Media Essays (Examples)

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24 7 News Environment Affect on World

Words: 809 Length: 2 Pages Document Type: Essay Paper #: 83757342

internet has revolutionized the methods in which individuals obtain information. Americans and individuals in developed nations are especially prone to performing many of their more routine tasks on the internet. Individuals can now converse online, purchase goods online, pay bills online, and even access banking accounts online. These individuals seek convenience and ease of use in many of their routine transactions. With this increase convenience, consumers can engage in various activities with ease and comfort. Customers can access their account information from nearly any platform in the world. Also with the coming advent of cloud computing, seamless access to secure information, will be even more convenient. The same concept can be applied to news and it's subsequently subscription levels. Consumers want easy access to news in a manner that is convenient for them. The internet provides a platform for individuals to obtain news that is relevant to them in a…… [Read More]

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Hazard Awareness the Federal Government

Words: 1429 Length: 4 Pages Document Type: Term Paper Paper #: 14501091

Radio spots should be broadcast every five minutes in order to hit the maximum audience.

The characteristics that the messages contain differ in amount of material presented, the speed of the presentation, the number of arguments, the repetition, style, clarity, order of events, forcefulness, specificity, accuracy and extremity of the position advocated. Some characteristics can be measured objectively as to effectiveness.

Hazard awareness programs in a community can have different themes. Some programs are designed to attract the attention, others designed to give additional information may have an animal or cartoon mascot or utilize celebrity endorsements.

The content of the messages attract differing audiences. When one wants to address adults, scientific information programs may give technical data about a hazard. This information is processed only by those familiar with the terminology used. Practical instructions on exactly what to do in case of an approaching danger, may focus more on protective…… [Read More]

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Public Relations Campaign Proposal the

Words: 2403 Length: 9 Pages Document Type: Term Paper Paper #: 80786039

From this point-of-view the PR campaign's objectives in this case are:

Increasing the company's market share up to 6%

Increasing the company sales up to11%

Identifying the target customer segments

Identifying different categories of public relies on identifying values, behaviors, ideals, expectations, involvement degree or possibilities of acceptance of the ideas promoted by the campaign. Basically, for the new line of products for summer use, L'Oreal is targeting the same customer segments that the company has always addressed. There are two main target customer segments for L'Oreal's products:

The first targeted segment of customers is consisted of women between 25 and 35 years of age, with high education, with medium to high incomes, and with a high social situation

The second targeted customer segment is consisted of women between 35 and 45 years of age, educated, with medium to high incomes, and a high social situation

In both cases, the…… [Read More]

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Credibility in Journalism They Say

Words: 951 Length: 3 Pages Document Type: Essay Paper #: 41925862

Up to this point, the media has generally been considered the arbiter of objective truth, with an obligation to "provide news and information that is accurate, fairly reported and untainted by diminished credibility" (Union-Tribune 2004). But this doesn't sem to be what we are asking for in other arenas, and frankly there isn't any media outlet, whether in print or on television or the Internet, that is completely "untainted by diminished credibility" -- everything has funding from somewhere, and money gets the message out. If news is going to be slanted anyway, why not make it open and outright? John Leo notes that overt examples of mixing fact and fiction in "journalism" already exist, and also notes that "society has its own truth troubles," listing "docudramas" as the first of these (Leo). We as a culture are obsessed with things that we can believe as truth despite the obvious slant,…… [Read More]

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Digest Strategic Management a Condensed

Words: 1075 Length: 3 Pages Document Type: Term Paper Paper #: 98664315



Technology

The ubiquity of online media has prompted the magazine to reduce its rate of print publications to 10 from 12 publications a year, and cut its print subscriptions in favor of digital advertising. This will also allow for greater segmentation, as it can more easily create "digital single topic editions, mobile applications, e-reader products and videos" of specific interest to segments of its core consumer base, and hopefully draw more advertisers who wish to target their publications online (Bell 2009). It can also feature general articles and condensed stories to suit the desire of readers still seeking the Reader's Digest compressed form that tells them 'everything they need to know.' Through the online website, searchers can select what stories interest them the most.

