543 words

The match-up effect and athlete endorsers for sport brands

In the peer-reviewed article "To Catch a Tiger or Let Him Go: The Match-Up Effect and Athlete Endorsers for Sport and Non-Sport Brands" the authors cite and through empirically-derived research, clarify analysis of the fit between products and celebrity vs. non-celebrity endorsers.

~3 min read

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1,709 words

Nivea's consumer-led strategy and competitive positioning in skincare

Describe what is meant for Nivea to be considered 'consumer led' and if they are? (5 marks) In the context of the case study, it actually has two meanings. The first is that of geographic proximately to their customers.

~9 min read

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522 words

Concentrated versus decentralized manufacturing strategies for microprocessor firms

The global economy that exists in the world today requires most firms -- and all firms that wish to supply a global market -- to maximize the strategic placement of their manufacturing and operating facilities.

~3 min read

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1,517 words

Conservation and preservation movements in modern environmentalism

Prior to the introduction of major legislation concerning the environment, it had been a popularly accepted notion that our utilization of the earth would be subject to no limitations.

~8 min read

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687 words

Marketing strategy for Facelle divisions in the Canadian market

Proctor & Gamble (P&G) is the global leader in the manufacturing and marketing of paper products including the diaper market, which it also has the majority of global market share due to the success of its Pampers product line.

~4 min read

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1,483 words

Stakeholder management at Nike Inc.

Nike Inc. (NYSE: NKE) is a marketer of athletic footwear and apparel based in suburban Portland, Oregon. As a large and diversified company, Nike has a wide range of stakeholders, both internal and external.

~8 min read

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2,479 words

Second generation biofuels as a renewable energy investment opportunity

Biofuels are becoming an important component of renewable energy initiatives. While first generation ethanol production, mainly from corn in the U.S., has created negative externalities by repurposing agricultural output for energy usage, second generation biofuels have the potential to achieve…

~13 min read

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729 words

Personal experience with simulated unilateral hearing loss

While I was wearing one earplug I did a number of different things. I put the earplug in during the afternoon and immediately took my two dogs to the dog park. Driving with the earplug in was a completely different experience.

~4 min read

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639 words

Positive psychology interventions and daily events across cultures

Positive psychology has grown tremendously over the last five years. In the article Positive Psychology Progress (2005), the researchers reviewed new advances in the area, including manuscripts, conferences, classes, and meetings.

~4 min read

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2,221 words

Leadership and cost control in hospital management reform

To some degree, leadership's thinking in health care has been in torpor. Rather than rigorously rethinking, health care management has been asleep at the wheel. In the midst of a battlefield, too many leaders have been settling for survival over winning. One sees it in some hospital mergers.

~12 min read

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