Sales and Marketing
Consider Barkwood Pet Daycare..When a business professional reads this paper, he or she will have a clear understanding of your marketing strategy. The business idea should lend itself to a thorough discussion of all of the following elements. Points cannot be earned if mastery is not demonstrated.
Content
Marketing Message
Does the paper include a clear marketing message?
Is the marketing message effectively communicated throughout the marketing collateral?
Marketing Strategy
Is the marketing strategy reasonable for the industry? Is it clearly presented?
Are the communication vehicles clearly presented and reasonable?
Marketing schedule
Marketing budget
Include ads or brochures to demonstrate your advertising ideas.
Research
Industry standards and best practices for sales projections are utilized where appropriate. If market standards are not used an alternative is recommended.
Details are researched and assertions are supported.
Earn points for using at least five academic or business sources (deduct 2 points for four sources, 4 points for three sources and so forth.)
Editing and Formatting
Grammar and spelling (deduct 1 point for each error up to 10 points; in other words, do not assign a negative value for this element.)
Readability (deduct 2 points for each error up to 20 points; in other words, do not assign a negative value for this element.)
Length: 5?10 pages including flowcharts, exhibits, and reference page.
Submitted to turnitin.com.

This assignment is very important. Please do your best!
ACE works organization?s marketing department wants to recruit more volunteers and corporate donors to support the cause with financial and volunteer support. You will prepare a part of consultant?s report.
Organization: ACE Works
http://www.aceworks.ca/

You will only prepare following two parts
1.Market segmentation

A)Listing which volunteers and corporate donors segments the ACE Works Organization should focus on (and which it should ignore)

B)Choosing the right target market(s)
What issues need to be weighed when assessing the attractiveness of these alternatives? Which segment(s) would you recommend focusing on and why?

C)How would you position ACE Works Organization to your recommended target(s)? Your discussion should explicitly consider what these volunteers and corporate need / value, and the relative appeal of alternatives available to them.

2.Alternative marketing strategies and make a decision

A)Listing the marketing strategies alternatives -In general, the choice is among alternative target markets (e.g., ?little emperors,? ?middle class? or ?expatriates?) or positioning strategies (e.g., ?low-cost,? ?mass-market,? ?premium?). Your task is to describe each option and assess the general merits and risks of each option for this company. Be sure to consider both strategic (i.e., qualitative) and financial (i.e., quantitative) dimensions

B)Make a decision and explain why that option is superior to the alternatives

Final project for international Business management course
Topic: marketing mix for new frozen food company in Japan. entry mode ( investment)
Business strategy vis-a-vis competition
focus (justify)
The marketing mix (justify choices)
product: extend / adapt
pricing: dual
promotion: push / pull
place (distribution): exclusive / intensive channels

Please read the attached case study and aswer the two questions by the end of the case. For questions 2, choose one point out of the three and write upon it. Answer the questions based on business Marketing theories. Thank You.
**No quotations
**Always Paraphrase

Write a 4-page assignment based on the following information: use the content of textbook (Marketing, 8th Canadian edition, 2011, Crane, Frederick, Roger Kerin, Steven Hartley, William Rudelius)
The World Wide Web has been in existence for over 20 years (since 1991). Dial up access began in 1995 along with the introduction of the first web browsers, Mosaic and Netscape. The Internet is now a well-known communication network used by companies today. Among other characteristics and attributes, it allows for widespread two-way communication at low cost.

In the context of the chapter material we have covered this term, identify a company, organization, or individual who is using the Internet in an unusual or unique way. In other words I am not looking for a Tim Horton?s website or Coke or Pepsi or Proctor and Gamble, but something different from the mainstream display webpage use.

Explain why you chose the example entity, what objectives are being achieved using the Internet, and what you expect as a future strategy employed by your chosen entity.

Be concise in your writing and use as much concrete (and quantitative) information as possible to justify your position. Do not copy text from the Internet and be sure to reference your sources. Explanation of your example company as described in the previous paragraph, your research insights into the Internet as a marketing tool and your prediction of future use/direction in Internet marketing. Be sure you are considering all aspects of marketing (i.e. distribution and direct sales).