Industry environment (Porter's Five Forces)

Reader's Digest is currently in a medium with very low barriers to entry -- virtually anyone can start a blog about…… [Read More]

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Symbolic Interactionism

Words: 1405 Length: 4 Pages Document Type: Term Paper Paper #: 96522538

Theoretical Treatments of Symbolic Interactionism

In order to develop a deeper understanding of sociological theories designed to describe the complexities of the cognitive process, it is essential to identify tangible examples of these as they are manifested in the real world. The concept of symbolic interactionism, while carrying varying connotations depending on the distinct school of sociological thought one embraces, is generally agreed to describe the empirical analysis of three simple premises, "that human beings act toward things on the basis of the meanings that the things have for them & #8230; that the meaning of such things is derived from, or arises out of, the social interaction that one has with his environment & #8230; (and) that these meanings are handled in, and modified through, an interpretive process used by the person in dealing with the things he encounters" (Blumer, 1986). While this technical definition is sufficient in relating…… [Read More]

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Efqm Excellence Model Investigating the Viability of

Words: 1758 Length: 6 Pages Document Type: Essay Paper #: 27862460

EFQM Excellence Model

Investigating the viability of using the (EFQM) Excellence Model 2013 as a basis for introducing an Integrated Management System into a Print Media Company

The viability of using the European foundation for quality management (EFQM) excellence

An integrated management system (IMS) is a system of management that incorporates the entire organizations' processes and departments in one inclusive framework (Pardy & Andrews 2010). This enables the organization to function as a distinct unit that has integrated objectives and vision. An organization with an integrated system becomes a whole unit, which is genuinely coordinated with each specific objective in line with one major goal of the organization; significantly improving the overall performance of the organization.

An integrated system gives a comprehensible, holistic view of all aspects of your organization, how they have an effect on each other and their allied risks. It also reduces work duplication and hence, eases…… [Read More]

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Innovation Q1 What Is Your Defination of

Words: 516 Length: 2 Pages Document Type: Essay Paper #: 51081713

INNOVATION Q1. WHAT IS YOUR DEFINATION OF INNOVATION? ANSWER IN ONE LINE. Q2.WHY DO YOU THINK INNOVATION IS IMPORTANT, ANSWER IN ONE LINE Q3HOW WOULD YOU EVALUATE EXPERIMENT PROCESS OF KNIGHT RIDERS? A.

Knight Riders

What is your definition of innovation?

Innovation is seeing something with new eyes; finding the unexpected in the expected, and changing in an intelligent fashion with the needs of the environment.

Q2.Why is innovation important?

Without innovation, growth is impossible and products and ideas will grow outdated -- change is constant in life and without change a brand will quickly 'die.'

How would you evaluate the experimental process of Knight Riders?

Knight Riders' experimental process could best be characterized as one of trial and error. The initial experimental process was unsuccessful. No data was kept on email users, customization was not emphasized, and the unique attributes of the medium were not fully realized. Separating the…… [Read More]

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Advertising to Senior Citizens the

Words: 641 Length: 2 Pages Document Type: Term Paper Paper #: 82256452

Yet, many ads lack such sensitivity and actually end up re-affirming every senior citizen's fears.

The next important theme is that of enjoying retirement. This message is portrayed once again largely by banks selling various bank products. However, recently companies promoting travel packages, and other types of consumer products have become another major facet of such reoccurring themes. This plays on the idea that each individual has worked hard his or her whole life, and should therefore be rewarded with freedom in retirement. This type of thematic representation has also occurred in major motion pictures and literature for years. Unlike the previous theme discussed, this theme represents a much brighter view of the lives of senior citizens. This gives gerontological social work a much different perspective of a life outside of normal middle age working experiences. It also represents a shift in consciousness to a more youthful and free type…… [Read More]

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Watching Television Shapes Our Views

Words: 1710 Length: 6 Pages Document Type: Term Paper Paper #: 30500548



Race was not an issue in the shows I watched and I cannot imagine how race would ever been an issue or portrayed in a show where decorators and families decorate homes.

In one of the shows the homeowner left instructions that they wanted an African theme and they were an African-American family, but that was not the show moving the minds of the viewers, rather it was the homeowner's having a preference.

The subtle stereotypes were confined to watching Amy Winn handle all of the sewing work while the male carpenter was given the wood work projects to handle.

