4,573 words

Plato and Aristotle's conceptions of justice and virtue

The most capacious account of Plato's established philosophical views has been published in "The Republic" as a comprehensive handling of the most basic values for the behavior of human life.

~23 min read

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2,292 words

Coca-Cola's marketing strategies and brand success in India

Coca cola stands in the list of leading brands of the world. In the year 2006, it was listed in the global ranking of top hundred brands. Sprite, fanta, coca-cola and diet coke are the leading products of this brand.

~12 min read

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988 words

Colin Wilson's argument for creative individuals as true outsiders

Many of the historical and literary nonfiction heroes and artists of Colin Wilson's study entitled The Outsider desired to fit into their respective societal contexts.

~5 min read

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9,988 words

E-business market entry and internet-based commercial strategies

The introduction of computer-based networks in the course of implementation of the business strategies is known as Electronic business or e-business.

~50 min read

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985 words

Aristotle and Kant on virtue and good character

Our contemporary idea of a good character is also based on moral and spiritual virtues and philosophy largely supports this picture of a sound character because virtue has always occupied a significant place in moral philosophies.

~5 min read

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3,433 words

Marx and Engels' contributions to sociological theory and methodology

Karl Marx was one of those who finished classic political economy theory and who left his influence in the development of economical thought. But his ideas were not limited by the margins of economical problems; they correlated with philosophical, sociological and political questions of that time.

~18 min read

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1,308 words

Hidden advertising and guerrilla marketing tactics in modern consumer culture

Hidden Advertising -- Must be stopped out in the open! All advertising is good advertising, from the point-of-view of the sponsor. But from the consumer's point-of-view, this is not the case.

~7 min read

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1,292 words

U.S. foreign policy, Cold War interventions, and communist threats

American foreign policy, which is one of the most successful diplomatic activities in the world, had often failed under the influence of external factors that seemed to question American interests in some parts of the world.

~7 min read

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1,120 words

Benjamin Franklin's contributions to American independence and founding

Historians often note that the victors write history. In the case of Benjamin Franklin, his accomplishments start well before the American Revolutionary War, where he influenced the Colonists to seek independence to the treaty that ended the war and participation in the Constitutional Convention…

~6 min read

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3,517 words

Bilingual education programs for English language learners

The terminology "Bilingual education" has precise and broad connotation relating to children who are not familiar with English.

~18 min read

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