Essay Undergraduate 475 words

Alaska Airlines Pricing Innovation Strategy

Analysis of Alaska Airlines' opportunity to innovate pricing strategies and implement price differentiation to increase revenue while leveraging existing technological capabilities.

Business

~3 min read

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Essay Undergraduate 2,366 words

Pericles: Policies That Built the Athenian Empire

Explores how Pericles' domestic, military, and cultural policies expanded Athenian democracy and empire during the 5th century BC Age of Pericles.

History

~12 min read

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Term Paper Undergraduate 1,116 words

Harley-Davidson Marketing Strategy and Brand Positioning

Explore Harley-Davidson's marketing strategy, brand positioning as an American icon, lifestyle marketing approach, and customer loyalty tactics that drive success.

Marketing

~6 min read

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Essay Undergraduate 1,181 words

Grant and Wilson: Public Policy for the Common Good

Compares Ulysses Grant's Reconstruction policies and Woodrow Wilson's progressive reforms, exploring how both presidents used public policy to serve the public good.

History

~6 min read

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Term Paper Undergraduate 1,092 words

Organization and Management Theory in Healthcare

Analysis of organizational and management theories in healthcare settings, examining classical and modern approaches and their application to healthcare delivery.

Health

~6 min read

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Essay Undergraduate 895 words

Five Capitals Framework and Generational Sustainability

Explores how the Forum for the Future's five capitals model—natural, human, social, manufactured, and financial—guides future generations toward sustainability.

Environment

~5 min read

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Term Paper Undergraduate 1,189 words

Compensation & Benefits Plan for a Mid-Size Manufacturer

Explores a market-based compensation and benefits plan for Fishers Manufacturing, addressing turnover, talent retention, and generational employee needs.

Business

~6 min read

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Essay Undergraduate 1,083 words

Marketing Strategy: Culture, CRM, and Customer Power

Explores cultural vs. command marketing approaches, customer relationship management, strategy implementation, and customer power shifts across industries.

Marketing

~6 min read

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Essay Undergraduate 998 words

Student Social Identity Development in Higher Education

Explores how academic advisors can support students' social identity development, addressing socioeconomic pressures, international student challenges, and campus belonging.

Education

~5 min read

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Term Paper Undergraduate 1,144 words

Designing a Competitive Compensation and Benefits Plan

Strategic framework for developing a market-competitive compensation and benefits plan to reduce turnover, attract talent, and improve employee engagement.

Business

~6 min read

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