The most interesting thing about this show was the lack of stereotypes. It shows men hanging curtains, women moving furniture with no concern toward gender or race. I have never chosen to watch the show because I am not yet a homeowner so there was no need for me to…… [Read More]

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Diane Sawyer Women in the U S Have

Words: 800 Length: 3 Pages Document Type: Essay Paper #: 87550602

Diane Sawyer

Women in the U.S. have played exceptional role in variety of fields and done a great deal of service to their gender by attracting attention to what women can achieve. Diane Sawyer is one such remarkable American who rose to fame when in 1987, she was refused entry into Kremlin in Russia because she was a woman and instead of succumbing to the rules, she had the courage to say that she wasn't a woman but an American journalist. We can only imagine the power of those words because they were enough to grant her an entry into one of the most well guarded places in the world in a land that has the staunchest laws.

Since then Sawyer has not looked back. Diane was brilliant on CBS as an investigative reporter, a newsperson and an exceptional interviewer. She interviewed some of the most well-known people like Saddam…… [Read More]

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Business Course Retrospective Comment on How Journaling

Words: 580 Length: 2 Pages Document Type: Dissertation or Thesis complete Paper #: 71263427

Business Course Retrospective

Comment on how journaling activities helped you recognize the real or potential impact of stakeholder biases as well as your own biases. How do biases or differing perspectives influence the media, public opinion, and decision-making in business and society? Use example from your activities to support your commentary.

The Journaling process provided direct examples of individual bias and of the degree to which pre-existing beliefs and perception color the perceptions of individuals. For example, journaling revealed that people with predominantly conservative political views maintain fundamental beliefs that differ substantially from the views maintained by people with fundamentally liberal points-of-view. I learned that one aspect of modern media consumption is that people tend to seek out editorial opinions that are consistent with the ones they already espouse and that only reinforce them. They do not seek out objective opinions and critical review of the reports they consume and…… [Read More]

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Outfoxed Before Watching the Documentary

Words: 784 Length: 2 Pages Document Type: Reaction Paper Paper #: 66114143

Media executives not journalists were in control at Fox and determined the on-air content. Demonstrating that no news is free from engineering by the production team, the documentary revealed that Republicans made up of 83% of the interview subjects on Fox, and only weaker liberal voices were asked as guests, to serve as punching bags rather than as advocates of an alternative point-of-view.

As a final indignity, during the 2004 Presidential Campaign, the Fox network openly campaigned for Bush, daily attacking John Kerry's positions and presenting Republican-generated questions about the Democrat's character and war service without any question of their veracity. Even if someone does not watch Fox News, in short, they may have to suffer in a nation governed by a man elected under a dubious electoral system, where partisan news is presented as real news, without disclosure of the network's biases. The network even declared Bush the winner…… [Read More]

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Business Becomes Increasingly Competitive and

Words: 1752 Length: 5 Pages Document Type: Thesis Paper #: 64234847

VSAG has developed great tool establish an effective, successful relationship with the clients, and public.

VSAG recognizes not only the importance of public relations professionals, but also the need to utilize the expertise of these specialists to take the latest technology, the World Wide Web, and update it for their business customers. As the world becomes more competitive and faster paced, PR experts will have to continually learn new skills and adapt them for changing technology and public needs.

References

Beniger, J.R. (1986). The control revolution: Technological and economic origins of the information society. Cambridge, MA: Harvard University Press.

Botan, C. (1997) Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations. The Journal of Business Communication 32(2): 188

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2008-09 Edition, Public Relations Specialists, on the Internet at http://www.bls.gov/oco/ocos086.htm (visited December 08, 2008).

Dordick, H.S.…… [Read More]

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Societal Impact of Modern Communication

Words: 1558 Length: 5 Pages Document Type: Essay Paper #: 38797826



Ultimately, it is quite clear that modern communication technology has changed the world. There are very few entities that can viably make that claim, but the last several decades have, without a doubt, permanently and universally transformed the way people communicate. Unfortunately, along with these new technologies come fears; fears of the unknown impact that all of this change will have on society. This causes critics such as Rosen and Postman to attribute many of the world's evils to modernization. However, as we look back through time, every single advancement has instilled these same types of fears, none of which have ever wholly come to fruition. At the end of the day, the written word is not going anywhere. People may choose to get their news online instead of from a newspaper but they are still reading words that have been written. In fact, with the popularity of texting, twittering,…… [Read More]

