe and its entire human race in the twenty first is witnessing revolution in many facets of life and technological boom in communication is one of the immense transformations that have changed the standard and ways of living. Quite a few of the technological brands and products are surging ahead even to the leading economies as well as underdeveloped and developing nations. Apple iPhone is one of those brands that have become widely accepted and well-known, and has captured numerous consumers ranging from U.S. To Europe to Asia (White, 2012).

Apple iPhone is one of the U.S. based brands that offers hi-tech communication product (mobile phone) to its customers with a wide variety of features such as games, music, videos, web connectivity and many…… [Read More]

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Marketing Plan Introduction of the Business in

Words: 2610 Length: 9 Pages Document Type: Essay Paper #: 81765666

Marketing Plan

Introduction of the Business

In 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart. By 2005, the business had incorporated iconic brands such as "The Source Restaurant" and "Moo Brew" as part the suite of offerings. By 2012, the range of product offerings will have expanded further to include the exclusive "Pavilion Apartments," greater wine making capacity, the avant-garde MONA FOMA festival, and the flagship MONA private art museum.

As a winery, Moorilla winery has one of the oldest vineyards in the state, and a new winery has just established on the Moorilla site. We produce cool-climate wines. The fruit is grown in our Tamar and Derwent Valley vineyards. It new winery focuses on a much smaller and very high quality output. It uses gravity-flow to make boutique, ultra-premium wines. And they use estate fruit that is grown in a sustainable manner, with organic and bio-dynamic techniques.…… [Read More]

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Marketing Research Process and Research Methods the

Words: 1336 Length: 3 Pages Document Type: Essay Paper #: 22612357

Marketing Research Process and Research Methods

The four steps in the marketing research process are designed to capture the information and insights needed to make better strategic and tactical decisions, gain greater intelligence on customer needs, and ultimately create greater value for a company. The four stages of the market research process are defined in this analysis with their applicability for given strategic decisions and trade-offs also discussed. The three dominant research methods including causal, exploratory and descriptive research are also analyzed from the standpoint of their applicability to specific types of decisions. Both of these concepts of the marketing research process and research methods fit into the broader definition of marketing research as defined in the text. The authors state that marketing research is the systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization. This paper will also illustrate how these…… [Read More]

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Marketing Intelligence Now I'm Uploading Marketing Intelligence

Words: 1768 Length: 6 Pages Document Type: Essay Paper #: 61148685

Marketing Intelligence

Now I'm uploading marketing intelligence assignment, note tak 3 b c merit distinction, a Already . Task 4, 4a, 4b merit distinction, task 2 merit distinction (2-2.1, 2.2, 2.3, 2.4 M1 M2)

Marketing intelligence

Market research is important since it enables the company management to make informed decisions that maximize their profit, increase sales, minimize risk and determine the strategic positioning of the company and its products. It involves gathering, recording and analyzing primary and secondary data in order to find correlations with the needs and wants of the target audience and how the company can fulfill these. It helps to create a link between the consumers or customers and the marketer of the product through information. The information collected is then used to identify and define the marketing opportunities that exist as well as the problems that may be encountered in marketing the product. Before the company's…… [Read More]

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Marketing Plan Sweet Treats Coffee

Words: 4922 Length: 18 Pages Document Type: Term Paper Paper #: 85743183

3 Competition

As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's.

Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based in Australia but present in numerous countries of the globe through franchise contracts (Official Website of Gloria Jean's, 2008).

Dunkin Donuts is a U.S. based company, namely headquartered in Quincy, Massachusetts. In 2006, they registered annual revenue of over $4 billion. They address all types of consumers and sell a wide palette of coffee-based beverages and foods (Official Website of Dunkin Donuts, 2008).

Starbucks is the undisputed leader of the industry and in 2006 they registered annual revenues…… [Read More]

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Marketing Plan for a New

Words: 3685 Length: 12 Pages Document Type: Term Paper Paper #: 62284785

The most relevant competitors at this stage are represented by the Microsoft Corporation, the SEGA Corporation and the Sony Corporation (Hoovers, 2010).

In terms of the second persona, the competition is less concentrated as the hi-tech consumers will often renounce brand loyalty and will look for products which serve their needs, even if these products are sold by small size companies. This status quo is due to two primary elements:

On the one hand, the technical consumers have higher expectations. They do not care for fashionability, but they expect high quality or even flexibility so that they can program over the initial application and personalize the game.

