Please see attached document which outlines the subject. There is also an assessment criteria at the bottom. Two of the specific works I would like cited are;

Principles of Marketing: Global Edition by Philip Kotler & Gary Armstrong Pearson Education; 13 edition (15 Feb 2009)
Marketing: An Introduction by Gary Armstrong, et al (2009)

Part of the assignment requires the author to discuss a new product or service. For the purpose of this paper I am content for the OPP writer to use a fictitious product or service of their choosing.

If there is anything else required, please let me know.

If writer "Bolavens" is available, please use.

Please discuss the impact of intrapreneurial activities within an existing organization?s culture, resources, personnel, and operations.

Please address the following in your report:

?Briefly compare and contrast intrapreneurship and entrepreneurship.
?Research an existing organization/company that has used intrapreneurship or entrepreneurship in its development of a new product/service.
?Discuss the existing organizations/company?s new product/service.
?Discuss the impact of intrapreneurial activities within an existing organization?s culture, resources, personnel, and operations.
?Discuss some different challenges an entrepreneurial organization might face when bringing a new product to market.
?Discuss and champion one approach to advance a new product idea within the culture of a large corporation that deals with specific issues of culture, power, and resources.
?Reference all sources using the appropriate APA format.

INVESTMENT PROJECT (OVERVIEW):
As part of this course, you have to analyze the performance and potential of an industry of BEVERAGE
INVESTMENT PROJECT (DETAILS):
Assignment: You have to analyze beverage industry and two companies coca cola,(KO) and monster(MNST) in it. Assess the industry performance over the last five years and assess its expected future performance over the next one, three, and five years. Recommend whether to buy and/or sell the stocks that you analyze, and provide a detailed analysis of those companies.
Industry Definition: For purposes of this analysis, pick an industry covered by Value Line.
Data: The company data can be found at www.sec.gov. You can use any source of your choice as long as the data is accurate.

Required Parts of the Analysis: FOCUS ON WHAT YOU EXPECT TO HAPPEN IN THE FUTURE
BEVERAGE INDUSTARY : COCA COLA(KO) VS. MONSTER(MNST)
1. Industry Analysis (1 ? 2 pages)
a. How is the industry expected to perform?
b. Discuss what type of business cycle the U.S. is in and how this impacts your industry and companies.
c. Discuss the competitive forces affecting the industry.
2. Company Analysis (3 ? 6 pages)
a. How do the companies make money?
b. What type of competitive strategy does each company use?
c. Discuss the competitive forces affecting the companies.
d. What are your expectations for future growth (or lack thereof)?
e. Discuss the business and financial risk using the measures from Chapter 10.
f. How are the companies expected to perform?
g. Common size financial statements with ratio analysis
3. Company Valuation Analysis (2 ? 4 pages)
a. Calculate the stock price with two different methods. You should have a range of stock prices that you think is appropriate.
b. Calculate the growth rate with two different methods.
c. The dividend discount model, as one example, uses the required return on equity. Calculate this using the CAPM.
d. Use two different risk free rate methods.
e. Estimate valuation measures for the next 5 years.
f. Explain your reasoning for picking all measures.
g. Only put smaller tables and graphs in the paper itself and attach all other work at the end of the paper as an appendix.



Additional Types of Issues to Consider (You can add any other issues else that you think are relevant):
1. How well has this industry performed recently, by itself and relative to the market?
2. What are the projected earnings for this industry, by itself and relative to the market?
3. How do tax benefits affect this industry?
4. How do changes in the value of the dollar relative to other currencies affect this industry?
5. What kind of government pressures exist for this industry?
6. What is the outlook for new products?
7. Are there any widely discussed takeover candidates?
8. Is the industry becoming more or less competitive?
9. How do business cycles affect this industry?
10. How do the price/earnings ratios look for this industry, relative to the past and the market?

A systematic, professional approach and appearance is expected. Among other things, this means Microsoft Excel-generated reports, graphs, and tables. Original thinking and insights will be valued.

1) The paper must be double spaced, 12 pages.
2) The term paper must be written as a business report, i.e. concise and to the point. Headings, subtitles, point forms, bullets, charts, and graphs are encouraged. Consider you are presenting a report to your company?s international selection committee.
3) This paper is not a business plan or marketing plan for a specific business or product. The focus of this paper is the country you are researching. When writing about competitive and distributive forces, referring to a specific type of product/business/industry may be useful. Focus on distribution problems, trade restrictions, competitors, etc. Only use a specific product to help focus your paper on the country you are researching.
Objectives
A. To become an international business expert on a selected country.
B. To evaluate a business opportunity for an American product in the selected foreign country.

Project outlines
1) Marketing and Management Assessments: Maximum of two pages. Overview your findings, barriers or opportunities in conducting business in the country. This should reflect all of the integration of the forces taken as a whole and should address the managerial implications as well as the business opportunities. Give examples.
2) Physical Forces
3) Economic and Socioeconomic Forces
4) Sociocultural Forces
5) Competitive and Distributive Forces
6) Appendix: charts, maps, tables. Do not include copies of articles, periodicals, raw data. etc.
7) Works Cited: Sources of reference material in standard APA format.

Dissertation 1

Choose a product or service in Singapore. Carry out a secondary search about the company that manufactures the product or provides the service. Your report should cover the following areas:

1.0 Introduction - write briefly about the dissertation, the product or service you have selected and the objectives you intend to achieve in the assignment.

2.0 Literature review - review the literature available on the company and its products/services. You should cover the following marketing aspects of the company.

