1,430 words

Paid versus organic search effectiveness: comparing quantitative and qualitative research

The first of two articles is based on quantitative analysis of whether paid search which includes Google Adwords vs. Search Engine Optimization (SEO) is more effective, and the second presents qualitatively-based analysis.

~8 min read

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397 words

Should the FASB be abolished in favor of SEC regulation?

Should the FASB be abolished? Both the Financial Accounting Standards Board (FASB) and the Securities and Exchange Committee (SEC) play critical roles in establishing the standards of GAAP. Only the SEC has the power and authority of United States law to set and enforce accounting standards.

~2 min read

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2,096 words

Dwight D. Eisenhower's transformation into a world leader

Dwight D. Eisenhower transformed himself from "a good officer, but not a great one" into the Supreme Allied Commander during the Second World War, the first Supreme Commander of NATO, and a two-term President of the United States (Miller Center of Public Affairs).

~11 min read

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1,800 words

Characteristics and strategies of successful distance managers in virtual teams

Making Virtual Teams Work Introduction Creating virtual work teams nationally or even globally versus those that are centralized requires two fundamentally different organizational strategies, with each requiring a fundamentally different skill sets on the part of managers and their staffs.

~9 min read

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2,902 words

McDonald's international expansion and global brand dominance strategy

McDonald's corporation is one of the most successful organizations in world history. It has restaurants in almost every country on the globe and for the first time in 2004, its international revenue beat its domestic revenue.

~15 min read

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891 words

Strategic differences between GM and Ford under Porter's framework

We should point out from the beginning of our analysis that all important companies in the marketplace rely on some form of strategy that allow them to grow and produce revenues for the shareholders.

~5 min read

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2,434 words

Deregulation and government regulation in Canadian airlines policy

The airline industry is very important for the economic and social welfare of several communities throughout Canada.

~13 min read

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1,128 words

Charlemagne's rise to power and European historical impact

History is told of as a development controlled by great and power leaders. However, the question has to be asked, whether it is these individuals that craft history or whether it is history that make these great individuals. One quote gives us the answer:

~6 min read

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2,226 words

Barriers to implementing universal healthcare in the United States

And the hurdles that the process must overcome in order to make it possible. Universal healthcare is not a new idea in the United States, Congress and the people have debated it for decades, and a final decision about it always seems far from reach.

~12 min read

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2,833 words

Pan-Africanism and decolonization of Kenya and Zimbabwe

Of the numerous and complex surrounding the decolonizing of the British empire in Africa, the influence African states under the British had on one another throughout the process is of particular interest, because it is a subject that has not been widely explored to date.

~15 min read

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