637 words

John Lewis's rhetorical techniques in "Never Knowingly Undersold"

John Lewis uses highly effective rhetorical techniques to convey their "lifetime commitment to you." Although the video does depict a specific ethnic demographic (heterosexual and white), and includes some gender gaffes (using the song by Billy Joel that compares a woman to a child), the marketing…

~4 min read

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1,369 words

Financial benefits and risks of home ownership versus renting

One of the major financial debates overtime has been whether to rent or purchase a home. This argument is of particular importance since the American family spends approximately 25-30% of their annual budget on occupancy alone (Shelton, 1968).

~7 min read

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457 words

Personal skills and interpersonal competence in IT careers

In the article Personal Skills for Computing Professionals, Dr. Luis Fernandez-Sanz convincingly states that for anyone to have a successful career in the Information technologies (IT) they must seek a balance of technical expertise and interpersonal competence.

~3 min read

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924 words

Jury versus judge trials and alternative dispute resolution methods

You are a party (plaintiff or defendant) in a civil lawsuit. You and your attorney are deciding whether you should request that the trial be conducted with a jury. Identify and explain three factors to consider in this decision.

~5 min read

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1,739 words

Why sales is an ideal first job for recent graduates

Persuading the next generation of workers to persuade: Why a sales job is an ideal first job for a recent graduate "Sell, sell, sell." From the moment a student leaves his or her university, a young graduate is faced with the need to constantly sell him or herself -- like it or not!

~9 min read

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635 words

King and Birmingham clergy exchange on civil rights activism

Letter from the Birmingham Jail" by Martin Luther King, Jr., and "A Letter from the Clergy" by some leading spiritual clergy in Birmingham, Alabama. Specifically, it will summarize the two letters.

~4 min read

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618 words

Analysis of Jonathan Rowe's essay on cell phone usage and tone

The author struck a nice balance between keeping the essay moving and almost humorous, but he still makes it clear that his attitude regarding cell phones is very real and somewhat serious. Another good balance found in the essay is between logic and emotion.

~4 min read

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690 words

Buddhism, Taoism, and Confucianism in Eastern philosophy

"1) There is suffering; (2) suffering has specific and identifiable causes; (3) suffering can be ended; (4) the way to end suffering is through enlightened living, as expressed in the Eightfold Path" (500).

~4 min read

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2,364 words

Hunter S. Thompson's literary portrayal of Richard Nixon

The notion of journalism as a means to simply reporting information is a myth. Today especially, when access to information is the pathway to knowledge, the ability to withhold it represents a great and dangerous power. For nearly forty years, Hunter S.

~12 min read

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1,030 words

Rhetorical strategies in speeches by Red Jacket and Tecumseh

The speeches of Red Jacket and Tecumseh are both fundamental examples of the period and of the manner in which different Indian orators developed and utilized ethos, pathos and logos to demonstrate each point to different audiences.

~6 min read

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