2.1 Company background
2.2 The marketing of its products/services
2.2.1. Segmentation of its markets
2.2.2. The Target Customers
2.2.3. The Product/Service Offering
2.3 The Marketing Strategies of the Company
2.4 The Marketing Program of the Company
3.0 The Strengths of its Marketing
4.0 The Weaknesses of its Marketing
5.0 Recommendations
6.0 Conclusions

Please answer ALL the following questions as that related to the case study titled "GE's Talent Machine: The Making of a CEO.
1. While most companies have difficulty producing sufficient quality candidates for top management succession, how has GE been able to create a surplus?
2. What philosophy, policies, and practices have made it a "CEO factory," as Fortune called it, and "easily the world's best machine for churning out corporate talent," as The Economist described it?
3. How generalizable are GE's management development policies and practices? How transferable are they across cultures, across industries, and across companies?
4. What was most critical in GE's ability to appoint Jeff Immelt as CEO of one of the world's most complex companies at the age of 44?
5. How was he able to develop the knowledge, skills, and capabilities to lead his company?
6. How is GE able to use training and development to as a strategic tool in the management and development of their human resources and for meeting organizational goals?
7. What should be considered in determining employee training and development? Justify your response.
Prepare this assignment according to the APA using proper English grammar.

There are faxes for this order.

In this Session Long Project, work as a marketing consultant to develop a feasible marketing plan for your client. Conduct both secondary (search secondary sources) and primary research (interview customers or conduct surveys) in order to glean the necessary information for your marketing plan. When conducting primary research, you will collect only qualitative data (i.e., personal in-depth interviews with at least three target customers) for this study.

It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace.

Here is the Marketing Plan Outline, which provides information on:
1.The format for your final SLP.
2.A list of topics for the marketing plan.

In this module SLP, conduct SWOT analysis for your marketing plan.

SWOT Analysis

A thorough situation analysis in the Module 1 SLP is the foundation for a SWOT analysis. Develop statements of the company?s internal strengths and weaknesses, and external opportunities and threats. If there is any question as to whether a fact or issue is external (these lead to opportunity and threat statements) or internal (these lead to strength and weakness statements), ask this key question, ?Would this issue exist if the company did not exist?? If the answer is yes, then the issue should be classified as external.

Note: Remember that alternative marketing strategies and tactics are not opportunities. Opportunities and threats exist independently of the firm. Strategies and tactics are what the firm intends to do about its opportunities and threats relative to its own strengths and weaknesses.

The SWOT will play a critical role (along with an in-depth understanding of target market needs/preferences and competition) in the development of goals, objectives, and marketing strategies and programs. Key strengths need to be matched to opportunities and converted to capabilities that help serve customer needs better and lead to competitive advantage. Goals, strategies, and program ideas stem from an attempt to convert weaknesses into strengths and threats into opportunities. Some alternatives will also come from thinking about how to minimize the repercussions of weaknesses and threats that cannot be converted, and/or how to avoid them altogether. Follow the instructions below to identify strengths, weakness, opportunities, and threats.

A. Strengths and Weaknesses (Internal)

Think about internal conditions; those things that management has some control over that are relevant to future success and effectiveness. The task is to identify internal strengths, which must be taken into consideration as management plans for the future.

Remember, a strength is any internal characteristic that improves effectiveness. Look for factors that help the company improve positioning in the marketplace, enhance financial performance, and most importantly, fight off threats and take advantage of opportunities in the external environment.

A weakness is any internal characteristic that limits effectiveness, performance, and the ability to accomplish objectives, meet threats, and take advantage of opportunities.

It is also important to point out that a particular fact about the internal environment may have a weakness and a strength dimension. For example, we might say that the company's technical skills are of the highest quality and this is a strength, but since these skills are possessed by only a few employees, it is also a weakness in that we need more people with such skills and would be hurt if a few key people left the company.

Using the following 16 internal factors to stimulate your thinking, list all of the company strengths you can think of for each category. Then review the same list of 16 internal factors and develop a list of company weaknesses. (You may not have access to all of the information below, but try your best to identify at least five of them for your project).

Internal Factors

The following categories of internal factors are commonly used to generate a list of specific company strengths and weaknesses. This list is to be used to stimulate your thinking about internal strengths and weaknesses.
1.Management leadership/capabilities.
2.Organization structure and management systems.
3.Facilities, equipment, and materials.
4.Technical skills and expertise.
5.Dedication, morale, and motivation of employees.
6.Capacity to meet demand?production capacity, including excess available for growing demand.
7.Marketing effectiveness/efficiency?advertising, personal selling, public relations, products/services, prices, distribution, marketing research and planning, customer service, warranties, sales support, sales promotion, etc.
8.Ability to deliver what the market wants.
9.Ability to deliver in a timely manner.
10.Image and reputation as perceived by customers and within the industry.
11.Customer (and potential customer) perception?likes, dislikes, and perceptions of service, quality, etc.
12.Financial performance?sales, market share, customer satisfaction/loyalty, and profits.
13.Financial situation?availability of capital, internal funding, financial stability, etc.
14.Cost of operations?high cost vs. low cost, rising costs, costs compared to competition (manufacturing, distribution, etc.)
15.Geographic location(s).
16.Other relevant competencies/resources that translate into strengths that have not been mentioned. Also, any weaknesses we have missed related to a lack of competencies and/or resources that are needed in the future.

B. Opportunities and Threats (External)

Think about the most significant trends in the organization?s external environment that will have an impact on future success. The challenge is to identify relevant opportunities and threats outside management's control that must be taken into consideration during the planning process. You will need to list and describe the factors/issues forming industry trends that may influence future efforts one way or the other, either as a positive force (opportunity) or as a barrier (threat).

An opportunity is the result of some trend or fact in the external environment that represents a marketplace and/or financial performance advantage. It may indicate a new direction, product or service, and/or resource requirement for the company. It represents an attractive arena for marketing action in which the company would enjoy a competitive advantage.

A threat is the result of some trend or fact in the external environment that represents an area of concern for management. It represents a challenge posed by an unfavorable trend or development that would lead, in the absence of effective marketing action, to the erosion of the company's or industry's position. A threat may:
1.Directly or indirectly affect the business.
2.Indicate an area to be avoided.
3.Demand a strategic response.
4.Represent an opportunity if responded to properly.

