1,689 words

Marketing strategy for Singapore Sentosa targeting Malaysian visitors

Increasing attendance at Singapore Sentosa and its related attractions by gaining more visitors from Malaysia and locally within the Philippines is the intent of this analysis.

~9 min read

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3,817 words

Determining the optimal media mix for a national department store chain

Deciding on what types of media to use in a corporate advertising campaign can be a bit tricky because it is not a single product that is being advertised. To advertise for a product such as toothpaste, you know who your target audience is because every uses (or should use) toothpaste.

~20 min read

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3,529 words

Psychological impact of survivor's syndrome following workplace redundancy

Instability in the global marketplace and it impact, to a greater or lesser extent, on local economies has resulted in greater redundancy than the world has seen for many years. Much of the focus of this affect is on the workers that are displaced and the hardships that they face.

~18 min read

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34,792 words

Creative writing and English language proficiency in Singapore

Singapore is a country in which the learning of the English language has become vitally important. For many students, the learning of the English Language is dependent upon the development of creative writing skills.

~174 min read

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1,849 words

Substantive and personalized conflict at General Hospital

The conflict occurring at General Hospital can also be called substantive conflict, this occurs when the parties involved disagree on an issue. (Bacal, n.d., para. 4) The issue at hand is the ability of the physicians to cut costs.

~10 min read

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2,092 words

Euthanasia and identity loss in Alzheimer's and dementia cases

The Ethics of Euthanasia in Cases of Lost "Identity": Alzheimer's, Dementia, and Self-Direction As the methods and practices of Western medicine become more powerful, more able to correct disease and more able to foresee disease even when it cannot be prevented or corrected, the ethical…

~11 min read

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2,099 words

Marketing video games: social, psychological, ethical, and political considerations

Marketing has changed dramatically during the course of the twentieth century, as mass media grew from an improbable pipe dream to a reality exceeding anyone's wildest imagination.

~11 min read

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7,580 words

Carnival Corporation's marketing strategy and financial performance analysis

Carnival Corporation (NYS: CCL), which is formally known as Carnival Cruise Line, operates the largest cruise line in the leisure cruise industry and the world. Carnival Cruise Line was founded in 1972 by a Jewish immigrant Ted Arison and today is today managed by his son, Mickey Arison.

~38 min read

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6,147 words

Print media's role in tobacco control policy and public health in Mumbai

The tobacco industry represents one of India's greatest dilemmas. Simultaneously a major domestic commodity and a threat to the health and well-being of India's general population, tobacco use has largely penetrated Indian culture in spite of the development of global and domestic policies aimed at…

~31 min read

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1,669 words

Thomas Green's workplace conflict with supervisor Frank Davis

Thomas Green was an up and coming marketing specialist who found himself in his dream job, only to find things spin completely out of control right before his eyes. Green graduated from the University of Georgia with a degree in Economics.

~9 min read

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