4,682 words

McDonald's application of core leadership functions to business success

McDonalds has been able to successfully adapt to changing business environments and to uncover new opportunities in its markets through strong leadership at the corporate level over many years.

~24 min read

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1,274 words

Company Q's economic model of corporate social responsibility

Many believe that business entities should have an ethical duty to be socially responsible, to work towards increasing its positive effects on society while decreasing its negative effects. Many organizations look for opportunities to be socially responsible while creating shareholder wealth.

~7 min read

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2,810 words

Visual design's rhetorical appeal in B2C e-commerce consumer purchase behavior

Consumer Web Site Design: Purchase Intentions and Loyalty in a Business-to-Consumer (B2C) Internet Commerce Environment Electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation.

~15 min read

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2,276 words

Corporate environmental sustainability program for American Beverage Corporation

"There is a growing sense of the world's interdependence and connectedness, and an understanding that progress is an illusion if it destroys the conditions for life to thrive on earth" (Buchholz, 1991).

~12 min read

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645 words

Coca-Cola's mission, vision, and strategic objectives

The Coca-Cola Company is a multinational corporation that manufactures, retails, and markets nonalcoholic beverages and syrups. The company is commonly recognized for its Coca Cola product.

~4 min read

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2,724 words

ExxonMobil Chemical's corporate social responsibility initiatives and environmental management strategy

Located in Irving, Texas the Exxon Mobil Chemical is a U.S. company specializing in the production of gas and oil. The company was formed from the merger of Exxon and Mobil in November of 1999. Both companies had been part of the Standard Oil Company formed by John D. Rockefeller.

~14 min read

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2,527 words

Apple Inc.'s organizational structure and competitive strategy

Apple Inc. is a multinational companies specializing in the designing, manufacturing and marketing of mobile communication devices such as personal computers and digital music players. The company also sells varieties of mobile telecommunication devices such as iPhone, iPod, iPad, and Mac.

~13 min read

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2,109 words

Ownership of ideas: philosophical approaches and case study

The ownership of ideas is a complicated, prickly academic and legal issue and one that has being debated for some time now. It has gained prominence with the emergence of Information technology and related tools but the concept itself has been around for centuries.

~11 min read

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1,201 words

Heritage Pharmacy case: twelve violations by Esther Kim

In case number 4904 the following violations were accused to ESTHER KIM and ALLAN PIWONKA working for INNOVATIVE COMPOUNDING SOLUTIONS, DBA HERITAGE COMPOUNDING PHARMAY from the BOARD OF PHARMACY DEPARTMENT OF CONSUMER AFFAIR STATE OF CALIFORNIA:

~7 min read

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6,478 words

Southwest Airlines' low-cost strategy and market success

Southwest airline is one of the major airlines operating these days. Starting from the scratch Rollin King and Herb Kelleher joined hands to build an airline company which would be a totally different from then airlines.

~33 min read

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