1,480 words

Concrete imagery in Fairy Soap advertising and psycholinguistic manipulation

The 'Fairy Soap' advertisement was used and investigated for the use of concrete imagery -- a strategy of psycholinguistics. Psycholinguistics says that concrete imagery not only forges associations but also makes imagery more vivid and helps reader comprehend and faster remember words.

~8 min read

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891 words

Employee recognition programs and organizational retention effectiveness

To ensure this, you attempt to hire the right workers and to retain these workers. In order to retain these workers, they need to motivate them. This is particularly so since organizational excellence necessitates employee well-being and to achieve this, you need to motivate your employees.

~5 min read

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869 words

Leadership communication and the balanced scorecard approach

The work of Kaplan entitled 'Lead and Manage Using the Scorecard" states that communication "is clearly a leadership role." An article published by Forbes online states that it is not possible "to become a great leaders without being a great communicator." (Myatt, p.1) Myatt states "the previous…

~5 min read

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729 words

The role and impact of marketing in contemporary business practice

MARKETING mean to you? Marketing has a myriad of implications for a company or for an individual entrepreneur, or for a small company. It means that the producer of the product is telling consumers why they should purchase that product.

~4 min read

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413 words

Activity-Based Costing for logistics cost management and analysis

The use of Activity-Based Costing (ABC) reflects the fact that indirect costs and overhead costs are often more draining to modern organizations than direct costs.

~3 min read

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2,094 words

Rhetorical strategies in Laheij's healthcare-associated infections article

The purpose of rhetoric's is to persuade the reader to accept the authors' point-of-view.

~11 min read

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1,095 words

Functional attitude theory and persuasion mechanisms

Functional attitude theories hold the central notion that people have attitudes for different reasons. By understanding the different reasons that one has for an attitude and targeting these reasons can be the basis for being able to change an attitude. The basic attitude functions are:

~6 min read

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1,433 words

O'Malley and Hall's frameworks for advertising persuasion

O'Malley gives four frameworks, which advertising appeal can be designed. They include persuasion oriented, sales oriented, salience oriented, and involvement oriented similar to Halls framework.

~8 min read

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650 words

American imperialism and the Philippines after the Spanish-American War

Those who argued for the practice of imperialism by the United States did so with vigor and vehement support. Politicians contended passionately and with relative eloquence the reasons why imperialism, and specifically for the purposes of this paper, imperialist rule of the Philippines.

~4 min read

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655 words

Tipping point theory and the role of salespersons

As articulated by Malcolm Gladwell, tipping point theory suggests that small changes can make an enormous difference, in terms of the ways they create waves of change that eventually affect the rest of the surrounding environment, much like one carrier of a 'disease' that spreads an illness from…

~4 min read

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