2,817 words

Walmart's adoption of social media marketing strategies in the retail industry

Over the years, there has been a change in the way organizations market their products across the globe. These changes are influenced by the dynamic nature of customers as well as changes in consumer behavior.

~15 min read

View paper →

4,499 words

Community economic development financing in Canada and the United States

Community Economic Development Funds in U.S.

~23 min read

View paper →

4,636 words

Thai customers' perception of low cost and full service airlines

Over the last 25-year Asia has underwent a massive transformation, as globalization is causing many countries to experiences above average rates of growth.

~24 min read

View paper →

2,728 words

Knowledge management principles and organizational information systems

This research paper will examine the various basic principles of information systems, and their use and management in organizations and businesses. The research comprises one case assignment, one session long project, and one discussion page.

~14 min read

View paper →

Research Paper Undergraduate 3,298 words

Cloud Computing Compliance and Customer Rights Protection

Explores how Data Mart, a cloud computing provider, complies with consumer protection laws, data security regulations, and federal trade guidelines to safeguard customers.

Business

~17 min read

View paper →

Case Study Undergraduate 3,350 words

Walmart and P&G Negotiation: A 16-Year Win-Win Case Study

Explores the 16-year Walmart–P&G negotiation: stakeholder interests, pricing disputes, BATNA analysis, and the win-win strategies that transformed a tense relationship.

Business

~17 min read

View paper →

3,518 words

Human resources management in the globalized corporation

During the 20th century, the human resources (HR) function has become quite skilled at managing human capital which is frequently defined as the skills, knowledge and experience of individual workers within a company.

~18 min read

View paper →

Case Study Undergraduate 3,489 words

Transformational Leadership and Culture Clash in Organizational Management

Analyzes how emotional intelligence, transformational leadership, and succession planning shaped HKBT's rise and decline after acquisition by Syntec.

Business

~18 min read

View paper →

Reflection Paper Undergraduate 2,514 words

Leadership Theories, Personality, and Emotional Intelligence

Explores major leadership theories, MBTI and EIQ-16 self-assessment results, and how personality traits and emotional intelligence shape leadership potential.

Business

~13 min read

View paper →

Term Paper Undergraduate 3,083 words

Ben & Jerry's Strategic Marketing Plan: SWOT & Brand Analysis

An in-depth strategic marketing analysis of Ben & Jerry's covering SWOT, PESTLE, Values-Led Sourcing, Fair Trade, and the Unilever acquisition impact.

Marketing

~16 min read

View paper →