1,137 words

Johnson and Johnson's corporate social responsibility and ethical credo

Within the rubric of the modern business organization, decision-making is fundamental to survival, particularly now with globalism and the reduction of boundaries between countries. Decisions become more complex since one now deals with a variety of cultures, morals, and ethical viewpoints.

~6 min read

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1,069 words

Maine's economy and politics during the pre-Civil War drought of 1854-1857

The period in American history between the years of 1854 -- 1857 marked the years just prior to the horrible yet necessary Civil War, or war of civility, between the Union (North) and the Confederate (South).

~6 min read

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1,498 words

Mexico's economy, business opportunities, and cultural characteristics

Mexico is considered to be the gateway to doing business in Latin America and North America and it has, in recent years, demonstrated an economic ascension.

~8 min read

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1,136 words

How Yahoo! built brand equity through new product development

Brand equity at Yahoo! Yahoo! is nowadays one of the leading companies in the field of online entertainment and communications. This position has not however always been the same for Yahoo!.

~6 min read

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1,477 words

Apple's talent acquisition strategy for attracting innovative product developers

Of the many approaches and techniques Apple could use for recruiting and talent acquisition, by far the most effective are the following three key success factors.

~8 min read

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2,405 words

Financial performance and solvency of Coca-Cola and Pepsi

Coca-Cola and Pepsi are the world's two largest producers of non-alcoholic beverages. Both companies are global in scope, and market hundreds of different products. Each has multiple billion-dollar brands. Yet, there are significant differences between the two.

~13 min read

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1,625 words

Comparing the Great Depression and the 2008 economic crisis

The global economic crisis that the United States finds itself in today is in many ways similar to the basic characteristics and consequences that followed the Great Depression that lasted from 1929 to 1933.

~9 min read

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1,975 words

Why Charlie's ice cream and restaurant business failed

Business failures have become a properly investigated field of study in the past few years as a struggling economy and an overall difficult business environment have combined to discourage potential entrepreneurs from entering the market place and to cause many existing business owners /…

~10 min read

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1,042 words

Oprah Winfrey, Shai Agassi, and Donald Trump as modern entrepreneurs

In today's business environment, working for oneself is often a much more lucrative and successful choice than resigning to work for someone else.

~6 min read

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1,172 words

Fostering intellectual culture at New Mexico Junior College

In modern day America, the focus on being a hard-worker, making a lot of money, and being socially popular are considered essential to achieve a certain standard of political and economic success.

~6 min read

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