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Bad Statistics

Words: 1031 Length: 3 Pages Document Type: Essay Paper #: 68590288

video, three different forms of bad statistics were mentioned. The first was bad sampling, the second was bad use of measures of central tendency and the third was leading questions. Leading questions are a form of sampling error, in which survey respondents are led to specific conclusions. Their responses are calculated in the results, the context in which those responses arose was not noted. The context, however, played a significant role in framing the responses. There are many ways to lead people with questions. I think a lot of times the leading questions are emotional in nature, to put somebody in a specific emotional state that frames their response. The question about Santa Claus in the video was a good example of this -- "Do you really still believe in Santa Claus?" But this happens with all types of surveys. "A lady found a finger in her taco last week…… [Read More]

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Janet Yellen

Words: 1910 Length: 5 Pages Document Type: Term Paper Paper #: 76833208

Fox news website, on Dec. 20, 2013, "If confirmed, Yellen would be the first woman to lead the Fed and the first Democrat to do so since Paul Volcker stepped down in 1987." She is an economist, a democrat, a woman, she is married to a Nobel Prize winner and she has a son. She comes from a Jewish family from Brooklyn and she has the solid reputation of an economist who has been educated in some of the best schools of the U.S. And has taught in some of the best schools in the U.S. ad the UK. One will easily find out about her career and life achievements going on Google and typing her name.

During the last months of 2013 and the beginning of 2014 there were rivers of ink flowing from the journalists pens as well lots of words uttered from their mouths announcing first Janet…… [Read More]

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Communication & News Framing - Case Study

Words: 1885 Length: 7 Pages Document Type: Research Paper Paper #: 4122053

Communication & News Framing - Case Study of the U.S. & China Standoff of 2001

An event is a fact. It happens. People witness it. People talk about it. People report it. In today's world, the even t may be recorded for posterity in a variety of ways. It may be capture on videotape. It may be captured in the voice recordings of an airplane's "black box." It may be tracked line by line through a printed transcript that contains the exact words of the participants. Recorded. Exact. Fact. We associate these words with what we read in newspapers, hear on the radio, or see on television. We assume that the news, as it is reported, is wholly truthful and accurate, but is it? Is the reportage of real-world events by the "unbiased" media free from the filters through which we all observe and analyze the world around us? Children…… [Read More]

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Airbrushing John Rawls' Philosophical Theme Centers on

Words: 1903 Length: 5 Pages Document Type: Term Paper Paper #: 2787094

Airbrushing

John Rawls' philosophical theme centers on the topic of "justice as fairness." It's hard not to relate this to one of the growing topics of discussion, namely the importance of digital deception which might well include the idea of airbrushing photos and images. Technology has the capacity today to provide us all with a Veil of Ignorance (Freeman, 2009) that even Rawls did not see coming and one that has the capacity of wiping away the honest elements of rationality and reason that he believes is necessary for people to be able to work together toward a balanced and honest society that works well for everyone.

The issue of airbrushing models or maybe the basic characteristics of those we admire or who are the attention of a public event can mean nothing more than making pictures prettier. This as we know can mean relatively little, or it can lead…… [Read More]

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North Korea's Provocation to the U S South

Words: 3429 Length: 12 Pages Document Type: Term Paper Paper #: 73667020

North Korea's provocation to the U.S., South Korea and Japan with the help of their nuclear weapons, media and foreign policy.

"The most critical thing in the war of North Korea is to teach everyone of our nation to hate U.S. imperialism, or else, all of us will be unable to defeat them who are boating about their technological superiority." These are the famous words of the leader of North Korea who had instigated the hatred for U.S. And its allies in the North Koreans. The beliefs and ideology of North Korea is entirely different from Unites States of America, Japan and South Korea and there have been many issues in the past amongst these nations. The conflicting national interest and the pursuit for technological superiority is a major threat to the world development and world security.

The rise of the nuclear technology has meant a greater threat of wars…… [Read More]

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Developing of a Company

Words: 2466 Length: 8 Pages Document Type: Essay Paper #: 28665436

Radio Corporation of America

Company History

Company Structure

Company Role in Shaping Culture

Response to Change

Technological Change

Social/Cultural Change

The communication is seen as a major contributor in terms of its wide range of impacts on society, culture, and technology developments. There are only few events in the history that completely reformed the communications functions. These events are movies, talkies, radio, television, and innovations of internet. The company chosen as a case study has influenced technology used to broadcast including radio and television. The significance of the company is also evident through their commitment to innovation. The corporation played an important role in shaping global cultures and societies through radio, television, and recorded music.

