Term Paper Graduate 2,480 words

Achieving Baby-Friendly Hospital Designation: A Fiscal Plan

Explores the steps, barriers, costs, and benefits of pursuing Baby-Friendly Hospital Designation at a Brooklyn teaching hospital serving minority communities.

Health

~13 min read

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Term Paper Undergraduate 3,070 words

Bacardi Limited: Strategic Overview and Brand Alliance Plan

A strategic analysis of Bacardi Limited covering company history, internal strengths and weaknesses, and a brand alliance recommendation with Coca-Cola.

Business

~16 min read

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Term Paper Undergraduate 1,788 words

Continental vs. Southwest Airlines: Full-Service vs. Low-Cost

Compares Continental Airlines' full-service marketing strategy with Southwest Airlines' low-cost model, covering target markets, pricing, and mobile campaigns.

Marketing

~9 min read

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Term Paper Undergraduate 2,644 words

Kerry Co. Cookware Marketing Plan: Strategy & Analysis

A complete cookware marketing plan for Kerry Co. covering market analysis, customer satisfaction research, action programs, budgeting, and KPI controls.

Marketing

~14 min read

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Term Paper Undergraduate 1,765 words

Public Relations Theory and Practice: VSAG Case Study

Explores PR theory—strategic communication, demassification, B2B tactics—applied to VSAG, a food service consulting firm building its web presence.

Communications

~9 min read

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Term Paper Undergraduate 2,245 words

Zap Cars Digital Media Budget: Strategy and ROI Analysis

An in-depth analysis of Zap Cars' $3M digital media budget covering website development, SEO analytics, and rich media advertising on Google, MSN, and Yahoo.

Marketing

~12 min read

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Term Paper Undergraduate 1,470 words

Cost Accounting in Candy Manufacturing: A Complete Guide

Explore fixed costs, variable costs, job costing, and departmental cost structures in candy manufacturing, with strategies to reduce costs and boost profits.

Accounting

~8 min read

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Term Paper Undergraduate 1,645 words

24/7 Convenience Store Business Idea and Communication Plan

A business proposal for a 24/7 organic convenience store targeting health-conscious, late-night consumers with heart-healthy products and drive-thru service.

Business

~9 min read

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Term Paper Undergraduate 737 words

Kodak College Student Market Penetration Strategy

Explores Kodak's direct marketing plan targeting 18–24-year-old college students through campus tabling, one-to-one outreach, and student organization partnerships.

Marketing

~4 min read

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Term Paper Graduate 2,380 words

Education Administration: Math Achievement Improvement Plan

A benchmark assessment covering staff meeting planning, budgeting, and teacher hiring to improve high school Math achievement above district averages.

Education

~12 min read

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