Marketing Essays (Examples)

1000+ documents containing “marketing”.


In many ways, the course work for a marketing degree overlaps with the coursework for a business degree. This should come as no surprise, since both business degrees and marketing degrees help you learn practical skills that work across a broad ra...

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Programs is another element of the new four Ps. The company needs to have two programs. The first is that the launch program. The company needs a strategy to bring this product to market, and it needs to have a program that will allow it to gain exposure, build a brand quickly, and get the distribution it needs to compete. The second program needs to follow up the first one quickly, and take the product through the growth stage of the life cycle. This program has to continue to expand on the brand building, and get a strong follow-through on the launch. The key here is that the company needs to convince customers to drink the product regularly, and not just in a hiking context. That means that the company needs to keep the interest level high in the product. This is why the company needs to have the best….

Marketing
Yue Sai; Assessing Potential Marketing

Yue Sai, owned by L'Oreal, has not been performing as well as expected. Part of the issue may be related to the way that the brand has been managed and the current positioning, which maybe argued as ambiguous, there have been different approaches to marketing, and while L'Oreal have made investments in supporting the brand, they appear to have been unable to differentiate the brand sufficiently to increase sales. While it may be tempting to argue that brand should be repositioned again, given the history and the changes that have already been seen, it possible this would create consumer confusion, with memory and current messages creating a conflict and detracting from the brand. Branding can also take time to establish, especially when the message is the change or alter previous values (Kotler and Keller, 2011). Taking this into consideration it may be suggested that the current….

Marketing E-Mail
Email marketing is "the use of email in marketing communications." (rownlow, 2012) Email marketing is reported as a term that "covers every email" that is ever sent to a customer, potential customer or public venue." (rownlow, 2012) Email marketing refers to the sending of "…direct promotional emails to try and acquire new customers or persuade existing customers to buy again." (rownlow, 2012) In addition, it is reported that sending emails which are designed in a way that will provide encouragement for customer loyalty and enhance customer relationships. In addition, placing your marketing messages or advertisements "in emails sent by other people." (rownlow, 2012)

Three Primary Forms of Email Marketing

Email marketing is in three primary forms stated to be the following: (1) direct mail; (2) sending a print newsletter; (3) placing advertisements in subscription magazines and newspapers. (rownlow, 2012) It is reported that email marketing's popularity is because: (1) sending email….

Marketing Management
Marketing mix

Product

Price

Promotion Plan using AIDA+ 4

Awareness

Interest

Desire

Action

Satisfaction

Promotion Budget & Implementation Calendar

GANTT Chart

Sustainable Marketing Campaign

The edwoods Group (edwoods) was founded in 1997 and is a privately held highly social conscious company providing property and casualty insurance underwriting as well as risk and claims management services to non-profit organizations, camps amongst others. edwoods is a for-benefit corporation formed to create shared value for all stakeholders and to cater to a market underserved by most insurers. The company's business and social mission is to safeguard and enhance the quality of life of the communities it serves and its motto is to 'serve others'. It has a peculiar approach towards reducing the injuries and accidents among the children and also covers all the other aspects that the average insurers within the U.S. do cover.

edwoods Groups (edwoods) being a for-benefit corporation formed to create shared value for all stakeholders and to cater to a market….

Marketing Management
The cosmetics industry and market continually change to present players in the field with new opportunities and threats. In the context of the dynamic and competitive industry, Estee Lauder is seeking to introduce a new product line to better serve the changing needs of customers. The new product line would be sold with the Beautiful fragrance and would be distinguished by the fact that it is based on components such as antioxidants, peptides, minerals or growth hormones. The Beautiful product line addresses women in the baby boomer category and they target issues of skin rejuvenation.

The success of the new campaign and product line is based on the identification of all threats, opportunities, strengths and weaknesses. Upon the assessment of these features, two important issues are derived -- the barrier raised to the specific market segment by the cost, and the potential threats pegged to distribution channels. The future success….


