3,830 words

Maintaining brand equity through measurement and advertising strategies

Brand equity has been defined as the power generated by a given brand in the market over the years. A product, which has a powerful brand name, normally experiences higher sales and profit margins than other players in the market.

~20 min read

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4,942 words

Implementation of low-cost satellite communication systems and subsystems

There is an increasing need for the obtaining information from sources that are distributed in a wide area. Moreover, there is a growing need for the development and control of devices that disperse such information in a large area.

~25 min read

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3,406 words

Internet privacy violations on social media platforms and other ethical issues

Use of the internet has improved immensely in the recent past. However, this improvement has brought an increase in the ethical issues. In this research paper, there is the determination of some of the ethical issues that arise from the internet.

~18 min read

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2,561 words

Strategic planning and vision statements in organizational management

With the proper education and tools in Organizational Management one can be the driving force behind a company's growth and prosperity.

~13 min read

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3,934 words

Roman religion's influence on social and political identity

Although the ancient Roman religion might seem a far cry from today';s contemporary context, in reality Roman religion continues to inform and shape Western culture to this day (the celebration of Christmas being one example).

~20 min read

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3,968 words

Freemasonry's influence on Russian rulers before 1917

The Freemasons were a movement founded in Europe in the 1300's, although freemasonry did not enter Russia until much later. The founding philosophies of the group encompassed ideals including scientific discovery, intellectualism, and deism.

~20 min read

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2,689 words

Causal factors and influences in personality development

Personality refers to the characteristic pattern or behavioral style of a person as manifested by his external and internal properties (IGNOU, 2012). These properties are distinct and unique to every person.

~14 min read

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3,081 words

Television's portrayal and its role in perpetuating homophobia

Gays and lesbians have over the years viewed negatively by the general public, and some of these perceptions are fueled by the type of media coverage given to this group.

~16 min read

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2,878 words

Impact of Kansas Senate Bill 123 on drug offenders and sentencing practices

Kansas' Senate Bill 123 (SB 123) had created an obligatory community-based drug treatment that is for individuals that have been sentenced of first- or second-offense drug possession.

~15 min read

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3,404 words

Early African American history and the Atlantic slave trade

Black Africans helped the Portuguese and the Spanish when they were on their exploration of the America.

~18 min read

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