1,326 words

Business entity options for a bar ownership venture

For the bar, there are a number of different business entities that have merit. Lou, Jose and Miriam can either enter into a partnership or they can form a corporation. The partnership option carries to sub-options, the general partnership and the limited partnership.

~7 min read

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3,020 words

Marketing research ethics and tobacco industry practices in America

Market research differs from marketing research ((Marketing Teacher 2010). Market research only presents data about a specific market. Marketing research begins with market research data but goes on to other aspects, including research into new products and appropriate modes of distribution.

~16 min read

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2,805 words

Business entry regulations and market opportunities in India

Spread over three million square kilometers and located entirely in the northern hemisphere, India is the seventh country in the world in terms of geographical size.

~15 min read

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658 words

Critique of Bruhn's leadership ethics and CEO selection framework

Bruhn. Specifically it will critique the article and its view on leadership and ethics. The author's main point is that when ethics fail at a company, it is often the corporate culture and the leadership that lead to the failure.

~4 min read

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589 words

The ethics of target marketing toward minority groups

Target Marketing Ever Bad? There are numerous issues related to marketing that specialists cannot agree upon them being ethical or not.

~3 min read

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378 words

Sue's dilemma: loyalty versus ethics in Swiss banking

Sue's dilemma stems from the conflict between her personal ethics and the ethics of the company, and indeed industry, in which she works. In this case, she has the moral right, but she also has a professional obligation.

~2 min read

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2,541 words

Cornerstone Books and Gifts business plan

Cornerstone Books and Gifts is a retail store selling music, books and gifts. The idea came about because I noticed a need for this type of store in town that was not being met.

~13 min read

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698 words

Ethical standards, codes of ethics, and societal norms in professional practice

Ethical standards and codes of ethics can be defined as the common standards of practice within a profession. All professionals within the discipline can be said to agree upon the correct way of practicing their work and their dealings with other professionals as well as clients.

~4 min read

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762 words

Social ethics of negative advertising and its consequences

Although most marketing professionals and consumers agree that people buy more when they feel better, a great deal of advertising has gone negative. Despite its recent popularity, the continuum of negative and positive advertising is not a new topic.

~4 min read

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803 words

Sun Tzu's principles of leadership and strategy in modern business management

What does an ancient Chinese classic about the nature of a now-obsolete form of warfare have to teach us, in modernity, about how to manage others and navigate the current business environment? A great deal, The Art of War's presence in many business class syllabuses would suggest.

~5 min read

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