2,050 words

Designing a student satisfaction survey for the London School of Economics

London School of Economics and Political Science (LSE) is a public research university that specializes in the social sciences and is part of the federal University of London.

~11 min read

View paper →

582 words

Self-identity and freedom in Morrison's Beloved

The most significant aspect of Toni Morrison's novel, Beloved, is how the characters discover themselves. A strong sense of self is necessary for growth and fulfilling one's true nature and Morrison demonstrates how characters can do this even in the most painful circumstances.

~3 min read

View paper →

1,114 words

Information resources for aspiring entrepreneurs starting small businesses

There are many avenues to starting, acquiring and building a small business. From the entrepreneurs who start their businesses from an extra room in their homes to those that purchase franchisees, all share a common set of information needs that range from an assessment of their skill sets to…

~6 min read

View paper →

1,533 words

Thomas Hobbes's theory of psychological egoism and morality

Thomas Hobbes's opinion in regard to psychological egoism was that the concept had been true, with all people being interested solely in their own well-being, regardless of the circumstances.

~8 min read

View paper →

543 words

The match-up effect and athlete endorsers for sport brands

In the peer-reviewed article "To Catch a Tiger or Let Him Go: The Match-Up Effect and Athlete Endorsers for Sport and Non-Sport Brands" the authors cite and through empirically-derived research, clarify analysis of the fit between products and celebrity vs. non-celebrity endorsers.

~3 min read

View paper →

1,709 words

Nivea's consumer-led strategy and competitive positioning in skincare

Describe what is meant for Nivea to be considered 'consumer led' and if they are? (5 marks) In the context of the case study, it actually has two meanings. The first is that of geographic proximately to their customers.

~9 min read

View paper →

522 words

Concentrated versus decentralized manufacturing strategies for microprocessor firms

The global economy that exists in the world today requires most firms -- and all firms that wish to supply a global market -- to maximize the strategic placement of their manufacturing and operating facilities.

~3 min read

View paper →

1,517 words

Conservation and preservation movements in modern environmentalism

Prior to the introduction of major legislation concerning the environment, it had been a popularly accepted notion that our utilization of the earth would be subject to no limitations.

~8 min read

View paper →

687 words

Marketing strategy for Facelle divisions in the Canadian market

Proctor & Gamble (P&G) is the global leader in the manufacturing and marketing of paper products including the diaper market, which it also has the majority of global market share due to the success of its Pampers product line.

~4 min read

View paper →

1,483 words

Stakeholder management at Nike Inc.

Nike Inc. (NYSE: NKE) is a marketer of athletic footwear and apparel based in suburban Portland, Oregon. As a large and diversified company, Nike has a wide range of stakeholders, both internal and external.

~8 min read

View paper →