981 words

Branding strategies of Apple and Walmart on consumer loyalty

The intent of this paper is to analyze the effects of Apple's unique branding strategy vs. competitors on consumer behaviour. Wal-Mart's unique and evolving brand is also analyzed relative to competitors and then evaluated in terms of its impact on consumer behaviour as well.

~5 min read

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664 words

The modern eugenics movement in the United States today

It would come as a great surprise to most Americans that the so-called "pseudo-science" of eugenics is still being discussed at many levels in the United States.

~4 min read

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661 words

Employee motivation strategies at Southwest Airlines

Southwest Airlines were founded more than 36 years ago by Rollin King and Herb Kelleher having at the basis a simple concept: getting the passengers at the destination in due time, at low prices and make them have a good time during their flight.

~4 min read

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635 words

U.S. military expansion in Indonesia under President Suharto

After the country of Indonesia had declared its independence from the Netherlands, it established a strong military style regime which influenced the social and economic politics of the country.

~4 min read

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570 words

Harry Wong and Spencer Kagan's cooperative learning strategies

Harry Wong and Spencer Kagan both believe in cooperation as a key to student success. Interaction is key when developing a successful atmosphere which then increases student success rate.

~3 min read

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859 words

GSM versus CDMA technology adoption in China

Why does GSM have a larger share of wireless subscribers worldwide? Most likely, the best answer to this question is of a historical nature: GSM was on the market as an available technology long before CDMA, which meant that it was able to better create a technological dependency on this type of…

~5 min read

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870 words

School change at Freeman Elementary: implementing and sustaining reform

When Jessie Sullivan became principal of the Catholic Freeman Elementary School in the Lawson School District in Southern California (names are pseudonyms), she was confronted with the challenge of having students whose parents were illegal and legal immigrants working in the service industry.

~5 min read

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748 words

Professional development plan for real estate career advancement

BA in Business Marketing student interested in working with a Real Estate or Property Development Company. Attention to detail, open-minded, timely, precise, friendly, well-educated and possessed of strong sales, networking and marketing ability.

~4 min read

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580 words

Price competition as a business model differentiator

What does competing on price mean? Can you name some companies that compete on price?

~3 min read

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674 words

John F. Kennedy's management of the Cuban Missile Crisis

Cuban Missile Crisis has been popularly depicted as John F. Kennedy and indeed America's "finest hour," and why this assessment of the confrontation is essentially true. John F.

~4 min read

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