Term Paper Graduate 8,009 words

Reviving a Mature Business: Leadership and Culture Change at PMF

A management case study on transforming Poly-Metal Finishing through improved customer service, employee morale, and organizational change strategies.

Business

~41 min read

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Term Paper Undergraduate 841 words

Business Entry Strategy and Ethics Plan for Kava Island

A company plan for entering Kava's emerging market, covering organizational processes, human resources, environmental ethics, and community development.

Business

~5 min read

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Term Paper Undergraduate 1,757 words

International Marketing Plan for a Gulf Shores Luxury Resort

A communications and promotional marketing plan for a luxury villa resort in Gulf Shores, Alabama, covering tourism trends, social media, and brand strategy.

Marketing

~9 min read

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Term Paper Undergraduate 1,834 words

Kellogg Company Marketing Environment and Strategy Audit

A marketing audit of the Kellogg Company examining its micro and task environments, brand strategy, global operations, and competitive position in the cereal market.

Marketing

~10 min read

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Term Paper Undergraduate 2,439 words

Estée Lauder Promotion Strategy: New Campaign Recommendations

An analysis of Estée Lauder's brand history, product portfolio, and market segments with actionable advertising and promotion campaign recommendations.

Marketing

~13 min read

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Term Paper Undergraduate 2,418 words

Low Cost Airline Marketing Communications Plan in Thailand

A marketing communications plan for a new low-cost airline in Thailand, covering competitor analysis, target audiences, and integrated campaign strategy.

Marketing

~13 min read

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Term Paper Undergraduate 862 words

Victory Motorcycles Marketing Analysis: Polaris Division

A situation analysis of Victory Motorcycles, a Polaris Industries division, covering market trends, SWOT, competition, and brand positioning against Harley-Davidson.

Marketing

~5 min read

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Term Paper Undergraduate 1,376 words

Infotech BrainTrain: Expanding Into the Canadian Market

Explores Infotech's BrainTrain handheld memory game expansion into Canada, covering market screening, trade policy, competitors, and export marketing strategy.

Business

~7 min read

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Term Paper Undergraduate 3,294 words

CRM Strategy for United Behavioral Health: IDIC Framework

An in-depth CRM strategy analysis for United Behavioral Health using the IDIC framework—covering identification, differentiation, interaction, and customization.

Health

~17 min read

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Term Paper Undergraduate 2,346 words

Effects of Drugs on the U.S. Economy: Costs and Policy

Explores drug history in the U.S., economic costs of abuse, and how marijuana decriminalization could reduce taxpayer burden and generate revenue.

Economics

~12 min read

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