The idea of wireless communications originated from multiple sources and it is also a significant development. The history reveals that sound was introduced in films through experimentation in late 19th and early 20th century. The…… [Read More]

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Male and Female Athletes

Words: 2252 Length: 7 Pages Document Type: Annotated Bibliography Paper #: 2441648

Gender on Concussion Reporting in Division 1 College Athletics

Joesaar, H., Hein, V., & Hagger, M.S. (2011). Peer influence on young athletes' need satisfaction, intrinsic motivation and persistence in sport: A 12-month prospective study. Psychology of Sport and Exercise, 12(5), 500-508.

Prior research has demonstrated that teens play a critical role in helping establish the motivational atmosphere of their sports teams. Motivational environments with supportive peers have a greater association with behavior patterns in teen athletes than individual ego orientation. Therefore, the type of training climate facilitated by the coach can help determine the team's success.

Hypotheses / Research Questions

The aim of the study was to examine the role of a peer-created motivational climate in place of an adult-leader created motivational climate. The second purpose was to test a four-stage causal sequence model. The hypothesis was that the peer motivational climate would influence athletes' perception of need satisfaction for…… [Read More]

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Leadership Cardinal Leadership Questions Leadership

Words: 552 Length: 2 Pages Document Type: Case Study Paper #: 53562880

This internal reflection may reveal a problematic absence of ethical orientation, a core lack of accountability, a flawed set of procedures or a misapprehension of the company's best competitive advantages. Naturally, the scale and scope of the company will determine how much media attention a given crisis receives. For instance, a company such as retail-giant Walmart has faced constant speculation over its unethical labor practices and, as a result, has worked to improve the internal culture within which store employees are frequently mistreated.

In contexts where broad organizational growth, as opposed to crisis, has prompted the need for a reexamination of internal culture, time is usually needed to observe patterns requiring change. In other words, in the face of rapid company growth, consistency and procedure are often lost in the shuffle. A period of leveling out from growth is required, within which the company's culture may be refined and redefined.…… [Read More]

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Communication Process Describe the Target Audience for

Words: 635 Length: 2 Pages Document Type: Essay Paper #: 61128231

Communication Process

Describe the target audience for the product. Include customer demographics and purchase behavior. Explain the media habits of this audience. During what time slot would you try to reach this audience? What kind of radio station format (music, talk, other) would you recommend using to reach this audience?

In this particular case, there will be a focus on a dry cleaning service. The customer demographics and purchase behavior are based upon the fact that all of the different segments of the population will spend between: $500 to $1,500 annually. However, the average dry cleaning bill per family is around $150 per year. The media habits of this audience are based upon the underlying amounts of disposable income. The best time to reach out to this audience would be during the middle of the day and in the evening. The best kind of radio station format includes: talk, music…… [Read More]

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Organization Management the Walt Disney the Walt

Words: 2052 Length: 6 Pages Document Type: Essay Paper #: 67334434

Organization Management

The Walt Disney

The Walt Disney Company

The Walt Disney Company

An organization is any social entity that has a well-designed structure to coordinate its functions, and the organization has to have a specific goal. Most organizations hardly work internally alone, but rather involve the external environments. Some organizations are profit oriented, like the business organizations, while others are non-profit making (Daft et al. 2010). In this context, a contemporary focus is overlooked towards the Walt Disney Company, a profound firm dealing with mass media and affiliated industrial operations.

Brief Company Profile

Walt Disney Company was founded in 1923, and has always kept the reputation in providing quality and extremely creative products, which consumers have loved ever since. The organization specializes in providing quality entertainment, services of media communication, broadcasting, television programs and live performances. The company, which is located in California (United States), exemplifies exponential characteristics that…… [Read More]

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Government and Its Role and

Words: 1157 Length: 4 Pages Document Type: Essay Paper #: 45219640

In this case, individuals are entitled to produce goods and services to meet their human need instead of private profit (Wolff, 2012).

