Supply Change Synthesis Resolving Conflict The complex systems that are present in the supply chain structure creates both solutions to old problems, however create new issues to deal with as well. The relationship between manufacturers and end-customers are unique and require a strategic plan that specifies what unique characteristics are inherent within that relationship.

This essay aims to explore the relationship issues within the supply chain itself and discuss why integrating the supply chain may create conflicts within that structure. Essentially this essay will argue that fundamental principles based on shared values expressed through strategic design, provides the best model of supply chain management that can be practically expressed in real world situations and contribute to the overall effectiveness, efficiency and economics of the effort.

Defining The Relationship

To understand any subject or problem, it is necessary to first gather the details and facts of the case at hand. Mentzer et al. (2001) suggested a comprehensive definition of the concept "supply chain management." They authors wrote " a supply chain is defined as a set of three or more entities (organizations or individuals) directly involved in the upstream and downstream flows of products, services, finances, and/or information from a source to a customer. Given the potential for countless alternative supply chain configurations, it is important to note that any one organization can be part of numerous supply chains. Wal-Mart, for example, can be part of the supply chain for candy, for clothing, for hardware, and for many...

This multiple supply chain phenomenon begins to explain the network nature that many supply chains possess."
It must be understood that relationship between any one entity within the supply chain is unique, and carries with it, a unique approach that must be taken to make the best of the relationship. In many cases supply manufacturers may become too scientific in their approach and rely too much on analytics and math to determine the best avenues of approach for a specific problem. This scientific approach, is necessary in the analysis process, but relying too much on empirical example and foggy statistical inference can lead to problems.

Communication As A Key Issue

The root of the word "corporation" means death, like in the word "corpse." Corporations are essentially lifeless organizations that have been awarded certain personhood rights in many aspects of society. This wording is unfortunate because it disregards the necessity of individuals grouped in organizations to fill relationships with life and vigor. Statistics can help provide emotional support, but remembering that management is both an art and science creates the need to view supply chain management relationships as living things. Communication is a key component of living things.

Relationships are merely outlets of communication. The way we communicate demonstrates just as much, and sometimes more, than the message itself. How and what we say to one another lies at the heart of any issue. Chen & Parulaj (2004) agreed with this concept when they wrote " extant research has demonstrated the necessity…