***** Repeat for the other two companies*******
1. Dekra ?Germany
Kellogg?s ?India
Coca Cola - Japan
2. Summarize political risks********
? Three political risks
? Recommend to the company executives for how these companies should manage these political risks what the company can do to minimize the risks
? Three recommendations
3. Do an overall summary
4. Reference page

The companies listed below "EACH"need to have just number #2 completed and then number 3 is to be completed with all of three of them.

Doing Business in cou-prone Fiji

Read the information on types and sources of political risk and the case study entitiled "Doing
business in cou-prone Fiji" sent to you in the mail, and answer the following questions:
(attached)

Assume that you are a researcher working in a multinational company (it is easier if the company
is fictional) based in Country A (a developed country), and that you are asked by your chief
executive officer (CEO) to write a report on doing international business in Country B (a
developing country). The purpose of this assignment is to help the CEO to decide if the company
should engage in trade and/or investment in Country B. You may if you wish make Country A a
developing country and Country B a developed country.

Issues to be considered in the report:

a) An analysis of the national business system and cultural conditions in Country B with
an assessment of how this will affect your firm within its industry.

b) An assessment of the pattern and trends of trade between the two countries in your
selected industry, and also consideration of the type and level of protection measures
against imports and foreign investment in Country B within your industry.

c-1) An outline of the exchange regimes that govern Countries A and B with an
assessment of the risks this poses for you firm.
OR
c-2) An assessment of the implications of international institutions such as the WTO, EU,
NAFTA for the firms proposed business links with Country B.

d) Advise on whether the firm should export or use foreign direct investment, or a
combination of these means, to do effective business in Country B.

e-1) Advise on the type of political risks that the firm may encounter in Country B, their
implications for your firm, and on ways to reduce this risks.
OR
e-2) Advise on the problems of establishing and operating a corporate social
responsibility policy covering business with Country B in your industry.

Any discussion of the points above has to be relevant to your chosen firm and
industry. At the end of the report you should come up with clear and well-grounded
recommendations for your chosen company on whether it should engage in trade and/or
investment in country B.


One of the sources which need to be used in the report (book):

*Hill, Charles W.L. (2007) International Business: Competing in the Global Marketplace (6/E),Irwin publishers, London.

This paper is for the class Managment across Cultures.

Read the scenario described in the You Be the International Management Consultant section at the end of Chapter 10 of your text (Luthans and Doh). (I will be uploading this profile) Answer the following questions about the scenario:

1.) What are some of the political risks that Adams firm will face if he decides to go ahead with this venture? Identify and describe two or three.

2.) Using Figure 10-3, (I will upload) what strategy would you recommend that the firm use? Why?

3.) In his negotiations with the Russian government, what suggestions or guidelines would you offer to Adam? Identify and describe two or three.


In addition to the profile I willl also be uploading a summary of the chapter as well as key terms.

Criteria

1.
The student thoughtfully and accurately answers the questions presented in the learning activity.
2.
The student draws upon the information presented in the text in order to answer the questions fully.
3.
The students answers are clear and concise.
4.
The students answers are organized in a logical and coherent manner.
5.
The essay is clearly written and contains correct grammar, punctuation, and spelling.



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Essay Question:
Outline and explain the objective of risk analysis in the financial markets and the main techniques used in risk analysis. (in an Australian context).

Also, the lecturer posted the below message to students in regard to what they should think about including in the essay:

"Capital adequacy, liquidity management and PAIRS are control mechanisms used by APRA to reduce ADIs' credit risk and, in general, systemic risk. SOARS is then APRA's list of responses to PAIRS rating results.

Now, as an investor, how (and why) would you measure, for example, the risk of investing in an equity. In this case you have two risks to deal with, systematic and unsystematic risks. Beta rating measures the first while diversification reduces the latter. What are the other risks involved?

Pages 30-31 of our text sum up the main risks involved in the financial system. Throughout the book you will find specific risks for each security and market which are derived from these. For example, Bond market involves reinvestment and price risks deriving from interest rate risk. What are the techniques used to measure them? International markets will have their own set of risks such as exchange and transfer risks deriving from foreign exchange risk, sovereign risk will fall into default risk, political risk as such and so forth. Apply the same rational as before: Why and how will these risks be measured in the international markets?"
Text Book - Financial Markets, Institutions and Money (Authors - Kidwell, Brimble, Beal and Willis)

This is an argumentative research paper. Research the ongoing debate of the legalization of marijuana. Review the California Marijuana Legalization Initiative for the November 2010 ballot. Write about how the legalization of marijuana produces several risks and problems. Try not to focus on the health problems that marijuana can cause. Describe the political issues, law enforcement issues, abusive potentials, and social issues that can arise if marijuana was legalized in California. The paper must be 5 full pages of text. It must be argumentative, based on research, and use cited sources within the text to back up the thesis. The paper must use at least 5 reliable and authoritative sources. Wikipedia CANNOT be used as a source. Below is a preparatory outline to follow when writing the paper. Do not limit the paper to just this outline, use it as a guide.