Prevention for Power and Privileges under Social Contract:

While social contract provides power and privileges to all members of the society, ordinary people are usually prevented from executing the power and privilege that they are entitled to through various ways. Some of these ways include the state's legitimacy claims and excess governmental control that interfere with certain rights of ordinary people. Through its claims of legitimate authority, a state enacts regulations that citizens must obey despite of their danger of disobeying.

The claims to legitimate authority are mainly based on the fact that governments are elected by the people they rule and act as people's voice. The claims to legitimate authority by states result in governmental control, which is the other way with which ordinary people are prevented…… [Read More]

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Crisis Management Successfully Resolved Crisis

Words: 685 Length: 2 Pages Document Type: Term Paper Paper #: 9016244

The recent proliferation of such incidents stained My Space's image.

While the largest part of communication taking place through My Space is usually harmless, the incidents alarmed parents and thus created negative publicity.

My Space responded fast with a plan of imposing harsher safety measures in order to provide protection to its users from stalkers and sexual predators. The campaign offers not only online protection, but also education to parents and teens about the dangers of communicating on the internet with strangers and revealing their contact information as well as instructing parents on how to block search terms predators could use in order to locate a child.

This is another example of a well managed PR crisis, where the company admitted the incidents and responded by creating a strategy to prevent such incidents from happening again. The campaign effectively eased the anxiety of nervous users and parents of youngsters using…… [Read More]

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Communication in the Case of

Words: 609 Length: 2 Pages Document Type: Term Paper Paper #: 88394807

The one that was the most successful would receive more focus. This means that the strategy will concentrate on what area will most effectively increase sales. Therefore, it will involve the elements of: advertising and public relations activities.

When you step back and analyze this part of the strategy, it is clear that it will give the best results for ABC Online Books. The reason why is because, it is determining what approach will have the greatest impact on the company's bottom line. Once this takes place, it will allow the business, to most effectively target their media strategy.

Clearly, ABC Online Books has a unique approach that could allow them to revolutionize the sale of online literature (through their free shipping within 24 hours policy). However, to determine the best strategy for effectively promoting the site requires identify the target audience. In this case, this would involve: every age…… [Read More]

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Economics of the Business of

Words: 881 Length: 2 Pages Document Type: Term Paper Paper #: 490063

99

Peer Avg: 12.99

Peer Avg: 12.66

EMC Corp. (MA)

11.6

11.6

12.15

Microsoft Corporation

15.42

15.42

13.51

Oracle Corp.

11.94

11.94

12.33

Fixed and Variable Cost Analysis

The following table defines the fixed and variable costs associated with the new venture. At a minimum to create an enterprise-wide content management system that has the ability to manage per-content transactions, it costs approximately $1.5M. SG&A at $200K and Marketing at $120K are all fixed as this is needed to launch the company. Variable costs are all defined on a per customer engagement model.

Next, benchmarks comparing the dominant competitors in the web content management arena who could easily move into the monetization market are analyzed in Table 2.

Table 2:

Financial Analysis of Enterprise Content Management Systems Competitors -- Industry benchmarks

Company Name

Operating Income - 2008

Net Income - 2008

Gross Margin % - 2008

Inventory Turnover - 2008…… [Read More]

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How to Help Adults Learn Using Technology

Words: 391 Length: 1 Pages Document Type: Article Review Paper #: 28587639

validity and legitimacy; the sources add to the value of the information presented, which is the strategy that many scholarly articles follow.

Knowles, et al., Definitions

On page 7 of the article the authors use references provided by Knowles (1980), Knowles, Holton, and Swanson (2005), Tough (1979), Mezirow (1991), and MacKeracher (2004). First of all it is interesting that the range of dates provided by these references jumps 25 years from 1980 to 2005. I have chosen these references which help provide the "primary principles of adult education" because: a) adult education is the primary topic being researched and analyzed; b) the bullet points direct the reader to the important concepts of why and how adults learn; and c) Knowles' work is cited over a period of 25 years, so Knowles follows and investigates the digital revolution from when it first began to take shape in 1980, to nine years…… [Read More]

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Students Come and Go Throughout College They

