5,577 words

How information technology transformed modern society's structure

It has been typical for more than ten years to say that those living in developed and progressive social orders, for example, in Japan, North America, and Western Europe inhabit an "information society." This claim is made regularly by legislators, academic class, and industrialists, and each is…

~28 min read

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29,877 words

A high impact negotiations model as alternative to Fisher and Ury

A High Impact Negotiations Model: An Answer to the Limitations of the Fisher, Ury Model of Principled Negotiations This study aims to discover the ways in which blocked negotiations can be overcome by testing the Fisher, Ury model of principled negotiation against one of the researcher's own…

~150 min read

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1,196 words

Coca-Cola's failed Dasani water launch in the UK

The history of Coca-Cola started in 1886 when Dr. John S. Pemberton, a pharmacist from Atlanta, created a drink with a distinct taste, which could be purchased at the soda fountains.

~6 min read

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4,694 words

Black liberation theology and the marginalization of women of color

Black Liberation theology offers a much needed critic of classical theology, and the various ways in which it favors, and even fosters the racially oppressive behavior and attitudes that many white people have towards marginalized people.

~24 min read

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1,754 words

Self-assessment and trait leadership in personal development planning

Leadership development plan is an important step towards becoming a better leader, proving a self-assessment and then a pathway to becoming a better leader (Craig et al., 2015).

~9 min read

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2,330 words

Controversial advertising campaigns: Dolce Gabbana, CONAC, and Sisley

The advertisement in this controversial case aimed to actually cause some sort of stir by having models pose in proactive poses. These marketing techniques are directed at young women aged 16- 35 and fashion conscious men who are seeking to say in step with the current fashions of the day.

~12 min read

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2,156 words

Classical social theory and Donald Trump's 2016 presidential rise

Alan Rappeport's article for the New York Times on December 30, 2015, entitled "Looking Back at Donald Trump's 2015," puts emphasis on the improbability.

~11 min read

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1,521 words

Marketing South University's online BBA program

South University's Online BBA Program seeks to equip students with the knowledge as well as skill set they require to succeed in business related careers -- particularly those at the entry level.

~8 min read

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3,144 words

North Carolina's "Click It or Ticket" campaign and seat belt usage results

Boosting Seat Belt Awareness and Usage in North Carolina: A Public Health Campaign Case Study The case study by Williams, Wells, and Reinfurt (2002) entitled Increasing Seat Belt Use in North Carolina examines a number of strategies that North Carolina could implement in order to increase the…

~16 min read

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1,601 words

Team Ferris's CAPSIM performance and strategy challenges

Team Ferris has not been overly successful thus far in our work, as reflecting in our current operating statistics. We have a negative return on sales, return on assets, return on equity and free cash flow, indicating that at present our company is not profitable.

~9 min read

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