The Risks in Legalizing Marijuana (outline)

1. Introduction
Introduce the upcoming ballot in November 2010, about the initiative to legalize marijuana. Introduce the various risks involved in legalizing marijuana focusing on political risks, law enforcement issues, abusive potentials, and social issues.

2. Preliminary Thesis Statement
Legalizing marijuana does little in the way of providing substantial benefits for society as a whole.

3. Topic 1 ??" Nations War on Drugs
Brief explanation on the nations war on drugs and the nations mission/goal when fighting this war. What are they trying to attain?

4. Topic 2 ??" Political Risks and Contradictions
Correlate topic one and two together. Explain the political risks involved. Explain how the legalization of marijuana will contradict the nations war on drugs.

5. Topic 3 ??" Law Enforcement Issues
Discuss how it can be a problem for law enforcement to regulate marijuana if it was legalized. How will law enforcement regulate dispensaries and public usage? Discuss how state dispensaries and the black market will compete with the sales of marijuana. What problems/crimes will arise when more drug dealers come to the streets to compete with dispensaries?

6. Abusive Potentials
Explain the abusive potentials of marijuana. Briefly discuss the rising number of drug abusers among younger generations. If marijuana becomes readily available to anyone, it will draw curiosity seekers, especially our youth, to experiment with marijuana. Explain how marijuana can become a gateway drug and potentially cause users to seek harder drugs.

7. Conclusion
While the law would appease the marijuana community, the greater society and the nation as a whole will suffer from an increase in crime, drug abuse, and most importantly the law would contradict the nations perspective on the war on drugs.

Please answer the following questions:

Explain how a net present value (NPV) profile is used to compare projects. How does this compare to internal rate of return (IRR)? How does reinvestment affect NPV and IRR?

Capital budgeting can be affected by exchange rate risk, political risk, transfer pricing, and strategic risk. Explain how these factors may and can impact capital budgeting.

Explain what capital structure is? Please compare and contrast these two publicly traded companies capital structures: Coach Inc. (COH) and Louis Vuitton (LVMUY).

Explain the cash conversion cycle (CCC) and net working capital. Why is this important to the contemporary executive? How do executive decisions regarding CCC and net working capital affect the company? Provide an example.

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The paper should be spaced 1.5, Times New Roman 12, foot size in footnotes should be 10, the margins: left 4cm,right 2cm, top 3cm and the bottom 2cm, the text should be block style, the footnote should be separated from the text with a twelve spaced horizontal bar line.

The Outline of the paper:
1. Introduction

2. The Banking Sector
2.1. Introduction
2.2. History
2.3. Financial Intermediaries
2.4. Different Types of Banks

3. Structure of the Bank
3.1. The Banks Balance Sheet
3.2. Principles of Bank Management
3.2.1. Liquidity Management
3.2.2. Asset Management
3.2.3. Liability Management
3.2.4. Capital Adequacy Management

4. The Management of Risk in Banking
4.1. Introduction
4.2. The Origins of Risk
4.2.1. Credit Risk
4.2.2. Interest Rate Risk
4.2.3. Market Risk
4.2.4. Liquidity Risk
4.2.5. Operational Risk
4.3. The Function of Risk Management
4.3.1. The Three-Pillar Framework
4.3.2. The Risk Management Process
4.3.3. Integrated Risk Management

5. Introduction to Credit Risk Management
5.1. The Credit Process
5.2. The Credit Culture & Philosophy
5.3. Credit Risk Strategy

6. Credit Rating Systems
6.1. Introduction
6.2. Credit Ratings
6.2.1. External Credit Risk Ratings
6.2.1.1. Standard & Poors
6.2.1.2. Moodys
6.2.1.3. Fitch
6.3 Internal Credit Risk Ratings
6.3.1 Risk Rating Systems
6.3.2. Quantitative Assessment
6.3.2.1. Ratio Analysis
6.3.2.1.1. Profitability
6.3.2.1.2. Performance
6.3.2.1.3. Liquidity and Solvency
6.3.2.1.4. Efficiency
6.3.2.1.5. Leverage and Debt
6.3.2.1.6. Cash Flow and Debt
6.3.2.2. Asset Valuation
6.3.2.3. Cash flow adequacy
6.3.2.4. Assessment of Company Management
6.3.2.5. Measuring Company Management
6.3.3. Industry
6.3.3.1. Porter Model
6.3.3.2. Pestel Analysis
6.3.3.3. SWOT-Analysis
6.3.3.4. Industry Life Cycle
6.3.3.5. Country Risk
6.3.3.6. Political Risk

7. The Basel Accords and Credit Risk
7.1. Introduction
7.2. Structure of Basel II
7.2.1. Minimum Capital Requirements
7.2.2. Credit Risk Measure
7.2.2.1. The Standardized Approach(STD)
7.2.2.2. Internal Rating Based Approach(IRB)
7.2.2.3. Credit Risk Mitigation
7.2.3. Supervisory Review Process
7.2.4. Market Discipline

