Essay Undergraduate 653 words

Pope Urban II's Call to Crusade: Rhetoric and Persuasion

Analyzes Robert the Monk's account of Pope Urban II's 1095 Clermont speech, examining how religious rhetoric persuaded European Christians to join the Crusades.

History

~4 min read

View paper →

516 words

Fowles' fifteen basic appeals in advertising and emotional persuasion

Advertising above all else must make an emotional appeal. It plays on people's desires, and promises them that the advertised product or service will help to fulfill those desires.

~3 min read

View paper →

1,657 words

The "Have One" advertisement: analyzing sensuality and visual persuasion

Hand model, five hundred dollars, half-peeled orange, around fifty cents, a visual that creates millions in profits; now that is priceless. This is often true in imagery and advertising. One sees an image and they begin to relate to it, either as something wanted, needed, or already obtained.

~9 min read

View paper →

667 words

Philosophy's use of arguments and logic as tools for persuasion

Philosophy has advanced greatly throughout time and philosophers today have access to a wide range of tools that they can use with the purpose of expressing philosophical thought.

~4 min read

View paper →

999 words

Thomas Paine's Common Sense and American revolutionary persuasion

Thomas Paine and Thomas Jefferson both have produced an immaculate piece of writing work in the form of "Common Sense" and the draft of "The Declaration of Independence" respectively in the year 1776.

~5 min read

View paper →

2,285 words

Aristotle and Cicero on rhetoric as a tool of persuasion

As children we are conditioned to a particular form of discourse that is framed by a significantly complex set of variables including our culture, gender, ethnicity, birth order, political identity and power, religion, and personality.

~12 min read

View paper →

1,181 words

Socrates on truth, persuasion, and facing death in the Apology

In The Apology, Socrates contrasts his ability to address the crowd against more skillful speakers stating that he offers truth over eloquence (17b). In essence, he infers that others use the power of persuasion and slick words to sway others vs. The truth.

~6 min read

View paper →

1,401 words

American World War propaganda posters and targeted demographic persuasion

Propaganda posters provided a direct means of influencing public opinion and swaying American social norms in support of the First and Second World Wars. Imagery in propaganda posters targeted specific demographic groups, using shared principles and ideals including moral duty.

~8 min read

View paper →

Essay Undergraduate 1,383 words

Abraham Lincoln's Leadership Style: Lessons From History

A compare-and-contrast analysis of Abraham Lincoln's leadership principles across people, character, endeavor, and communication, drawing on Phillips and Maxwell.

Business

~7 min read

View paper →

Essay Undergraduate 1,231 words

Social Marketing and HBM Strategies for Prenatal Care

Explores persuasion and informed decision-making message strategies for at-risk mothers using social marketing concepts and the Health Belief Model (HBM).

Health

~7 min read

View paper →