Part of the marketing program is to broaden the customer base to be more reflective of LA's total demographics. Such basic information can be collected by the intake staff, and can then be compared against data from prior to the marketing effort. If there is a specialized campaign -- say taking out ads in an ethnic newspaper -- we can track to see if there was a bump in the demographics of that group among our customers. Such direct studies can also help understand how best to reach specific target markets, especially the larger ones that can be segmented.

The major evaluative categories are profitability, productivity and efficiency. All three derive from targeting certain customer types that will help improve each of these things. Efforts in these areas can indicate successful execution of the marketing plan. That said, successful conception of the marketing plan will be measured more on whether there….

Marketing Strategy Plan
PAGES 6 WORDS 1843

Marketing Plan
CIC is a cardiac imaging center that has just opened, trying to win business from the established competitors in town with better equipment and service. The focus in terms of building market share is to oriented the marketing reps to build strong relationships with the physicians and the payers, both of whom are key drivers of business. This will help CIC to take advantage of the favorable social conditions of an aging population to build revenue and become profitable.

The Challenge

The challenge is to successfully market Cardiac Imaging Center. This is a new business, so there needs to be an emphasis on gaining exposure and gaining referrals in order to build the business. Key goals will be associated with revenue, market share, number of patients, number of partner physicians and profit.

Situation Analysis

Cardiac Imaging Center (CIC) is a new business that has just been completed. The service is a small imaging….


Place

Starbucks can be left without profits if it markets its products in the wrong locations. Place is the sites at which the company avails its products. This includes channels of distribution from the distribution point to the end customer. Starbucks attempts to minimize the distance customers have to move to the point where the product is sold. This is followed by targeting the appropriate target market before making decisions on how the products will be availed to them. For instance, because Starbucks is selling trendy food products, opening stores in rural areas will not bring any profits. They must take their products to locations where youthful people tend to hangout such as malls and multiplexes. This is the only way for them to gain maximum attention from the target market (Haberer, 2010).

Moreover, Starbucks must develop a pattern of being alert to offer the ease of shopping. When Starbucks diagnosed their….


Means-Ends Chain

Nostalgia and taste

Nostalgia for a comfortable life, sitting around the campfire singing songs with Jack, fun, happiness, acceptance, and comfort.

2. Ad strategy through components above: "Campaign -- oses for Your Mother for Mother's Day From FTD." -- basic idea, field of roses, talking with each other, they can't wait to be picked fresh and sent for special occasion; vying for who gets to surprise Mom and why. ather than animation, use of computer aided techniques, the real roses "appear" to talk in the field. No humans are shown in the commercial.

oses for Your Mother for Mother's Day -- From FTD

Issue

Type

Notes

Message Strategy

Combination Conative and Promotional

Designed to convince consumers that roses are special and that for the upcoming MD holiday, it is best to send something unique that Mom would not expect.

Appeals

Emotional -- Guilt, emotion

Consumers are usually at their wit's end trying to understand what to get Mom on MD. The….

Marketing stimulus constantly surrounds consumers. It is prevalent throughout much of the traditional forms of media with respect to print, television and radio. As such, due to the overall ubiquitous nature of advertising, ads that are often very well planned, do not receive the attention they should otherwise warrant. This occurs due to a litany of factors. Many of these factors pertain the nature of advertising itself. The sheer number of advertisements can be overwhelming for the average consumer. Studies have proven that a consumer needs roughly 7 views of a particular ad to simply remember the product or service. However, these 7 views must occur in the context of many thousands of ads that present themselves daily. Therefore the competition for a share of the consumers mind is tough given the circumstances prevailing today.
One company that does a good job with marketing is that of Nike. The company sells….

Marketing Strategies
Go to a Wal Mart or Target and find the following marketing strategies in action:

An example of how an end-cap is used to highlight a product

An end cap is a display product that is placed at the end of the aisle. An example of how an end cap can be used to highlight a product is with Coca Cola. As, this is place where they will build a creative display to capture the mood for a particular time of year (in this case it is football or Halloween). This helps Coke related products to stand out in relation to other merchandise. Once this occurs, is when consumers will choose the Coca Cola that is on display at the end of the aisle. ("End Cap," 2011)

An example of a product/service that might be targeted at a specific ethnic population

A good example of product that might be targeted to an ethnic….

