Essay Undergraduate 1,050 words

Harrah's CRM: Database Marketing and Customer Lifecycle

Explore how Harrah's uses database marketing and the Total Gold program to manage customer lifecycle, loyalty, retention, and ethical data privacy in CRM.

Marketing

~6 min read

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Essay Undergraduate 757 words

Performance Appraisal Systems and the Role of HRM

Explores HRM's role in performance management and compares trait, behavioral, and results-based appraisal systems, with a graphic rating scale recommendation.

Business

~4 min read

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3,302 words

The New Zealand Council of Trade Unions and contemporary labor representation

Many countries are experiencing a decline in union membership and some observers question whether unions are still needed given their diminished role in collective bargaining in recent years.

~17 min read

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3,880 words

Internet profiling, privacy regulations, and e-commerce security

This informative, argumentative and reportorial of Information Technology regarding internet profiling presents the various laws and regulations exist for home and commercial internet users, the description of online commerce which is oftenly named as e-commerce and how security and privacy issues…

~20 min read

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629 words

US accounting scandals and the Sarbanes-Oxley Act's global impact

Lemons into Lemonade: How the United States Turned an Ugly Accounting Scandal into a Mighty Lever for Global Financial Oversight and Regulation

~4 min read

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1,599 words

Executive compensation and corporate performance in America

The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO 2011) states, "U.S. corporations held a record $1.93 trillion in cash on their balance sheets in 2010. But they are not investing to expand their companies, grow the real economy or create good middle-class jobs.

~8 min read

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679 words

Balancing corporate profit with ethical social responsibility standards

The emphasis strategic decisions companies make ethical implications. You briefly summarize ethical dilemmas According to Laura Olkkonen and Vilma Luoma-aho's article "Managing mental standards with corporate citizenship profiles," "when talking about corporate responsibility and stakeholder…

~4 min read

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3,244 words

Organized crime and the collapse of the Soviet Union

How much influence did organized crime have on the collapse of the old Soviet Union? Did organized crime flourish during the events that culminated in the end of communist rule -- or was much of the growth of organized crime due in fact to the collapse of the Soviet Union?

~17 min read

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1,328 words

Marsh & McLennan's response to fraud allegations and leadership reform

"Staggered" by accusations that it cheated its customers, Marsh & McLenan Companies, "the world's biggest broker of commercial insurance," released a statement on November 9, 2001 that it was going to be forced to lay off 3,000 employees in the coming months.

~7 min read

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656 words

Organizational citizenship behavior and public service ethos in nonprofit sectors

Employees in public sector organization are known to be -- and in many instances expected to be -- more flexible and more committed when it comes to putting in extra hours and extra effort to complete important assignments for the organization and the community.

~4 min read

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