330 words

DVR technology's unexpected benefits for television advertising and ratings

DVR, Once TV's Mortal Foe, Helps Ratings" by Bill Carter (2009) concerns the effects of the digital video recorder (DVR) upon advertising ratings and the popularity of otherwise somewhat mediocre shows.

~2 min read

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2,582 words

Mandatory retirement elimination and faculty retention in higher education

Overall since the U.S. Supreme Court's rulings on affirmative action in 2003, colleges have had to reconsider how they give preference to students according to race, ethnicity, sex and age not only in admissions, but in financial aid, internships, along with various other programs.

~13 min read

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591 words

The 2007 IPCC report on climate change causes and evidence

According to the 2007 IPCC Status Report on Climate Change, there is no doubt that climate change is occurring.

~3 min read

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431 words

Marketing strategies in Common Ground Center and University of Kentucky fundraising brochures

Although it might seem more like an inspirational, rather than a promotional brochure, the Common Ground Center skillfully uses the psychology of marketing and advertising to solicit funding.

~3 min read

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1,893 words

Integrated marketing communication strategies at FedEx Office in China and South Korea

Today, FedEx Corp. (hereinafter alternatively "FedEx" or "the company") it the world's largest express transportation company and offers its customers and businesses a wide range of transportation, e-commerce and business services.

~10 min read

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641 words

Six sources of managerial power and influence tactics

CEO of a company has six major sources of power. The first five are defined by French and Raven (1959) and the last in the list is provided by Montana and Charnov (2008).

~4 min read

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365 words

Formatting worksheets and presentations for audience comprehension

Why spend so much time with styles and formats and creating borders? Does it make worksheets and workbooks easier to read and follow, or just clutter them up with unnecessary fluff?

~2 min read

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1,817 words

FDA drug safety disclosure requirements and cultural representations of addiction

"House Passes Drug Safety Legislation" (http://www.texpirg.org/newsroom/health-care/health-care-news/house-passes-drug-safety-legislation)

~10 min read

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566 words

Browning's analysis of Reserve Police Battalion 101 and the Holocaust

Ordinary Men: Reserve Police Battalion 101 and the Final Solution, Christopher R.

~3 min read

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680 words

Critical reviews of Michael Moore's documentary film Sicko

In this series of reviews of Michael Moore's newest film Sicko, authors express their various opinions about Michael Moore's film and the arguments that he makes.

~4 min read

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