It should be pointed out that a particular trend in the external environment (for example, mergers/acquisitions, technological advancements, and/or a recent change in the way competitors operate and what they are offering the market) can imply both a threat and an opportunity. Sometimes in strategic planning we say that behind each threat (or problem) lies an opportunity. Or an optimist in strategic planning will look at threats and try to turn them into opportunities. Thus, it should be remembered that if management can adapt properly to a threat (such as mergers and acquisitions), this trend may be viewed as an opportunity as well as a threat.

Review the following 13 categories of external environmental trend factors and list the trends or issues that are relevant to the company and industry. Then translate each factor identified into a specific opportunity and/or threat statement. That is, what are the implications of each environmental trend or issue outside the company in terms of specific opportunities and/or threats? (You may not have access to all the information below, but try your best to identify at least five of them for your project).

External Environmental Trend Factors

The following categories of external environmental trend factors are commonly considered in the planning process. They are used to develop a specific list of company opportunities and threats. This list is to be used to stimulate your thinking about opportunities and threats in the external environment.
1.Mergers and acquisitions?(e.g., among customers, potential customers, suppliers, competitors, and/or within the industry).
2.Competitive trends?specific competitive strategies and programs, or recent changes such as lower prices or new products.
3.Economic trends?forces and changes in the economy such as inflation, interest rates, recession.
4.Technological trends?new technological innovations.
5.Technical requirements?within the industry.
6.Market/industry trends?size of firm related to industry, financial performance of the industry compared with the firm, size/growth rate of current and future potential market characteristics and trends in markets and industry.
7.Customer and potential customer attitudes?preferences, expectations, problems, wants, needs, etc. What changes are anticipated?
8.Legal trends?government regulations and policies.
9.Societal/lifestyle trends?changes in people's values, attitudes, and activities.
10.New products/services?on the market.
11.Supply sources.
12.Declining or increasing productivity?in the industry or economy.
13.Other industry trends not previous mentioned that are relevant to the future.

Based on the detailed discussion of strengths, weaknesses, opportunities, and threats, use SWOT tables for the SWOT analysis. In other words, first state the facts based on your research, and then summarize the findings in a SWOT table. Note the examples below and follow the ?best statements? to describe the strengths, weaknesses, opportunities and threats for your company and charge in SWOT table(s).


Examples

Not Useful Statement

Better Statement

Best Statement


Internal Strengths

Customer loyalty/brand image

We have a strong brand image.

We have a 42% market share and our brand is known worldwide.

Our global market share has grown from 25% to 42% over the past four years. Independent surveys show our quality and image is rated No. 1 in our industry in the U.S. and Asia and No. 2 in Europe behind XYZ.


Sales/ Distribution

Our distribution is the best in the industry.

Our product is available in more locations than our competitors?.

Our extensive distribution network provides product within 10 miles of the home or work location of 95% of our target market. Our competitors only achieve this level for 40%-65% of the market.


Internal Weaknesses

Product cost

Our costs are high.

Our major competitors, ABC and XYZ, produce in China for less cost.

Our labor costs average $40/unit (in Detroit) vs. $12/unit for our competitors (in China). With product market prices of $120/unit we barely break even.


Product Life

We have product problems.

Our product life is less than the competition.

Typically, our product fails after one year. Our major competitor?s product lasts 2-3 years. Customers are willing to pay 50% more for our competitors? product.


External Opportunities

Alternative Distribution College Campus

We can leverage new distribution channels.

Internet could be used to increase sales to college students.

Direct Sales (via campus Intranet) and on-campus kiosks would more than double our coverage of our targeted Generation Y market.


Export Growth via Strategic Alliances

Export markets can help us grow.

Europe and Asia provide good opportunities to grow by partnering.

Strategic alliances with ABC in Europe and XYZ in Asia would allow us to double international sales in two years.


External Threats

Substitutes

Substitutes are a threat.

ABC?s new sugar-free sweetener may hurt us.

In six months, ABC?s sugar-free sweetener has achieved 20% market share. Its share is expected to grow to 40% by next year.


Mergers

Competitor mergers could hurt us.

Competitor XYZ is expected to acquire ABC.

If XYZ acquires ABC, it will dominate the distribution network and limit our access.


SLP Assignment Expectations

Use the following outline to organize your paper. Note that the letters ?a, b, c?? and the numbers ?i, ii, iii, iv?? below are used to show the major issues you need to include in your paper, but should not be used to format your paper.

III. SWOT Analysis (3-6 pages)
a.Strengths and Weaknesses (Internal)i.Strengths
ii.Weaknesses

b.Opportunities and Threats (External)i.Opportunities
ii.Threats

c.SWOT Table

Note: Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Include a title page and references. Revise your Module 1 SLP based on the feedback from your professor and your additional research, and include the Module 1 SLP in the Module 2 SLP.

Explain clearly and logically the facts about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.

Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.

Academic papers at the master's level should include citations and references. Look at different sources, especially credible and reputable resources such as The New York Times, The Wall Street Journal, Businessweek, and The Economist, to find the information for your paper. Also use Trident University?s online library databases such as ProQuest and EBSCO to find the information for your project. Your discussion on each topic should be a synthesis of the different sources. Taking shortcuts on the number and quality of your sources will result in a poor-quality marketing plan that will be of no use to your client.

Also, it is important that you reference your sources throughout the text of your marketing plan. Take the following paragraph as an example:

?As a result, telephone interviewers often do not even get a chance to explain that they are conducting a survey (Council for Marketing and Opinion Research, 2003), and response rates have steadily declined (Keeter et al., 2000) to reported lows of 7% (Council for Marketing and Opinion Research, 2003). This decrease presents a problem because not only does it increase the cost of conducting telephone surveys, but it also leads to questions concerning the generalizability of the results (Struebbe, Kernan & Grogan, 1986; Tuckel & O?Neill, 2002).?

There are different citation and reference formats such as APA, MLA, or Chicago. No matter which format you adopt for your marketing plan, make it consistent throughout the plan.

Also note: The marketing plan should use third person business writing. Avoid ?we,? ?our,? and "you.? Do not use contractions in business writing.

