3,022 words

Systemic functional linguistics and academic literacy approaches in EAP teaching

English for Academic purposes (EAP) teaching and research have come up. These are the systematic functional linguistics (SFL) approaches in Australia and other parts of the world (for example Lee, 2010; Hood, 2006; Woodward-Kron, 2009) and Academic Literacy approaches in the United Kingdom and…

~16 min read

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1,317 words

Competitive advantage and strategic partnerships for new healthcare companies

When launching a new product, the emergent company in the case study must first identify product strengths and weaknesses; evaluate competitive strengths and weaknesses; and focus on competitive strengths and weaknesses to leverage these factors to its advantage.

~7 min read

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1,340 words

Social and psychological influences on the My Lai massacre

Lai massacre that occurred in March 1968 and led by Lieutenant William L. Calley took the lives of more than 500 Vietnamese civilians, including elderly men as well as women and children.

~7 min read

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5,577 words

How information technology transformed modern society's structure

It has been typical for more than ten years to say that those living in developed and progressive social orders, for example, in Japan, North America, and Western Europe inhabit an "information society." This claim is made regularly by legislators, academic class, and industrialists, and each is…

~28 min read

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29,877 words

A high impact negotiations model as alternative to Fisher and Ury

A High Impact Negotiations Model: An Answer to the Limitations of the Fisher, Ury Model of Principled Negotiations This study aims to discover the ways in which blocked negotiations can be overcome by testing the Fisher, Ury model of principled negotiation against one of the researcher's own…

~150 min read

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1,196 words

Coca-Cola's failed Dasani water launch in the UK

The history of Coca-Cola started in 1886 when Dr. John S. Pemberton, a pharmacist from Atlanta, created a drink with a distinct taste, which could be purchased at the soda fountains.

~6 min read

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4,694 words

Black liberation theology and the marginalization of women of color

Black Liberation theology offers a much needed critic of classical theology, and the various ways in which it favors, and even fosters the racially oppressive behavior and attitudes that many white people have towards marginalized people.

~24 min read

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1,754 words

Self-assessment and trait leadership in personal development planning

Leadership development plan is an important step towards becoming a better leader, proving a self-assessment and then a pathway to becoming a better leader (Craig et al., 2015).

~9 min read

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2,330 words

Controversial advertising campaigns: Dolce Gabbana, CONAC, and Sisley

The advertisement in this controversial case aimed to actually cause some sort of stir by having models pose in proactive poses. These marketing techniques are directed at young women aged 16- 35 and fashion conscious men who are seeking to say in step with the current fashions of the day.

~12 min read

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2,156 words

Classical social theory and Donald Trump's 2016 presidential rise

Alan Rappeport's article for the New York Times on December 30, 2015, entitled "Looking Back at Donald Trump's 2015," puts emphasis on the improbability.

~11 min read

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