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Case Study Undergraduate 744 words
Sigma Pharmaceuticals: Pricing and Positioning Crisis
Analyzes Sigma Pharmaceuticals' marketing failures, including price-fixing allegations, preferential treatment of chain pharmacies, and cash-flow problems in 2010.
Marketing
~4 min read
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Case Study Undergraduate 693 words
Embrapa's ICLS Promotion Strategy in Brazil's Cerrado
Analyzes Embrapa's options for promoting integrated crop-livestock systems in Brazil's Cerrado, weighing tax incentives, corporate channels, and multipliers.
Business
~4 min read
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