3,128 words

Southwest Airlines' acquisition of AirTran and integration challenges

Southwest Airlines. The case is set in 2010, and Southwest has emerged as one of the leading U.S. airlines (#1 by passenger volume) through a combination of unique culture, sound management practice and focus on the consumer.

~16 min read

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2,888 words

Samsung Electronics' international strategy and vertical integration model

Samsung initially started as a trade corporation whose core business was imports and later exports back in the mid-70's.

~15 min read

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4,753 words

Monsanto's political influence and lobbying strategies

Monsanto. The name alone makes millions cringe. How can a company named after a middle-aged homemaker become so controversial?

~24 min read

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4,290 words

Pop'n Bottles PNB financial ratios and sales improvement strategy

You can see that income to sales has fallen, this is because sales have fallen and thus cost is larger share of income. This is #1 variable to fix; if we increase sales, that will be higher relative to income.

~22 min read

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3,678 words

Executive coaching for a newly appointed department head

To remain relevant in today's increasingly competitive business environment, organizations are being called upon to embrace new ways of thinking.

~19 min read

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4,932 words

The setting and racial injustice in To Kill a Mockingbird

The story is told through the eyes of a young girl, named Scout, played in the movie by Mary Badham, whose father is a prominent lawyer in the small, fictitious Alabama town of Maycomb.

~25 min read

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3,318 words

George Orwell's 1984 and totalitarianism in twentieth-century history

It still holds tremendous influence today among a broad swath of the liberally educated. 1984 resonates with fiction writers, politicians, and journalists alike.

~17 min read

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3,657 words

Logistics strategy tools and implementation challenges at Marks & Spencer

Major clothing, home product and food retailers such as Walmart, Costco and Marks & Spencer are faced with some daunting challenges in their efforts to keep in touch with changing consumer tastes and preferences in ways that can promote more effective logistical management of their far-flung global…

~19 min read

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3,014 words

Scenario planning for USDA food supply chain risk management

Scenario 1:'no major future changes' in the external environment. Critically evaluate the contribution that scenario planning can make to effective strategic management. Draw on relevant theories and examples to support your arguments.

~16 min read

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3,680 words

Unilever's strategic approaches to recruitment, selection, and performance management

Established in the 1890s, mega-corporation Unilever currently competes on a global level with more than 400 brands in more than 40 countries, many of which have longstanding and widespread recognition.

~19 min read

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