Words: 846 Length: 2 Pages Document Type: Term Paper Paper #: 85972598

students come and go throughout college, they are likely to meet many people who influence their lives. In my case, I was lucky enough to interview Civil Rights activist Reverend Fred Shuttlesworth last year as part of my pursuit of a career in media relations. Among the many insightful comments made by the Reverend, I was able to immediately connect to one and use it as an inspiration in my life. He said, "I think you can best do God's work if you can be serious, be joyful, be kind, be benevolent, and be happy doing it." thought about many of the remarks Reverend Shuttlesworth said to me that day. I use his words as advice for my spiritual life and his insights as words of wisdom in staying focused on my career goal. The mix of happiness, staunchness, and kindness are ones which will make for a peaceful venture…… [Read More]

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Ethnicity in Stafford Virginia Living in the

Words: 2098 Length: 7 Pages Document Type: Research Paper Paper #: 91267179

Ethnicity in Stafford, Virginia

Living in the commonwealth of Virginia in the year 2012 is a mostly enjoyable existence for myself and the fellow members of my community. Stafford, Virginia is a relatively small place. We have about 100,000 people living here. This is a community steeped in heritage. One of the landmarks of our community is the boyhood farm of First President of the United States, George Washington. Ferry Farm is the central tourist attraction in Stafford and many of our local events center around our Founding Father. During the Civil War, President Abraham Lincoln visited Chatham, a private home in the region. The land was used as a station for the Union army during that war. America's history is part of our daily lives. This is evidenced by the fact that the phrase "Where history meets the promise of tomorrow" is emblazoned on the town's website (Stafford 2012).…… [Read More]

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LAN and WAN Analysis Current Release OS

Words: 1278 Length: 4 Pages Document Type: Essay Paper #: 2948384

LAN and WAN Analysis

Current Release

OS X Mountain Lion

Linux kernel 3.4; GNU C. Library

Windows Server 2008 R2 (NT 6.1.7600)

S-Net

SP

IBM AIX Variant

(UNIX System V Release

Range of compatible hardware

Low

Performance

High for fine-tuned applications to the processor and O.S. API calls (1)

Very High for natively-written applications

Medium for applications using emulation mode; very high for 64-bit applications

Slow for applications emulating MS-Windows; fast for direct API-call based applications

Very high for applications written directly to the UNIX API; support for emulated API calls slows down performance

Corporate Acceptance

Medium

Very High

Very High

Medium

High

Installed Base

Millions of Users

Millions of Users

Millions of Users

Thousands of Users

Millions of Users

Directory Services Power

Medium; not as well defined as Microsoft

Very Strong; supporting taxonomies

Very Strong with Win64-based Directories

Very High; the operating system is based on this

High

Stability…… [Read More]

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Television the Four Powers of Television Are

Words: 1462 Length: 5 Pages Document Type: Term Paper Paper #: 15692860

Television, the four powers of television are characterized as the power to entertain, the power to socialize and educate, the power to inform, and the power to create community and consensus. The four are not mutually exclusive and can be found operating in pairs or larger groupings on individual shows.

The power to entertain is understood by everyone and is the primary power for most people. The television networks have played to this power from the beginning, carrying over what they had been doing on radio into the new medium to create programs that would gather large audiences around comedies, dramas, variety shows, and the like. This primary power has continued into the cable era, with many cable networks imitating the broadcast networks in these terms by presenting movies, dramatic shows, and comedies or by shaping non-fictional programs so they entertain, seen in the many so-called reality shows that are…… [Read More]

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Annual Public Relations Strategy for

Words: 1558 Length: 5 Pages Document Type: Term Paper Paper #: 39132672



When you really think about the PR blunders over the past 25 years, it strikes me that more accurately we should be calling them failures in management, not failures of PR," says Professor Broom, co-author of the books, "Effective Public Relations" and "Using Research in Public Relations." Surely, the failures have the effect of damaging an organization's relationships with its publics but the PR function often is not part of management," says Broom (Garcia, 1990)."

It will be important to measure the constant success or failure of this new strategy. Using all of the above methods to reach new members and reassure current members will provide the church with a solid growth foundation. This will allow the church to move forward and work toward expanding its building program in the next five years.

References

The Differences Between Marketing, Advertising, and Public Relations.(Industry Trend or Event)

OfficeSolutions; 12/1/2000; Hart, Rebecca

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Heteronormativity Femininity and Heteronormativity in

Words: 733 Length: 3 Pages Document Type: Essay Paper #: 15065316

These stereotypes are communicated to a higher number of people, and because it is the perceived correct manifestation of womanhood and manhood, people will just start embodying these characteristics in their lives. Thus, women who believe they are expected by society to act submissive and domesticated would behave the same way to be socially accepted. However, a woman who does not believe in these stereotypes might not be empowered to uphold her true feminine characteristics because her actions, behavior, and beliefs are negated by the highly influential popular/mass media.