Guidelines for handling quoted and paraphrased material are found at:

Anonymous (n.d.) Purdue Online Writing Lab. Copyright ?1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University. Accessed 3/9/12 at: http://owl.english.purdue.edu/owl/

Anonymous (n.d.) Quoting, Paraphrasing, and Summarizing. Purdue Online Writing Lab. Copyright ?1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University. Accessed 3/9/12 at:http://owl.english.purdue.edu/owl/resource/589/01/

Anonymous (n.d.) Avoiding Plagiarism. Purdue Online Writing Lab. Copyright ?1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University. Accessed 3/9/12 at:http://owl.english.purdue.edu/owl/resource/589/1/

Your SLP should not simply be a list of facts. Take the facts you find about the company, the charge, and the environments that the company faces, and explain how you think those facts will affect the financial future of the product or brand in your charge. The emphasis in grading your paper will be on the breadth and depth of your discussion of each topic, critical thinking, the clarity of your discussion, and the proper organization of the paper.

SLP 1: Below
Overview ? Apple Computer Founded in 1976 with a marketing model based on integration, aesthetics and design, never a low price leader, always an innovator. Introduced iPhone in 2007; 2013 Apple Iphone 5 series sold 9 million devices in initial three days of launch. By November 2013, all major US cellular companies offer the IPhone and over 760 mobile customers in China as well as millions globally. Currently has about 17% of market share. (Apple signs deal, 2013).
Competitive Analysis ?
? Android currently dominates market, Windows growing (81% or so Android phones)
? Apple around 13% - but all profitable
? Apple and Samsung, though, are only manufacturers making money
? HTC, LG, Motorola, Nokia and BlackBerry all lost money in 2013
? 81% of Androids are ?junk phones? and make no money
? Real world usage ? Apple has overwhelming share of smartphone and table app sales, Apple?s iOS is making the money (Bradley, 2013).

Market Description - Market is truly global, Apple has a top tier reputation in all markets, and is seen as a status symbol in many.
? Segmentation ? middle-upper middle class individuals, small home and offices, larger businesses with design focus
? Targeting ? turn the ordinary into something extraordinary, worry less about price and more about justification and lifestyle
? Value proposition ? Focus on value and design to build, build through tribe mentality
? Consumer Behavior ? Push the envelope and ease of use, be part of the innovative generation and first line of consumer
? Push the elite and exclusivity angle ? while Android and Windows have many apps, push the fact that many Apple apps are unique and trademarked for Apple OS only
? Apple offers more seamless integration between phone, tablet, laptop and computers
? Buying decision process- consumer must be engaged; merge IPhone with other Apple products ? push consumers as ?Apple Users.?

Distribution Review ? Available only through certified Apple locations certain cellular distributors; usually also offer IPads as well; service must be done at a designated Apple center or cellular manufacture; product is global in nature.
? Design and Engineering done in the USA; Manufacturing with partners (Asia and China), global distribution to decrease costs
? Applications (Software) can only be written by authorized Apple vendors
? Tight control on exclusive market; low price elasticity and price wars
? Designed to increase perception of luxury and aesthetics
? May limit exposure to some markets
Micro and Macro-Environmental Issues
Strengths Weaknesses Opportunities Threats
Pioneer innovator, quality Lower market share due to higher price Synergistic relationship with partners Android and now, new upgraded Windows Phones
Global branding, high impact brand Dependency on CEO and Charisma Huge and consistent market growth Comparably expensive as industry catches up
Strong R&D Switch often to new models Growing CSR and sustainable market issues High product substitution effect
Strong presence in educational market Eroding share of educational Market Increasing demand for cloud, music and seamless integration Can Apple continue to innovate?
Still unique after 35 years Apple stores limit opportunities Partnerships and synergisms Loss of Steve Jobs, market perception

Environmental Solutions for pushing Market Share ?
? Clearly, Apple is a successful, multidimensional and global corporation. Sales have more than doubled between 2005 and 2009 domestically and more than tripled internationally
? Focusing on the ability to have a phone, pad, and computer device that are all interconnected and can handle any conceivable business situation is paramount.
? Updating the iPhone and continually pushing the envelope with new editions keeps the market price elastic, competitive, and ensures continued sales and new customers.
? Rumors abound about Apple introducing a new, compatible HD Television platform, which would certainly increase visibility and market share.
? Apple must improve their image as a globally responsible and sustainable corporation that thinks globally, not just locally. They need to push their proprietary system as something special that deserves protection, and come out looking like the hero rather than the villain.
? Apple needs to push towards its strengths. Apple is not, nor has never wanted to become, a manufacturing company. Instead, Apple is an innovator of electronic devices, and they wish to retain that expertise.
? Partnering with other organizations that are more focused on manufacturing allows Apple to retain its core knowledge, its proprietary technology (Satell, 2013).











REFERENCES USED and CONSULTED

Apple Signs Deal to Open Connection between iPhones and China Mobile. (2013, December). The Guardian. Retrieved from: http://www.theguardian.com/technology/2013/dec/22/apple-iphone-china-mobile-deal?CMP=EMCNEWEML6619I2
7 Key Strategies That You Must Learn From Apple?s Marketing. (2009). Retrieved from: http://blog.kissmetrics.com/7-strategies-apple-marketing/
Bradley, T. (2013, November). Android Dominates Market Share, But Apple Makes all the Money. Forbes. Retrieved from: http://www.forbes.com/sites/tonybradley/2013/11/15/android-dominates-market-share-but-apple-makes-all-the-money/
Deidu, H. (February 27, 2012). The Value of the OS X Monopoly. Asymco. Retrieved from: http://www.asymco.com/2012/02/28/the-value-of-the-os-x-monopoly/
Linzmayer, O. (2004). Apple Confidential 2.0. San Francisco, CA: No Starch Press
Satell, G. (2013, April). Why Apple?s Future is Uncertain. Forbes. Retrieved from: http://www.forbes.com/sites/gregsatell/2013/04/24/why-apples-future-is-uncertain/

the paper must undertake a project analyzing the economic development of a U.S. city or region. In this project, you are to address the following questions:
1. What are/were the main economic development problems and challenges? What evidence can you provide documenting these challenges?
2. What policies did the governing bodies implement to deal with these challenges? Why was this particular set of policies pursued?
3. How successful were these policies in meeting the economic development challenge particular to that city or region? What evidence can you provide to document the policys success or lack thereof?
Your project can involve either a historical case study or a contemporary one. The project should be presented in a paper of double-spaced pages.