7.3. Structure of Basel III
7.3.1. Capital Requirements
7.3.2. Leverage Ratio
7.3.3. Liquidity Requirements
7.3.4. Operational Risk

8. Application on the Banks Balance Sheet
8.1. Compliance of the Bank with Basel II/III
8.2. Interpretation of the Balance Sheet
8.3. Application of Credit Risk Criteria on the Banks Balance Sheet

9. Conclusion and Criticism


please use as resources:
Bessis, J. (2002). Risk Management in Banking (Second Edition). Wiley, Chichester, UK
Crouhy, M., Galai, D., & Mark, R. (2001). Risk Management. New York, NY: McGraw-Hill
Mishkin, F. S. (2007). The economics of money, banking, and financial markets (8th Edition). Boston, MA: The Addison-Wesley series in economics

Research and choose one international corporation to discuss. you may use the Fortune Global 500 to help you choose a corporation(http:/money.cnn.com/magazines/fortune/global500/2009/). The corporation you choose may be headquartered in either the united states or a foreign country. It is important to address each of the questions presented. APA format in writing paper. 700 words. the reference list is not included in the required paper length. Paper must contain at least five references, which may include books, professional journals, internet sources, or other appropriate resources.

1. Provide a company overview, and identify the countries in which the corporation operates.
2. Identify the types of market systems and types of legal systems that exist in the countries where the corporation operates. what effect do these have on the company's operations?
3. Discuss the possible sources of political risk for: (a) the countries in which the company has a presence and (b) the basic nature of their products and operations. If you were a political consultant for the company, how would you suggest the company approach its political risk given trends in international political systems?
4. Identify the stakeholders the company must satisfy. Why is this process more difficult for companies operating internationally?
5. Summarize the company's code of conduct. State the reasons why it is in the company's best interest to follow its code of conduct when operating in foreign countries.
6. Does the company have any social programs in the country/counties where it operates? If so, briefly describe one.
7. What are the indicators the company might monitor to guide their investment and action in the future?

After reading the information in this module's home page, please read and think about the CASE questions:

Assume that Starwood (Sheraton), Marriott, and Hilton own hotels and/or resorts in Venezuela. From the perspective of political risk, should these firms sell their properties in Venezuela? And, if a firm (for example: Hilton) decides to sell its properties in Venezuela should one of the other firms (for example: Marriott or Starwood) buy those properties?

Begin your analysis by visiting the following website and learn the dimensions of the issue.

Romero, Simon & Ellick, Adam B. (2007, May 17). A Clash of Hope and Fear As Venezuela Seizes Land. New York Times (Late Edition (East Coast)). New York, N.Y.: pg. A.8
''The oligarchy is always on the attack and trying to say you are no good,'' Mr. [Hugo Chavez] said to squatters in a televised visit here. ''They think they're the owners of the world.''

''Before Chavez, the government would have been happy to let us starve,'' said Ms. [Lisbeth Colmenares], holding her 6-month-old daughter, Luzelis. ''We'll never let what we have now be taken from us.''

''The double talk from the highest levels is absurd,'' Mr. [Carlos Machado Allison] said. ''By enhancing the state' s power, the reforms we're witnessing now are a mechanism to perpetuate poverty in the countryside.''

BTW: A quick search of the www verifies that one or more of these companies hold property in Venezuela.

Hilton Hotels - Margarita, Venezuela

Hilton Hotels - Caracas, Venezuela

Note that for the links to articles to work properly, you must be in the indicated database. Accessing the databases through the TUI library and using the proper passwords insures that the articles are FREE.

Now, turn to the background page for information you will find useful in writing your paper.

Assignment Expectations:

Use information from the modular background as well as any good quality resource you can find. Please, cite all sources at the end of your paper.

The following will be specifically assessed:

1. Your ability to clearly communicate your understanding of the concepts (i.e., nationalizations, political risks, etc.)

2. Your ability to link the concepts above to international marketing.

3. In-text references to modular background readings (APA formatting not required)



Assignment Submission Requirements

Length: 2 pages

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Research and choose one international corporation to discuss. You may use the Fortune Global 500 to help you choose a corporation (http://money.cnn.com/magazines/fortune/global500/2009/). The corporation you choose may be headquartered in the United States.
1. Provide a company overview, and identify the countries in which the corporation operates.
2. Identify the types of market systems and types of legal systems that exist in the countries where the corporation operates. What effect do these have on the companys operations?
3. Discuss the possible sources of political risk for: (a) the countries in which the company has a presence and (b) the basic nature of their products and operations. If you were a political consultant for the company, how would you suggest the company approach its political risk given trends in international political systems?
4. Identify the stakeholders the company must satisfy. Why is this process more difficult for companies operating internationally?
5. Summarize the companys code of conduct. State the reasons why it is in the companys best interest to follow its code of conduct when operating in foreign countries.
6. Does the company have any social programs in the country/countries where it operates? If so, briefly describe one.
7. What are the indicators the company might monitor to guide their investment and actions in t
future?


