2,402 words

Martin Seligman's authentic happiness and positive psychology movement

Martin Seligman is a pioneer in the movement of "Positive Psychology." This new branch of research examines our ability to cultivate happiness. This ability is what Seligman calls "learned optimism" and is the basis for his bestselling book, Authentic Happiness.

~13 min read

View paper →

2,016 words

John Brinckerhoff Jackson and the Wilderness Act's vision of nature

landscape studies pioneer, John Brinckerhoff Jackson, studied the contemporary landscape - common, everyday places where we live, work and play - for the clues it provides to American culture.

~11 min read

View paper →

824 words

Instant messaging as a business communications tool: advantages and challenges

With the emergence, development, and dominance of Internet technology and communication in today's highly "digitized" environment, human society is continuously bombarded with information at real time.

~5 min read

View paper →

734 words

Emilia's critique of male infidelity in Othello

Emilia is the person speaking, and she is the wife of Iago. She is speaking to Desdemona, and she is discussing the faults of men, and how they tend to blame them on women. Desdemona replies that one must not counter bad with bad, thus reiterating the meaning of the play.

~4 min read

View paper →

3,484 words

Daniel Boorstin's concept of pseudo-events in modern media

In the scientific literature it is difficult to find a useful concept for the news craze. In Media Matters (1994) John Fiske uses the word 'media event'. These kinds of events have their own reality and their own patterns.

~18 min read

View paper →

1,233 words

Effective advertising campaigns across company sizes and media platforms

Nike television advertisements, as an ordinary girl is transformed into an Olympic runner. Bombarding the airwaves during the 2004 Athens Olympic Games, the "You're faster than you think" campaign is an example of Nike's ability to produce engaging, effective television commercials.

~7 min read

View paper →

7,312 words

Motivating NBA players: the Memphis Grizzlies example

The game of basketball, primarily, involves the continuous struggle of the teams for about 45 minutes in defending their sides, while striking the ball at the demarcated floor, hanging on and throwing efficiently to the basket.

~37 min read

View paper →

451 words

Greek cultural influence on Roman literature, art, and philosophy

Greeks in Western Civilization. There are five references used for this paper. It is felt that 'Captive Greece made Rome captive'. It is important to examine what is meant by this belief in terms of literature, art and philosophy.

~3 min read

View paper →

4,715 words

Marketing plans: components, strategy and target market analysis

Marketing Plan can be defined as a written plan or document that refers to the particular organizations adaptation of a particular marketing strategy.

~24 min read

View paper →

843 words

Franklin's moral philosophy and synthesis of universal religious principles

Benjamin Franklin's narrative accounts in his "Autobiography" provide details surrounding his life as a young man, printer, philosopher, scientist, and eventual framer of the U.S. Constitution.

~5 min read

View paper →