816 words

David Ogilvy's approach to advertising creativity and consumer psychology

Ogilvy, David. Confessions of an Advertising Man. Sir Allen Parker (Forward). London: Southbank, 2004. David Ogilvy's Confessions of an Advertising Man was first published in 1963, in a very different and less competitive media era.

~5 min read

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391 words

Joseph Campbell's "follow your bliss" and the psychology of happiness

Follow your Bliss," this simple epithet espoused by the mythologist Joseph Campbell is at the heart of any inquiry on happiness. Can a human being do anything else? or, as outside observers such as psychologists realize, do we seek things that make us unhappy? And why would we?

~2 min read

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678 words

Comparing student performance and satisfaction in traditional versus online introductory psychology

Teaching in cyberspace: Online vs. traditional instruction using waiting-list experimental design" by C. Poirier and R.

~4 min read

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625 words

Post-traumatic stress disorder in combat veterans and educational psychology

The focus of my studies and of my anticipated professional practice is Post-Traumatic Stress Disorder within the context of educational psychology. This specialization is pursued with an emphasis on veterans of combat-related experiences.

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590 words

The normal distribution curve and its applications in psychology

When a curve (reflecting the statistical results of the sampled population) is not skewed in any particular direction but is rather symmetrical (rather than being 'asymmetrical'). We have what is known as a "bell curve' or a Gaussian or a normal distribution.

~3 min read

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698 words

The role of ethical standards and codes in psychology

One may wonder why it is so important to have an ethical code of behavior for psychologists. After all, psychologists are highly trained professionals who would not seem to need a rigid code to dictate how to behave in their professional lives.

~4 min read

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306 words

My dream to become a marriage counselor through psychology

College education, I believe, is a rewarding experience on several levels. First, and perhaps most important, college education widens an individual's knowledge and understanding of life, thereby laying the foundation for that individual to grow into a responsible and productive member of society.

~2 min read

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308 words

John Locke's theory of knowledge and modern psychology

John Locke. There is one reference used for this paper. There have been a number of theories which have influenced the field of psychology. It is interesting to examine John Locke's theory of knowledge and its influence on modern psychology.

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802 words

Gender differences in casual sex and jealousy from evolutionary psychology

'Our modern skulls house a stone age mind." If questioned today, many people might agree with what seems to be an illogical coupling of statements: (1) A man is more likely than his female mate to feel comfortable about having casual sex with multiple partners, but (2) the same man is likely to…

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629 words

The American Psychological Association's Division 18 and criminal justice psychology

The American Psychological Association, or APA, according to its own website, is a scientific and professional organization for the field of psychology in the United States with over 154,000 members, and it is the largest alliance of psychologists in the world (APA (a), 2011).

~4 min read

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