413 words

Activity-Based Costing for logistics cost management and analysis

The use of Activity-Based Costing (ABC) reflects the fact that indirect costs and overhead costs are often more draining to modern organizations than direct costs.

~3 min read

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2,094 words

Rhetorical strategies in Laheij's healthcare-associated infections article

The purpose of rhetoric's is to persuade the reader to accept the authors' point-of-view.

~11 min read

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1,095 words

Functional attitude theory and persuasion mechanisms

Functional attitude theories hold the central notion that people have attitudes for different reasons. By understanding the different reasons that one has for an attitude and targeting these reasons can be the basis for being able to change an attitude. The basic attitude functions are:

~6 min read

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1,433 words

O'Malley and Hall's frameworks for advertising persuasion

O'Malley gives four frameworks, which advertising appeal can be designed. They include persuasion oriented, sales oriented, salience oriented, and involvement oriented similar to Halls framework.

~8 min read

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650 words

American imperialism and the Philippines after the Spanish-American War

Those who argued for the practice of imperialism by the United States did so with vigor and vehement support. Politicians contended passionately and with relative eloquence the reasons why imperialism, and specifically for the purposes of this paper, imperialist rule of the Philippines.

~4 min read

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655 words

Tipping point theory and the role of salespersons

As articulated by Malcolm Gladwell, tipping point theory suggests that small changes can make an enormous difference, in terms of the ways they create waves of change that eventually affect the rest of the surrounding environment, much like one carrier of a 'disease' that spreads an illness from…

~4 min read

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1,156 words

Maternal autonomy and elective Caesarian section: a moral analysis

I think, in the hypothetical situation described, it is morally permissible for Wendy to obtain a Caesarian section by choice.

~6 min read

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1,958 words

How Greek mythology domesticated the divine feminine from Hesiod to Homer

Hesiod's Theogony tells of many goddesses who were wily, powerful and ruled many significant aspects of life. However, the Homeric Hymns to Demeter and Apollo show how limited and domesticated goddesses had become.

~10 min read

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1,661 words

Evaluation of allaboutexplorers.com as an educational website

Websites are an effective medium of promotion and providing necessary information. It can be used for the purpose of disseminating knowledge and can also achieve a purpose of publicity.

~9 min read

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655 words

Hastings and Saren's argument for expanding social marketing's scope and influence

In the Hastings and Saren article dealing with social marketing the literature foundation used throughout the article spans a few decades in content. The authors do an excellent job at melding old with new literature in order to provide a basis for the evolving social marketing concept.

~4 min read

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