Assignment:
Total of 3 pages for both parts, APA format, outside sources needed 2.
Part 1
Companies used to organize and manage around the 4 Ps: product, place, promotion, and price. Today, some suggest that companies should organize and manage around the 4 Cs: customer value, lower costs, better convenience, and better communication. Discuss the causes and the benefits of such a shift in focus.
Part 2
A manufacturer of computer chips has been unable to convince her dealers to give her the names and addresses of the end consumer. She understands CRM and wants to implement a plan that includes both the dealers and the end users. Define an approach that the manufacturer can take to build a CRM environment that provides optimal flow of all relative information in support of the company-consumer relationships. The response should take into account the companys culture, size, structure (functional, brand alignment, geographic, account management, industry category, matrix, by customer), technology, and processes.

Please use outside resources to gain additional insight and assisting you to complete this assignment, please use APA format and cite all references.

There are faxes for this order.

Assignment for Mba......
3.1 use appropriate methods to review current leadership requirements
3.2 plan for the development of future situations requiring leadership
4.1 plan the development of leadership skills for a specific requirement
4.2 report on the usefulness of methods used to plan the development of leadership skills
assessing McDonald.
with proper models & table

What is the relative importance of the following marketing factors in driving product choice: brand, quality, distribution, price? Defend your position

In order to answer this question, you are required to select ONE brand from each of the following three product categories:
(1) Good & Service ? e.g. Cell phone service (e.g. brands such as Verizon, Sprint, AT&T) or Store (e.g. brands such as CostCo, Macy's, Amazon.com) or product sold by a service oriented seller (e.g. brands such as McRib sold by McDonald's)
(2) Good Only ? e.g. Hand gun (e.g. brands such as Colt, Beretta, Smith & Wesson, Glock); Motorcycle (e.g. brands such as Honda, Harley Davidson, Yamaha); or Newsmagazine (e.g. brands such as Business Week, Forbes, and Fortune) and
(3) Service Only ? e.g. Movie (e.g. brands such as Brad Pitt or Angela Jolie) or Movie studios (e.g. brands such as Paramount, 20th Century Fox, or Disney).

The brands shown above are only examples. You can select others not shown if you prefer, but the products must be a Good only, a Service Only, and a Good & Service.

The Situation

Some authors argue that consumers have relationships with brands. People are brand loyal. Others argue that a relationship with a brand is not possible because a relationship has to be 2-way. In other words, brands can?t respond to consumers. Others argue that the relative importance of the brand, quality of the product, distribution intensity, and price vary by product.

Susan Fournier (1998) argues that customers have relationships with brands. Either way, if they have relationships (people are loyal) or do not have relationships with brands (people are not loyal), so what? When you explore the idea that consumers have relationships with products, pay particular attention to the implications of whether or not having a relationship might have for marketing managers in the management of and the development of marketing strategies for those brands, (the "So what?" in the above question).

The Task

Thus, in response to Fournier (1998), using the information you gather using the three product categories; you are to answer the question: "What is the relative importance of the following marketing factors in driving product choice: brand, quality, distribution, price?" Defend your position. Either way, if they have relationships or do not have relationships with brands, so what?

In preparing your CASE2, ensure that you demonstrate your learning of the marketing concepts and frameworks for analysis outlined in the modular learning objectives by using and referencing the background and case material.

1. Explain fundamental marketing concepts related to products, both goods and services, including what each of these are, as well as brands, and the Product Life Cycle.

2. Analyze whether customers develop relationships with brands and the implications of this for brand management.

3. Identify and research top Marketing Journals and explain some the cutting edge marketing issues of brand relationships and brand communities.

You should also bear in mind that a fundamental goal, as with all the cases you build in MKT501, is to stimulate your learning. Your answers should therefore demonstrate that learning.

Note that this assignment does NOT require you to prepare a detailed essay. Instead use section headings for each of the topics you address in your paper followed by a discussion of that topic. For example, make sure that for each of the brans you examine that you talk about the attributes of that product/brand/label including quality, meaning to its buyers/users, distribution, and price.

Discuss the relationship between project life cycle and product/system life cycle. For this exercise, you may assume the spiral model for the product life cycle.

Please discuss the effects of technology on the development and economies of third world countries in areas such as but not bounded to: health, standard of living, etc. please discuss where it was beneficial or detrimental to these societies. Using Thomas R. DeGregori, The Environment, Our Natural Resources and Modern Technology: Blackwell Professional paperback. As well as Stuart R. Lynn, Economic Development: Theory and Practice for a Divided World, Prentice Hall.
Please back up your arguments with concrete evidence pulled from news papers such as the financial times or the wall street journal.
With a minimum of 7 quotations

I need a paper supporting the implementation of a company intranet-in-a-box portal versus the task of developing individual software and developing each page and task individually. I would like to include specific support for the product listed here: http://www.intranetconnections.com/

I would like to specify the features of this product(listed on the site) with a focus on the ease and use of creating a intranet site in comparison to having to develop the site manually. I'm looking for reason why to implement this technology into an existing corporate setting that uses a individual application based development process.

I need document that supports the use of macromedia coldfusion installed on a server to run the software. Any support over any existing technologies would be excellent, but I'm looking to justify the use of the ColdFusion technology to run the intranet software provided by Intranet Connection. I also need to prove the company is reputable and is worthy of business.

If possible, research the price comparision of implementing a packaged intranet as to the price that would be used on developing a internet using inhouse staff. I'm looking for estimates on cost, nothing specific.

please contact me for more specific information on intranet connections if the information isn't detailed enough to draw a comparsion and develop supporting information.

This is my guideline. It may be useful for you!

