Term Paper Undergraduate 841 words

Business Entry Strategy and Ethics Plan for Kava Island

A company plan for entering Kava's emerging market, covering organizational processes, human resources, environmental ethics, and community development.

Business

~5 min read

View paper →

Term Paper Undergraduate 1,757 words

International Marketing Plan for a Gulf Shores Luxury Resort

A communications and promotional marketing plan for a luxury villa resort in Gulf Shores, Alabama, covering tourism trends, social media, and brand strategy.

Marketing

~9 min read

View paper →

Term Paper Undergraduate 1,834 words

Kellogg Company Marketing Environment and Strategy Audit

A marketing audit of the Kellogg Company examining its micro and task environments, brand strategy, global operations, and competitive position in the cereal market.

Marketing

~10 min read

View paper →

Term Paper Undergraduate 2,439 words

Estée Lauder Promotion Strategy: New Campaign Recommendations

An analysis of Estée Lauder's brand history, product portfolio, and market segments with actionable advertising and promotion campaign recommendations.

Marketing

~13 min read

View paper →

Term Paper Undergraduate 2,418 words

Low Cost Airline Marketing Communications Plan in Thailand

A marketing communications plan for a new low-cost airline in Thailand, covering competitor analysis, target audiences, and integrated campaign strategy.

Marketing

~13 min read

View paper →

Term Paper Undergraduate 862 words

Victory Motorcycles Marketing Analysis: Polaris Division

A situation analysis of Victory Motorcycles, a Polaris Industries division, covering market trends, SWOT, competition, and brand positioning against Harley-Davidson.

Marketing

~5 min read

View paper →

Term Paper Undergraduate 1,376 words

Infotech BrainTrain: Expanding Into the Canadian Market

Explores Infotech's BrainTrain handheld memory game expansion into Canada, covering market screening, trade policy, competitors, and export marketing strategy.

Business

~7 min read

View paper →

Term Paper Undergraduate 3,294 words

CRM Strategy for United Behavioral Health: IDIC Framework

An in-depth CRM strategy analysis for United Behavioral Health using the IDIC framework—covering identification, differentiation, interaction, and customization.

Health

~17 min read

View paper →

Term Paper Undergraduate 2,346 words

Effects of Drugs on the U.S. Economy: Costs and Policy

Explores drug history in the U.S., economic costs of abuse, and how marijuana decriminalization could reduce taxpayer burden and generate revenue.

Economics

~12 min read

View paper →

Term Paper Undergraduate 3,960 words

Improving Bank Loan Processing Through Operations Management

Analyzes how Community Bank of Perth can improve home loan refinancing through CRM, automation, workforce optimization, and better back-office operations management.

Business

~20 min read

View paper →