Please use as one of your references:
Daniels, John, Radebaugh, Lee, & Sullivan, Daniel. (2011). International business


(13th ed). Upper Saddle River, NJ: Prentice Hall.

Tailand is the hot issue of the world these days. As of this moment, 500 million dollar is invested in FID equity. Under this circumstance, if I were to be an investment advisor, I will suggest the investor to do one of the followings options:
Option A. leave as it is or leave 50 million dollars and invest the rest in a long-term bond
Option B. Make a portfolio: put 300 million dollars in equity, put 200 million in government bond. (normally if an economy is hurt by a stock market, government bond's yield tends to increase)

What you need to consider in choosing one of the options:
1. Political Risk (example, the king is expected to die soon and his son's political movement expectation)
2. Economic risk (Such as Foreign exchange risk, most important- foreign exchange reserve, inflation)
3. Debt level of the country
4. Tourism (Such as Since some people are killing each other on the street, less people will visit Thailand that the country's tourism income will decrease)

*Important: This is a takehome exam. And since the problem is a recent hot issue of the world economy, you need to use the most recent sources and research. And based on those research and considering the risks, you have to support why you have chosen one of the options.
Also actual length that I need is only about a page, so you don't have to write full 2pages. This is like a problem not an essay, it doesn't have to have introduction thing. It should be supportive and decent writing (maybe 1 page or 1 and a half page would be enough)
*www.set.or.th <- this site would be helpful in doing research

Hi!! I would like you to write the essay for me. This is my essay question

"Bankability is an art, not a science. It is a very fluid concept, changing rapidly as market practice and sentiment change. It can also be a very deal-specific concept: what is an acceptable balance of risks for one project may not be acceptable for another project with slightly different strengths and weaknesses. G. Vinter, Project Finance, Chapter 6, p.139
Analyse the concept of bankability in the above quote in the context of FIVE different commercial, operational, legal and/or political risk areas found in a project finance transaction. Consider how lenders may view these risks and the mechanisms through which they may attempt to protect themselves against each of the risks you have chosen. For the purposes of this question you may assume that the project finance transaction is taking place in a developing country. You MUST refer to case law, examples of projects and/ or legislation, where relevant, to illustrate your point".
This essay needs to be at least 4,000-5,000 words length. References is very important when writing an academis essay, they must be "OSCOLA Reference." and that you must reference any sources which you will be used in footnotes. About source, I have got the book that has been referred to in question 1 so I'll email you later on.


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Prepare a paper (700 to 1,050 words) incorporating answers to the questions below. It is important to address each of the questions presented. Use the APA format the Reference List is not included in the required paper length. The paper must contain at least five references, which may include your course textbook, internet sources, books, and professional journals or other appropriate resources.

Research and choose one international corporation to discuss. You may use the Fortune Global 500 to help you choose a corporation (http://money.cnn.com/magazines/fortune/global500/2009/). The corporation you choose may be headquartered in either the United States or a foreign country. You should incorporate concepts from your reading assignment into your answers.
1. Provide a company overview, and identify the countries in which the corporation operates.
2. Identify the types of market systems and types of legal systems that exist in the countries where the corporation operates. What effect do these have on the companys operations?
3. Discuss the possible sources of political risk for: (a) the countries in which the company has a presence and (b) the basic nature of their products and operations. If you were a political consultant for the company, how would you suggest the company approach its political risk given trends in international political systems?
4. Identify the stakeholders the company must satisfy. Why is this process more difficult for companies operating internationally?
5. Summarize the companys code of conduct. State the reasons why it is in the companys best interest to follow its code of conduct when operating in foreign countries.
6. Does the company have any social programs in the country/countries where it operates? If so, briefly describe one.
7. What are the indicators the company might monitor to guide their investment and actions in the future?

Include references as a seperate page

Please prepare a short memorandum (maximum 2 pages, single spaced) to the investment committee of your company asking for a preliminary decision. In preparing your memorandum, please keep in mind the following points: (a) Hilton has a large presence in Bangkok but competition is intense; (b) there are only 3 five star hotels in Phnom Penh and the demand for business hotel is growing rapidly; and (c) risks are high given that Cambodia is very much a frontier country. However, political risk insurance can be obtained from Multilateral Investment Guarantee Corporation (MIGA), a multilateral institution affiliated with the World Bank. You need to be definitive in your recommendation (no, yes, or yes subject to xyz conditions). Please substantiate your decision and try to quantify as much as you can. You can carry out additional research on hotel industry, IFC, and Cambodia as you see fit. In addition to the country situation, you should focus on issue such as occupancy rate, room rate and breakeven point. Please attach annexes as you see fit.
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Pick a foreign country (one other than the United States) and analyze it from the standpoint of a place to export to or invest in. The objective of this paper is to provide you with experience in collecting and analyzing information on a foreign market.