My assignment is from marketing class. However, this assignment includes some accounting concept.
I gonna post all materials as much as I can. If you read "individual assignment" word file, you can understand
how you should write and answer 5 questions.

Even though this article (first in show pet foods,INC) does not show about "organic market",
my assignment must be showed about organic market.
Please write 3 pages.

Thank you.

open to all writers!

Marketers must understand the tools of their trade. Using the textbook "Winer, R.S. (2004). Marketing management, 2nd edition. Upper Saddle River, N.J.: Pearson Education, Inc."
and other resources, research the essential marketing tools, then create a report in which you address the following questions:

What is the overall purpose of a marketing plan?
How do a marketing plan and strategic marketing plan fit together?
What are some legal or ethical issues you may need to consider?
List and describe the various components of a strategic marketing plan?. This portion of the project provides a framework for the remaining assignments in the class .
Your report should include a reference list. All research should be cited in the body of the paper. There needs to be a citation in EVERY paragraph of this assignment.

Despite the emphasis on marketing and the marketing approach, marketing is still rhetoric rather than reality in far too many businesses? (Drucker, 1973: 64).
Critically evaluate the extent to which marketing is rhetoric or reality in organization.

Text: Perreault W.D., Essentials of MArketing, 12th Edition, 2010, Mcgraw Hill Irwin


Submit a 10 page term paper that analyzes the marketing strategy, planning and management process. You must use two company examples in the paper and a minimum of 5 sources will be used for this assignment.

include an abstract.

cite properly in text including page numbers.

I would like to use writer: JSF (Writer's Username JSF). Please tell him/her that is doing such a excelent job! Thank you. I do appreciate doing business with JSF.

I am introducing Samuel Adams Beer to Argentina. I've got information about the product, Country etc. Now I need a preliminary marketing plan.

I will fax some material, hopefully will be more clear about my need and usefull information for the research paper.

Thank you again.
Heitor
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Module 3 - SLP
The Marketing Mix 2: Promotion & Price

SLP03 should begin with the sections you prepared for SLP01 and SLP02 (i.e. sections 1-11, revised as necessary) with those pages placed before you analyze the following sections:

Instructions

Analysis for Marketing Planning
By: Donald R. Lehmann & Russell S. Winer
Seventh Edition

Instructions:

1. A concise marketing plan is needed for a fictitious hybrid-gas driven motorcycle cruiser called the Swagster.
2. What is needed in this marketing plan, is the following:
a. Acknowledgment
b. Executive Summary
c. Current Marketing Situation
d. Market Description
e. Product Review
f. Competitive Set
g.Competitive Review
h. Customer Review
i. Distribution Review
j. Strengths, Weaknesses, Opportunities, and Threat Analysis (SWOT)
k. Objectives and Issues
l. Marketing Strategy
*Positioning
*Product Strategy
*Pricing Strategy
*Distribution Strategy
*Marketing Communications Strategy
*Marketing Research
m. Budgets



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Customer is requesting that (Infoceo) completes this order.

Read the Pleasant Manor Case Study (uploaded as a RESOURCE). Imagine being the administrator of Pleasant Manor. Given the recent increase in competition and changes, you have been tasked with recruiting a talented and experienced marketing manager.

In a 2??"3-page APA paper, write your approach to the hiring and recruiting process. The new marketing manager will be in charge of promoting the facility and its services as well as improving the facilities image and brand within the community. The manager will also work closely with the admissions staff to ensure that referrals to the facility are being handled properly. Consider the leadership theories and leadership models from the readings this week as well as this position of a leadership role.

Write a job description and a recruiting advertisement for the position and attach them as an appendix to your paper.