Question(topic) :
Discuss the contention that destination branding has ?become the basis for survival (of tourism destinations) within a globally competitive marketplace?

Answer :
Nowadays, most destinations offer similar products and services which are no longer differentiators. For example, UK tourists in search of a sun, sea and sand resort however, there will be a range of alternatives from resorts in Cyprus, to those in Turkey, Spain or Greece. As a result, the need for destinations to create a unique identity to differentiate themselves from their competitors is more critical than ever. Destination offers an amalgam of tourism products and services, which are consumed under the brand name of the destination. Branding of destination is an identifiable place, augmented in such a way that the buyer perceives relevant unique added value, which match their needs most closely. Further, its success results from being able to sustain these added values in the face of competition.

To survive in this global competitive environment, the marketers should have an aggressive marketing strategy to sustain the competitiveness of the destination. Porter (1985) claims that competitive strategy could help branded destination to establish a profitable and sustainable position against the forces that determine industry competition. Furthermore, Poon (1994) states that the use of destination branding as a competitive strategy is more important than ever for the survival and competitiveness of industry players. In the following paragraphs, how branding help destination to achieve long term benefits within the ever-changing macro and microenvironment of destination, and how these environmental factors may influence positively or negatively its effectiveness will be discussed.

The competitive advantages of branding are firstly showed in helping destinations to adapt the more competitive outside world. Today?s new tourists become more experienced, disloyal and fragmented (Tribe, 1997). Mass markets have been transformed into niche markets, with their particular needs, wants and desires. New technology development also contributes the explosion of consumer choices by the grown media choices (Morgan & Pitchard, 1998). The increased demand of tourism encourages the newcomer destinations. The outcome of all above is a more competitive environment with more sophisticated tourists. In such a situation, branding becomes more and more critical for marketing destination.

Hodges (1996) states that brand of destination provides value and a promise to consumers, the visible stamp of a bond between offer and customers? need. Also, Morgan & Pritchard (2002) claim that by building an emotional link between the destination and consumers, destinations will create the unique emotional points (UEPs). The UEPs act not only as differential device, but also keep consumers to stay loyal and sustain the profitability of destinations. The development of an emotional relationship with the consumer through highly choreographed and focused communications campaigns ? holds the key to destination differentiation. For example, the New York?s ?I love NY? and the Glasgow?s ?smiles better? are the successful campaigns.

Further, a strong image will increase the threat of substitution by other destinations and virtual travel experiences. The destination marketing has become increasingly competitive in the recent decades. The outcome is the ease of substitutes for other similar destinations in the tourists? mind. Destinations are attempting to create images by emphasizing their unique selling point. In order to achieve individuality, logos and slogans can help destinations to reinforce their brand image. For example, New Zealand used of the ?100%? logo incorporates an image of the country?s two islands. However, Morgan & Pritchard (2002) claim that, ?the campaigns focused on logos and slogans were not truly branding initiatives?.

Arguably, destinations with no such instantly recognizable global associations might face a more difficult challenge in attempting to differentiate themselves in a crowded cluster tourism marketplaces. At the same time, it is more difficult for destinations to craft distinctive identities through practice branding effectively. Furthermore, different consumers can have different image towards the same product. By positioning differently for appeal simultaneously to different markets, branding will help destination marketers to cope with the increasingly sophisticated audiences. It will also reduce the risk of head-to-head competitions with other destinations, such as prices war.

Finally, in the operational environment, the competitive advantages of branding are presented in the different stages of destination life cycle. (The destination life cycle) Marketing strategies will respond to different stages of the life cycle, due to the differences between demand and supply experienced at different levels. For example, in the introduction stage, a newer, emerging destination is attempting to carve out a niche and create images highly emphasizing on the uniqueness of their product. Some of them may use image of ?cheap? and ?low cost? to differentiate themselves and attract customers, such as Gambian Winter Sun. Image alteration and redesign are needed at the later stage for reinvention.

There are also some challenges of destination branding. Firstly, the effectiveness of branding will be influence by political factors. The pressure on the public sector to see the short-term results will influence the long-term consistence of destination brand, it then creates a confusing image at the same time. For example, marketers of Valencia (Spain) are obliged to issue new advertising contracts each year ? a practice which can do little to ensure consistency of message.

Secondly, destination marketers are facing Limited budgets. They have to outsmart rather than outspend the competition ? and that means creating innovative, attention-grabbing advertising on a budget and maximizing the media spend.

Thirdly, internal and external pressures pose challenges for destination marketers. Destinations are vulnerable to international politics, economics, terrorism and environmental disasters. For example, the September 11th in USA and the SARS in Asia are the recent crises which have derailed destination promotional planning.

Fourthly, branding can summarise the destination under the umbrella of brand image. There is a lack of overall products control as a destination is not a single product but composite products consisting of a bundle of different components. Marketers have little control over the different aspects of their product and a diverse range of agencies. Therefore, the product attribute of a destination is much less clear.

Finally, the sustainability of local resources becomes one of the most important elements of destination image, as a growing section of the market is not prepared to tolerate over-developed tourism destinations and divert to more environmentally advanced regions. Developing the right image for destination will therefore determine their ability to satisfy visitors, as it will allow them to develop realistic and fulfil-able expectations. As a result, it gains long-term benefits for the destination.

To conclude, it is considered to be the most difficult entities to manage and market, due to the complexity of the relationships of local stakeholders, who involved in the development and production of tourism product. Destination can also define as geographical region, which is understood by its visitors as a unique entity, with a political and legislative framework for guiding marketing and planning. The objective of strategy is to enable a company to defend itself in the long-term, to have the capability to compete with those aggressive competitors and be profitable. As a result, the destination branding can be the basis to survive within the globally competitive marketplace.

The topic of dissertation is about Formulating manufacturing strategy to ensure that dependable product delivery from the costume jewelry company.


** Im studying in the ENGINEERING BUSINESS MANAGEMENT course, so please write in the field of my study area

** I already write 2500 words in this chapter please add 3600 words in my literature review. You can change the information from my review if you think it is not necessary or not useful in the literature review. ( The literature review will be in resources file)

* the literature review should include in identifying specific factors causing project delayed and purposing recommendations for ensuring dependable product delivery.