Please remember that this is a market analysis, not a geography study. You are expected to analyze the data you collect and reach conclusions about trade, investment, and other business opportunities. Look at growth rates and trends and be forward-looking. Please remember to analyze the data and not just present it. It is up to you to draw conclusions from your data.

Further, you may want to use charts to make your information more accessible to the reader. For example, you could plot exchange rate movements against the U.S. dollar over time. This may help the reader gain a clearer picture of trends.

There should be 10 references from at least five different resources. For example, Business Week is considered one source, The Wall Street Journal another, etc. Must use at least five good Internet links.

Topics to discuss include:

Country Demographic DescriptionMarket Size
1. Population, age distribution, gender, population growth, density, urbanization
2. Ethnic groups
3. Languages
4. Religions
5. Health and literacy

Political Environment
1. Political system, political stability
2. Nature and degree of political risk
3. Membership in international political/economic organizations such as the EU, NAFTA, OPEC, APEC, etc.

Economic Environment
1. Basic economic system - market, centrally planned, etc.
2. GNP or GDP - size, growth rate
3. Per capita national income - size, growth rate, income distribution
4. Percentage of national income and employment in agriculture, and different service or product industries
5. Government disbursements and revenues as a percentage of GNP
6. Balance of trade and payments - major trade partners, surplus/deficit, trade issues
7. Foreign exchange rates and trends
8. Inflation rates and impact on foreign exchange

Trade and Investment Opportunities
1. Nature and extent of inward foreign direct investment
2. Special rules and regulations that may affect FDI, including the repatriation of earnings and/or restricted industries
3. Special rules and regulations that may affect FDI, including the repatriation of earnings and/or restricted industries
4. Restrictions, opportunities for exports to the country

Subject: Intercultural Management

Topic: Adaptation and Dependency

Essay Question:
In lieu of suspending operations, or withdrawing from the country, a MNC will usually take one of two routes to manage political risk: adaptation or dependency. What is adaptation? What is dependency? What are the four characteristics of adaption and dependency?

Essay needs to only be 250 words in length in APA format.

2 sources must use textbook as one.

Book Reference
Deresky, H. (2011). International management: Managing across borders and cultures (7th ed.). Upper Saddle River, NJ: Prentice Hall.
Pages 1-30
Chapter 1 presentation slides

This is Macroeconomics essay, answer 5 questions which around 400 words each question. I will submit it to Turnitin so please plagiarism free. Please also refer to Australia as a local country to compare to others.

The requirements of the essay as following:

1. Discuss the key differences among the comparative advantage theory, the product life cycle theory and the transaction cost theory.
Comparative advantage theory:
2. Demonstrate your local currency (Australian currency ? AUD) fluctuations against the US Dollar and national export-import value (in the US Dollar) of your country for the last five years (at least) in the forms of tables and figures. Explain the relationship between currency fluctuation, and export and import value of your country, and draw managerial conclusions.
3. Use the "country risk assessment criteria" table (ex: legal, political, economic, technological and social environment), and assess the political and legal risks of your country (Australia) from an international marketer's viewpoint.
Use table to demonstrate the political risks corruption perception index and fragile statex index
4. Why is Hofstede's cultural (theory) classification scheme important in designing the international marketing mix elements?
5. Although the online consumer surveys are popular nowadays, it has been criticised widely. Discuss the major challenges of the online consumer surveys in market size assessment from an international marketer's viewpoint.

Coach Inc. is an American company that manufactures high quality ladies's handbag. with Coach has grown dramatically since its inception, the recent economic recession in its core US market has led Coach to expand to Asia.

A report to justify entering Japan Market with the content of

part 1. Market and industry opportunities of Japan, it should include

1. the market: how important is the demand in this country? Growth Size Customer quality
2. competition: intensity of rivalry, entry barriers, bargaining power of suppliers- customers
3.is the business profitable?
4.incentives: what taxed, subsidies, infrastructures, government contacts might be available?
5. Resources: is the country a critical source of skilled personnel? Raw materials? Components? labour? Technological innovation? learning?
6. quality of infrastructure supporting services
7. location

part 2. country risks.

1.political risk
2.economic risk
3. competitive risk
4. operational risk

International Marketing Environment
Course Resources
The Resources area for this course contains a variety of reference materials that will help you to complete the course activities. It is suggested that you become familiar with these resources before you begin the activities.
Textbooks will usually not be appropriate for doctoral-level courses, but rather an increasing emphasis on primary sources is expected. In every doctoral-level course, Students should find, read, and comment on peer-reviewed articles and synthesize their readings with their own ideas.

