1,080 words

Building a communications training program based on Dan Pink's Drive

One of the most challenging aspects of leadership is keeping employees engaged and experiencing ownership of their jobs. In defining a communications training program, the need for equipping managers with the skills necessary to excel as leaders who can keep motivation strong is addressed.

~6 min read

View paper →

Case Study Undergraduate 2,017 words

Tim Cook Comes Out: Implications for Apple's Brand

Analyzes Tim Cook's public coming-out as Apple CEO, examining backlash from conservatives, LGBT support, and strategic recommendations for Apple's brand.

Business

~11 min read

View paper →

Case Study Undergraduate 2,971 words

Interpersonal Communication Problems at a Luxury Hotel

A case study analyzing communication failures at a luxury hotel front office, applying social exchange theory and recommending cross-cultural training strategies.

Communications

~15 min read

View paper →

Case Study Undergraduate 1,153 words

Workplace Motivation Case Study: Acme Inc. Internal Support Team

Analysis of motivation and morale issues at Acme Inc., examining underutilization, autocratic leadership, and poor communication in an internal support group.

Business

~6 min read

View paper →

Case Study Undergraduate 626 words

Dell Computer Corporation: Strategy and Competitive Analysis

A case analysis of Dell Computer Corporation examining Michael Dell's leadership, SWOT analysis, competitive strengths, and financial performance outlook.

Business

~4 min read

View paper →

Case Study Undergraduate 1,921 words

Walmart Business Process Reengineering Case Study

A case study analyzing how Walmart applies business process reengineering, cost leadership strategy, HRM improvements, and technology to sustain competitive advantage.

Business

~10 min read

View paper →

Case Study Undergraduate 1,528 words

Wynn Resorts Strategic Analysis: SWOT and Growth Strategy

A strategic case analysis of Wynn Resorts examining leadership issues, SWOT findings, Macau expansion risks, and recommendations for profitable growth through 2017.

Business

~8 min read

View paper →

Case Study Undergraduate 765 words

Caterpillar Tractor Co. KIA Strategic Analysis

A KIA case analysis of Caterpillar Tractor Co. examining competitive position, global expansion challenges, and strategic recommendations for sustained leadership.

Business

~4 min read

View paper →

Case Study Undergraduate 1,279 words

Tesco Value Chain Analysis: Strategy and Supply Chain

An analysis of Tesco's value chain, covering inbound logistics, operations, outbound logistics, SWOT, risk assessment, and supply chain improvement strategies.

Business

~7 min read

View paper →

Case Study Undergraduate 1,053 words

IKEA Strategy Analysis: Porter's Model and Strategy Clock

Analyzes IKEA's competitive strategy using Porter's Generic Strategies and Bowman's Strategy Clock, identifying a hybrid approach of low cost and differentiation.

Marketing

~6 min read

View paper →