**in the recommendation part, there are some recommend solution that i already write as solution of the delayed delivery problem such as ERP, six sigma, lean. Please write more other solutions such as MRP and other techniques. However, factors causing project delayed also need more detail on it

***** PLAGIARISM is very concern !
There are faxes for this order.

Dear Sir/Madam,

"offer10"

I will send you the brief description of instruction of writing in the word document please before starting read it. Please remember it should be followed exactly based on 3 outline in word document precisely in the context of 'Waste Sustainability" demonstrated before, during and after construction of development until end-use. it should be contain the innovative solution regarding waste sustainability to reduce carbon emission and using least energy as far as possible. this writing should contain the best illustration of how sustain the specific types of waste in this development with appropriate using of instruments and treatments, which should be innovative in this consent.Please use as much as possible the figure, graphs and charts to show statistical information that you will provide about any specific subject.

the writing should start with executive summery then go through specific topics. PLEASE provide one professional writing regarding specifically about the COED DARCY development and all information should be relevant to WASTE sustainability for this development.

Best Regards
Somayeh
There are faxes for this order.

Using this product (the downturn of Compact Disc) that you chose in Assignment 1, provide a plan to reposition this product or service to a new target market. Remember this could mean a new use for the product or service you have chosen.
1. Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
2. Determine the types of research needed to reposition this product or service.
3. Discuss the method(s) you would use to increase adoption rates.
4. Determine if a new service component will provide new interest in this product or service.
5. Anticipate the most likely distribution problems you would encounter and how you would address them.

The evaluation criteria will be applied across the board to Parts A and B rather than separately.
Instructions: http://met-vs210.bu.edu/etr2/R3/Fall2011CS782Assg4_-_Flash_(Large)_-_20111121_03.42.50PM.html
I would like the writer (dlzit) to work on this.

Part A

Read the ?Sony, 1-800-Flowers ...? case study (see attached Case Studies) It discusses the future of shopping via the experience of various companies.

Read the case study, looking for instances where mobility is affecting, and is liable to affect IT support for retail competitiveness and operations. Cite two such instances, as unrelated as you can make them. Generalize each of these instances as far as you consider reasonable, and explain how IT needs to prepare for this. You will want to do wide-ranging reading to refine, justify, and back up your generalizations. If you like, categorize them.

Here is an example in outline. (Don?t use this one.).

Diana Williams, box office manager for Royal Oak Music Theatre, is quoted as saying ?Mobile Ticketing skews young.? You could first describe her conclusions a bit more.

One generalization of this is that mobile devices are a good way to reach young customers in the retail space. A consequence for IT is that it needs to hire people who understand how the young receive and process communication. The organization needs to have various devices in-house for experimentation ... (be specific). Think of a person you actually know who has the understanding described, and list her characteristics as a potential set of hiring requirements. You might also think of specific ways to keep the organization on its toes regarding this issue of how the young receive and process communication. A speaker series is one. An organization I know of bought tablets for its employees so that they would get comfortable with them etc.

Page Limit for part A: 4 pages of 12-point type excluding appendices


Part B is on the next page.


?
Part B

Reputation is critical to e-commerce. To an increasing extent, the customer is in the driver?s seat. Stay at an inn and your host is liable to encourage you to post how much you enjoyed it (if you seem happy). Look for a Kindle Fire and notice that it received a 4 1/2 rating out of five by 7,000 people as of 11/18/2011. These are retail examples but there are more and more business customer examples and internal user examples.

Describe either of the following.

(a) Briefly describe a company of your choice, real or imagined. Describe how you, as the responsible IT manager, would manage the online reputation of the company?s products (typically working with non-IT people such as PR or corporate communications)?
- OR -
(b) Describe how a specific, existing company manages the online reputation of the company, or some, or all of its products.

In addition to the paper for part B, create three slides intended for your executive (non-IT) supervisor that summarize this. The first should present the business ramifications of online reputation. The second should outline the overall response. The third should prepare the executive by summarizing the IT processes that are likely to be required. Put citations in the notes (rather than the slides) so that in presenting this, you could mention them without taking up much time or space.

The ?LinkedIn, Umbria ...? case study (see attached Case Studies) )includes a related discussion of Web-based opinion leaders. This may be useful background reading.

The page limit for part B is 4 pages of 12-point type excluding appendices and excluding the slides.

Your company that you need to reasearch is Primark
Assignment: Discuss the following about the company Primark
A: The Organization
1. founding, history, formation, and growth
2. products and services offered
3. consumers
4. stakeholders

Business Situation - I designed a unique marketing plan for a new company developing a ?new to the world? product or service. My product or service development and marketing budget is $20 million.

*****My new to the world product is a FLOATING DEVICE in cars that will prevent them from falling into lakes and canals, in case of an accident and sleeping while driving.
What I need from you is a 4 pages paper that will explain the following:

1.)Specify my target market!!!!!(See details...)

Target Market - Who is my target market? Are my consumers likely to be highly involved in the decision to use your product or is this more of a low involvement decision? Segment target market based on demographic and psychographic variables. Provide a detailed profile of your customer and include supporting documentation explaining how you arrived at your consumer profile.

2.)Explain how I''m going to build and keep a long-term relationship with my customers!!!!!(See details...)

Relationship Building - How will you build a long-term relationship with your customers? What type of guarantee will you offer? What about rebates and loyalty programs?



There are faxes for this order.

Topic: Enterprise-level business systems: Development Standards

3 page APA format paper (utilize headers to separate sections in the paper) the following websites:
1. http://eia.org/
2. http://ieee.org/
3. http://www.iso.org/
Write on how each website provides information about enterprise-level business systems and what these website provide with the use of development standards in the development of MRP, ERP and CRM applications.

