2,772 words

The DDT debate: balancing malaria control against environmental harm

In this work, we present a rigorous debate on why DDT should be banned world wide and better and sustainable strategies employed in managing the global malaria deaths and complications.

~14 min read

View paper →

2,656 words

Singapore Airlines' dual differentiation strategy and competitive advantage

In the second week, we decided to carry out a marketing audit assignment for Singapore Airlines. The members were requested to carry out a research on the basic information as well as background on the company and the airlines industry in general.

~14 min read

View paper →

3,388 words

The 2008 Gaza War: Israeli military response to Hamas influence

Gaza War began in 2008 as a three-week long invasion of the Gaza Strip in Palestinian territories after rocket attacks allegedly hit southern Israel. The conflict did not begin at this point, however, as both sides had obviously prepared their actions for months, perhaps years in advance.

~17 min read

View paper →

4,150 words

Thailand's information technology policy development and implementation

Advancement in science and technology in articulation in the field of information and communication technology (ICT) has a very important role all through the world.

~21 min read

View paper →

4,313 words

Personal and professional development through readings on motivation and flow

Over time, many people will experience some defining moments in their lives that will serve to clearly demarcate their transition from one stage to another.

~22 min read

View paper →

4,818 words

Starbucks' financial recovery and growth strategy analysis

Starbucks operates in the quick service food industry, with a coffee specialty. It has a differentiated strategy whereby it sells premium coffee-based drinks, along with food and ancillary products.

~25 min read

View paper →

3,350 words

Organizational communication and conflict in a family-owned sandwich shop

There is a tremendous amount of research on organizational communications, but surprisingly little focus on family-owned businesses. While big business in America may be characterized by an impersonal, corporate environment, small businesses remain a significant power in American economics.

~17 min read

View paper →

3,160 words

Strategic planning for Anglo Irish Bank during the financial crisis

The internationalized economic crisis has generated new pressures for economic agents across the globe. By far, the most severely affected sector is represented by the financial sector, where fiscal companies went bankrupt or were subjected to nationalization in an effort to be salvaged.

~16 min read

View paper →

2,742 words

Schlesinger's family metaphor in American health policy history

Schlesinger describes four main themes relating to the notion of a shared household. These are: Family members have collective responsibility and commitment in regard to certain burdens (such as paying the rent or household chores).

~14 min read

View paper →

4,636 words

Branding strategies and customer satisfaction in luxury hotels

In support of this aim, the study was guided by several research questions: (a) what current branding strategies are being used by hotel chains and how effective are these methods in contributing to their customer loyalty and profitability?; (b) what specific factors must be taken into account in…

~24 min read

View paper →