Your paper should include the following:

1.An introduction to the marketing needs of Pleasant Manor.
2.An overview of the marketing manager position.
3.Your approach to recruiting top quality talent.
4.Your rationale for your job description and recruiting approach; consider researching recruitment theories, models, and approaches to support your approach.
5.References.
6.An appendix that includes the job description and a recruiting advertisement for the position.
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Each student will submit an eight- to ten-page comprehensive marketing plan for a healthcare service or product. A
marketing plan is a plan for marketing a particular service or product line in a particular geographical market. Your text,
At a minimum, the marketing plan shall include the following:
1. Management Summary
2. Economic Projections
3. The Market ??" Qualitative
4. The Market ??" Quantitative
5. Trend Analysis
6. Competition
7. Problems and Opportunities
8. Goals and Objectives
9. Action Programs
Marketing plan is an assisted living facility that is connected to a hospital. I would prefer the region to be southeast Michigan but that is not an absolute.

Need a paper that discusses the importance of the Marketing Mix (Four Ps) in marketing and how each of these are essential to marketing

Write an eight (8) page paper in which you:
1.Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2.Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3.Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4.Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5.Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
6.Use at least six (6) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Customer is requesting that (philipj) completes this order.

My essay is PartB MARKETING STRATEGY , I have finished the PartA, All the subject requirment is in the Marketing strategy assessment guidelines which I have upload. Please find as more source as possible. include the website, journal artical, news paper etc. around 1100 words. table include .... thanks

Write a 2 page paper in continuance with the marketing plan (the uploaded Word document) by first -- a brief summary of the uploaded marketing plan (should be about 3/4 of a page to one page). Then discuss any new strategies and weaknesses. Then validate the value of the selected product ('Beautiful!' scented cosmetics). Please include an introduction with a thesis statement at the beginning (this should be the brief summary) and a concluding paragraph at the end. Please do not use quotations. Please use APA formatted in -text parenthetical citations where needed and include an APA formatted reference page. The reference page should have five references if possible. Please follow all instructions within the uploaded assignment info document. The uploaded power point presentation should be used as one reference. Please do not allow Ghostbuster to complete this order!

Thank you!

I would like to see an example of a generic Marketing Strategy & Assembling/Operations Strategy & Human Resource Strategy of a camera firm that produces high-end cameras.

I request the generic Marketing Strategy & Assembling/Operations Strategy & Human Resource Strategy be based on the resource that I will provide. The resource (GLO-BUS Participants Guide) will have marketing, assembly, and human resource information specific to the camera firm.

The Marketing Strategy & Assembling/Operations Strategy & Human Resource Strategy doesn't have to be exactly related to the figures and dollar amounts listed in the Particpants Guide; but rather, can be generic strategies based on the information in the Participants Guide. Thank you.
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I would like this order to be assigned to bolavens please. This paper is a proposal for several papers that should be submitted on the following weeks. Hence, I would like the same writer to take care of all of them.

This week you will be starting work on your Final Project for this module. The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of the development of a marketing plan. Students are expected to use diverse sources of information and to carry out an original analysis rather than summarise or rehash existing work. Students are encouraged to use situations and data from their own experience where possible. The Final Project should be 1500?2000 words.

Your task for Week 5 is to prepare and hand in your first Individual Project: a proposal including the nature of the project, the sources of information you plan to use, and the most important concepts and techniques to be applied. You will receive feedback on the proposal in Week 6, which will give you time to make adjustments prior to submitting the Final Project in Week 8.

Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an ?unmet needs list? that accurately anticipates future purchases. The information, however, comes from the customers' use of credit cards and bank cards, raising some privacy concerns. Nonetheless, with only a few months of data, this new software can predict with some 95 percent accuracy what product a consumer will likely buy (or need to buy) in the next 30 days. Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan.

Your task is to write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product. Your plan should be fully documented and supported by research. It should be prepared for your senior management team.

Use the Turnitin link below to submit your assignment.

Kindly note that I need three references to be cited. References should be retrieved from Google Scholar; i.e. academic papers.

Please let me know if you have any questions for me.

I thank you in advance.

Students are required to complete an individual essay during the course.
The essay topic is as follows:
In a globalised and highly competitive world successful marketing is not so much about the product and the influence of the marketing mix but rather its about the service encounter. This is encapsulated by the view that customers dont buy products they buy solutions. Discuss

This is an essay based on scholarly journal article research and theory. You must support your answer with a minimum of 6 peer reviewed journal articles. You are not required to include practical examples in this essay. The essay word limit is 2,000 words. This word limit is a strict one and exceeding it will lead to penalty. You may use sub-headings throughout your essay to structure it.