Introduction
To prosper in a world of abrupt changes and discontinuities, of newly emerging forces and dangers, and of unforeseen influences from abroad, firms need to prepare themselves and develop active responses. New strategies need to be envisioned, new plans need to be made, and the way of doing business needs to be changed. Further, the growth of global business activities offers increased opportunities. International activities can be crucial to a firm?s survival and growth. By transferring knowledge around the globe, an international firm can build and strengthen its competitive position. Therefore, international opportunities require careful exploration. What is needed is an awareness of global developments, an understanding of their meaning, and a development of capabilities to adjust to change. Firms must adapt to the inter-national market if they are to be successful (Czinkota, 2013). Moreover, international marketers must have an in-depth understanding of country-specific political, economic, legal, social, and legal systems. Equally, important, international marketers must have an in-depth understanding of country-specific cultural intelligence (Torres, 2013).

Required Reading:
Please refer to each Activity for required readings within Activity Resources.

Assignment 3 Impact of Culture in International Marketing
Success in the global marketplace requires that international marketers avoid making cultural blunders relating to a lack of understanding of country-specific cultural intelligence. Further, international marketers must have an in-depth understanding of country-specific consumer behavior and emotional preferences of products and services. Additionally, being a successful international marketer also requires an in-depth understanding of country-specific political, economic, social, and legal systems; as well as a clear understanding the targeted country?s history and geography (Torres, 2013).

Activity Resources:
? Kumar, V., Sunder, S., & Ramaseshan, B. (2011).
? Madden, T. J., Roth, M. S., & Dillon, W. R. (2012).
Main Task: Analyze How Culture Influences and Impacts in International Marketing:
Based on the section readings above, and your research:

? Review 3 international marketing blunders that have occurred in the last 25-years and talk about how these blunders could have been avoided. Analyze the cultural misunderstandings that led to these marketing mistakes? Critique the importance of using a local advertising agency to work with when going global?
? Why culture risk is just as important as commercial or political risk in the international marketing arena?
? You are on your first business visit to one of the South Asian countries. You feel confident about your ability to speak the language (you studied the language in school and have taken a refresher course), and you decide to use it. During introductions, you want to break the ice by insisting that everyone call you by your first name. Speculate as to the reaction.
? Jack Daniel?s whiskey uses its core American values of authenticity, masculinity, and fraternalism successfully in other English-speaking countries like the United Kingdom, Australia, and South Africa. How they can interpret the values of the brand to be more approachable in a culture like China? (For example, is very status-oriented in terms of the middle class.)

Support your paper with five (5) scholarly sources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5 pages not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

In this Assignment you will continue to build on Assignment 1. (Please refer to my assignment 1 that's uploaded)
Imagine that you are a senior business manager in a U.S. based Multi National Corporation. (MNC). Your boss has accepted your recommendation to expand the MNC into the country you selected in Assignment 1. (refer to my assignment 1 that's uploaded). Your boss now asked you to formulate an entry and implementation strategy for expansion.
Write a 5-7 page paper that answers the following:

1. Develop an organizational culture for your fictional MNC that would ease entry into the given market.
2. Prepare an environmental scanning analysis for the new market.
3. Determine hte entry strategy, ownership structure, and organizational structure for your fictional MNC that would ease entry int the given market. Justify your selections.
4. Create a political risk assessment for the given country.
5. Design an implementation strategy for expansion based on the above analyses

Discription of assignment:
Answer all the questions individually (not in essay format)! The country you must use is Hungary. You must pick a consumer company one of which in in the Stock Market, i.e., with investment information about its resources, to answer all the foregoing questions to market Another New Product/Service. And the New Product/Service must have features that are NEW to the target market selected. *It must be a new consumer Product/Service (not an industrial product) that you want to market to consumers in Hungary.

*Helpfull sites are: www.cia.gov, www.filolog.com, www.nytimes.com, www.worldpress.com, www.businessweek.com, www.washingtonpost.com, www.bbc.com, www.economist.com.

1. The macro-enviroments surrounding strategic descision making for marketing decision makers involves consideration of a number of uncontrollable global forces and associated trends. In your discussion of macro-enviroments, remember to also discuss each macro-enviroment's potential impact in the marketing mix for "a new product" in Hungary.

(a) Discuss the social and cultural forces surrounding the marketing of the "new product" in Hungary selected. Do this discussion within the context of the five "Elements of Culture". Do you expect resistance to change as represented by the low price of "the new product introduced in Hungary?" Why yes,why no?

(b) Discuss the status of a local economy as well as regional economic agreements, surrounding the marketing of the "the new product introduced in Hungary." Your discussion should include responses to the following questions: (1) What is the present "STage of Economic Development" of Hungary? Why? (2) What is the present "Infrastructure" of HUngary? How releveant is that for your campaign? Why? (3) What are Hungarys regional economic agreements and what are the strategic implications of those agreements on the marketing of the perfume or cologne? [Europian Union].

(c) Discuss the status of technology and how well Hungarys local society can adapt and/or adopt new technologies. What is the status of "the new product introduced in Hungary?" Why do you believe that? How relevant is this to "the new product?"

