732 words

Coca-Cola's formal risk-assessment framework and implementation strategy

Coca-Cola enterprises formulated a formal risk-assessment approach in 2003 that divided their business environment into 5 categories: financial, operational, social, environmental and ethical considerations.

~4 min read

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2,699 words

Corporate social responsibility and the Central America Free Trade Agreement

Corporate social responsibility is a collective of concepts that are said to further the governance of business in a manner that takes into consideration the ethical aspects of business that could potentially be left behind if the bottom line is the only traditional guide used by any business to…

~14 min read

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1,005 words

Digital technology's transformation of sports marketing and fan engagement

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today.

~6 min read

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557 words

Fast Food Nation's critique of industrial food systems and environmental degradation

Fast Food Nation" is an excellent treatise on the growth of the fast food business in North America. Schlosser points out many of the serious concerns that have arisen with our newest eating habits and dietary choices.

~3 min read

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4,040 words

University guidelines for establishing student webpages

Student webpages make use of University property and resources. They must comply with laws governing publishing and copyright, the Student Code of Conduct, Ethical Policies of the University, as well as any additional laws that are applicable.

~21 min read

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662 words

Friend's request to shoplift expensive gold necklace from jewelry store

Like many students, to supplement my income I worked in a jewelry store in a local mall. The store did exceptionally good business during the holiday season with many married couples choosing to get their wedding bands just before the holidays or right after.

~4 min read

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668 words

Visual literacy and copyright awareness in the digital age

The paper will consider visual literacy with respect to legal and ethical implications of the access to numerous visuals to users of the Internet in the 21st century. The overall subject matter of the Youtube video students were to watch has to do with copyrights and use.

~4 min read

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3,149 words

Procter & Gamble's corporate social responsibility initiatives and sustainability commitment

Corporate Social Responsibility (CSR) is the way in which a business is accountable for the social and environmental force that is created by the business.

~16 min read

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2,741 words

Steve Warshak and Berkeley Premium Nutraceuticals' fraudulent supplement marketing

Berkeley Premium Nutraceuticals, Inc. There are three main things that a business needs to remember in order to stay out of trouble. First, always tell the truth about the products that you are selling, never cheat your customers out of money and don't be greedy.

~14 min read

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1,980 words

Marketing discipline re-institutionalization for Generation Z consumers

Business Marketing: Reading CritiqueAnswering 1BFor Re-Institutionalizing the Marketing Discipline in Era VThe new question that could be raised for this article is whether the marketing discipline’s major predicaments could still be followed like a hard and fast rule for the new generations,…

~10 min read

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