It is expected that you would have:
? A minimum of 6 scholarly journal articles ??" failure to use a minimum of scholarly journal articles in your essay will result in an automatic Fail Grade for this assessment. You can check if you article is peer reviewed by going to the Ulrich Database through the Library website.
It is insufficient to rely on your textbook to answer the essay. As you will be reviewing many published works it is important that you correctly reference and acknowledge all sources, both in-text and in your reference list using the Harvard Author-Date referencing convention. Tips on how to write and reference an academic essay are outlined in Appendix C. See a document called Assessment criteria on unit website for marking criteria and marker expectations.
Your essay must be submitted online VIA iLearn for MKTG101: Submit softcopy to the plagiarism detection system Turnitin VIA iLearn before the
deadline.
If you do not submit to then your essay may not be marked. Please make sure that you are submitting to the correct dropbox.
LATE PENALTY: No extensions will be granted. Students who have not submitted the essay task prior to the deadline will be awarded a mark of 0 (zero) for the task, except for cases in which an application for special consideration is made and approved.
8
Please note the following:
? A University assignment cover sheet/plagiarism declaration must be included. You do not need to submit a hard copy of your essay with this form.
? Your soft copy essay must include a title Page with full official student name (last name in CAPITALS), student ID number. It must also include your reference list. Please name your file as follows: Surname_SID_Tutor_Final Essay.doc
? Any essay not submitted to Turnitin will not be marked and will receive a ZERO GRADE.
? Essays will be marked and your grades will be available as soon as practicable after submission. An announcement will be made on iLearn when assignments have been marked.
? For marker expectations, see a document called Assessment criteria on ilearn website for more details.
Plagiarism Detection Software Use in Unit
It is the University's task to encourage ethical scholarship and to inform students and staff about the institutional standards of academic behaviour expected of them in learning, teaching and research. Students have a responsibility to maintain the highest standards of academic integrity in their work. Students must ensure they do not plagiarise. Plagiarism and the consequences of plagiarizing are discussed in section 10. In order to detect evidence of plagiarism in students work, this Unit utilizes the plagiarism detection software Turnitin. You must upload a soft copy of your essay to the appropriate section of Turnitin (through iLearn: http://ilearn.mq.edu.au),
PLEASE NOTE: TURNITIN cross checks your essay against: websites, journal articles, books, and other student papers worldwide. Do not fall in to the trap of believing that you will get away with plagiarizing other authors work.

Assessment and Feedback Marking Guide
Primary Learning Outcomes: ? Critically analyse, discuss, and evaluate the literature on marketing topics in relation to the relevant
theories ? Demonstrate use of written skills to integrate key marketing theoretic concepts and to create a
coherent and theoretically rigorous argument ? Use secondary research skills to collect, collate and integrate scholarly peer reviewed journal opinion
on applied marketing topics
Secondary Learning Outcomes: ? Outline the scope of marketing and recognise marketing as an organisation-wide philosophy ? Appreciate the role of marketing in business and understand that marketing begins and ends with
the customer ? Assess the marketing environment and understand its impact upon key theoretic marketing
principles including product, pricing, place and promotion ? Apply marketing techniques and theories to develop creative solutions to marketing problems
The student demonstrates the competencies in Distinction standard and in addition demonstrates;
? Insightful and comprehensive identification and discussion of key scholarly literature concerning the specialist marketing topic. Advanced understanding of the relevant marketing theory leading to defensible generalizations.
? Demonstrates capacity to use new insights to critically appraise literature, ideas and arguments, draws well-supported conclusions, and applies relevant theory.
? Uses creative examples, possible extensions, and applications of theory.
? The work has been written, referenced and presented to an exemplary academic standard, and presents a compelling and effective argument/discussion.