I. Introduction

II. Electronic Industries Alliance (EIA)
-enterprise-level business systems
-development standards in the development of MRP, ERP and CRM applications

III. Institute of Electrical and Electronics Engineers (IEEE)
-enterprise-level business systems
-development standards in the development of MRP, ERP and CRM applications
IV. International Organization for Standardization (ISO)
-enterprise-level business systems
-development standards in the development of MRP, ERP and CRM applications
V. Conclusion/Summary

Referance Page

Subject: International Environmental Law

Topic:
The meaning of sustainable development in international environmental law and the limitations that the notion of state sovereignty places upon international regimes to protection of the environment and economic development.

(implications for AUSTRALIA would be particularly beneficial)

Length: 8000 words (max)

Requirements: 11 point type. double spacing. 1.25" margins on both sides. each page numbered in consecutive order. All referencing should conform to the Australian Guide to Legal Citation - www.unimelb.edu.au, A detailed bibliography (this should include all materials read for the purpose of the essay whether or not they are referenced in the essay's footnotes).

Criteria:
Understanding the issues - addresses the question and covers all the important points, evidence of close consideration of the question and the research materials drawn on, material chosen clearly relates to the topic and is analysed not just summarised or quoted extensively
Communication and Development of Argument - clear theme or argument, logical flow and well organised, ideas/paragraphs linked coherently
Argument and Analysis - originality of ideas and critical analysis of the material, complexity and insight in dealing with theory/ideas, suggestions for change where appropriate, addressing opposing arguments, well-reasoned conclusions
Research - primary and secondary materials, organisation of sources and ability to synthesise all the research materials used, use of theoretical material where appropriate, range of sources.
Presentation, style and referencing

Here's how I thought my research paper should go:

Premise:
The proponents of sustainable development are racing around
unsuccessfully trying to generate public interest in a product that nobody seems to want. The concept of sustainable development refers to balancing economic growth with social and environmental concerns in order to ensure the continual availability of resources for the future. However, sustainable development is not only needed, it is essential to the long-term viability of society.

Research question:
Is sustainable development is still a relevant concept for international law.
Can sustainable development truly be "mutually supportive"

Method:
Need to establish leagal history and case developments in International Environmental Law to answer above question.

One idea to pursue as a suggestion for establishing sustainable development:

In a globalised environment where the notion of sovereign States is
increasingly breaking down multinational corporations have emerged as
the dominant
global power and therefore should have both the means and the influence to transform sustainable development from a lofty platitude to meaningful
implementation.


Provide some evidence/arguments as to why MNC action is more likely to achieve SD goals than action by States.


By meeting harmonized development standards (with an environmental
component?), MNCs can make sustainable development an integral part of the international community. Their cooperation will not occur, however, without motivation. MNCs can be motivated by expanding the disclosure requirements of the stock exchange requirements to include all three components of sustainability: economic prosperity, social equity and environmental protection. Fearing lost profits due to adverse publicity, MNCs would adopt sustainability standards to demonstrate compliance with the new disclosure requirements.

Social Performance of Organizations

According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex.
Use the Internet to research one (1) of the following organizations:
? De Beers Diamond Company
? National Football League (NFL)
? British Petroleum (BP)
? National Rifle Association (NRA)

Write a six to eight (6-8) page paper in which you:
1. Specify the nature, structure, types of products or service of your chosen organization, and two (2) key factors in the organization?s external environment that can affect its success. Provide explanation to support the rationale.
2. Examine three (3) salient stakeholders of the chosen organization based on their key roles and relationships with the company.
3. Suggest five (5) ways in which the primary stakeholders can influence the organization?s financial performance. Provide support for the response.
4. Specify one (1) controversial corporate social responsibility concern associated with your selected organization.
5. Assuming you are the leader of the most influential stakeholder group, outline a plan to form a stakeholder coalition to force the organization to address your chosen controversial issue. The plan should include the key steps that you would take to identify members for your coalition group, the major reasons why you believe that the particular target group can help you to accomplish your goal, and the method you would utilize to foster collaboration among the various groups you target.
6. Assume the role as the leader of the most influential stakeholder group, and indicate three (3) potential challenges that you may face in encouraging stakeholders to form a coalition to help you achieve your goals. Suggest the significant steps that you would take in order to overcome these challenges that you have identified. Justify the response.
7. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
? Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
? Analyze the relationship between business and society, and the ways in which they are part of an interactive system.
? Recommend ways stakeholders can influence the destiny of both business and society.
? Analyze the various primary and secondary stakeholder groups, their roles, and relationships.

I have been asked to write a Business Development Plan for a company that sells an oncology treatment solution in an outpatient and inpatient setting http://www.xoftinc.com is the name of the company that I am interviewing with. This is a request they have made of me prior to my next meeting. I am looking for help with an outline and way to present this. Xoft has a very unique way in which it delivers radiation treatment to the patient, directly to the target (breast, prostate, endometrial cancer) without radioactive isotopes, heavy lead shielding or major capital investment. This method of radiation delivery (treatment) is cost effective, less invasive and more immediate to patients. Currently, the Axxent System has FDA clearance for accelerated treatment of early stage breast cancer and for treatment of endometrial cancer. The system is a flexible, efficient, high-throughput platform. Theres no bunker to build, no radioactive isotopes to track or discard. Precision delivery minimizes the risk of radiation exposure to healthy tissue while reducing the number of required treatments. And with each new indication, the value grows.
This company would like me to draft a plan to launch a NEW Business Development Program for new niche channels of business they are interested in exploring. Today they deliver treatment in early stage breast cancer and endometrial lining of the uterus. Soon they expand treatment to rectal wall and skin cancer. I have been asked to define new markets and ways to sell their solution to various types of customers belonging to either health care system, imaging center networks, cancer treatment center networks, mobile medical networks, veterinary networks, private practice i.e. possibly interventional clinician networks,etc. To do this, we would need to define the various customer groups, clarify if our sales team has any current forecast within these groups that we can leverage, define a unique strategy to infiltrate each customer group, bundle their forecast and present an offer (proposal for the volume) to the decision maker of the system.
I have been asked to present a Business Development Plan no more than 3 or 4 pages at the most.