On the other hand, the status quo was propagated by the abundance of firms and even individuals who create applications and sell them within the virtual community. The advent of the internet then enhances competition within the industry by bringing games and gamers…… [Read More]

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Marketing Research Explain the Difference Between Marketing

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 9079888

Marketing Research

Explain the difference between marketing research and a DSS.

Marketing research may provide data for use in a DSS as input, but the knowledge component is an aspect of the human expert participation in the gathering and analysis of data. Indeed, some computer modeling platforms (such as Bayesian Belief Networks) employs a combination of data, modeling software, and the judgment of experts to make decisions about, for instance, a product launch. Conventional market research employed if-then scenarios only with great expenditures of resources, whereas, with a decision support system, these scenarios can be changes expediently. However, as with any automated system the quality of the decision is only as good as the quality of the input, an attribute that is difficult to assess in a lock-step process using an over-simplified interface. As machine modeling reaches more disciplines, more examples of how (and how much) these systems can fail.…… [Read More]

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Marketing Plan for Combined Home and Cell

Words: 1471 Length: 5 Pages Document Type: Essay Paper #: 39781757

Marketing Plan for Combined Home and Cell Phones:

Home and cellular phones have transformed the communications arena since they have revolutionized the perceptions of people regarding voice communications. Traditionally, home phones have been the most commonly used tools for voice communications while cellular phones remained inaccessible to many customers because of their high costs. However, in the past few years, both home and cell phones have been widely used as communication gadgets. The use of cell phones has been fueled by the investment of time and resources to develop the system's capacity and lessen their costs as well as the emergence of several cellular phone companies. While the traditional home phones are still in use across many residential places, cell phones have become increasingly common because they have been developed into large-scale consumer products. The focus on marketing both home and cell phones acts as a new positioning and beneficial…… [Read More]

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Marketing Company G Wishes to Launch a

Words: 1841 Length: 7 Pages Document Type: Essay Paper #: 50081976

Marketing

Company G. wishes to launch a line of small appliances. The marketing plan is designed to guide the process of bringing that line to market. The line will initially begin with a couple of products, but will eventually expand to fill a broad portfolio of products. Within Company G, the small appliances line has been developed not only to take advantage of an opportunity in the market, but is designed to give Company G. A growing product line in order to bolster stagnating revenues. This plan will outline the process by which the line will be marketed.

Mission Statement

With its new line, Company G. has the objective of becoming a premium player in the small appliance industry. These new appliances will bring professional quality into your kitchen, but at domestic prices. Our mission is to help you cook your best.

Market Objectives

The target market for the company's…… [Read More]

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Marketing Plan for Dumaurier Cigarette

Words: 2653 Length: 10 Pages Document Type: Term Paper Paper #: 18008175

In practice, Du Maurier brand stands on a safer position compared to the overall position of the group. For example, in 2007, Imperial Tobacco Canada has reported a

276 million profit, 4 million lower than the profit reported in the previous year. However, this was due to exchange rates.

The main financial objective for Du Maurier is to increase its profits by 10%. However, prices must be kept at approximately the same level as before. This means that sales volume must increase.

3.2. Marketing Objectives

The main objective that must be attained in the future period of time consists in increasing the number of customers. Du Maurier already is the most popular brand on the Canadian tobacco market by far. However, there is still room for improvements.

In order to attract more customers, Du Maurier should orient its marketing strategy towards younger segments of customers. One of the segments that…… [Read More]

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Marketing - Nike Company Analysis Nike A

Words: 4320 Length: 15 Pages Document Type: Research Paper Paper #: 87492630

Marketing - Nike: Company Analysis

NIKE:

A Genius World of Advertising and Marketing

The media bombards society with commercial messages daily, both written and spoken. There are, for example, the easily forgettable newspaper ads, the brightly colored billboards on the highway that one can see while driving, or on the side of buildings, the man or woman sitting on the side of the road with a flyer, or the boring radio commercials. There are also, of course, the funny messages on the television, and those jingles and seem not to want to escape constant humming. In other words, American are simply surrounded by these various marketing tools that say "buy this" or "try this."

