1,608 words

Art therapy's historical origins and modern clinical applications

Art Therapy is form of therapy dating back to early 19th century Scotland, where mental asylum residents were given art materials and encouraged to paint and draw.

~9 min read

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1,926 words

Frederick Douglass's use of Christian principles in the "Appendix"

Appealing to a white Christian audience, many early African-American writers used religious ideology to convince their audiences of the inhumanity and injustice of slavery.

~10 min read

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655 words

Testimonials as a marketing strategy for non-profit organizations

Using testimonials in marketing is a good idea to increase a company's chances of making money. An effective testimonial marketing campaign will help a company to grow and move closer to success (Using Testimonials in Marketing and Advertising Effectively, 2009).

~4 min read

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678 words

Paul and Peter's sermons in Acts: rhetorical strategies and Old Testament fulfillment

In Acts 13, Paul delivers one of his most powerful sermons. Speaking to a Jewish audience in a synagogue, Paul reminds his listeners first of their own faith.

~4 min read

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509 words

Appeal to expert authority in Palmolive soap advertising

In the advertisement "Palmolive soap proved mildest" [URL: http://library.duke.edu/digitalcollections/adaccess.BH1140/pg.1/] the authors of the advertisement deploy the typical fallacy used in many beauty product advertisements, namely an appeal to expert authority.

~3 min read

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648 words

Foot-in-the-door, door-in-the-face, and low-balling compliance techniques

One common compliance technique used in social psychology is that of the so-called 'foot-in -- the door' approach. An example of such a technique was manifest in one experiment comparing different types of solicitation strategies to garner financial support for a museum.

~4 min read

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376 words

Italian wine commercial claims and sophistication appeals

It blatantly claims to be made with some of the best grapes Italy has to offer; "you can tell this was made from the finest Italian grapes." It also presents that just because it is Italian it is better than other wine choices.

~2 min read

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1,323 words

Hitler's use of propaganda to gain power in Nazi Germany

A common definition of the term propaganda refers to "…information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation…"(Propaganda) Allied with this is the view that it is the one-sided promotion of a particular doctrine or set of principles…

~7 min read

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1,189 words

Malcolm Gladwell's tipping point translator function and advertising

Advertising and the Tailoring of Message: The Insidious Underside of Gladwell's Translation In Tipping Point, Malcolm Gladwell examines the nature of trends in all of their forms, form political ideas to rumors to manners of dress and social habits.

~6 min read

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879 words

Edward Bernays' propaganda system and public opinion control

In 1928, the American business community was in the process of undergoing a transformation. This transformation included a higher level of participation by the American public. Until his time, American business represented an upper class that conducted its affairs in private.

~5 min read

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