2,839 words

Apple's marketing strategies for iPad and MacBook Air

In an economy that is still considered dismal by many, the marketing strategies of successful companies are viewed as guideposts by competitors who wish to both break into the market and maintain a significant presence.

~15 min read

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3,471 words

Socio-economic accounting as subdiscipline and practice: evolution and challenges

Socio-economic accounting as a term and as a subdiscipline of accounting is a relatively new phenomenon. It is sometimes confused with social accounting, which is an established field of accounting and economics. Social accounting was first introduced by J.R.

~18 min read

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2,553 words

Strategic supplier-buyer relationships and service quality integration

Suppliers are an integral part of the value chain as they provide the raw materials, components and parts that are needed to manufacture a finished product.

~13 min read

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2,900 words

Corporate sustainability reporting and organizational risk assessment

Reporting corporate sustainability is one of the best ways to ensure that a company is not only doing well financially in the present but also in securing a better and more certain future.

~15 min read

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3,026 words

Tesco's mission, vision, and organizational objectives

TESCO is a transnational grocery and all-purpose merchandise dealer with its headquarters in Cheshunt, United Kingdom. It is among the three largest retailers across the world, coming third after Wal-Mart and Carrefour, when measured in terms of revenues.

~16 min read

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3,700 words

Becton Dickinson's negotiation strategy with APG in blood collection supplies

Becton Dickinson (BD) is recognized as a large family-owned concern with HQs in New Jersey that highlights diagnostic devices and healthcare. Establishment in 1897, Becton Dickinson has proven its status founded on a paternalistic human resource viewpoint, e.g.

~19 min read

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2,513 words

Copyright law and music piracy on the Internet

Music piracy is by no means a new phenomenon. At the beginning of the twentieth century, when music was sold in the form of printed "sheet music," pirates took advantage of a the-then newly developed technology called photolithography and sold duplicate copies of the 'legal music' at half the price…

~13 min read

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2,890 words

Joe Kilminster's accountability in the Challenger disaster

On January 28, 1986, the Challenger, one of the reusable space shuttle by the National Aeronautics and Space Administration or NASA, was launched off at the John F. Kennedy Space Center in Cape Canaveral, Florida but exploded 72 seconds after liftoff.

~15 min read

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2,511 words

Enron Corporation's accounting fraud and the failure of segregation of duty

The Enron Corporation scandal led to its bankruptcy and the dissolution of the Arthur Anderson corporation; a leading accountancy and audit partner worldwide.

~13 min read

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3,552 words

Leadership implementation through the 3D model at Zappos

Good leadership is a key aspect of project management. Leading a project requires working with the manager and other staff drawn from the project's functional areas. It is not accurate to say that a leader only influences the subordinates under him.

~18 min read

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