Marketing
Attribute Analysis

The attributes of the Smart Wall are that is offers the opportunity to change the look and feel of a room with some programming, in particular a smartphone app that can activate the wall covering. The wall covering is billed as a wallpaper but it is not really that, since it is comprised of LED lights that are controllable with the app, and thereby able to change the colors and patterns of the wall, giving total flexibility for the look and feel of a space. The app will be available for both Android and Apple and will use Bluetooth to communicate with the SmartWall.

The attribute is interesting, and certainly not something that has been seen much. Thus, there is some risk here in that the market for this is not all that well-known. For example, there have been a few things with variable lighting on walls that have been….

Marketing Models
eview of marketing and promotional model

Any organization's marketing program must take into perspective its marketing strategy and analysis, the target marketing process, marketing planning program development, and the target market. As a person in charge establishing a marketing campaign for a product in its mature stage of the product life cycle, it is imperative that a marketing strategy is developed. The person establishing the marketing campaign has to determine the product or service area and market in which the product is to compete (Breaugh, 2011). The strategic marketing plan must take into consideration an organization's corporate strategy. The marketing strategic plan should act as a guide to specific marketing programs and policies. The process of development of a strategic marketing plan should be based on situational analysis. There are three steps that have to be followed in the process of developing a marketing strategy. These are opportunity analysis, competitive….

Marketing Effectiveness Memo:
Marketing is an important aspect of every business, especially hospitality establishments because they operate in an increasingly competitive market. Every business should develop effective marketing strategies that are geared towards attracting customers. When developing marketing strategies, the focus of the initiatives should be ensuring that the product and/or service meets the demands of customers. These marketing initiatives should also act as the foundation for developing and sustaining long-term relationships with customers. One of the major establishments in the hospitality industry that has benefited from comprehensive marketing strategies and initiatives is McDonalds Corporation in fast food operation.

McDonalds Marketing Efforts and Target Audience:

As previously mentioned, McDonalds Corporation is one of the establishments in the hospitality industry that has profited significantly from comprehensive marketing strategies and initiatives. The essence of the firm's marketing efforts is emphasis on becoming the best fast-food restaurant rather than becoming the biggest fast-food chain through an….

This is why those service providers to other businesses often stress customer results in the core industries they compete in. These customer successes show the depth of expertise in a given area. These success stories make services tangible to customers. Marketing strategies used to support this approach include the widespread use of video and interactive online materials to show the problems solved and results delivered with a service. The greatest proof point any business can have is their customer base explaining how they were able to solve a major problem or issue using the service.
esponse to Question #4

The strategy for pricing the GasEnhance device needs to be more focused on how to create a long-term competitive advantage, and less about how to penetrate a market quickly to gain market share. This product needs to be launched with a premium, highly defensible pricing strategy that takes full advantage of how….

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3 Pages
Marketing Plan

Business - Advertising

Marketing in Order to Market

Words: 940
Length: 3 Pages
Type: Marketing Plan

Programs is another element of the new four Ps. The company needs to have two programs. The first is that the launch program. The company needs a strategy to…

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5 Pages
Marketing Plan

Business - Advertising

Marketing Yue Sai Assessing Potential Marketing Yue

Words: 2210
Length: 5 Pages
Type: Marketing Plan

Marketing Yue Sai; Assessing Potential Marketing Yue Sai, owned by L'Oreal, has not been performing as well as expected. Part of the issue may be related to the way that the…

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3 Pages
Essay

Business - Advertising

Marketing E-Mail Email Marketing Is the Use

Words: 823
Length: 3 Pages
Type: Essay

Marketing E-Mail Email marketing is "the use of email in marketing communications." (rownlow, 2012) Email marketing is reported as a term that "covers every email" that is ever sent to…