In fact, according to Consumer Reports, an average American is exposed to 247 such messages daily.[footnoteRef:1] Other sources, however, beg to differ with this estimate and offer much higher ones. For example, Alf Nucifora, who is…… [Read More]

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Marketing Plan for a Mass

Words: 2408 Length: 5 Pages Document Type: Essay Paper #: 50264649

Michael Porter (Porter, 2008)

b. The Offering

The Libertad will be designed as a communications and collaboration platform, making the process of customizing its many features seamless within the production process. From a software standpoint, the foundation of the Libertad will be the Google Android operating system, customized to allow for easy integration of components and functional add-ons. The Google Android operating system is chosen as the basis of the offering as it is open source and open license, two attributes that have contributed to its rapid ascent in popularity with handset and tablet PC manufacturers (Hardy, 2010). Apple has a very closed architecture and does not allow for this level of customization overall (Apple Investor Relations, 2013). Apple also tracks the sales of devices and regularly publishes their analyses in their form 10Qs, 10Ks and reports filed with the Securities and Exchange Commission (Apple Investor Relations, 2013). An analysis…… [Read More]

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Marketing Plan for Clinique Marketing Plan Clinique

Words: 1815 Length: 5 Pages Document Type: SWOT Paper #: 73137801

Marketing Plan for Clinique

Marketing Plan Clinique

Clinique -- Introduction:

Clinique is one of the world's leading brands in skincare, fragrances, cosmetics, and toiletries products. It was introduced by Estee Lauder Corporation in 1968. Clinique is a business unit that represents all the beauty and cosmetics products which Estee Lauder Corporation owns and operates. The company is headquartered in New York, United States of America and sells its Clinique products in more than 80 countries of the world. Clinique is recognized as a premium quality brand which offers extensive range of cosmetics products manufactured according to individual needs of customers from all age groups (Clinique). The following sections present a marketing plan for Clinique brand which may be helpful in analyzing the selling, marketing, and promotional activities of the company and the business environment in which it operates.

A) Current Market Situation:

Market Description:

The beauty and cosmetics industry of…… [Read More]

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Marketing Advertising the XYZ Company

Words: 2581 Length: 9 Pages Document Type: Term Paper Paper #: 34792088

These include phone conference call groups, web-based groups; or as a substitute use telephone depth interviews. (You don't get the group interaction, but the results can be better than group settings.)

Rule 3 - Request that the moderator use a non-directive approach. (A non-directive approach is one that constructs questions for the group that encourages participants to be free flowing with their descriptions)

Projective techniques are often useful in easing participants out of an analytical mode. One projective technique, asks, "If this company were an animal what animal would it be? What would the competitors be?" In this way, they talk about brand image without being peppered with a series of brand questions.

Use advance written questionnaires. This primes respondents on key issues to be discussed, and it gives them a reference for the group discussion, thus making it easier for the unpopular viewpoint to be mentioned. ("Well, no one…… [Read More]

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Marketing of Atkins Diet Products in Europe vs The US

Words: 7184 Length: 18 Pages Document Type: Term Paper Paper #: 69775418

Marketing of Atkins Diet Products in Europe vs. The U.S.

Background on Atkins Diet

(A) Who was Robert Atkins?

Atkins was born in Columbus, in the state of Ohio in the year 1930. After having joined the University of Michigan, he graduated with a Major in Pre-meds, after which Atkins received his Medical Degree in the year 1955 from the Cornell University Medical School. By the year 1959, he had finished his residencies at both Rochester and Columbia Universities, and also at St. Luke's Hospital at New York. Equipped with the experiences gained from the residencies, Dr. Atkins was able to start his private practice at New York City in the year 1960. It was in the year 1963 that he began to conduct a lot of research and also formalize his findings on the subject of 'controlled carbohydrate intake', as based on a series of articles that appeared in…… [Read More]

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Marketing Report Per Una Brand

Words: 819 Length: 2 Pages Document Type: Thesis Paper #: 79801310

The global online marketplace is one that represents a significant opportunity for M&S with the Per Una brand, yet the retailer is reticent to move away from Royal Mail and White Arrow courier services. To capitalize on the unmet needs of higher-income consumers in the Middle East and Asia, M&S must create a more aggressive shipping and logistics program to support the sales of the Per Una brand throughout these regions of the world. Global competition online for lingerie and woman's wear is forcing the urgency of this issue for M&S general management today.