(d) Discuss the competitive forces, both domestic and global, that "the new product" might expect? What do you believe to be the comptetitive setting of the "the new product introduced in Hungary?" Expalin fully why you believe this specific setting occurs.

(e) Discuss the most relelvant political and legal enviromental factors for the product you select in Hungary. What is the basis of Hungarys legal system? Does the political risk play a role in the marketing of the "new product introduced?" Explain fully why yes? why no? Is the Regulatory Enviroment relevant in the marketing of the "new product?" Explain fully why yes? why No?

2. (a) Which demographic segmentation variables would you include in your primary target market for the "new product in Hungay?" Explain why you include these, and why the resultant demographic profile of your tareget market?

(b) Which psychographic and/or sociographic lifestyle segmentation variables would you include in your primary target market for the "new product" in Hungary? Explain why you include these, and why the resultant psychographic profile of your target market?

(c) Which behavioral (including usage & media) segmetnation variables would you include in your primary target market for the "new product" in Hungary? Explain why you include these, and why the resultant behavioral profile of your target market?

(d) Which benefit segmentation variables would you include in your primary target market for the "new product" in Hungary? Explain why you include these, and why the resultant benefit profile of your taget market?

(e) Does your conceptualized Target market meets the three global targeting criteria of (1) Current segment size & growth potential? (2) Potential Competition (3) Compatibility and Feasibility. *Make sure that you answer discusses all issues associated with each of these three global target criteria relative to the marketing of the "new product" introduced to Hungary.

3. (a) What is the role of Religion in Hungary? What is the dominant religion in Hungary?
(b) Is religion a relevant factor in the marketing of "new product" introduced to Hungary? Explain fully why you believe that to be the case or not?!

(c) How important is the issue of "Individualism vs. Collectivism" to the marketing of the "new product" introduced to Hungary? Explain fully why!

4. (a) Are ethical issues such as corruption and ethical standards likely to be problamatic to the marketing of the "new product" introduced to Hungary? What are your recomendations on this subject? Explain why in your answer.

(b) how do you personally feel about bribery (and why do you feel that way). Is it a problem in Hungary? Explain why in your answer.

(c) What is the Intellectual Property? Is couterfeiting a likely problem in Hungay? Define 'gray markets'.
(d) Which of the following product categories are likely to possess 'gray markets' in Hungary: sneakers, watches, music-CD's, CD-ROM disks, software, and laptops. Explain why.

5. (a) What is Primary and what is Secondary data? Discuss the problems associated with collecting primary data in Hungary? What solutions? Discuss the problems associated with collecting secondary data in Hungary? What solutions?

(b) Which sources of secondary data do you recommend for consulation in the marketing of the "new product" introduced to Hungary?

(c) Describe how you collected secondary data and how you used it in the preparation of this research project. What did you find to be the best secondary sources? Explain why?

(d) Do you recomment the company to engage in formal primary research for their "new product"? If yes, how would you go about it? In no, explain in detail why not?

6. (a) Discuss the Interantional Planning process in detail.
(b) Discuss each phase in the context of the planning of an international marketing strategy, for the "new product" introduced to Hungary.

Financing foreign trade can be risky. There are many risks such as economic risk, political risk, etc., which can lead to capital losses in the global market.



To complete Module 3 SLP, please read the information in the background material, look for more information, and then write a 2 to 3 page paper answering the following questions:



1) What are the main products traded between Australia and the U.S.?



2) What you think are the major issues involved in financing trade between Australia and the U.S.?



Session Long Project (SLP) Expectations:



In Module 1 SLP, you are expected to:



?Describe the purpose of the paper and conclusion.



?Answer the SLP questions clearly and provide necessary details.



?Provide a quality argument; that is, no poor sentence structure, no spelling and grammar mistakes or run-on sentences.



?Provide citations to support your argument and references on a separate page. Please use APA format to provide citations and references http://owl.english.purdue.edu/owl/resource/560/01/ or click Student Guide to Writing a High Quality Academic Paper.



?Answer all the SLP questions in an essay format instead of point format. Please do not type questions in the paper.



?Type and double space the paper.



Grading Rubric: Click here.



SLP Reading:

Please read the following article to understand some issues related to foreign trade financing:

Alomar, K. (2007). DOING BUSINESS WITH CHINA: TAMING THE DRAGON. The Secured Lender, 63(4), 68-69. Retrieved from library portal via coursenet.

Steen, A. & Tripp, V. (2002). Export Financing. Australian CPA, 72(8), 37-38. Retrieved from library portal via coursenet.

