2,939 words

How JetBlue Airways uses customer service to gain competitive advantage

Good service is not meant to make customers smile, but to make customers come back. -- Patrick De Pelsmacker and Philip J. Kitchen, Integrated Marketing Communications: A Primer, 2004

~15 min read

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3,367 words

Analysis of Australia's Northern Territory tourism strategic plan 2003-2007

Today, travel and tourism is one of the largest industries in the world, and its importance to the survival of some communities has become clearly evident in recent years.

~17 min read

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3,512 words

Apple Computer's recovery from business decline: a case study

The ability of a company to recover from decline has long been a topic of discussion in the sphere of organizational behavior. This is viewed as a topic of interest because every company experiences declines and recoveries.

~18 min read

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3,997 words

Personal journey through America exploring regional identity and culture

While most of my journey was confined to the United States, I did visit some of Canada. Along my way, I encountered a variety of different people and traditions, which led me to question my previous assumptions about what it means to be an American.

~20 min read

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3,091 words

American Airlines' competitive strategy and low-cost airline competition

The airline industry in the United States of America is a developed one and there is the possibility of further development. American Airlines is the biggest air carrier in the U.S.

~16 min read

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3,745 words

Main contractor and subcontractor relationships in construction

In recent years, the construction industry has grown more complex. Major projects are typically handled by a main contractor who then subcontracts out the work for each individual aspect of the job.

~19 min read

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3,316 words

Bill Clinton's political leadership and early life development

William Jefferson Clinton, the twice-elected 42nd president of the United States (1993-2001) was a paradox.

~17 min read

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2,566 words

Paul Celan's "Todesfuge": musical form and Holocaust representation

Todesfuge or Death Fugue is one of Paul Celan's earliest creations, and, at the same time, one of his best-known works. Roughly speaking, the poem describes the experience of the Holocaust, from one of the horrifying concentration camps.

~13 min read

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4,325 words

Recent case studies of cybersecurity breaches in the United States

Perhaps one of the most infamous cyber-attacks on the United States occurred in the late 1990s, codenamed Moonlight Maze by the FBI investigation team that evaluated the extent of the infiltration into the Department of Defense by unknown individuals.

~22 min read

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2,920 words

Marzano's nine effective instructional strategies for secondary social studies

Highly Effective Strategies of Learning in the Social Studies Context: Marzano's Exploration of Intellect and Learning This paper explores the nine categories of highly effective strategies used in classroom settings that facilitate learning based on a study conducted by Marzano (1998) entitled, "A…

~15 min read

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