1,649 words

Thomas Friedman's analysis of Middle Eastern politics in From Beirut to Jerusalem

Beirut...to Now book review of Thomas Friedman's classic work of political journalism From Beirut to Jerusalem Thomas Friedman's From Beirut to Jerusalem was written in 1989, after the author's tenure as the New York Times correspondent in Beirut.

~9 min read

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1,261 words

Malcolm Gladwell's Tipping Point theory of social epidemics

Ever wondered why some ideas or products catch on while others don't? Ever thought about what causes social behavior or attitudes to change all of a sudden? Ever wished that it was possible to mastermind radical change in the world?

~7 min read

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4,573 words

Plato and Aristotle's conceptions of justice and virtue

The most capacious account of Plato's established philosophical views has been published in "The Republic" as a comprehensive handling of the most basic values for the behavior of human life.

~23 min read

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2,292 words

Coca-Cola's marketing strategies and brand success in India

Coca cola stands in the list of leading brands of the world. In the year 2006, it was listed in the global ranking of top hundred brands. Sprite, fanta, coca-cola and diet coke are the leading products of this brand.

~12 min read

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988 words

Colin Wilson's argument for creative individuals as true outsiders

Many of the historical and literary nonfiction heroes and artists of Colin Wilson's study entitled The Outsider desired to fit into their respective societal contexts.

~5 min read

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9,988 words

E-business market entry and internet-based commercial strategies

The introduction of computer-based networks in the course of implementation of the business strategies is known as Electronic business or e-business.

~50 min read

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985 words

Aristotle and Kant on virtue and good character

Our contemporary idea of a good character is also based on moral and spiritual virtues and philosophy largely supports this picture of a sound character because virtue has always occupied a significant place in moral philosophies.

~5 min read

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3,433 words

Marx and Engels' contributions to sociological theory and methodology

Karl Marx was one of those who finished classic political economy theory and who left his influence in the development of economical thought. But his ideas were not limited by the margins of economical problems; they correlated with philosophical, sociological and political questions of that time.

~18 min read

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1,308 words

Hidden advertising and guerrilla marketing tactics in modern consumer culture

Hidden Advertising -- Must be stopped out in the open! All advertising is good advertising, from the point-of-view of the sponsor. But from the consumer's point-of-view, this is not the case.

~7 min read

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1,292 words

U.S. foreign policy, Cold War interventions, and communist threats

American foreign policy, which is one of the most successful diplomatic activities in the world, had often failed under the influence of external factors that seemed to question American interests in some parts of the world.

~7 min read

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