A third marketing environmental factor that M&S must concentrate on with regard to the primary customer segments who purchase the Per Una brand of lingerie and women's wear are the environmental "green" initiatives and corporate social responsibility (CSR) initiatives that Per Una and its supply chain partners also adhere to. The more environmentally conscious the consumer…… [Read More]

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Marketing Pricing Strategy There Are Different Approaches

Words: 1443 Length: 5 Pages Document Type: Research Paper Paper #: 43112375

Marketing

Pricing Strategy

There are different approaches to pricing strategy. The pricing strategy should fit within the context of the overall marketing strategy. Among the different options for pricing strategy are revenue maximization, profit maximization, survival, skim pricing, and penetration pricing (NetMBA, 2010). There are also approaches such as cost-plus that take into account the company's cost structure but in a competitive marketplace it is more normal that the pricing strategy reflects what competitors are doing. For MegaWidget, the $10 price tag comes with a sales target of one million new units. The MegaWidget only costs $3 to produce, so the price is not based on the cost. It is based on penetration pricing strategy. Ten dollars is a threshold, one that consumes will notice more -- at ten dollars or less a consumer is willing to purchase the product on impulse. As a result of that, the MegaWidget should…… [Read More]

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Marketing Problem Nokia Marketing Problem Lack of

Words: 911 Length: 3 Pages Document Type: Essay Paper #: 29130604

Marketing Problem Nokia

Marketing problem: Lack of product innovation

Current marketing environment of Nokia

Marketing Problem Nokia

Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual Report, 2012). Although Nokia was the first company to have launched…… [Read More]

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Marketing Product Description There Are

Words: 1321 Length: 4 Pages Document Type: Research Paper Paper #: 65089053



or, Mochalicious could simply take its formula and open up more stores. One of the good things about being in a place like Melbourne with its massive coffee culture is that there is always room for another good coffee shop. Once Mochalicious is established as successful, the company is in a position to grow, and that means taking the name to other parts of town, other suburbs or even to other states. Such is the brand extension that is possible by expanding out the Mochalicious concept to other stores.

The key to being able to launch different extensions or expansions is that the brand must be known and have value. If nobody knows what Mochalicious is, or if people do not like Mochalicious, then there will be no possibility for brand extensions or expansions. Therefore, it is crucial that the company makes every effort to build positive vibes about the…… [Read More]

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Marketing Strategies the American Snack Chip Manufacturing

Words: 926 Length: 2 Pages Document Type: Essay Paper #: 86421355

Marketing Strategies

The American Snack Chip Manufacturing Corporation ("American Snack") has the mission of delivering the world from hunger, one chip at a time. The company will produce flavored snacks from its home in Queens. The company was founded by two women and some inherited commercial-grade equipment.

The branding strategy must be tied to the business model, it must be consistent and it must connect emotionally with the customer. The brand, American Snacks, is a statement of intent. Americans connect to all things American, and foreign markets understand that no country produces a wider variety -- and higher quality -- of snacks. The brand will be associated with classic snack products. Pricing will be premium to match the premium positioning of American Snacks. With this premium pricing, the brand will be able to capture healthy margins not only in foreign markets, but also in the domestic market through premium retail…… [Read More]

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Marketing Strategies Competing in Today's Economy Demands

Words: 1142 Length: 4 Pages Document Type: Essay Paper #: 36410647

Marketing Strategies

Competing in today's economy, demands that a business find ways to break out a commodity status to meet customer needs more than competing firms do. A sound marketing strategy requires effective planning; this helps a business to capitalize the opportunities present in the market and leverage their strengths. Service businesses and firms encounter a number of unique cost considerations that need to be addressed when formulating service pricing strategy. Service pricing is not often finalized until after provision of the service; hence the consumer faces a lot of price uncertainty. Product line pricing tends to be more complicated. The opportunity for illegal pricing is greater in services than in goods.

The overall profitability of a business can be assed by examining change and firm or business profitability. An enterprise gross margin can be used to measure the contribution of the enterprise to a business. The sum of business…… [Read More]

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Marketing Segmentation and Product Positioning

Words: 1812 Length: 6 Pages Document Type: Term Paper Paper #: 29834462

The company will also offer training service for small and home businesses. ATC will achieve strategic positioning by delivering value proposition for its product and services. ATC will use packaging, brand name, styling, quality, and safety to position its products. The company will use cost advantages to compete in distinctive way.

Price: ATC will offer its product and services at industry average price. The company will not offer its products below the industry average price because the customers may believe that the company is not offering the best value for its product and services. However, ATC will use the early payment discount, price discrimination skimming and penetration as the pricing strategies.