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7 Pages
Marketing Plan

Business - Advertising

Marketing Management Marketing Mix Product Price Promotion

Words: 2222
Length: 7 Pages
Type: Marketing Plan

Marketing Management Marketing mix Product Price Promotion Plan using AIDA+ 4 Awareness Interest Desire Action Satisfaction Promotion Budget & Implementation Calendar GANTT Chart Sustainable Marketing Campaign The edwoods Group (edwoods) was founded in 1997 and is a privately held highly social conscious…

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10 Pages
Marketing Plan

Business - Marketing

Marketing Management the Cosmetics Industry and Market

Words: 2826
Length: 10 Pages
Type: Marketing Plan

Marketing Management The cosmetics industry and market continually change to present players in the field with new opportunities and threats. In the context of the dynamic and competitive industry, Estee…

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2 Pages
Marketing Plan

Business - Advertising

Marketing Monitoring and Evaluation There

Words: 613
Length: 2 Pages
Type: Marketing Plan

Part of the marketing program is to broaden the customer base to be more reflective of LA's total demographics. Such basic information can be collected by the intake staff,…

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6 Pages
Marketing Plan

Business

Marketing Strategy Plan

Words: 1843
Length: 6 Pages
Type: Marketing Plan

Marketing Plan CIC is a cardiac imaging center that has just opened, trying to win business from the established competitors in town with better equipment and service. The focus in…

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3 Pages
Essay

Business - Advertising

Marketing Mix Is Defined as

Words: 1003
Length: 3 Pages
Type: Essay

Place Starbucks can be left without profits if it markets its products in the wrong locations. Place is the sites at which the company avails its products. This includes channels…

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2 Pages
Marketing Plan

Business - Advertising

Marketing Advertising Is Part of

Words: 955
Length: 2 Pages
Type: Marketing Plan

Means-Ends Chain Nostalgia and taste Nostalgia for a comfortable life, sitting around the campfire singing songs with Jack, fun, happiness, acceptance, and comfort. 2. Ad strategy through components above: "Campaign -- oses…

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4 Pages
Research Paper

Business - Advertising

Marketing Perception Project

Words: 1139
Length: 4 Pages
Type: Research Paper

Marketing stimulus constantly surrounds consumers. It is prevalent throughout much of the traditional forms of media with respect to print, television and radio. As such, due to the overall…

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3 Pages
Marketing Plan

Business - Advertising

Marketing Strategies Go to a Wal Mart

Words: 871
Length: 3 Pages
Type: Marketing Plan

Marketing Strategies Go to a Wal Mart or Target and find the following marketing strategies in action: An example of how an end-cap is used to highlight a product An end cap…

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4 Pages
Marketing Plan

Business

Marketing Attribute Analysis the Attributes of the

Words: 1276
Length: 4 Pages
Type: Marketing Plan

Marketing Attribute Analysis The attributes of the Smart Wall are that is offers the opportunity to change the look and feel of a room with some programming, in particular a smartphone…

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5 Pages
Research Paper

Business - Advertising

Marketing Models Review of Marketing and Promotional

Words: 1477
Length: 5 Pages
Type: Research Paper

Marketing Models eview of marketing and promotional model Any organization's marketing program must take into perspective its marketing strategy and analysis, the target marketing process, marketing planning program development, and the…

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4 Pages
Research Paper

Business - Advertising

Marketing Effectiveness Memo

Words: 1141
Length: 4 Pages
Type: Research Paper

Marketing Effectiveness Memo: Marketing is an important aspect of every business, especially hospitality establishments because they operate in an increasingly competitive market. Every business should develop effective marketing strategies that…

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8 Pages
Term Paper

Business - Advertising

Marketing Response There Are Several

Words: 3792
Length: 8 Pages
Type: Term Paper

This is why those service providers to other businesses often stress customer results in the core industries they compete in. These customer successes show the depth of expertise…

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