Another concept relevant to the discussion of sexuality is heteronormativity, which characterizes heterosexuality as the "natural" gender identity (Weiss, 2001:132). Heteronormativity divides the gender identity spectrum into the 'normal' and 'not normal' sexual orientations: individuals who sexually prefer the opposite sex are considered normative, otherwise the individual does not have the normal sexual preference (not normal in terms of sexual orientation).…… [Read More]

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Labor Organizations Discuss the Similarities and Differences

Words: 1361 Length: 3 Pages Document Type: Essay Paper #: 5821750

Labor Organizations

Discuss the similarities and differences between at least three labor organizations discussed in Chapter 3.

The Knights of Labor was a standard labor union comprised of individual workers across the nation. They were inclusive in terms, employing both skilled workers in crafts industries as well as unskilled laborers such as coalminers. (Rayback, 1966, p. 168). They had limited political objectives such as the eight-hour workday and the prohibition of child and convict labor. Their broader objectives were social: to improve the image and social status of the working man.

The AFL was not a labor organization, but a federation of affiliated labor unions. (Dubofsky & Foster, 2004, p. 138). The AFL was exclusive, accepting skilled workers in crafts industries and skilled workers in industry. The AFL's goals were economic, they provided financial and political support for affiliated labor unions in contract negotiations with employers. (Dubofsky & Foster, 2004,…… [Read More]

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Web Content Monetization Software Operations

Words: 865 Length: 2 Pages Document Type: Business Plan Paper #: 43109952



D. Facilities, Equipment and Improvements

For the proposed venture all that is needed is an office with high speed Internet, meeting rooms and proximity to the primary customer base. Programming, professional services, marketing, sales and service can be run out of a standard office building. The requirements for the data center hosting the Web content monetization suite of applications include security, SLA compliance and uptime guarantees and support for multitenant-based delivery of the application (Lager, 2008). In addition there must be shared risk for SLA performance so the data centers have ownership of their performance to the customer level (Katzan, Dowling, 2010).

E. Capacity Levels and Inventory Management

There is no inventory as the proposed venture is leasing yearly access to a Web content monetization suite of applications. Capacity levels therefore are more determined by the capacity of data from customers, specifically from their enterprise content management, digital asset management…… [Read More]

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Old Navy

Words: 638 Length: 2 Pages Document Type: Case Study Paper #: 21908388

Advertising

Old Navy has gone through many evolutions of marketing campaigns in the last decade. The mannequin approach needs to be retired in exchange for something more fresh and exciting; especially for the target demographic of young males. It is recommended that smartphone advertising be utilized as the delivery platform to reach this demographic.

The common idea about men is that they do not like to shop. However, this isn't quite the case. Rather, they just shop differently. Reaching out the men in the twenty-five to thirty-five demographic requires new skills as marketers. The previous generation of Old Navy advertisements used mannequins to try to attract the attention of its target market. The campaign was described like this in the New York Times (Elliot, 2011):

Old Navy is sending its spokes-mannequins back to the sales floors and storerooms. For almost two years, the Old Navy discount-clothing chain has run a…… [Read More]

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Course Project From Hell

Words: 1058 Length: 4 Pages Document Type: Term Paper Paper #: 76023293

Journalistic news media tend to present themselves as objective entities within out democratic society that ensure that citizens remain informed of important public issues and events, however, also as guardians who keep public officials honest. Ideals integrity, objectivity, and truthfulness are often cited as standards that govern how journalists, with respect to news stories, do their job. However, editorials are a whole different story. There is no claim of fairness or impartiality here. Instead of a reporting of substantiated facts, figures, and events, editorials are predominantly the opinions of writers (with the political slant of the publisher determining much of the content of what appears in editorial pages). This is not to say that editorials have no positive qualities. Editorials are often entertaining, and many individuals tend to favour a particular editorialist or editorial page that reflects their own beliefs, principles, etc. However, editorials are often characterized by the presentation…… [Read More]