Moore, M. (n.d.). Financing foreign trade. Retrieved from http://mmoore.ba.ttu.edu/Fin4328/Summer2006/Lectures/Chapter-18.doc

Country Report Project
Student(s) will be asked to do the following:

Select a country, other than your place of origin, with prior approval of the instructor, and, unless otherwise indicated, write a minimum twenty-plus page country report with recommendations to the President of XYZ Corporation, which is planning to expand its global business operations into the country of your choice. XYZ must be a fictitious company. Your report should comply with the evaluation standards below including the integration and use of information literacy and technology fluency in your research. The first part of your report should briefly discuss, in no more than two pages, your company including the nature of its business, its mission statement, history, demographics, strategy and structure of the firm, and any other pertinent information about your company up front. The second and major part of your report, a minimum of fifteen or more pages, should critically examine, analyze, and evaluate all salient factors in the business environment impacting your company which may include but are not limited to:

physical and demographic profile (geography, resources, population, workforce characteristics, etc.)
cultural/social, political (political system, political risks etc.), legal and economic(level of development, inflation, etc.) profile
trade, investment and foreign policy profile


You report should explore the positive and negative aspects of the specific environmental variables which will impact business operations in the selected country. The other three-five or more pages should include specific recommendations, implementation and evaluation strategies that XYZ should undertake based upon your findings.

Project Evaluation Standards


The Country Report Project will be evaluated according to the following standards:

I: Definition and Scope



A well-defined project including the purpose, assumption or hypothesis of your country research.
Description of your company, which must be fictitious, including the nature of its business, demographics, history, operational strategy and structure of the firm, and any other relevant information about your company.
Mission statement of your company
II: Identification and Analysis of Country Variables

Inclusiveness of variables
Relevancy and saliency of variables
Organizational categories and substantive analysis of variables:
Physical and demographic profile (geography, resources, population, workforce characteristics, etc.)
Cultural/social, political (political system, political risks etc.), legal and economic(level of development, inflation, etc.) profile
Trade, investment and foreign policy profile
III. Strategic Recommendation and Implementation

Alternative propositions

List, discuss and analyze four specific strategies your company could pursue including, but not limited to, direct investment, joint ventures, licensing, franchising, exporting, turnkey project, and management contract. Provide the advantages and disadvantages of each of the three strategies selected extrapolating salient observations from the variables discussed and their impact on your strategic choice. Are the critical analytic perspectives interwoven with the preceding variables from which a reasonable conclusion could be deduced? Are they logically synchronized?
Identify, select and analyze the best strategy of the four discussed and explain why this is the best strategy for your company. You will need to engage in a comparative analysis using, for example, a pro and con approach to demonstrate why your recommended strategy is best for the company.
Strategic Implementation

Analyzes specifically how you would implement the best strategy you have recommended for the company to pursue. What substantive specific steps should be taken to implement the recommended strategy? If, for example, you recommended an export strategy, then you will need to analyze and elaborate on your strategic initiatives to include an examination of such variables as various forms of exporting, logistical considerations, government policies, marketing and distribution concerns, the export process and export intermediaries. Your analysis, should be juxtaposed in context of the core competencies of your company; you may also wish to discuss the corporate culture and its leadership view (ethnocentric, polycentric, geocentric) that may impact your strategy.


Strategic Evaluation

Seeks to analyze any unforeseen anticipatory or contending futuristic events and recommends a fall back strategies with imaginative out of the box thinking and solutions. Challenges students originality and visionary leadership. What, for example, if as a result of your recommendation, your company chose to export all of its products to Chile, becoming very dependent on the economy of that country, then after years of successful export business relationship, a revolution were to occur, with anti American sentiments interrupting the prosperous trade relations between the two countries, what would you do? An effective strategic evaluation would include, for example, an export diversity strategy. Think creatively of different scenarios and provide viable fall back solutions.

This is a postgraduate management module and therefore the emphasis is on issues as they affect managerial decision-making rather than technical accounting matters. The assignment should be related to company Aviva PLC?s Annual Report and Accounts 2009. This is available at:
http://www.aviva.com/library/reports/2009ar/downloads/aviva-report-2009.pdf

However evidence of wider reading and the use of other module materials will be taken into account in the final mark awarded.

The report is meant to be used as a focus or framework for analysing issues in the assignment. It does not cover some aspects in detail. For the purposes of the assignment, reasonable assumptions may be made (and these assumptions should be made clear).

You are advised that this is potentially a very large project but there is a limit of 3,000 words. You should therefore concentrate on important issues, though there is flexibility regarding the areas you wish to analyse.

The Assignment

You have been retained as an expert consultant in multinational financial management by Aviva. You are asked to take a fresh view and report on likely changes that might affect the company over the next five to ten years and their implications for the international financial management of the company.

In practice you might be asked to report on all of these, but for the purposes of this assignment you are asked to concentrate on TWO of them:

1. Financial Risk Management.

2. Multinational Working Capital Management.

3. Financing Foreign Operations.

4. Foreign Investment Analysis.

5. The Measurement and Management of Political Risk.
http://www.aviva.com/library/reports/2009ar/downloads/aviva-report-2009.pdf
www.aviva.com