1. Child labour. What are the arguments for and against the prohibition of child labour on ethical grounds? How are these arguments affected by (a) the economic development of the country concerned; (b) the educational provision in the country concerned; (c) the terms of the employment contract ; (d) the health and safety risks of the employment? Use examples from the text book and readings and your own research to distinguish between different circumstances and conditions of child labour.

OR

2. Marketing. To what extent and under what circumstances is it ethically acceptable to advertise or sell a product to someone, when you know that it will do them or others harm? Illustrate your arguments with reference to a range of examples, e.g. to the marketing of cigarettes to children in developing countries, of sub-prime mortgages to borrowers who will have difficulty repaying them, of Goldman Sachss Abacus synthetic CDOs, and of guns and ammunition on the open market.
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Create a marketing plan portion of an entrepreneur?s business plan for a home base desktop publishing business. KitKat Desktop Publishing specializes in a variety of high quality electronic and print documents. Some of these are:
? Brochures
? Business Cards
? Web Site Development
? Presentation Development
? Letterhead
? Word Processing Services/Funeral Programs/Wedding Stationary/Invitations

Support your paper with minimum of five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

I just need the target market analysis of the Marketing plan.
Target Market: Canadians ( all canadians do not go into further segmentations to these target market we are just targeting to broader target market of all canadians)
Marketing Canadian to Island of Hawaii (Big Island: Kona, Hilo)
Objective: is to increase overall numbers and length of stay of canadian tourists to Island of Hawaii
Please use recent and current datas for the report it can all be found at the hawaii tourism authority website.
The marketing plan is for the year 2013

-identify your target market(who they are,how they behave, where do they live)
-demographic shifts
-attitude change
-lifestyle
-purchasing trend
-trip planning
-employment,income,education
-uses travel agents or individual
-Use graphs and tables

For more information on how Hawaii have been marketing themselves: They have up to date datas of up to 2011 so don't use outdated information.
http://www.hawaiitourismauthority.org/ (go to research and report tab for more information: annual visitor research,Historical Visitor Statistics,Visitor Satisfaction & Activity Report,Visitor Plant Inventory Report)



http://www.wahm.com/articles/how-to-conduct-target-market-analysis.html
http://www.smallbusinessbc.ca/starting-a-business/marketing-sales



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Managing during recession(HEADING)
ALL ADDITIONAL EXPLANATIONS IN CAPITALS
Contents & Structure of the Assignment:
The content of the Individual Assignment should cover the following aspects in total 1500
words:

Imagine that you are part of the marketing team of the product X at company ABC, which
aims at selling this product in the domestic as well as global markets. You are preparing a
marketing strategy for this product in the first half of 2012.
DOMESTIC MARKET IS DEFINED AS THE MARKET IN WHICH THE PRODUCT IS
PRODUCED OR, IF YOU ARE CONSIDERING A SERVICE, WHERE THE SERVICE
ORIGINATES. GLOBAL MARKETS ARE MARKETS IN COUNTRIES TO WHICH THE
PRODUCT IS EXPORTED. LIKEWISE FOR A SERVICE e.g. AN AIRLINE SERVICE
MAY ORIGINATE IN COUNTRY A BUT SERVICE THE MARKET IN COUNTRY B.

Define the properties of your product and the target markets by using the micro and
macroeconomic concepts that we learned in Unit 1, which will be used as an input for your
marketing strategy. In particular address the following issues:
a. What are the alternative scenarios with regards to the costs of production (marginal costs
like labor costs, raw materials, energy)? Consider the macroeconomic expectations for the
first half of 2012 and different scenarios about the macroeconomic developments and the
course of the recession.
TRY AND PRESENT REALISTIC NUMBERS FOR COSTS OF PRODUCTION. IT IS
POSSIBLE THAT YOU MAY NOT HAVE INSIDE INFORMATION FOR THE
PRODUCT/SERVICE THAT YOU HAVE CHOSEN BUT IT IS IMPORTANT TO
PRESENT REALISTIC FIGURES.
ALTERNATIVE SCENARIOS REFER TO, SAY, HIGHER AND LOWER COSTS OF
PRODUCTION THAN THOSE YOU HAVE PRESENTED. YOU NEED TO DESCRIBE
THE CONDITIONS IN WHICH HIGHER (OR LOWER) COSTS OF PRODUCTION
WILL PREVAIL. YOU MAY CHOOSE ONE OF THE SCENARIOS AS THE ONE MOST
LIKELY TO OCCUR.
YOU NEED TO DESCRIBE THE MACROECONOMIC CONDITIONS LIKELY TO
PREVAIL IN THE DOMESTIC AND GLOBAL MARKETS THAT YOU CONSIDER.
EXAMPLE: IF YOUR DOMESTIC MARKET FOR SOME PRODUCT IS EUROPE, YOU
NEED TO LOOK FORWARD AND DESCRIBE THE SITUATION THAT WILL
PREVAIL IN EUROPE IN 2012.