Place: ATC will use different distribution strategy to reach customers .The company will open offices at the strategic positions across the United States where customers could order for the company product and services. The company will also use the…… [Read More]

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Marketing Research and Strategy the

Words: 1153 Length: 4 Pages Document Type: Term Paper Paper #: 3601637

These issues are discussed further below.

Importance of Research in Relation to an Organization's Marketing Strategy and Tactics. In recent years, savvy marketers have increasingly been targeting discrete consumer segments through differentiated marketing techniques. According to the authors, "The distinctive nature of various consumer groups such as children, the elderly, women, and ethnic minorities has made them attractive market segments" (p. 364). Market segmentation and targeted marketing, though, are not without their dangers if what is being marketed is inappropriate for the intended consumers. "Targeting potentially harmful products at vulnerable and disadvantaged consumers such as children, the elderly, and inner-city residents has received negative publicity and been subjected to damaging litigation" (p. 364). In an increasingly dynamic and increasingly competitive globalized marketplace, though, companies that fail to take advantage of the tools that are available will be at a distinct disadvantage, but even companies that are not specifically engaged in…… [Read More]

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Marketing Strategy Doggie Day Care Launching a

Words: 647 Length: 2 Pages Document Type: Essay Paper #: 26008509

Marketing Strategy

Doggie Day Care

Launching a new doggy day care business in an upper-income area of the community requires a careful analysis of costs, pricing strategies, a clear strategy for pricing promotions and a well-defined series of profitability goals. The intent of this introduction is to evaluate the costs and pricing strategies of the proposed business.

Overall Cost Analysis

The most significant fixed costs for the doggie day care clinic include the following:

Lease for the facility

$2,000/month (for a facility with a dog run)

Utilities

$100/month (anticipate heavy water usage)

Staff

$3,500/month (burdened cost w/insurance for two staff members with veterinary training)

Supplies

$1,000/month (dog food, materials for care)

Monthly Insurance

$200/month (incudes liability)

Total

$6,800/month

With the assumption that 50 dogs being in day care initially this puts the breakeven point at $136 per dog, per month. With the goal of 100 dogs boarded per month being…… [Read More]

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Marketing Plan Situation Analysis Godiva

Words: 2726 Length: 10 Pages Document Type: Term Paper Paper #: 90085398



III. Media Strategy

Media objectives

The following are the key media objectives of the three dominant campaigns as defined in this plan. To successfully create an integrated marketing communications strategy that capitalizes on the unique strengths of each form of media, including the use of print, television, online and lickable advertising mediums. Here are the specific, quantified objectives of the media strategy:

To increase the unaided awareness of Godiva Chocolatier by 50% over the next 90 days as audited through interviews of the primary members of the target audience.

To attain both unaided and aided awareness of the next generation of Godiva Chocolates in the 20-35 age group.

To successfully coordinate and synchronize print, television, online and lickable media plans to maximize the number of impressions and levels of awareness on a both unaided and aided standpoint. To optimize the level of use of online advertising to order a lickable…… [Read More]

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Marketing an Exploratory Study on

Words: 1501 Length: 6 Pages Document Type: Research Proposal Paper #: 81111702

A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity.

Note on triangulation

The proposed three-method design for this exploratory study is the researcher's way of ensuring that research results are triangulated. Combining the general findings from the diary and FGDs and specific online shopping behavior from the in-depth interviews would create a more complete picture on the general landscape and specific aspects of consumers' attitudes towards and behavior on online marketing strategies for healthcare products.

References

Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.

Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business Review.

James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and…… [Read More]

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Marketing Motivation the Concept of

Words: 2258 Length: 7 Pages Document Type: 'Literature Review' chapter Paper #: 35013533

Here the marketer tries to project the product as an answer to these conflicts (Consumer Behavior: Chapter 3, 2010).

With motivation having such a major influence on consumption patterns of the customer, there is a strong need to learn about it as part of marketing research. Qualitative methods of observation, focus groups and in-depth interview and analysis are often used to try and understand the hidden motives of a consumer. The level of participation or how interested the consumer was about a product decides the degree of motivation a consumer had to buy a particular product. The foundation of stimulation and the particular situation the consumer is in when they come into contact with the product also determine the level of connection (Consumer Behavior: Chapter 3, 2010).

