Research Paper Graduate 2,628 words

Rhetorical Devices in Car Advertisements: A Critical Discourse Analysis

A critical discourse analysis of rhetorical figures in U.S. car magazine ads (2000–2010), applying McQuarrie and Mick's framework to explore verbal and visual persuasion.

Communications

~14 min read

View paper →

Term Paper Undergraduate 2,809 words

Divine Chocolate Fair Trade Marketing Communication Plan

A market communication plan for Divine Chocolate using the DAGMAR approach to promote Fair Trade products and support Ghana's cocoa farmers in the UK and US.

Marketing

~15 min read

View paper →

4,443 words

Information systems and enterprise resource planning implementation at Dirt Bikes

Pervasive use of analytics and key performance indicators to measure IT system performance and level of mfg. efficiency (Hopkins, 2011).

~23 min read

View paper →

4,048 words

Technology platforms enabling virtual team productivity and knowledge transfer

The pervasive adoption and use of virtual teams in enterprises is redefining the pace, direction of innovation in communication, collaboration, shared project workflows, project management, and knowledge transfer.

~21 min read

View paper →

3,846 words

Cloud database services' impact on user intentions and satisfaction

The pervasive nature of cloud computing is re-ordering the economics of enterprise software, leading to widespread integration and adoption of database services.

~20 min read

View paper →

3,836 words

Mobile computing as disruptive innovation across enterprise sectors

The pervasive adoption of mobile computing devices, combined with cloud computing and the quantum gains in application software are creating a globally diverse collaborative platform.

~20 min read

View paper →

3,842 words

Change management plan for RI organization using charismatic transformation

"Change is so pervasive in our lives that it almost defeats description and analysis" -- (Mortensen, 2008) Change at any level, individual or collective (communal/familial, societal, or organizational), is a complex and challenging process that requires time, energy, commitment, and often some…

~20 min read

View paper →

2,570 words

Harmful effects of substance abuse on individuals, families, and society

Substance abuse represents one of the most pervasive problems in the United States. It is a problem that affects all levels and segments of the society.

~13 min read

View paper →

3,082 words

Mobile apps for capturing geolocation and customer data

As progress towards truly ubiquitous or pervasive computing continues to be made, some of the more important emerging technologies that will facilitate this goal are so-called "apps," which are being engineered for a seemingly endless array of utilitarian as well as educational and entertainment…

~16 min read

View paper →

3,209 words

Women's motivations for leaving or staying in abusive relationships

Domestic violence is one of the most pervasive and little-understood crimes perpetuated today.

~17 min read

View paper →