1,822 words

Bruffee and Holt on collaborative learning discourse

Kenneth Bruffee's essay "Collaborative Learning and the 'Conversation of Mankind'" promotes the use of collaborative learning in undergraduate classrooms.

~10 min read

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1,143 words

Nestle's corporate values and ethical principles

The Nestle Company was originally founded in 1867 by Henri Nestle for the express purpose of addressing a profoundly important human social need. He created Farine Lactee Nestlee ("Nestle Milk Cereal") to help reduce infant mortality throughout the world, particularly in impoverished regions.

~6 min read

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1,714 words

The global mushroom industry: production trends, consumption patterns, and marketing strategies

Humankind has enjoyed mushrooms for millennia for good reason. Besides their delicate flavors, researchers have confirmed that edible mushrooms typically possess a number of valuable nutritional qualities as well and global demand and consumption have steadily increased in recent years.

~9 min read

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1,021 words

Root causes of Chattanooga Ice Cream Company's sales decline

The Chattanooga Ice Cream Company is one of three divisions of the Chattanooga Food Corporation, founded in 1936 by the grandfather of its current division president, Charlie Moore (Sloane, 2003).

~6 min read

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1,008 words

Woody2000 case study: office renovation scope and planning

Why do you suppose renovation of the President and Executive Vice President's offices were included in the project and was that a good idea?

~6 min read

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1,808 words

Stanley Black & Decker's marketing profile and competitive positioning

Stanley Black & Decker is an iconic American firm. The words 'Black & Decker' immediately alert a consumer that the product he or she is purchasing is likely to be a power tool of some kind. 'Black & Decker' is a brand name with name recognition along the lines of Coca-Cola and Xerox.

~10 min read

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1,081 words

Regional economic and structural change in Germany's Rhine/Ruhr area

The Rhine and Rhur area of Germany played a significant economic role throughout the 20th century, with much of the country's industrial production being situated there, together with many of its vital strategic resources.

~6 min read

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2,064 words

Sigmund Freud's contributions to modern psychoanalysis and psychology

Sigmund Freud to the science and art of modern psychology. His frame is based on expanding humankind's knowledge of itself, and the systematic forces that influence day-to-day behaviors.

~11 min read

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1,259 words

How conflict responses affect relationship strain and reconciliation

The example on p. 298 vividly illustrates an important point with which I agree. Specifically, the ultimate effect of a particular conflict on a relationship often depends substantially on the manner in which participants respond to the conflict.

~7 min read

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1,381 words

Caribou Coffee's position in the specialty coffee industry

How is the industry structured? Specialty coffee is an $11 billion a year industry in which the retail sales market is highly fragmented. Specialized coffee consists mainly of coffee produced with the Arabica coffee bean, as opposed to the generic Robusta coffee bean.

~7 min read

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