It could vary in degree, in which the customer's involvement could be at the basic stage which is passive or low. On the…… [Read More]

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Marketing in Humanitarian Organizations

Words: 3784 Length: 10 Pages Document Type: Essay Paper #: 42220122

Marketing for Humanitarian Organizations

Marketing and Humanitarian

Marketing is often described as the activities which a company or organization undertakes in selling and buying products and services. It involves promoting their products and services through advertising, sales, and delivery to clientele. Marketing is often embedded in the marketing mix which states the four 'Ps' of marketing which are product, place, promotion, and price. Marketing involves concept such as customer relationship management, business marketing, societal marketing, and branding. Customer relationship management refers to the activities conducted to provide the best possible interaction between the organization and its clients to ensure they build loyalty (Piercy and Evans, 1983: 19). Business marketing refers to the activities that organizations or companies take to market themselves to other organizations through providing quality goods and services that make other organizations want to be associated with them. Societal marketing refers to curtailing harmful activities that may occur…… [Read More]

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Marketing Valuation of Special Kellog's Cereal Marketing

Words: 1575 Length: 5 Pages Document Type: Essay Paper #: 69592636

Marketing Valuation of Special Kellog's Cereal

Marketing valuation Kellogg's Special K. cereals

Kellogg's Foods: 3

Marketing mix: 3

Product: 4

Price: 4

Promotion: 5

Product Differentiation: 5

Triple bottom line Strategy: 6

Financial, Social, and Environmental Factors: 7

The business case of Kellogg's Special K. cereals is analyzed to assess the effectiveness of marketing mix, key features of the business strategy, and growth factors. The history of Kellogg's Foods is briefly described along with the analysis of marketing mix. Later section provides a brief about the product differentiation strategy of the business. The recommendations for overall business are followed by the triple bottom line strategy. Finally conclusion is presented as a summary of the findings.

Kellogg's Foods:

The company started its operation in 1906 and expanded its operations in domestic market. The first international opening is remarked as its Canada operations in 1914. The innovative development in 1915 was introduced…… [Read More]

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Marketing Market Summary the Market for Fast

Words: 982 Length: 3 Pages Document Type: SWOT Paper #: 48218095

Marketing

Market Summary

The market for fast food is, in general, congested. In the food court at the mall alone there are a dozen or so competitors. In fast food, the key to success is to keep turnover high, as the margins are quite low. The total market is massive, but Grill Kabob would primarily be competing for the market within the Fox Valley Mall. The total market for this mall is estimated to be around $20,000 per day, or $7.3 million per year in revenue. This is split among the outlets in the mall. There are significant fluctuations in mall traffic day-over-day, but the outlet is expected to be open when the mall is open, as per the operating lease. A 10% share of this market would give Grill Kabob $2,000 in daily revenues, or $730,000 per year.

SWOT Analysis & Competition

Grill Kabob's main strength is its distinctiveness.…… [Read More]

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Marketing Management Over the Last Several Years

Words: 1586 Length: 5 Pages Document Type: Essay Paper #: 75059204

Marketing Management

Over the last several years, consumers have been experiencing changing tastes and style. At the heart of these transformations, is a focus on using more traditional forms of artwork to decorate their homes and offices. In many cases, this involves the person buying a particular piece that appears to be authentic. The demand for these products has increased so much that a number of firms and competitors are entering the market. This has resulted in various fakes and knock offs that are sold to a host of unsuspecting consumers. ("Fe'nix del Sur," n.d.)

In the case of Fe'nix del Sur, the company has a long history of working with Native Americans and other tribes around the globe to address these issues. At first, this helped the firm to become one of the premier organizations for buying authentic art work. However, the increasing demand for various pieces around the…… [Read More]

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Marketing Management the Following Are

Words: 1232 Length: 4 Pages Document Type: Essay Paper #: 11796364

Primary data is often initially gathered to meet a specific research goal or objective as well. Secondary data is a term often used to define information, intelligence and research that has been completed and published. Like primary data, the original goals of the research are reflected in how the original methodology is constructed as are the presentation of the data itself and analysis. Secondary research often needs to be interpolated to a given situation as its goals are often not directly aligned to the needs of a given situation.

Question 4: Analysis of Chick-fil -- a Strategies

Year

Campaign Name

Explain what the campaign is about?

What do you think the "Positioning Strategy" was/is about? Explain?

2012

Nutritious Kids Program

Thought leadership of making fast food healthier and better-tasting for children

Very effective, shows significant potential to connect with the company's core customer base of families.

2011

Cow Appreciation Days…… [Read More]