b. What type of a good or service is X? What is the price and income elasticity of your
product? What is the cross price elasticity with respect to complementary and substitute
products?
PRESENT A DESCRIPTION OF THE PRODUCT OR SERVICE YOU HAVE CHOSEN.
PRICE AND INCOME ELASTICITY WILL DEPEND ON THE KIND OF
PRODUCT/SERVICE YOU HAVE CHOSEN. YOU MAY NOT BE ABLE TO GIVE A
PRECISE NUMBER FOR ELASTICITY BUT YOU SHOULD BE ABLE TO SAY IF THE
PRICE ELASTICITY IS LOW (INELASTIC DEMAND) OR HIGH (ELASTIC DEMAND).
SIMILARLY FOR INCOME ELASTICITY.
CROSS PRICE ELASTICITY SHOULD BE INDICATIVE OF WHETHER THERE ARE
SUBSTITUTES OR COMPLEMENTS FOR YOUR PRODUCT. YOU NEED TO HAVE
SOME IDEA ABOUT HOW THE PRICES OF THESE SUBSTITUTES OR
COMPLEMENTS WILL BEHAVE.

c. What is the market structure? What are the possible strategies of your competitors? What
will be your strategy with respect to your competitors?
MARKET STRUCTURE BROADLY REFERS TO THE NUMBER OF COMPETITORS
YOUR PRODUCT MAY HAVE. IDENTIFY THE MARKET STRUCTURE AS
MONOPOLY/OLIGOPOLY/MONOPOLISTIC COMPETITION.
d. Which market segments and different pricing strategies can you imagine?
MARKET SEGMENTS REFERS TO A DESCRIPTION OF YOUR CUSTOMERS ?
WHERE THEY ARE GEOGRAPHICALLY LOCATED, WHAT AGE BRACKET THEY
ARE IN, WHAT IS THEIR GENDER, WHAT IS THEIR SOCIO-ECONOMIC
BACKGROUND.
PRICING STRATEGIES REFERS TO WHETHER YOU WILL SET PRICES
DIFFERENTLY FOR DIFFERENT SEGMENTS OF THE MARKET.

e. Think of the developments in demand in different markets domestically and globally. How
will demand develop in these markets? What is the effect of the recession on the demand for
your product? How could government policies in different markets affect the demand for
your product?
YOU HAVE TO LOOK FORWARD AND JUDGE HOW DEMAND FOR YOUR
PRODUCT WILL DEVELOP. WHAT IMPACT RECESSION WILL HAVE ON THE
DEMAND FOR YOUR PRODUCT?
GOVERNMENT POLICIES REFER TO FISCAL, MONETARY AND OTHER POLICIES
THAT MIGHT AFFECT PRODUCTION, DISTRIBUTION, EXPORT OF YOUR
PRODUCT. YOU WILL NEED TO DO THIS FOR THE HOME MARKET AS WELL AS
YOUR EXPORT MARKET.

f. Prepare different scenarios about the developments in the currency markets and their effect
on the price competitiveness of your company.
CHANGES IN EXCHANGE RATES HAVE AN IMPACT ON DEMAND FOR YOUR
PRODUCT. THIS WILL ALSO BE RELEVANT IF ANY OF THE INPUTS FOR YOUR
PRODUCT ARE IMPORTED. YOU NEED TO FACTOR THIS INTO YOUR ANALYSIS.