582 words

Self-identity and freedom in Morrison's Beloved

The most significant aspect of Toni Morrison's novel, Beloved, is how the characters discover themselves. A strong sense of self is necessary for growth and fulfilling one's true nature and Morrison demonstrates how characters can do this even in the most painful circumstances.

~3 min read

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543 words

The match-up effect and athlete endorsers for sport brands

In the peer-reviewed article "To Catch a Tiger or Let Him Go: The Match-Up Effect and Athlete Endorsers for Sport and Non-Sport Brands" the authors cite and through empirically-derived research, clarify analysis of the fit between products and celebrity vs. non-celebrity endorsers.

~3 min read

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522 words

Concentrated versus decentralized manufacturing strategies for microprocessor firms

The global economy that exists in the world today requires most firms -- and all firms that wish to supply a global market -- to maximize the strategic placement of their manufacturing and operating facilities.

~3 min read

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687 words

Marketing strategy for Facelle divisions in the Canadian market

Proctor & Gamble (P&G) is the global leader in the manufacturing and marketing of paper products including the diaper market, which it also has the majority of global market share due to the success of its Pampers product line.

~4 min read

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729 words

Personal experience with simulated unilateral hearing loss

While I was wearing one earplug I did a number of different things. I put the earplug in during the afternoon and immediately took my two dogs to the dog park. Driving with the earplug in was a completely different experience.

~4 min read

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639 words

Positive psychology interventions and daily events across cultures

Positive psychology has grown tremendously over the last five years. In the article Positive Psychology Progress (2005), the researchers reviewed new advances in the area, including manuscripts, conferences, classes, and meetings.

~4 min read

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694 words

Nancy Hornberger on indigenous language policy and revitalization

Mounting a spirited defense of the rights of individuals to be able to use their native language, Nancy Hornberger in "Language Policy, Language Education, Language Rights: Indigenous, Immigrant, and International Perspectives" provides unique insight into the disappearance of indigenous languages.

~4 min read

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791 words

Symbolism and sacrifice in Tim O'Brien's "The Things They Carried"

One of Tim O'Brien's more popular books is a collection of short stories entitled The Things They Carried. The first short story in the book shares the same name as the books title.

~4 min read

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625 words

Women's treatment and self-esteem in global cultural contexts

The situation in "Cheaper than a cow" describes the perceived condition of the woman in India. According to the article, women in India are treated as merchandise, sold and resold, by men in their quest for families and heirs.

~4 min read

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505 words

SaaS-based payroll applications and productivity in small businesses

Payroll often costs companies tens of thousands of productive hours per year and tens of thousands of dollars to process, not counting the correction of errors and the more complex tasks of managing tax reporting (Tinsley, 37, 38).

~3 min read

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